The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you'll gain invaluable insight into the successes and challenges they face working in such a dynamic and fast-paced industry.
Each interview dives deep into their career journey, discussing topics like how they prioritise their day-to-day tasks, the best practices they use to retain competitive advantage and innovative. The podcast also covers the latest trends in data analysis and research methods specific to social intelligence so that listeners can stay ahead of the curve. Plus, each episode provides insight on how to build meaningful relationships within the field as well as actionable advice for those interested in launching or advancing their careers.
If you're looking for an inspiring space where you can learn all about social intelligence from some of the best minds in the business, then subscribe now to "Women in Social Listening and Insights."
The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you'll gain invaluable insight into the successes and challenges they face working in such a dynamic and fast-paced industry.
Each interview dives deep into their career journey, discussing topics like how they prioritise their day-to-day tasks, the best practices they use to retain competitive advantage and innovative. The podcast also covers the latest trends in data analysis and research methods specific to social intelligence so that listeners can stay ahead of the curve. Plus, each episode provides insight on how to build meaningful relationships within the field as well as actionable advice for those interested in launching or advancing their careers.
If you're looking for an inspiring space where you can learn all about social intelligence from some of the best minds in the business, then subscribe now to "Women in Social Listening and Insights."
In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also reflects on the future of social listening, the rise of new platforms and offers practical advice for anyone looking to start a career in insights.
