I’m thrilled to share this remarkable and insightful discussion with Sonia Roldan, UnitedAg's Member Services Manager. Together, we unravel the significant role of empathy in healthcare and its impact on forging a sustainable business model. Throughout the conversation, Sonia's unwavering commitment to helping others shines through, emphasizing the significance of personalized care and empathy in the healthcare industry. She shares her upbringing in the agriculture industry and how witnessing her family's struggles became the driving force behind her life mission of assisting others, rooted in the golden rule of treating people as she would want her family to be treated. We delve into Sonia's approach to cultivating a team that embodies empathy, fostering a positive work environment. She shares her goal of instilling passion within her team, highlighting the authentic member-centric approach at UnitedAg, where going the extra mile is not just a statement but a genuine commitment. Sonia concludes by sharing one poignant moment that showcases the emotional depth of her work, even in stories that may not always have a happy ending.

In this inspiring episode, I sit down with Veronica Blanco, Director of Human Resources, from Innovative Produce to talk about growth, leadership, and the power of community in the ag industry. From being the first in her family to graduate college to stepping into leadership roles, Veronica reflects on the importance of mentorship, staying positive, and telling the real story of agriculture. She opens up about the challenges of stepping outside her comfort zone and the value of connecting with like-minded professionals through industry forums and programs. She also talks about how organizations like United Ag, programs like the Ambassador Program, and the supportive culture at Innovative Produce have allowed her to explore critical issues like access to care, mental health, and employee wellbeing — all while developing as a leader. Veronica opens up about the powerful role models in her life, beginning with her mother, whose positivity, work ethic, and belief in education laid the foundation for Veronica’s success. She also speaks deeply about the impact of colleagues like Amy Wolfe, who have offered not only support but also constructive challenge — helping her shift perspectives, make hard decisions, and grow stronger in the face of transition. These relationships have built a sense of purpose and belonging, and Veronica has been intentional about passing on what she’s learned. She reflects on the responsibility to share ag’s story more clearly, especially the good that often goes unseen. Whether working behind the scenes or stepping up to public-facing roles, Veronica emphasizes the importance of staying positive, focusing on what’s within your control, and surrounding yourself with people who believe in doing good work for good people. Whether you're in ag or any other industry, this conversation is a reminder that great people and strong values can shape your path in powerful ways.

In this episode, I had the opportunity to sit down with Marylu Ramirez, a remarkable HR manager at Good Farms whose story is deeply rooted in resilience, compassion, and advocacy. Her journey began with a powerful influence—her mother, one of the first women in her area to rise into a leadership role in ag in the 90s. That example of professionalism and quiet strength laid the foundation for Marylu’s own leadership approach today. Our conversation was a rich reflection on what it means to lead with empathy in an industry often driven by compliance and regulations. Marylu opened up about the joy she finds in training and empowering her teams, how she navigates the fine balance between policy and humanity, and how field visits give her direct insight into employee challenges. She shared the emotional weight of HR work: listening to workers’ personal stories, addressing their fears around immigration, and helping them navigate mental health stressors, especially in the aftermath of COVID. What really stood out to me was her emphasis on connection. Marylu believes in treating employees not just as workers, but as people with unique experiences. She finds fulfillment in seeing them grow and succeed, and she brings that same care into her leadership with her own team. She also spoke about her transformation through the Women Ag Leadership Academy, how it helped her find her voice, overcome self-doubt, and step confidently into visible leadership. Her closing message, especially for our Spanish-speaking audience, was a beautiful reminder: don’t be afraid to ask for help, use the resources available, and most importantly, don’t forget about yourself while you’re taking care of everyone else. Marylu is exactly the kind of leader our industry needs: grounded, authentic, and deeply committed to both people and progress. I’m proud to serve alongside her on the United Ag board and to continue building this movement for empathetic, inclusive leadership together.

