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The Sales Game
Josh Mackay
160 episodes
5 months ago
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
Show more...
Entrepreneurship
Business
RSS
All content for The Sales Game is the property of Josh Mackay and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.
Show more...
Entrepreneurship
Business
Episodes (20/160)
The Sales Game
Building Bush Access: The First Wins, Setbacks & What’s Coming Next
In this episode, I give a raw update on the first few days of launching the WA Bowhunting Bush Access Pack. From big early interest and two paid backers, to what I’ve learned about outreach, messaging, and navigating land access under WA’s strict hunting laws.

I also share how a close contact with serious landowner connections could change the game—and what’s coming next in terms of vetting, property deals, and scaling the idea without losing its integrity.

If you’ve been watching from the sidelines, this episode breaks it all down.
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5 months ago
15 minutes

The Sales Game
Episode 159 - Full CRM Build and Sales Training Offer - The Sales Game
I’m flat broke in debt but more excited than ever to fully send On an offer that I just created for working with Solar businesses in Australia building a full CRM doing sales training improving deal margins conversions improving their offer and automating their follow-up sequences as well as providing a lot of other value adds to the CRM and automations. I’m just sharing which companies I’m targeting what my offer structure will be and what the process of going through and qualifying the companies I’m working with will look like.
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6 months ago
34 minutes

The Sales Game
Episode 158 - Solar Sales Training & CRM Builds in GHL- The Sales Game
The work I’m doing in solar sales training programs and consulting with solar companies in Australia. Improving Martian, conversions, and automations with CRM build that are sales focused to automate follow up within Go High Level crm, among many other cool features
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7 months ago
35 minutes

The Sales Game
Episode 157 - Conditions Leading Up To Personal Breakthrough- The Sales Game
Sharing a recent personal breakthrough I’ve had, how I’ve been leading up to it, how I’ve shattered my mentality shift around money and how that allowed me to have a way more clear mind about what I want to be doing in life
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7 months ago
17 minutes

The Sales Game
Episode 156 - Closing Residential Solar Business- The Sales Game
Just a podcast talking about closing out the residential Solar aspect of the business and potentially even looking at working under another business and learning a different industry or a different skill set and just doing some side project stuff for Sales launch for fun like building an AI chat and Sales support pot and Solar sales course just to train this child chat so I can build a CRM which can automate it and just doing it for fun just to see how much you can automate the process including SMS Emails and maybe even Robo calls.
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1 year ago
25 minutes

The Sales Game
Days 101 to 105: The Go-Giver Mindset - Enriching Your Life and Business
In this episode of "The Sales Game with Josh McKay," I reflect on the importance of giving more than you receive, inspired by "The Magic of Thinking Big" and "The Go-Giver." These principles have helped me focus on providing value without expecting immediate returns, enriching both my life and business.

I share personal insights on maintaining balance and enjoying the journey, emphasising that life is not a rehearsal—this is the main act. By introducing patience into my business approach, I aim to reduce stress and build a more enjoyable and sustainable venture.

I also touch on the value of spending time in nature to clear my mind and the importance of enjoying what you do. A recent experience with potential employee turnover highlighted the need for patience and professionalism, and I discuss how tools like ChatGPT can help maintain a positive tone in challenging communications.

Additionally, I recount my conversations with a fellow solar business owner in South Australia, illustrating the ups and downs of scaling a business and the importance of enjoying the process. The episode concludes with a reminder that different strengths and perspectives are what make the world work.

Tune in for a thoughtful discussion on giving, patience, and finding joy in the entrepreneurial journey.

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1 year ago
5 minutes

The Sales Game
Days 96 to 100: Building an Autonomous Sales Team - Empowerment and Responsibility
I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally.

I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular workouts and healthy eating, has been crucial for my overall well-being and stress management.
I also touch on my current reading journey, highlighting insights from "Poor Charlie's Almanac" and the value of investing wisely. Emphasising the importance of enjoying the process rather than fixating on end results, I share how wisdom from books and personal reflections shape my approach to business and life.

Tune in to explore how nature, mindfulness, and continuous learning contribute to a balanced and effective entrepreneurial journey.
Show more...
1 year ago
2 minutes

The Sales Game
Days 91 to 95: Pause and Reflect - Effective Strategies for Handling Business Challenges
I share how spending time in nature helps me manage stress and maintain clarity. When faced with overwhelming news about potential employee turnover, I took a break, left my phone behind, and went for a bushwalk. This practice, combined with meditation, helped me regain focus and respond professionally.

