This episode of Voiceworks Sound Business is a re-run of a session first help at the Publushing Show 2023 titled: "Unlock Your Winning Audio Strategy with Full-Funnel Campaign Performance Measurement". As brands and agencies look to create a recession-proof marketing strategy, audio remains a highly effective medium for both reach and engagement, enabling data-backed optimisation to ensure that the creative will resonate and result in a high return on investment. Join Damian Scragg of Veritonic, Esther Mason of AudioPlus, Andrea Day of Voiceworks and Thomas McKay of Octave Audio in a thought-provoking session as they share how a full-funnel audio campaign measurement provides quantifiable outcomes and long-term business success. The conversation will dive deep into how brands can use actionable data to optimise their campaign performance and ensure that what they are putting in market will provide the performance, return, and competitive differentiation they seek as part of their unique KPIs. To find out more about Veritonic and their work then listen to the episode "Working Out What Works" with moderator Damien Scragg here: https://pod.fo/e/1249e8 If audio advertising is your thing then check out our show on "The Future of Audio Advertising" here: https://pod.fo/e/10f73f Follow this podcast for new episodes every fortnight and find out more about how Voiceworks can help you unlock the power of audio at: Website: Voiceworks.ai | Twitter: @Voiceworksai | Linkedin: https://www.linkedin.com/company/voiceworks-ai/ Linkedin contacts: Damian Scragg: https://www.linkedin.com/in/damian-scragg-92114a/ Andrea Day: https://www.linkedin.com/in/andrea-day-62693921/ Esther Mason: https://www.linkedin.com/in/esther-mason-264518151/ Tom McKay: https://www.linkedin.com/in/tom-mckay-1ab2b0a4/ Learn more about your ad choices. Visit podcastchoices.com/adchoices