How did a crossover hit such as "Qué Maldición" by Banda MS feat. Snoop Dogg come about? In the first episode of The Sangría Mix with Mayna Nevarez, we talk strategy and learnings in artist development within the Regional Mexican music genre with two key executives from the industry. Mayna welcomes Sara Eva Pérez, PR Director of Lizos Music, who works with huge regional acts like Banda MS and Sergio Lizárraga as well as Gerardo Vergara, who is VP of Marketing at LDV Management and has worked with artists such as Pepe Aguilar, Tucanes de Tijuana and Graciela Beltrán. Suscribe to The Sangría Mix: Inside the Latin music industry with Mayna Nevarez wherever you get your podcasts. Produced by La Coctelera Music.