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The Real Estate Marketing Society
Shantha Wetterhan
37 episodes
1 week ago
Welcome to the Real Estate Marketing Society Podcast. You have reached your first major destination along the journey of learning, implementing, and growing your real estate business. This show offers cutting-edge insight so that you can enhance and level up your marketing and business strategy. This podcast is dedicated to helping you learn practical yet effective marketing strategies that work. Your show host, Shantha's goal is focused on making sure you have the confidence to implement these strategies without the feeling of overwhelm.
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Marketing
Business
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All content for The Real Estate Marketing Society is the property of Shantha Wetterhan and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Real Estate Marketing Society Podcast. You have reached your first major destination along the journey of learning, implementing, and growing your real estate business. This show offers cutting-edge insight so that you can enhance and level up your marketing and business strategy. This podcast is dedicated to helping you learn practical yet effective marketing strategies that work. Your show host, Shantha's goal is focused on making sure you have the confidence to implement these strategies without the feeling of overwhelm.
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Marketing
Business
Episodes (20/37)
The Real Estate Marketing Society
GREC Compliance - Your Secret Weapon for Real Estate Success

Unlock the power of ethical advertising to protect your and propel your business

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2 months ago
1 hour 13 minutes 7 seconds

The Real Estate Marketing Society
How She Built a High-Income Real Estate Brand (Money Mindset Edition)

Luxury Agents: Let’s Talk Money 💸


Not about cold calls or hustle culture—this is about ENERGY, BELIEF, and BRAND.


In this powerful episode, I go live with @ShalitiaSmith of Aurora Properties, and we hold nothing back. We dive deep into the money blocks that keep even the most high-achieving women stuck—and how to break through them for good.


If you’ve ever felt the pressure to shrink your worth just to close a deal, this conversation is your wake-up call.


🎧 Grab your coffee, hit play, and get ready to shift your mindset—and your income.


👇 Ready for your own brand + belief breakthrough? Start here.

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3 months ago
57 minutes 9 seconds

The Real Estate Marketing Society
How to Get Your Brand Voice to Shine Through AI-Generated Content (Using the Right Prompts!)

Does ChatGPT ever sound… off? Like it’s writing for someone else, not you? You’re not alone!

In this episode, I’m breaking down exactly how to train AI to match your brand voice so your content sounds authentic, engaging, and uniquely YOU. 🚀

✅ How to teach ChatGPT your style & personality
✅ The right prompts to make AI content sound natural
✅ How to refine AI-generated content for maximum impact

PLUS—if you have the paid version of ChatGPT, I’ll show you how to upload PDFs of your writing so AI learns directly from your past content!

🎁 Want done-for-you prompts to make AI work FOR you? Grab my Magnetic Power Prompt™ Guide → Click the link in my bio!

💡 Try these prompts & let me know how they work! Screenshot the episode and tag me on social!

#ChatGPT #RealEstateMarketing #AIforAgents #PersonalBranding #MagneticPowerPrompts

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7 months ago
12 minutes 37 seconds

The Real Estate Marketing Society
The 80/20 Rule That Will Revolutionize Your Real Estate Marketing Strategy

🚀 Are you working harder, not smarter, in your real estate marketing? It's time to flip the script! 🎯 In this episode, discover how the 80/20 Rule (aka the Pareto Principle) can transform your business by focusing on what truly moves the needle.

✨ Learn: ✅ The #1 secret to simplifying your marketing efforts.
✅ Why choosing the right platform can make or break your brand.
✅ How to create content that connects and converts—without the burnout.

🎧 Tune in now and start marketing smarter, not harder!

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10 months ago
9 minutes 2 seconds

The Real Estate Marketing Society
The Real Estate Marketing Mistakes That Will Wreck Your 2025 (And How to Fix Them)

Are you making these common real estate marketing mistakes that could derail your success in 2025? In this episode, I break down the top frustrations agents face, from inconsistent branding to wasted time on strategies that don’t work. Learn how to attract the right clients, stand out from the competition, and create a marketing plan that actually delivers results. Don’t let 2025 slip by—discover the game-changing strategies that will set you apart and generate the leads you’ve been dreaming of.