I discuss the importance of taking time before reacting to challenging situations and how tools like ChatGPT can help tone-check my responses. Maintaining a balanced lifestyle, including regular workouts and healthy eating, has been crucial for my overall well-being and stress management.
I also touch on my current reading journey, highlighting insights from "Poor Charlie's Almanac" and the value of investing wisely. Emphasising the importance of enjoying the process rather than fixating on end results, I share how wisdom from books and personal reflections shape my approach to business and life.

Tune in to explore how nature, mindfulness, and continuous learning contribute to a balanced and effective entrepreneurial journey.
Show more...
1 year ago
7 minutes

The Sales Game
Days 86 to 90: Ethical Sales and Team Culture - Keys to Long-Term Success
In this episode, we explore the strategic decision to avoid leveraging cash flow for rapid expansion, emphasising the importance of operating from a position of strength. We discuss maintaining a balanced approach to growth, ensuring stability before considering a move to the American market.

With a focus on sustainable business practices, I break down the financial requirements and cost management strategies that keep operations running smoothly. I also share insights into keeping personal expenses in check to prioritise reinvestment into the business, highlighting my approach to meal prepping and avoiding lifestyle inflation.

Join me as I delve into building a resilient solar business, the importance of ethical sales practices, and the balance between personal and professional financial management. Discover how to create a strong team culture and maintain focus on long-term success in the ever-evolving solar industry.
Show more...
1 year ago
5 minutes

The Sales Game
Days 81 to 85: Navigating Cash Flow Challenges - Tools for a Solar Business
I delve into the power of interest-free offers in today’s challenging economic climate. With rising interest rates and cost of living in Australia, customers are gravitating towards zero upfront cost and zero percent interest solar solutions.

This approach tackles their financial burdens without adding more stress.I discuss our current marketing strategies, from door-to-door pitches to leveraging Facebook ads and exploring Google Ads. By solving a key problem—cost of living increases—without adding financial strain, we aim to build a recession-proof business.

Additionally, I share insights into maintaining ethical sales practices, emphasizing the importance of customer-first service and long-term trust. This philosophy stems from my personal experience and conviction that selling with integrity is not only right but also more effective.I also touch on managing cash flow with tools like American Express and Trade Zone Credit, allowing for flexibility in a cash-intensive business.

Recruitment remains a priority, focusing on hiring individuals who are a perfect fit for our team culture.

Join me as I navigate the complexities of building a sustainable and ethical solar business, sharing strategies, challenges, and the importance of staying adaptable in a dynamic market.
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1 year ago
12 minutes

The Sales Game
Days 76 to 80: Smart Hiring - How a Tailored Questionnaire Streamlines Recruitment
In this episode of "The Sales Game with Josh McKay," I delve into a critical aspect of recruitment: ensuring that every new hire is a perfect fit. My new mantra is simple: if it's not a definite "yes," it's a "no." This approach ensures that the team is composed of individuals who are not only skilled but also a joy to work with.

I discuss the importance of hiring people who are intelligent, coachable, and aligned with our values. By using a tailored questionnaire, I've streamlined the recruitment process, filtering out 80-90% of applicants and focusing on those who demonstrate key qualities like self-awareness and motivation.

Tune in to learn how this meticulous hiring strategy fosters a supportive and dynamic work environment, ultimately leading to better training outcomes and team cohesion.
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1 year ago
2 minutes

The Sales Game
Days 71 to 75: Optimising Sales Pitches - Tools and Techniques for Success
In this episode, we unveil a new door-to-door pitch that's already generating excitement: offering solar installations with no upfront costs, thanks to available rebates. This approach is not only capturing interest but also proving effective in the field.

I share our latest strategies, including setting up Google AdWords and exploring Facebook ads. By intentionally interacting with solar-related content, I've identified lead generation companies like Scale Solar, which has provided video scripts for our upcoming marketing efforts.
The team is busy, with Jerry handling operations and Rory excelling in the field despite some personal uncertainties. To ensure smooth logistics, we're using tools like Descript for audio feedback on sales pitches.

