Marketing Deadly Sins and How to Dodge Them in 2024

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Workin' On The Weekends

Workin On The Weekends

54 episodes

1 day ago

Welcome to the Workin’ On The Weekend Podcast! When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.

Marketing

Business

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Marketing

Business

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Marketing Deadly Sins and How to Dodge Them in 2024

Workin' On The Weekends

45 minutes 41 seconds

1 year ago

Marketing Deadly Sins and How to Dodge Them in 2024

Welcome to the Workin' On The Weekends Podcast! On this episode, we are channeling our modern marketing vibes and guiding you away from the deadly sins that stunt your brand's growth.

Here are the deadly sins that we will detail in the episode and why they are problematic in 2024.

The Deadly Sins

Posting the same content across all platforms
Focusing on YOU (brand) and not the consumer
Doing exactly what everyone else is doing
INCONSISTENCY
Ignoring diversity
Not being mobile-first
Not utilizing AI tools

Also, just a heads up everyone - in's and out's are OUT. We talk about our current "hate" when it comes to this trend.

This Week In Social: Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and TikTok

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When you freelance or own your own business, you likely operate outside the typical 9-5. Join Peyton Robinson and Eileen Tauchman every other Monday as they spill the tea on being freelance marketers in the content and social world. You’ll hear real-life experiences about the grind of freelancing and poke a little fun at corporate America, too. You’ll never know what to expect from Peyton and Eileen’s jobs in an ever-changing digital world, but one thing is for sure, they’ll always be working on the weekends.