What are the most common mistakes new podcasters make and how can they be avoided? That is the focus of this episode of Voiceworks: Sound Business as Jim Salveson speaks to Michael Olatunji, Co-founder of Outset Studio who shares his "5 Classic Mistakes That Can Kill A Podcast." So, what should you do when a guest cancels last minute? What considerations do you need to make before you start your new podcast? How do you avoid the dreaded seven-episode "Pod-Fade"... on this show we tackle it all. You can find out more about Outset Studios via: www.outsetstudio.com For more information on Voiceworks and what we do head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's another chance to pick the brains of someone who has "been there and done that" in this episode of Sound Business and Jim Salveson talks to Dave Masterman about his five big lessons learnt from his time in radio, podcasting and beyond. Dave has worked with some of the biggest names in broadcasting across his time in the industry working for some of the most recognisable brands on his journey to his current role as Head of Content at Audio Always. You can find Dave on LinkedIN here: https://www.linkedin.com/in/dave-masterman-01b214129/ You can see some of that great work Audio Always do here: https://audioalways.com/ AND if you want help with your podcasting and audio strategy then you can contact the Voiceworks team here: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

When it comes to audio advertising; how many words are too many? On this episode of Voiceworks: Sound Business, Jim Salveson talks to Jason Brownlee of Colour Text who has just published new research that proves that adding too many words to your ad copy can actually impede its effectiveness. Jason digs down into the data, shares some brilliant insight that in invaluable to advertisers and creatives and shares some practical tips on how to make your audio ads perform better. To read the full white paper "Word Count Matters" head to the colour text website:: https://colourtext.com/workspace/files/word-count-matters-in-audio-whitepaper.pdf The data sources mentioned by Jason as as follows: Data source 1 - Audiotrack: https://audiotrack.co.uk Data Source 2 - Big Audio Data Mine: https://www.radiocentre.org/research/big-audio-datamine/ and further reading comes from this interesting scientific paper about the limits of human speech-based communication: https://www.science.org/doi/10.1126/sciadv.aaw2594  If you are interested in audio advertising then some previous Sound Business episodes of interest are: Further listening! Great Sound Business episodes for those with an interest in audio advertising... Making Digital Audio Work Harder For Brands: https://pod.fo/e/16c40c Working Out What Works (Tracking and Attribution): https://pod.fo/e/1249e8 The Psychology of Sound: https://pod.fo/e/10c181 If you would like to speak to the Voiceworks team about your audio strategy head to voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

The Smart 7 is a daily news podcast that brings its audience the big seven news stories of the day, seven days a week in around seven minutes. This month they launched a live experiment, replacing regular host (and co-founder) Jamie East with "Robot Jamie" a synthesised AI-generated version to deliver the daily shows. On this episode of Voiceworks: Sound Business, Jim Salveson is joined by Smart 7 creator Liam Thompson (Virgin Radio, Classic Hits, Talk Sport) about why they took the decision to turn to AI, the benefits, the pitfalls and what role Artificial Intelligence could play in the future of audio, podcasting and radio. You can listen to Robot Jamie on the Smart 7 for yourself here: https://podfollow.com/thesmart7 Plus, read and subsribe to Liam's radio/audio newsletter "RAudio" via: https://liamthompson.substack.com Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