UnitedAg operates unlike any other healthplans or health insurance carriers. Our members are at the core of UnitedAg, and their needs shape the organization. As a result, leadership at UnitedAg looks different – in fact, it derives from one of our core values: giving from the heart. Chago Martin, the owner and operator of Paragon Personnel and Trilogy Personnel and Land Management, embodies this. His focus is on showing up, and this authenticity requires a level of effort that other businesses do not offer. Chago believes that culminating genuine relationships is substantial when leading. He understands that his employees are more than the work they produce, and so, when he began leading his family’s business, he based the framework on a humanistic approach that requires patience and grace. While this may go against standard business practice, this investment creates a long-term effect. As a leader, the value Chago places in his relationships sustains his family business, and as a result, the business benefits from long-term financial success without sacrificing his belief that leading is “from [the] heart and in consideration of people putting people first.” At the forefront, leadership requires empathy – to treat others how we would like to be treated. Chago Martin truly internalizes this golden rule, and the success of Paragon Personnel and Trilogy Personnel and Land Management is the result of valuing relationships that foster growth, encouraging self-awareness, and creating a space for compassion within the business industry. Please enjoy my conversation with Chago Martin.

In this heartwarming episode, I sit down with Tony, a longtime member of the United Ag community, to talk about his inspiring journey through agriculture—from working alongside his father in the fields as a child to becoming a safety manager and United Ag ambassador. Tony shares how early hands-on experiences shaped his deep appreciation for hard work and sparked a lifelong mission to support and protect agricultural workers. We dive into how technology is transforming the ag space, with digital tools like timekeeping apps and virtual ID cards making life easier for field workers. As part of United Ag’s Ambassador Program, Tony provides honest feedback that helps customize these tools for real-world use across diverse regions and employers. More than just work, this episode celebrates the sense of family, community, and purpose that defines United Ag. Tony and I reflect on what it means to be part of something bigger—where work doesn’t feel like work, and where partnerships feel more like family.

In this episode of This Is Ag, I'm joined by Veronica Luna—Director of Administrative Operations at Rancho Guadalupe and a passionate advocate for the people who power our fields. With years of experience in agriculture, Veronica has become a quiet but powerful force behind the scenes, using her voice to champion mental health, accessible benefits, and compassionate leadership. Raised by a strong mother, Veronica learned early what it meant to speak up—even when it wasn’t easy. Today, she carries that legacy forward at Rancho Guadalupe, where she not only manages Human Resources and benefits but also plays a key role in shaping a workplace culture grounded in care. In this episode, Veronica opens up about helping launch Spring Health before the pandemic—a bold move that brought mental health support to ag workers when they needed it most. She shares how her personal grief journey became the spark to advocate for others, and how leadership at Rancho Guadalupe—especially General Manager AJ Cisney—listens and acts when employees speak. This is an episode about the heart of ag—the unseen labor, the emotional weight, and the deep humanity behind every harvest. Veronica’s story is a reminder that care, empathy, and advocacy aren’t just nice to have; they’re essential tools for building a stronger, more resilient ag community.

In this episode, I had the privilege of sitting down with Barbara Meza, Director of Human Resources at Taylor Farms and Taylor Harvesting, to talk about her inspiring journey in agriculture and leadership. Barbara opens up about starting her career at Ocean Mist Farms to help support her family and how that role unexpectedly turned into a lifelong passion—especially after becoming a single mother. She candidly discusses overcoming self-doubt, navigating a male-dominated industry, and the power of programs like the Women Ag Academy in building her confidence and sense of community. Through stories of mentorship, personal growth, and resilience, Barbara shares the pivotal moments that shaped her—like being entrusted with building an HR department and learning to reframe even the most tedious work tasks with deeper purpose. She also opened up about being raised by a strong single mother, facing painful judgment from family, and using that adversity to push herself further. Her mother—who also worked in ag—instilled in her a deep sense of professionalism, integrity, and compassion. It was powerful to hear how those early lessons continue to shape her leadership today. This conversation is a powerful reminder that growth comes from discomfort, confidence is often seen before it’s felt, and when women support women, amazing things happen.

My guest Eric Bream, is a 3rd generation citrus farmer and the President of Bream Family Farms. The Bream family has a long tradition of growing high quality citrus fruit that stretches back over 70 years. In 1952 Robert O. Bream purchased the first 10 acre orchard of Washington Navel Oranges in California’s beautiful Central Valley referred to as their “Legacy Block.” The trees were planted in 1912 and a member of the Bream family has cared for them for the past 70 years. While the land area and offerings has grown over the years, the age of the trees, high quality of soil and the perfect micro-climate in the Legacy Block has remained the backbone of our family farm, and produces fruit that offers a unique experience. We discuss how Eric is trying to do the ethical thing in business through the Bream Family Farm, the importance of building intentional inefficiencies in the system, and seeing obstacles we face in life and in business as opportunities.

