What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...
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What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Visibility Era
26 minutes
3 months ago
How This Mom Built a CPG Brand w/ DIY Influencer Marketing | Dr. Ashley Lerman, FirstGrin | Ep111
Dr. Ashley Lerman is bootstrapping a CPG brand for baby dental care, teethers and baby teething remedies. In this episode, we sat down with the founder of FirstGrin and the face behind @pediatric.dentist.mom to talk all things: 🍼 Building a mission-led oral care brand for kids 💡 How she used DIY influencer marketing to get her product in front of real moms 💰 What it really looks like to bootstrap a CPG startup 📦 Getting visibility without a PR agency or big marketing budget 📲 Growing a pers...
Visibility Era
What’s next for PR tools, media pitching, and how brands connect with journalists? In this episode, we sit down with Brett Farmiloe, Founder of Featured.com — the platform connecting experts with top-tier publications — and now the new owner of HARO (Help a Reporter Out), one of the most iconic PR tools ever built. We cover: 💡 Brett’s backstory and how he built Featured.com from the ground up 🧠 Why he decided to acquire HARO and what’s next for the platform 🚀 New tools and updates com...
