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The Sangría Mix: Inside the Latin Music Industry with Mayna Nevarez
Nevarez Communications
3 episodes
5 days ago
Music industry leader Mayna Nevarez is the public relations and marketing powerhouse behind some of Latin music's biggest stars such as Daddy Yankee. In this new podcast, Mayna invites the movers and shakers of Latin music and beyond for a "virtual" sangría to exchange war stories, little known facts about some of Latin music’s biggest milestones, and most importantly, frank conversations and learnings. Subscribe to The Sangría Mix wherever you get your podcasts. Produced by La Coctelera Music for Nevarez Communications.
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Music industry leader Mayna Nevarez is the public relations and marketing powerhouse behind some of Latin music's biggest stars such as Daddy Yankee. In this new podcast, Mayna invites the movers and shakers of Latin music and beyond for a "virtual" sangría to exchange war stories, little known facts about some of Latin music’s biggest milestones, and most importantly, frank conversations and learnings. Subscribe to The Sangría Mix wherever you get your podcasts. Produced by La Coctelera Music for Nevarez Communications.
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Marketing
Business
Episodes (3/3)
The Sangría Mix: Inside the Latin Music Industry with Mayna Nevarez
K-Pop Expansion in Latin America

In this third episode of The Sangria Mix with Mayna Nevarez, we talk with Tim Kim, founder and CEO of KAMPGlobal, who manages K-Pop groups such as T1419 and Momoland, and has organized festivals such as "Camp Signapore." Connected together across the world from the US to South Korea, Mayna and Tim discuss the global expansion of K-Pop and its wide-reaching influence in Latin America.

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4 years ago
24 minutes 46 seconds

The Sangría Mix: Inside the Latin Music Industry with Mayna Nevarez
Content Is Still King: How to Reach a Global Audience

In an industry flooded with new talent, does content still reign supreme? In the second episode of The Sangría Mix, industry experts chime in on the importance of creating unique content in order to reach a local and global audience. Today's episode is hosted by Michelle Velez, VP of Marketing at Nevarez Communications, and she welcomes in Carolina Puig, Account Manager for Video Services at The Orchard, and Jorge Ovalle, CEO at LID and Head of Digital for artist incubator NEON16. Subscribe to The Sangría Mix: Inside the Latin Music Industry via your favorite podcast platform TODAY! Produced by La Coctelera Music.

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4 years ago
51 minutes 8 seconds

The Sangría Mix: Inside the Latin Music Industry with Mayna Nevarez
Artist Development in Regional Mexican

How did a crossover hit such as "Qué Maldición" by Banda MS feat. Snoop Dogg come about? In the first episode of The Sangría Mix with Mayna Nevarez, we talk strategy and learnings in artist development within the Regional Mexican music genre with two key executives from the industry. Mayna welcomes Sara Eva Pérez, PR Director of Lizos Music, who works with huge regional acts like Banda MS and Sergio Lizárraga as well as Gerardo Vergara, who is VP of Marketing at LDV Management and has worked with artists such as Pepe Aguilar, Tucanes de Tijuana and Graciela Beltrán. Suscribe to The Sangría Mix: Inside the Latin music industry with Mayna Nevarez wherever you get your podcasts. Produced by La Coctelera Music.

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4 years ago
38 minutes 15 seconds

The Sangría Mix: Inside the Latin Music Industry with Mayna Nevarez
Music industry leader Mayna Nevarez is the public relations and marketing powerhouse behind some of Latin music's biggest stars such as Daddy Yankee. In this new podcast, Mayna invites the movers and shakers of Latin music and beyond for a "virtual" sangría to exchange war stories, little known facts about some of Latin music’s biggest milestones, and most importantly, frank conversations and learnings. Subscribe to The Sangría Mix wherever you get your podcasts. Produced by La Coctelera Music for Nevarez Communications.