In this episode, I had the pleasure of speaking with Tim Danley, a dedicated farmer and tech innovator, about his unique journey into integrating drone technology with agriculture. Tim's path began on his family farm, where he worked during school breaks, and later enrolled in the Air Force as a military policeman. After returning home to manage Danley Farms, he became deeply involved in a range of activities, from overseeing diverse crops to volunteering as a firefighter and leading a search-and-rescue drone team. Tim's adoption of drone technology was driven by his desire to complement, not replace, traditional farming practices. He explained how drones are particularly effective for tasks like targeted spraying on small plots, and while his introduction of drones faced the same skepticism that innovations like GPS in farming once experienced, Tim’s efforts to educate others have been key in easing concerns and highlighting drones' practical benefits. One of the most inspiring parts of our conversation was hearing how Tim, a self-taught drone enthusiast, has embraced experimentation and failure as part of his journey. His approach to learning and applying technology highlights endless opportunities in agriculture—opportunities not just for farmers, but also for tech-savvy individuals looking to make an impact. Tim has a passion for putting a human face to farming, connecting with his community, and sharing stories that educate and inspire. Even his neighbors and colleagues have gained new appreciation for the industry through his work. As someone who believes in the power of storytelling, I was energized by Tim’s commitment to changing perceptions one video, one story, and one connection at a time. If you’re curious about Tim’s journey, you can follow him on YouTube, Instagram, and Facebook under "North Wind Aerial." His work is a testament to what can happen when you combine passion, innovation, and a willingness to share your story. This conversation left me inspired and hopeful for the future of agriculture, and I hope it does the same for you.

In this anniversary episode of This Is Ag!, I sat down with Chana Hauben, our Vice President of Human Resources, to reflect on the remarkable culture we’ve built at UnitedAg and celebrate four years of the podcast. Our conversation explored the heart of what makes UnitedAg not just a great place to work but a unique environment for personal and professional growth. At UnitedAg, we’ve more than tripled our financial growth over the past decade all the while maintaining the innovative, energetic spirit of a startup. Chana and I discussed how this growth has been driven by intentional culture-building, starting with empathy, collaboration, and creativity. These values are central to everything we do, from hiring passionate and proactive people to fostering innovation at all levels. Initiatives like the Emerging Leaders Program, the Ag-a-thon, and our CULTIVATE values recognition system create opportunities for growth and connection. Our onboarding process, transformed into a comprehensive and immersive experience, ensures new hires feel supported and inspired from the start. A standout moment was celebrating our recent recognition as one of the best places to work in Orange County. This honor symbolizes the dedication and care we pour into creating a positive, people-first environment. It’s also a reflection of Chana’s exceptional leadership in fostering an inclusive, innovative, and empowering culture. For me, UnitedAg has always been a "lab" where we experiment with ideas—not just for business growth but for human connection. Every day is an opportunity to grow a little more, to connect on a deeper level, and to lead with empathy. Listening to our employees, hearing their stories, and seeing them thrive fills me with pride and reinforces my belief in the work we do. As we wrap up our conversation, I reflect on what makes UnitedAg so special: it’s not just a workplace, it’s a community where people support each other, challenge each other, and grow together. Whether it’s through innovative programs, meaningful connections, or a shared commitment to our values, UnitedAg continues to be a place where we can all thrive. If you’re looking for a space to innovate, grow, and make an impact, we’d love to hear from you. This is what makes us UnitedAg: a family where the journey of growth and connection never ends.

In this episode, I speak with Stan Welsh, a healthcare provider at the UnitedAg Health and Wellness Center in Salinas, about the transformative power of putting people at the heart of healthcare. We explore the importance of compassion, trust, and meaningful human connections in improving patient outcomes and redefining what it means to provide quality care. Stan shares his insights on how human interaction is often missing in traditional, metrics-driven healthcare settings and how the approach at UnitedAg allows providers to fulfill their desire to make a real difference. We discuss how small yet impactful changes—like showing appreciation and building trust—can create a ripple effect, leading to better patient experiences and long-term growth. Stan and I also dive into practical advice for listeners: the importance of self-care, including regular checkups, a balanced diet, and consistent exercise. Stan stresses the value of simplicity and consistency in maintaining health and well-being. Finally, we discuss how UnitedAg’s philosophy of putting people first—not metrics or profit—has tripled its impact, proving that prioritizing human beings at the center of care not only makes business sense but is also a step toward transforming the healthcare system. Tune in for an inspiring conversation about challenging the status quo and the power of human connection in healthcare.

