In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also reflects on the future of social listening, the rise of new platforms and offers practical advice for anyone looking to start a career in insights.

In this episode, Jackie Cuyvers speaks with Rotem Hinkis, Senior Associate Director and Business Intelligence Lead for Europe at APCO Worldwide. Rotem shares how her background in literature and teaching fuels a curiosity-driven approach to social intelligence, from tackling niche B2B topics to turning data into actionable strategies. They discuss the balance between quantitative and qualitative insight, the importance of cultural nuance and the pitfalls of chasing metrics without meaning. Rotem also offers a pragmatic take on AI’s role in research and advice on building diverse, T-shaped teams that can tell compelling, data-led stories.

Host Jackie Cuyvers is joined by Dr Liz Gross, founder and CEO of Campus Sonar. Liz shares her journey from campus marketing to pioneering social listening in higher education, with a mission to rebuild public trust and foster authentic relationships. She explains how her team turns real-time insights into strategic impact across enrolment, alumni engagement and crisis comms, and why the human element remains essential in an AI-driven world. Packed with advice and forward-looking trends, this episode offers a valuable perspective on the future of social intelligence in higher ed.

In this episode, our host Jackie Cuyvers sits down with Chelsie Hall, founder and CEO of ViralMoment – a pioneering video-first social intelligence company. Chelsie shares her fascinating career journey, from working with think tanks for the Department of Defense to identifying a critical gap in the industry: the need for social listening tools that can truly interpret the modern, video-driven social landscape. Together, Jackie and Chelsie explore the challenges of making sense of a world where everyone’s feeds –and the stories they see—are shaped by algorithms, and where understanding global, multilingual video content requires both cutting-edge AI and cultural nuance.

Host Jackie Cuyvers welcomes Ellen Tseng, head of the social listening team at Cash App. Ellen takes us on a journey through her career in social intelligence, sharing her experiences from the entertainment industry to fintech. Along the way, she unveils the complexities and evolutions in social listening, discussing cross-functional teamwork, the challenges of interpreting sentiment, and the importance of a compelling narrative in insights. Ellen's passion for data and social media shines through as she offers invaluable advice for those aspiring to thrive in this ever-evolving field. Whether you're a seasoned professional or new to social intelligence, you won't want to miss the insights and inspiration Ellen brings to the table.

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social media intelligence projects, Vicky offers insights on how she leverages social media data to bring unfiltered patient experiences to light in the healthcare sector.

Jackie and Vicky explore a range of topics, including the importance of collaboration across teams, challenges in dealing with misinformation and the critical role of data visualisation. Vicky's enthusiasm for social listening shines through as she discusses trends, the integration of AI and the evolving landscape of social intelligence. If you're eager to learn from a trailblazer in social listening or are passionate about advancing your career in this field, this episode is a must-listen. So grab your headphones, and let's dive in.

In episode 10 of the Women in Social Listening and Insights podcast, host Jackie Cuyvers welcomes Melissa MacGregor, Senior Research Manager at Microsoft. Melissa delves into her journey through the world of social intelligence, starting from her roots in a San Francisco communications agency's research and analytics department to her current impactful role at Microsoft. Jackie and Melissa explore Melissa's passion for weaving social insights with traditional research methods and her love for the constantly evolving field of social data.

They discuss Melissa’s approach to data visualisation, insights communication and collaboration, highlighting the importance of making social intelligence easily comprehensible and actionable for diverse stakeholders. Melissa also shares her advice for aspiring social intelligence professionals, emphasising the significance of being nimble, open and communicative. Join us as we uncover the valuable insights and inspiring career of Melissa MacGregor in shaping the future of social intelligence.

In this episode, host Jackie Cuyvers sits down with Jasmine Bansal, a trailblazer in the field as the Senior Manager of Social Intelligence at the Bank of Montreal (BMO). Jasmine shares her remarkable journey from consumer insights at Kraft Canada to her influential role in the banking industry. We’ll delve into the vital role social intelligence plays in modern business strategy, from challenging conventional wisdom to pivoting communication efforts. Jasmine underscores the importance of stakeholder collaboration, the shift from reactive to proactive use of social data, and storytelling's value in contextualising insights. Join us as we explore how social intelligence has evolved and why it’s more crucial than ever in anticipating market trends and contributing to business innovation.

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers delves into Paige Walker's journey and the evolution of her role, from a social media engagement specialist to a leader in social intelligence at The Hershey Company. Paige reveals how she harnesses social media's unfiltered consumer feedback, leveraging AI and machine learning to tackle large datasets, and shares compelling examples of her work, including saving the beloved Hershey Kisses Christmas bells commercial from a controversial change through strategic social listening.  