Making sure creators get the best value for their content is an on-going challenge in podcasting. Traditionally advertising and subscription models have been the "go-to" solutions to generating revenue from your show but PodFans believe there is another solution. In this episode of Voiceworks: Sound Business, Jim Salveson speaks to Sam Sethi of "Pod Fans" a new Value 4 Value, Blockchain powered App and Website that allows podcast creators to make money from their shows in a totally different way... and it could have wider implications for the podcasting world too. Find out more about podfans via: https://podfans.fm/ Plus you can get the latest Podcasting news and views from Sam's other project Podnews here: https://podnews.net/ If you need help with your podcast or audio strategy talk to the team at Voiceworks via voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This is the third of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio" and on this episode we hear from journalist, producer, documentary maker and one-third of the podcast Socially Distant Sports Bar Steffan Garrero. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry. You'll hear Stef talking about what he's learnt from working with Mike Bubbins and Ellis James on Socially Distant, share some of the tips on he thinks it takes to create a sucsessful podcast, share some insight into how exactly the Apple podcast charts work (and can be games) and try and distill what he has picked up from his 20+ years in the industry. Further listening/reading... "How We Gamed Our Way Into Apples Top 50 Podcasts" https://www.linkedin.com/pulse/how-we-gamed-our-way-apples-top-50-podcasts-steffan-garrero/ Socially Distant Sports Bar: https://open.spotify.com/show/6oqMCiDjJJ65OLlHOzBW8B?si=8f5c045855be480f Breaking Breakfast: https://open.spotify.com/show/4G3Y87wrLRMd3eryMR3koi?si=426d00d649a74c19 Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It may well be the bedrock on which podcasting has been built on for many years but now we find many people in the industry are questioning whether or not the distribution technology is even fit for purpose. With more and more demands being put on Podcasting and its continued growth can RSS be developed to a point where it can continue to support growing demands or do we need to look at another solution altogether? On this episode of Voiceworks: Sound Business, Jim Salveson speaks to two podcasting experts with varying views on what the future might hold. Podnews editor James Cridland and PodPod editor Adam Shepherd, to find out how they see the future panning out for good old RSS. You can find more from Podnews (including how to subscribe to their excellent newsletter) here: https://podnews.net/ You can find more from the Business Podcasting website PodPod here: https://www.podpod.com/ If you would to speak to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

Early this year Ofcom published its 2023 survey in the podcast listening habits... and there is some telling data about the current and future state of podcast listening in the UK. In this episode of Voiceworks: Sound Business; Jim Salveson talks to Audio/Podcast/Radio blogger Adam Bowie who has poured over the data (so you don't have to) and pulled out some of the more interesting facts and stats from the study. To read more of Adam's thoughts and to see the data presented in easily consumable formats then check out Adams blog here: https://www.adambowie.com/blog/2023/04/ofcom-podcast-survey-2023/ If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

The debate around video podcasting is a popular one and one we often return to on Voiceworks: Sound Business. There are many reasons for and against creating video content to accompany your audio product and that pendulum could be swinging further in favour of the visual option with the latest developments from Spotify. Now a major force in Podcasting, Spotify's "Tik-Tok-ificaiton" of its platform (adding short from, vertical video previews) could prove to be a great new podcast discoverability tool and is another tick in the box of video podcasting. On this episode of Sound Business Jim Salveson speaks to Alex Junglius, Director at production company Distorted, to get his views on the in-app changes and how it might impact the future of the medium. You can find Alex on LinkedIN via: https://www.linkedin.com/in/alexjungius For further listening on the virtues (and not) of video podcasting you can listen to "Why you should (or should not) make a video podcast" with Evo Terra here: https://pod.fo/e/145db3 If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

Getting started in the podcasting game can be a daunting task. This episode of Voiceworks Sound Business is perfect if you are asking the question "How Do I Start A Podcast". Jim Salveson is joined by Progressive Media's Ashley Morris who shared his top 5 tips for those wanting to dive into the world of podcasting. Looking at everything from technology to marketing to content, this checklist of tasks can help to give your new show the edge before you even hit record. You can find Ashley on LinkedIN here: https://www.linkedin.com/in/ashley-morris-%F0%9F%8E%99%EF%B8%8F-0568072 and listen to the Podcasters Podcast via Spotify here: https://omny.fm/shows/the-podcaster-s-podcast Further episodes for new podcasters: Podcast Marketing 101: https://pod.fo/e/14f0fc The Art of the Host Read Advert: https://pod.fo/e/12b41b Creating a Podcast Community: https://pod.fo/e/108b8e If you want to speak to the Voiceworks team about YOUR audio strategy then visit: https://voiceworks.ai/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic, Esther Mason of AudioPlus, Andrea Day of Voiceworks and Thomas McKay of Octave Audio in a thought-provoking session as they share how a full-funnel audio campaign measurement provides quantifiable outcomes and long-term business success. The conversation will dive deep into how brands can use actionable data to optimise their campaign performance and ensure that what they are putting in market will provide the performance, return, and competitive differentiation they seek as part of their unique KPIs. To find out more about Veritonic and their work then listen to the episode "Working Out What Works" with moderator Damien Scragg here: https://pod.fo/e/1249e8 If audio advertising is your thing then check out our show on "The Future of Audio Advertising" here: https://pod.fo/e/10f73f Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai | Twitter: @Voiceworksai | Linkedin: https://www.linkedin.com/company/voiceworks-ai/ Linkedin contacts: Damian Scragg: https://www.linkedin.com/in/damian-scragg-92114a/ Andrea Day: https://www.linkedin.com/in/andrea-day-62693921/ Esther Mason: https://www.linkedin.com/in/esther-mason-264518151/ Tom McKay: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/ Learn more about your ad choices. Visit podcastchoices.com/adchoices