In this special episode, I reflect on my journey alongside an extraordinary leader and mentor, Veronica Urzua-Alvero, Vice President of Human Resources at Church Brothers Farms, who has been instrumental in shaping not only UnitedAg’s organization but also my own approach to leadership. Veronica’s roots in agriculture, inspired by her family, set her on a path where she found her true calling in operations and community-building within the ag industry. Her resilience and determination allowed her to rise above challenges and stay focused on her own growth without letting external factors derail her journey. Veronica’s strategic thinking and unique insights have shaped UnitedAg’s distinct approach, one that doesn’t simply follow the industry but stays true to who we are. Through her guidance, I’ve learned how important it is to view challenges with a long-term perspective, making big-picture decisions that serve the greater good, even if they’re tough in the moment. During our conversation, Veronica also shares her shift from a focus on individual achievement to empowering her team, fostering a growth-oriented and purpose-driven environment. We both emphasize the importance of empathy and coaching in leadership, striving to build understanding and resilience within our teams. We also reflect on the impact of Veronica’s leadership, especially in her role at UnitedAg such as serving as the first female chairperson in 2013 and guiding us through significant events like the Affordable Care Act (ACA) and COVID-19. Her big-picture vision and risk management skills were essential to building a strong foundation for UnitedAg, setting structures and making decisions that continue to support our organization today. I am deeply grateful for her friendship and leadership. She has not only shaped UnitedAg but has influenced how I lead and live my life, encouraging me to think beyond the immediate and truly value the people and purpose behind our work. Join us as I celebrate and share the lessons I’ve learned from this remarkable leader and friend, Veronica Urzua-Alvero.

In this episode, I spoke with Jayson Welter, our General Counsel at United Ag, about our advocacy efforts for agricultural communities, particularly in healthcare. We discussed key challenges like hospital closures and improving access to mental health services through platforms like Teladoc. Jayson explained how the Affordable Care Act brought mental health parity, ensuring equal costs for mental and physical healthcare. We also touched on the empathy and care that agricultural employers have for their workers, and how improving healthcare coverage boosts productivity. Our advocacy isn't just about making requests—it's about building relationships, educating policymakers, and showing the real challenges faced in rural healthcare and agriculture. I encourage anyone, even outside of agriculture, to get involved. Whether it’s locally or joining us in Sacramento, every effort makes a difference. Agriculture touches all of us, and together we can do even more to support the communities that feed our nation.

In this episode, I sit down with Charles Ernst, co-founder of CoreVantage, as he shares his journey of building a business with his wife, Joanna, over the past 15 years. He discusses the critical lessons learned about delegation, teamwork, and the complexities of the insurance industry, including the impact of service provider errors on patient care. Charles recounts a poignant story about a client’s struggle with insurance delays and the tragic consequences of processing errors, and I reflect on my own experience with healthcare mismanagement, highlighting how these issues often lead to frustration and misunderstanding. Together, we explore the importance of supporting patients and clients, emphasizing that proactive, compassionate service can make all the difference. Tune in for a conversation about balancing business, personal well-being, and the future of healthcare.

In this episode, I sit down with Chris Valadez, President of the Grower Shippers Association, to explore the challenges and strategies shaping the agriculture industry. We dive into how aligning our strengths with our core values can make a big difference, the importance of telling stories that actually connect with people, and the vital role agriculture plays in our everyday lives. Chris offers valuable insights into how the industry can better connect with the public by sharing stories that resonate with their concerns. He notably emphasizes that effective communication in the agriculture industry requires not just telling the story but understanding which aspects will resonate with the public, aligning responses with their concerns, and fostering connections by addressing criticisms thoughtfully rather than defensively. We also reflect on the challenges the agriculture industry faced during the COVID-19 pandemic. Chris discusses the chaotic response to COVID, particularly in agriculture, highlighting the immense pressure on the industry to continue food production while managing health risks, and I share how even with good intentions to lower costs and offer free services, we felt the financial impact. Despite these challenges, Chris’ leadership within the agriculture industry served as an example of the value of human connection. Together, Chris and I delve into the resilience of the industry during the pandemic, the importance of human connection in our work, and explore recent food safety initiatives that are paving the way for the future of agriculture. Join us for this insightful conversation on leadership, communication, and the evolving landscape of food production.

