When it comes to AI and social media, are you riding the wave or getting lost in the noise?
In this episode of The Social Smarty Show, we’re digging deep into the ways AI is shaking up how small business owners like you show up online. From caption-writing with ChatGPT to tools that can literally predict which posts will perform best (yes, really), we’re pulling back the curtain on what’s working and what’s quietly chipping away at your brand trust.
If you’re feeling like AI could be a shortcut and a sellout at the same time, this one’s for you. Because yes, we want to work faster… but we also want to stay unmistakably us.
In this episode, I mention the Social Smarty Society - you can check it out here: https://socialsmarty.co/society
Looking for advice to help you confidently show up on social media?
Connect with Jodine:
Raise your hand if you’ve ever hit ‘post’… then sat there watching your likes trickle in slower than a Monday morning.
You followed all the “rules” - nailed the hashtags, wrote a mini-novel in the caption, timed it perfectly. So why does it still feel like you’re shouting into the void?
In this episode of The Social Smarty Show, I’m breaking down the outdated advice still floating around the internet - and what actually matters in social media marketing in 2025. If your reach is tanking and your content feels invisible, this is your wake-up call (with love). We’re talking hooks, video, searchability, and why the algorithm doesn’t care when you hit publish.
If you’re ready to stop wasting time and start creating content that actually gets seen, you’re in the right place.
In this episode, I mention the Content Confidence Kit - you can check it out here: https://socialsmarty.co/content-confidence-kit
Looking for advice to help you confidently show up on social media?
Connect with Jodine:
When social media strategist Hanna Rauch launched a second business that had nothing to do with marketing, she didn’t expect it to explode the way it did.
But Busy With Books - her introvert-friendly reading retreats and online book club - struck a chord with hundreds of book lovers craving connection without the pressure.
In this episode, Hanna gets real about the early days: from posting to zero followers, to going viral with nothing but a mood board and a dream.
She shares exactly how she built momentum, what content moved the needle, and the surprising backlash she wasn’t prepared for (and how she handled it).
This isn’t just a story about retreats and reading - it’s a masterclass in community-building, storytelling, and staying true to your values when the internet comes knocking.
What’s Inside This Episode:
To find out more about Busy with Books and connect with Hanna:
Looking for advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
In this episode, I mention:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
In this episode, I mention:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
In this episode, I mention:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
- Meta has shared more info on Community Notes as the roll-out gets closer
- Instagram's new layout is now on desktop
- Facebook to remove live streams after 30 days
- Instagram's new ad feature
- LinkedIn's new newsletter metrics
- YouTube's promote option for Shorts
- LinkedIn's reminders for content creators regarding the use of AI
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co
- Facebook: www.facebook.com/socialsmarty.co
- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre
- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
- How to get more reach on Instagram.
- Instagram's new desktop dashboard plus a new ad format.
- New nudity protection settings for Instagram DMs.
- Updates on the Instagram Edits app.
- An amazing YouTube stat!
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram: www.instagram.com/socialsmarty.co- Facebook: www.facebook.com/socialsmarty.co- YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre- Website: www.socialsmarty.co
Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.
In this episode, I cover:
- Shadowbanning on Instagram
- Will we soon be able to re-order our Instagram grid?
- What happens when someone re-posts your Instagram Reel?
- LinkedIn's new 'Where you Appeared"
- Instagram's 'Cut Silences' feature
- And the latest in the US TikTok ban
In this episode I mentioned:
- Instagram's Recommendation Guidelines: https://help.instagram.com/313829416281232
Looking for more advice to help you confidently show up on social media?
Connect with Jodine:
- Instagram:www.instagram.com/socialsmarty.co- Facebook:www.facebook.com/socialsmarty.co- YouTube:www.youtube.com/c/SocialSmartyJodineMcIntyre- Website:www.socialsmarty.co