On this episode of Voiceworks: Sound Business we have a go at unpicking the "dark art" of Podcast SEO. Getting your podcast heard by more people is one of the most challenging problems that content creators can face and in this chat with Castos CEO Craig Hewitt, Jim drills down into the Do's and Do Not's of Podcast SEO and identifies some key tips and tricks that you can adopt today to get your podcast heard by more people. You can find more about Castos here: https://castos.com and Craig is on Twitter via: @TheCraigHewitt For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

This episode of Voiceworks Sound Business is all about looking ahead! As its January we thought it would be a good time to gaze into our collective crystal balls and try and predict what might be coming down the line in 2023 for the podcasting and audio industry. To do that we gathered together the top brains at Voiceworks and took a look at some key areas: -The podcast industry as a whole. -Advertising and revenue. -Content and Audiences. The guests from Team Voiceworks on this episode are: Sophie Hind (MD) https://www.linkedin.com/in/sophie-hind-14494615/ Neil Sloan (Group Content Director CCUK/VW) https://www.linkedin.com/in/neil-sloan-170a9449/ Andrea Day (Operations Director) https://www.linkedin.com/in/andrea-day-62693921/ Kyle Evans (Director of Content) https://www.linkedin.com/in/kyle-evans-38486756/ Stefan Doyle (Head of Sport Social Podcast Network) https://www.linkedin.com/in/stefan-doyle-uk/ Michael Holt (Director of Commercial Partnerships) https://www.linkedin.com/in/michaelholt/ Nicola Lynch (Brand Partnerships Director) https://www.linkedin.com/in/nicola-lynch-470a8a21/ Paul Swaine (Business Development Director) https://www.linkedin.com/in/paul-swaine-09512827/ For more on Voiceworks work or to get in touch about podcasts or audio strategy visit www.voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you conduct a great radio or podcast interview? That's what we intend to find out on this episode of Sound Business where, with the help of Paul Chantler, Jim Salveson looks at some of the top tips that help get great content from a guest be it for news or entertainment mediums. Paul is our expert for "the Art of the Interview" and he is certainly qualified in that regard. He is currently the Director at Fix Radio, Podcast Radio and Arena Radio but his long career in radio/audio has seem him cross paths with many of the major radio brands and groups across the UK including spells with Irelands Talk Radio and Talk Sport. He is also, along with Peter Stewart, the author of Essential Radio Journalism: How to Produce and Present Radio News (Professional Media Practice) which you can find on Amazon here: https://www.amazon.co.uk/Essential-Radio-Journalism-Professional-Practice/dp/0713688742 You can follow Paul on Twitter via @PaulChantler where you will also find all the links to his current projects. If you'd like to talk to Voiceworks about your audio strategy visit voiceworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

What is the Dalvik Android Audio Library? Why did it cause a huge spike in Podcast listening numbers? What does it mean for advertisers? All questions that have been asked over the course of the last 4 weeks since a number of podcasts around the globe saw large spikes in "listeners" attributed to the application in their podcast hosting platforms. On this episode of Sound Business we take a look at exactly what caused the issues, what is being done to fix it and try and jargon-bust some of the information that has arisen since the incident. To do that, Jim Salveson speaks to Director of Operations at Voiceworks, Andrea Day who provides her insight on the last few weeks and also talks about the action that Voiceworks has taken to ensure both podcasters and advertisers alike have full confidence in the medium going forward. For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