In this episode, I sit down with Shannon Douglass, the first female President of the California Farm Bureau. Shannon shares insights into her non-traditional farming background and the inclusive, grassroots nature of the Farm Bureau, where policies are driven by local county boards. She outlines her key advocacy focuses, including the farm bill, mill assessment increases, water issues, and the insurance crisis affecting farmers. She explains the ongoing legislative efforts to address insurance challenges and improve availability and affordability through better forest management. During our discussion, we emphasize the disconnect between California's support for local, small farmers and the regulatory environment, emphasizing that these challenges push smaller farms out of business. Shannon also highlights how well-intentioned regulations can have unintended negative consequences, such as the significant investments and logistical adjustments required for switching to electric forklifts. Despite these challenges, her passion for agriculture advocacy is driven by a desire to ensure future generations can continue farming in California. Shannon views tough times as opportunities for innovation and improvement, sharing how difficult periods force farmers to make decisions that ultimately lead to better practices. Join us as we delve into the world of agriculture regulations and how to remain optimistic for the future.

In the 30th episode of This is Ag!, I sit down with Eric Rygg, president of Huntsinger Farms and Silver Spring Foods. As a fourth-generation horseradish farmer, Eric brings a wealth of knowledge about sustainable and profitable farming practices. We delve into how businesses can endure and adapt over time, with a focus on the importance of long-term investments in both the land and employees as a sustainable business practice. Eric shares how longevity is built into the foundation of his family business, which has thrived for 95 years by remaining family-oriented and investing in future generations. He discusses the critical role of resilience in the face of uncertainty and emphasizes the importance of readiness for opportunities. Eric also highlights the strong work ethic and common sense needed to survive in the agriculture industry. Tune in to hear how these principles have guided Eric and contributed to the lasting success and sustainability of Huntsinger Farms.

My guest is A.J. Cisney, General Manager at Rancho Guadalupe, a family-owned grower of fresh produce based in Santa Maria Valley, California. A.J. is the past Chair of UnitedAg’s Board of Directors and currently serves as the Board of Trustee. In this episode we discuss the importance of paying attention to mental health, having difficult conversations in a constructive way, true leadership, proactive vs reactive approach to decision making, listening for the sake of truly understanding, first understand to be understood and much more. Please enjoy our conversation.

Welcome to episode 28 of This is Ag! I'm here with Tony St. James, owner of Paramount Broadcasting and host of All Ag, All Day, the only all-farm radio station in the Southwest USA. Together, we explore the core values of the agricultural community: faith, optimism, perseverance, growth, inspiration, and connection. Throughout our conversation, Tony stresses the significance of investing time in truly understanding others. We explore the merits of venturing beyond our comfort zones, embracing curiosity, and discovering common ground not only within but beyond industry boundaries. We find that the key to learning lies in the art of asking questions. Tony highlights the resilience needed to overcome setbacks, showing that perseverance defines us more than failures. He shares that the wisdom of agriculture goes beyond the fields, offering lessons applicable to everyday life. In essence, by listening and engaging in meaningful conversations, we uncover the profound insights of the agricultural community and discover paths to personal and collective growth. Join us on this journey!

In episode 27, I sit down with Kim McConnell, Director of Clinical Programs at Spring Health. Together, we explore the intersection of agriculture and mental health, and UnitedAg's partnership with Spring Health, which is set to launch on March 1st. Kim, a licensed psychologist, delves into the critical need for mental health support in tight-knit communities like agriculture. Kim bravely shares her personal journey, reflecting on her struggles with depression and the pivotal role her father's company's Employee Assistance Program (EAP) played in her recovery. We emphasize the importance of early intervention in mental health care, stressing the potential consequences of neglecting these issues. The discussion extends to the dangers of short-term thinking in healthcare plans, particularly regarding diagnostic procedures and mental health services. The long-term costs, both financially and in terms of human well-being, of prioritizing immediate savings over preventive measures like therapy is detrimental to the ag industry. Toward the end of our chat, we discuss the challenges of accessing healthcare while facing life stressors, and conclude with the following: it’s hard, but we’re alive. Join us as we navigate the complexities of mental health care in agriculture and work towards building a supportive and resilient community.