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers speaks with Malena Roche, founder of Ignited Insights. With a background in linguistics, Malena has successfully navigated the world of social intelligence, honing her expertise in digital insights and strategy by working with a range of data sources including social media, search and surveys. They delve into Malena's distinctive path in the field, the key skills needed for success and the influence of cultural differences on research approaches. Malena also shares her passion for problem-solving and explores the evolving role of AI, machine learning and social intelligence in areas such as product development and tracking consumer trends. Listen in for her thoughts on the future of social listening, recommended resources for staying current and her advice for those looking to enter this fast-growing field.

In this episode, host Jackie Cuyvers engages in a riveting discussion with Melissa Davies, the Social Intelligence lead at Mondelez International. Melissa shares her wisdom and expertise, underscoring the significance of inquisitiveness, storytelling and a diverse educational background in the realm of social intelligence. The conversation delves into the value of social listening in understanding consumers, the integration of social insights into consumer practices, and the challenges and rewards of remaining at the cutting edge of the industry. Together, they explore the power of data visualisation and the role of social listening in uncovering unexpected consumer insights. Melissa's journey from journalism to social listening, coupled with her experiences at Mondelez International, offers invaluable career advice and perspectives for those keen on pursuing a career in this field.

In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers speaks with the remarkable Michelle Dunst, Managing Director of Analytics and Insights at Real Chemistry, a healthcare innovation company. Michelle shares her journey in social listening and offers valuable insights into the world of social intelligence, particularly in the healthcare and pharmaceutical sectors. From her early days in social media monitoring to her impactful work uncovering the unseen experiences of patients, Michelle provides a deep dive into the challenges and rewards of utilising social listening in healthcare. She also discusses the importance of diversity in team collaboration, the future of social intelligence, and provides valuable advice for those looking to pursue a career in this field.

In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers sits down with Kirsten Recknagel, co-founder of Essential HCP. Kirsten shares her expertise in leveraging social media in healthcare, the vital role of understanding conversation dynamics and the unexpected insights that drive valuable consumer understanding. Kirsten also delves into the evolving landscape of social intelligence, sharing practical advice for professionals aiming to navigate and excel in this dynamic field. From her experience in leading social intelligence endeavours to the invaluable lessons she has garnered throughout her career, Kirsten serves up essential insights and inspiration for anyone passionate about the intersection of social media and consumer understanding.

In this episode of the Women in Social Listening and Insights podcast, we sit down with Wendy Scherer, the founder and managing partner of Social Studies Group. With over two decades of experience in the industry, Wendy takes us on a journey through the evolution of social intelligence and its impact on business strategies. From her insights on staying motivated and inspired to her advice for those interested in pursuing a career in social intelligence, Wendy shares valuable wisdom and experiences. Join us as we delve into the world of social intelligence and gain impactful learnings from Wendy's expertise and passion for this dynamic field.

In this episode of the Women in Social Listening and Insights podcast, our host Jackie Cuyvers engages in a fascinating conversation with Emily Podell, a senior manager of Social Business Insights at Mattel. Emily shares her unconventional journey into the field of social intelligence, detailing her transition from finance and business development roles to her current position at Mattel. She also delves into the unique connection between her background in art history and archaeology and her passion for qualitative research. The episode explores how Emily’s role has evolved at Mattel, her approach to fostering a culture of continuous learning and improvement, and the importance of educating internal stakeholders about the value of social intelligence. Emily provides valuable insights into the use of social intelligence for innovation, new product development, and understanding user-generated content. Furthermore, she sheds light on the challenges of working with global insights and offers advice for women interested in pursuing a career in social intelligence. Throughout the conversation, Emily emphasizes the power of continuous improvement, flexible thinking, and the significance of emotional intelligence in this field. Join us as we delve deep into the world of social listening and insights with the inspirational Emily Podell, gaining valuable insights and guidance for careers in social intelligence from her wealth of experience and expertise.

In this episode of our new podcast series “Women in Social Listening & Insights”, host Jackie Cuyvers is joined by Natália Leão, Global Social Intelligence Development Lead at Nestlé. Natalia shares her journey from a copywriter in Brazil to her current role, emphasising the importance of curiosity and critical thinking in the field of social intelligence. She discusses the challenges and rewards of working across international markets and the evolution of social listening insights. Additionally, she provides valuable advice for individuals interested in pursuing a career in social intelligence, particularly for future women in the industry. Join us as Natália Leão offers insightful perspectives on the evolving landscape of social intelligence and the important role of women in the field.