What are the tech giants of this world intending to do with Audio? Over the last 12 months we have seen many attempts by leaders in the social media and technology space to leverage the audio-boom, with verying levels of sucesss. In recent weeks te big changes have been around Facebook and YouTube with the former quickly reversing out of the space and the latter making a fair bit of noise when it comes to podcasting. To discuss this latest news, Jim Salveson is joined by Founder of Folder Media and audio/podcasting expert Matt Deegan to get his view on recent events and what the future might hold. LINKS:  Matts Audio News and Views Website: http://www.mattdeegan.com Folder Media: http://www.foldermedia.co.uk Fun Kids: https://www.funkidslive.com Matt talking about Amazon's "AMP" Product on Sound Business: https://pod.fo/e/11ccd9 For help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

How do you get more listeners to your podcast? It's great being able to make fantastic audio, tell engaging stories and build beautiful soundscapes but, ultimately, what's the point if you can't get anyone to listen to them? On this episode of Sound Business, we explore the world of Podcast Marketing with Mags Creative's, podcast marketing guru, Alisha Dandridge. Alisha tells Jim Salveson all about the six tools they believe are key to any podcaster who wants to shout about their show and why your marketing strategy is so much more than just social media. You can find out more about Mags Creative on their website https://www.magscreative.co.uk. If you make a Sports podcast and would like to find out more about joining the Sport Social Podcast Network (and the marketing tools we have available) visit www.sport-social.co.uk Plus, as always, for help with your audio strategy come and talk to us at Voiceworks via www.voiceworks.ai  Learn more about your ad choices. Visit podcastchoices.com/adchoices

In the second of the Voiceworks: Sound Business mini-series "Five Things I Learnt From Audio/Radio" Jim Salveson speaks to Creative Director of the Stak Network, Pete Donaldson. In this series, Instead of the usual insight on audio news, technology and techniques "FTILFA" puts some of the industries most influential figures under the spot light to find out what they took away from their time in the industry... and thats exactly what we do with Pete. Pete started his career at the now defunct XFM where he was part of the Alex Zane Breakfast Show, he went onto forge a career in a presenter in his own right across brands such as XFM and Absolute Radio. He is also a podcast trailblazer and was part of the team who launched The Football Ramble back in 2007 - a show that has gone onto become one of the most successful football podcasts in the UK. He is now the Creative Director of the podcast production company Stak... so he has huge depth of experience across various parts of the audio industry. For more on the Stak network you can head to their website here: https://stak.london/ And you can listen to The Football Ramble here: https://stak.london/shows/the-football-ramble/ Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIN at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

It's a topic often debated between podcasters... should you, or shouldn't you take the dive into the world of video. For some its a great way to reach extra eyes (and ears) whilst for others its an usessacery distraction from the audio focus of the medium. With the recent launch of YouTube in the US and some podcasting Apps intergrating video into their platform, the lure of video is greater than ever. On this episode of Sound Busienss; Jim Salveson speaks to podcast strategist Evo Terra and discusses the pro's and con's of adding video to your current content offering - and the questions you need to ask before you do. Listen (and watch) Evo's Podcast Pontifications: https://podcastpontifications.com Evo Terra on Twitter: @EvoTerra Find out more about audio/video/text editing product Descript: https://www.descript.com Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIn at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices

Twitter has finally got into podcasting!!! Having launched Twitter Spaces just over a year ago, the social media giant has decided to up it's audio game and have taken the first steps into integrating podcasts into the Twitter platform... but is it any good and does it have the potential to "change the game" for podcasters? Whilst many users remain in the dark as to what the new audio feature is actually like, Podcast and Audio expert Adam Bowie has been granted early access and is able to give his verdict on Twitter's early efforts. On this episode of Sound Business; Adam talks to Jim Salveson about what Twitter has got right, what it's got wrong and what the future might look like for this burgeoning Podcast space. You can find more audio musings from Adam via his website: https://www.adambowie.com/blog/ Read Twitter's official release about Twitter Podcasters: https://blog.twitter.com/en_us/topics/product/2022/listen-up-podcasts-are-coming-twitter Follow Voiceworks on Twitter @Voiceworks.ai and find us on LinkedIn at https://www.linkedin.com/company/voiceworks-ai For help with your audio strategy, you can contact the Voiceworks team via voicecworks.ai Learn more about your ad choices. Visit podcastchoices.com/adchoices