With a focus on solidifying our door-to-door team and exploring digital marketing, we're laying the groundwork for future expansion into the American solar market. The goal is simple: generate leads, make sales, and build a team of people we genuinely want to work with.

Tune in to hear about our latest tactics, team dynamics, and plans for growth in the ever-evolving solar industry.
Show more...
1 year ago
5 minutes

The Sales Game
Days 66 to 70: Navigating Financial Turbulence - Strategies for Small Business Survival
I share a candid look at the financial ups and downs of running a business. Last month, I thought I broke even but ended up losing $12,000. Regular profit and loss statements, thanks to Maria in accounting, have been crucial in revealing the true financial state, preventing my optimism from clouding reality.

Maria’s bookkeeping, payroll, and training for Jerry are invaluable, despite the $1,500 monthly cost. This investment provides accurate insights, keeping me grounded.

I also share a useful strategy for door-to-door sales: having the team record their daily interactions. Using Descript for audio editing, we streamline feedback sessions, improving performance efficiently.
Tune in for a raw and insightful discussion on navigating financial challenges, the importance of accurate bookkeeping, and innovative sales techniques.
Show more...
1 year ago
2 minutes

The Sales Game
Days 61 to 65: Pivoting with Purpose - Logistics, Leadership, and Lessons Learned
In this week's episode, I dive into the rollercoaster ride of running a business, starting with a shocking start to the week. I hired Jamie, who signed a contract a month ago, only to find out he was still job hunting and left me hanging. With recruiting halted and plans disrupted, I had to pivot quickly.
Monday brought another blow when Rory, my key field employee, expressed doubts about staying, reducing his commitment from 95% to 90% and extending his planned leave. With bad weather and housing challenges in Perth, his outlook soured. However, he bounced back strong, breaking his performance record and giving me hope.

Despite these setbacks, logistics have been tough, especially without reliable public transport. Fortunately, a close friend offered to help with transportation, easing the burden and allowing me to focus on growth.

Reflecting on the situation, I considered shifting to the American solar market, drawn by its potential and low saturation. But I realised the importance of a stable foundation here before expanding.
Thankfully, Jerry’s excellent performance in operations has been a bright spot. I contemplated scaling down to a leaner model but decided to stay the course. Rory's continued success and my own sales are promising signs.

Tune in to hear about the ups and downs of building a team, managing challenges, and making strategic decisions for the future. It's a journey of resilience, adaptation, and optimism.


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1 year ago
5 minutes

The Sales Game
Day 60 - Refocusing Priorities - From Overcommitment to Effective Leadership
Josh shares insights on realising he was overcommitting and spreading himself too thin, like "a thin slice of butter on too many pieces of bread."

He discusses his decision to refocus on key priorities, primarily the door-to-door sales team, while still working on Sales Launch in the background. Josh talks about the importance of generating leads, recruiting, and training door knockers and appointment setters to create a sustainable business model.

He also reflects on his content creation journey, the pressures of maintaining high-quality production, and the balance between authenticity and professionalism. He shares his strategies for onboarding new team members through training videos, and the potential consideration of securing a loan to accelerate the company's growth.

Tune in to hear Josh's candid thoughts on entrepreneurship, balancing multiple tasks, and the continuous learning process that drives him forward. This episode offers valuable lessons on focusing efforts, managing burnout, and staying true to one's vision while building a successful business.
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1 year ago
15 minutes

The Sales Game
Day 50 and 51: Optimising Leads and CRM - Strategies for Sustained Business Growth
Day 50 marked a significant milestone with the first two installations for the business. Josh reflects on the lessons learned from the installation process and shares his thoughts on improving efficiency and customer satisfaction. He also discusses the importance of not delaying sales for perfection and following the energy in the business.

On Day 51, Josh covers the exciting developments, including interviewing and hiring new Sales Development Representatives (SDRs) to handle door-to-door appointments. He highlights the importance of aligning team members' goals with the company's growth opportunities and the potential roles they can evolve into.

He also explores the idea of enhancing customer experience through innovative solutions like using drones for before-and-after shots of installations and creating a role dedicated to overseeing installs and customer satisfaction.

