Visibility Era

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Visibility Era

Bridget Sicsko and Lydia Bagarozza

124 episodes

2 days ago

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business. Whether you’re a founder, marketer, or PR professional, this episod...

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Personal Journals

Society & Culture,

Entrepreneurship,

All content for Visibility Era is the property of Bridget Sicsko and Lydia Bagarozza and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business. Whether you’re a founder, marketer, or PR professional, this episod...

Show more...

Personal Journals

Society & Culture,

Entrepreneurship,

Episodes (20/124)

Visibility Era

The 2 PR Tools you NEED | Ep125

What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...

2 days ago

26 minutes

Visibility Era

How to Make ChatGPT Recommend Your Business | Ep 124

Lydia breaks down a question she’s been getting a lot lately — how does a small business actually populate on ChatGPT? Spoiler: it’s not magic, and it’s not just about getting a viral mention. Lydia shares the behind-the-scenes truth about how AI pulls brand information, why earned media still plays a major role, and how your own website and blog are quietly shaping what ChatGPT (and other AI tools) say about your business. Whether you’re a founder, marketer, or PR professional, this episod...

1 week ago

6 minutes

Visibility Era

HOW TO BUILD YOUR BRAND'S 1st PR CAMPAIGN || What To Do First | Ep123

You know about social media. You know about marketing. You know about sales. But when it comes to PR, most business owners have no idea where to start. In this video, I’m breaking down exactly what every founder, marketing team, or product-based brand needs to know before pitching the media. Here’s what we’ll cover: ✨ What PR really means for your brand today (it’s not just press releases) 🏗️ The foundational pieces every business needs before reaching out to the media 💡 Why every business ...

2 weeks ago

13 minutes

Visibility Era

Best FREE PR Tools for Small Businesses To Get Publicity | Ep 122

In this episode, Lydia sits down to share her favorite PR tools that she uses daily as a publicist. Whether you’re a small business owner learning to pitch yourself or a PR professional looking to streamline your workflow, these tools are gold for finding media opportunities, building connections, and landing consistent press. 01:57 — Source of Sources 👉 Sign up for FREE https://sourceofsources.com/ 04:10 — HARO (Help A Reporter Out) 👉 Sign up for FREE https://www.helpareporter.com/ 05:50 — ...

3 weeks ago

15 minutes

Visibility Era

How to Get Your Business on Google (PR Edition!) | Ep121

Before you pitch a single journalist or apply for a feature, make sure your business is listed on Google. 🧭 In this video, I’m breaking down why your Google Business Profile is one of the most overlooked PR tools out there—and how setting it up the right way can help you get found by editors, customers, and media. Here’s what you’ll learn: ✅ Why a Google Business Profile is NEEDED ✅ What to include so you show up in Google Search & Maps ✅ Why media will actually Google you be...

1 month ago

11 minutes

Visibility Era

The #1 Growth Strategy Product Brands Are Missing: Affiliate Marketing w/ Impact | Ep 120

Today’s guest is Courtney Vanpraag, a seasoned expert with over a decade of experience in affiliate, influencer, and digital marketing. Having worked across brand, agency, and platform sides, Courtney now coaches agencies worldwide at impact.com (our preferred affiliate network) on integrating affiliate and partnership marketing into their client strategies. Her mission is helping brands secure press placements that don’t just look good—but also drive measurable business growth. In this episo...

1 month ago

37 minutes

Visibility Era

How To Get Free Publicity For Your Business!! | Ep 119

Bridget and Lydia sit down to answer one of the biggest questions entrepreneurs ask: How can I get my brand featured in the media for FREE? Whether you’re a product-based business, service provider, or personal brand, this episode breaks down everything you need to know about earning press for free—and exactly where to start. ✨ What You’ll Learn in This Episode: 0:26 Do you need a publicist in order to earn press? 0:55 Where do you start if you want press? Is there something you need to do ...

1 month ago

15 minutes

Visibility Era

How to Use Interact AI Quizzes for Lead Generation | STEP BY STEP | Ep118

Tired of boring PDFs and freebies that no one downloads? 🚫 Quizzes are one of the most fun and effective ways to grow your email list—and now with Interact’s AI Quiz Builder, it’s easier than ever. We first built our quiz on this platform in 2022, yup you read that right....2022! Way before there was an AI quiz builder ;) In this video, I’ll show you exactly how to use an Interact AI-powered quiz to: ✅ Generate high-quality leads for your business ✅ Build trust with potential customers befo...

1 month ago

9 minutes

Visibility Era

Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117

Are press releases dead? Not exactly—but most businesses are using them wrong. In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results. Here’s what you’ll learn: ✅ When you should not use a press release (and what to do instead) ✅ The best times to leverage press releases for real media traction ✅ How to distribute your release so it actually gets picked up ✅ The #1 mistake brand...

2 months ago

14 minutes

Visibility Era

Holiday Gift Guides: How to Get Your Product Featured This Season | Ep 116

Have you ever Googled “best gift for moms” or “top gifts for hosts”? Those curated lists that pop up are called holiday gift guides — and they’re some of the most powerful media opportunities of the year for product brands. In this episode, we’re breaking down why gift guides matter, how to pitch your product for inclusion, and the key role affiliate networks play in landing coverage. If you’re a brand looking to shine this holiday season, this episode is your roadmap to getting featured. W...

2 months ago

12 minutes

Visibility Era

HARO vs Qwoted — Best Platform for PR Link Building & Backlinks (Full Tutorial) | Ep115

Want high-quality backlinks and press mentions without paying for ads? In this video, I break down HARO (Help A Reporter Out) vs Qwoted for link building and PR—so you know exactly where to spend your time. You’ll learn: How each platform works for PR & SEOThe pros and cons of HARO vs QwotedWhich one gets you better backlinks & higher domain authorityHow to pitch journalists so you actually get featuredThe secret to using BOTH platforms for maximum resultsIf you’ve ever wondered which...

2 months ago

15 minutes

Visibility Era

HOW TO: Brand Storytelling 101 (With Real Examples for Product Brands & Service Providers) | Ep114

Struggling to explain why you started your business or what makes it different? In this video, I’ll walk you through a simple framework for telling your business story — whether you’re a product-based brand, a nutritionist, or a physical therapist — and show you how to use that story to attract press, customers, and opportunities. 👉 We cover: Why storytelling is a secret PR weapon A 3-step business story formula Real business story examples (product brand, nutritionist, physical therapist) W...

2 months ago

14 minutes

Visibility Era

How to Land Organic Brand Partnerships w/ Celebrities with Jill Brand at Pvolve | Ep 113

In this episode, Lydia sits down with Jill Brand, Head of Brand & Creative at Pvolve. (Yes, the fitness brand with the Jennifer Aniston partnership.) Jill’s journey with Pvolve started five years ago, after leading multi-location marketing efforts at Equinox. Since then, she’s played a pivotal role in scaling Pvolve to 22 locations across the U.S. and Canada, shaping the brand’s voice, and spearheading campaigns around one of the most high-profile celebrity partnerships in the wellness s...

3 months ago

35 minutes

Visibility Era

DIY PR Strategies for Small Business Owners | How to Get Press Without a Publicist | Ep112

Want to get your business featured in the media—but don’t have the budget for a publicist? This video breaks down exactly how to do your own PR and get your brand seen across local, print, and digital outlets. Whether you're a product-based business, a personal brand, or a small service provider—this episode will walk you through how to get started with visibility the smart, strategic way. 🎯 Here’s what we cover: ✅ How to pitch your brand to local newspapers + magazines ✅ Where to find gift...

3 months ago

14 minutes

Visibility Era

How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111

Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies. In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things: 🍼 Building a mission-led oral care brand for kids 💡 How she used DIY influencer marketing to get her product in front of real moms 💰 What it really looks like to bootstrap a CPG startup 📦 Getting visibility without a PR agency or big marketing budget 📲 Growing a pers...

3 months ago

26 minutes

Visibility Era

How to Pick a Story Angle That Gets You Press (Step-by-Step PR Guide) | Ep 110

In this episode, Lydia walks you through exactly how to find and pitch the right story angle to land media coverage. If you want to get featured in online publications, podcasts, digital articles, or TV, you must pitch a clear story angle. And if you don’t know what your angle is yet, this video will show you exactly how to find it — and pitch it like a pro. Whether you’re a product-based founder, service provider, or expert, this is your first (and most important) step to getting press. 🎯 Wh...

3 months ago

14 minutes

Visibility Era

Is ChatGPT the New Google? | Ep 109

In today’s episode, Bridget and Lydia dive into the question on everyone’s mind: Are AI tools like ChatGPT replacing Google? As more people turn to large language models for quick answers and research, the way we search—and the way brands get discovered—is changing fast. We unpack: ✨Why press and brand visibility are more important than ever in the age of AI ✨ How to make sure your business or press features show up in AI-generated responses ✨ What “SEO” even means when it’s no longer just a...

4 months ago

29 minutes

Visibility Era

How to Get Local PR for Your Small Business (Even Without a Publicist) | Ep108

Want to get featured in your local paper, magazine, or even on your town’s morning show? ✨ In this video, I’m teaching you how to land local PR that actually builds trust, visibility, and credibility—without needing to hire a publicist or have a huge following. Perfect for small business owners, product brands, and personal brands who want to grow their name right where they live. 🎯 Here's what you'll learn: ✅ How local PR is different from national press ✅ Where to pitch your story for the...

4 months ago

17 minutes

Visibility Era

How To Create A Viral PR Campaign with Strong Backlinks w/ Kristyn Pilgrim | Ep 107

In this episode, Lydia sits down with Digital PR and Content Marketing Specialist Kristyn Pilgrim to unpack how SEO and PR intersect—and how to actually use that to your brand’s advantage. Kristyn shares her journey from journalist to agency director to independent PR pro, known for creating viral campaigns that earn top-tier, highly syndicated coverage in outlets like The New York Times. Together, they dive into: What backlinks really are (and why they matter for PR)How to create a viral, da...

4 months ago

28 minutes

Visibility Era

How to Get Press for Your Product: PR Tips for Beginners | Ep106

Want to get your product featured in gift guides, roundups, or online articles? 🛍️✨ Before you send a single pitch, there are a few things you must have prepared to make your brand press-ready. In this video, I’m breaking down Product PR for Beginners...specifically what you need before you pitch to editors, influencers, or podcast hosts. This is perfect for product-based business owners who are ready to grow their visibility but don’t know where to start with PR. Here’s what we’ll cover: ✅...

4 months ago

9 minutes