Additionally, Josh discusses his approach to improving CRM integrations, automating follow-ups, and optimising lead acquisition costs. He shares insights on the value of having multiple lead sources and ensuring a steady flow of quality leads to support the sales team.
Join Josh as he navigates the ups and downs of building a solar business, learns from challenges, and celebrates successes. Stay tuned for valuable insights and strategies to grow your own business.
Show more...
1 year ago
18 minutes

The Sales Game
Day 54, 55, 56, and 57: Overcoming Burnout - Focusing on What Matters Most in Solar Sales
Josh opens up about his recent struggles with burnout and the realisation that he was spreading his efforts too thin across multiple projects. He shares the importance of focusing on key areas that generate revenue and the need to prioritise building a strong door-to-door sales team.

He discusses the pressures of creating high-quality content for the podcast and video series, and the impact it had on his mental health and business focus. He reflects on the lessons learned from this period, emphasising the importance of following the energy and doing what he enjoys most.

Tune in to hear Josh's insights on balancing multiple business tasks, the importance of concentrating on revenue-generating activities, and his plans to build a sustainable and successful solar company. This episode is a candid look at the ups and downs of entrepreneurship and the ongoing journey of learning, growth, and development.

Join Josh as he navigates the challenges and celebrates the victories of building a million-dollar business from an initial investment of just $15,000.
Show more...
1 year ago
11 minutes

The Sales Game
Day 49: From Setbacks to Success - Overcoming Challenges in Solar Sales
In this episode, Josh discusses his recent experiences, including hiring new sales development representatives, setting up CRM integrations, and dealing with unexpected challenges in stock orders. He shares insights on the importance of building a strong team, the excitement of new opportunities, and the lessons learned from setbacks.

Josh also explores innovative ideas like using drones for marketing, creating customer gift hampers, and developing a live deal tracker for enhanced customer experience. He emphasises the value of personalised touches, such as branded uniforms and thoughtful gestures, to build customer loyalty and satisfaction.

Tune in to hear about Josh's strategies for scaling his business, training new team members, and optimising operations. Stay updated on his progress and gain valuable insights into the world of solar sales and entrepreneurship.
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1 year ago
15 minutes

The Sales Game
Day 47 and 48: Staying Resilient - Josh's Strategies for Navigating Business Setbacks
Josh shares his recent experience with hiring challenges and the adjustments he's making to his recruitment process for sales development representatives. Despite setbacks, Josh remains focused on integrating CRM systems, setting up telephony and SMS automation, and exploring new marketing strategies like drone footage for social media.

Josh discusses his plans to create video content for sales presentations and launch a video podcast to document his journey. He also emphasises the importance of maintaining a door-to-door team as a sustainable entry-level position, providing consistent revenue and opportunities for growth within the company.

Tune in to hear Josh's insights on building a resilient business, overcoming obstacles, and staying motivated. Stay updated on his progress and learn valuable lessons from his entrepreneurial journey.
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1 year ago
8 minutes

The Sales Game
Day 46: Resilience and Recruitment - Building a Strong Door-to-Door Solar Team
Josh reflects on the importance of managing expectations and staying resilient, sharing how he navigated the setback and realigned his focus on hiring and training new team members. He talks about the adjustments made to the recruitment process and the decision to move forward with building a door-to-door team, while also considering the potential of buying leads from third-party providers.

He also delves into enhancing the company's offer, moving from a money-back guarantee to a satisfaction guarantee, and emphasising long-term value and reliability. He provides updates on setting up telephony integration, workers' compensation, and planning team events to foster a strong company culture.

Tune in to hear about Josh’s strategies for overcoming challenges, evolving business offers, and maintaining momentum in building his solar business. Stay updated on his progress and learn valuable lessons from his entrepreneurial experience.
Show more...
1 year ago
18 minutes

The Sales Game
The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales.

I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way.

If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you.

🚀 No fluff. No theory. Just real execution.

✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems.
✔ High-Value Lead Generation – Open doors to mining, industrial energy, and large-scale infrastructure deals.
✔ B2B Sales Execution – Shorten sales cycles and increase contract wins.
✔ Sales Team Scaling & Training – Develop high-performing teams and recruit top talent.
✔ Sales Systemisation & CRM Optimisation – Streamline sales processes for efficiency and growth.
✔ Revenue Growth & Margin Expansion – Improve profitability and deal structure.
✔ Cold Outreach & Business Development – Generate high-value opportunities from scratch.
✔ Deal Structuring & Negotiation – Optimise contracts for maximum returns.
✔ Sales Automation & Smart Follow-Ups – Implement systems that close more deals with less effort.