Tune in now to avoid the pitfalls and plan for your most successful year yet!

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11 months ago
11 minutes 39 seconds

The Real Estate Marketing Society
Break the Mold: Unique Lead Gen Tactics for Real Estate Pros

Step away from the social media crowd with "Break the Mold: Unique Lead Gen Tactics for Real Estate Pros." Discover innovative strategies to attract and convert leads without spending all day online. This episode dives into the effectiveness of cold calling, the power of educational podcasts, the reach of targeted ads, and how free courses can establish you as a trusted expert. Perfect for real estate professionals looking to diversify their lead generation methods and truly stand out in today’s competitive market. #LeadGeneration #RealEstateSuccess #MarketingStrategies #ColdCalling #DigitalMarketing

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1 year ago
9 minutes 4 seconds

The Real Estate Marketing Society
Embracing AI: Revolutionizing Real Estate with Smart Technology

Discover "Embracing AI - Revolutionizing Real Estate with Smart Technology," where I delve into how AI is reshaping marketing strategies for agents. Explore how AI-driven tools enhance client targeting, personalized marketing, and predictive analytics, revolutionizing how agents connect with buyers and sellers. Whether you're a tech-savvy agent or curious about the future of real estate marketing, tune in to stay ahead in leveraging AI's transformative power in the industry. Subscribe now to unlock new possibilities in real estate marketing with AI!

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1 year ago
12 minutes 29 seconds

The Real Estate Marketing Society
Going Live: Unleash Your Real Estate Brand with Live Streaming

Dive into the world of live streaming with "Going Live: Unleash Your Real Estate Brand with Live Streaming". This episode is your guide to creating genuine, unfiltered connections with your audience in real time. Learn how embracing the spontaneity of live streams can enhance your real estate brand and make your interactions more personal. Discover simple strategies to engage effectively, showcase your true self, and build trust that lasts. Whether you're new to live streaming or looking to refine your approach, this episode will show you the power of real moments in real estate. #LiveAuthentic #RealEstateLive #PersonalBrand #RealConnections #EngageLive

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1 year ago
7 minutes 52 seconds

The Real Estate Marketing Society
Dare to Specialize: How Niching Down Can Amplify Your Real Estate Success

Today’s episode is all about finding your sweet spot in the real estate market. In this episode, we explore why focusing on a specific group of clients can make you a go-to expert and bring more success to your business. Learn how to figure out who your ideal clients are, talk directly to them, and create marketing that really hits home. If you're tired of trying to appeal to everyone and ready to stand out by being the best in your area, this episode is for you. Tune in to learn how to attract the right clients and grow your business smarter.

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1 year ago
13 minutes 30 seconds

The Real Estate Marketing Society
Instagram Mastery for Real Estate Pros

Join us on 'Insta-Local: Boost Your Realty Reach with Instagram,' a must-listen episode for real estate agents looking to harness Instagram for local market dominance. Discover how to transform your Instagram presence into a powerful tool for community engagement and brand growth. Learn to curate local content that resonates with your audience, optimize your profile with strategic keywords and hashtags, and engage effectively with local accounts. Dive into the art of using Instagram Stories for real-time market updates, and understand the significance of geo-tagging to amplify your local visibility. This episode is packed with actionable tips and real-world examples to help you position yourself as a local real estate expert and deepen your community connections. Tune in to elevate your Instagram strategy and grow your business in the heart of your community.

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1 year ago
9 minutes 49 seconds

The Real Estate Marketing Society
ChatGPT & Real Estate: Crafting a Distinctive Brand Message

Navigate the intersection of AI and personal branding in real estate with 'ChatGPT & Real Estate: Crafting a Distinctive Brand Message'. This episode is tailored for real estate professionals seeking to harness the power of ChatGPT for enhancing their brand narrative. Learn how this advanced AI tool can revolutionize the way you approach your brand messaging, from drafting a compelling bio to creating impactful taglines and positioning statements. Gain valuable insights on integrating ChatGPT into your branding strategy to reflect your unique selling points, especially on platforms like LinkedIn. Whether you're building your brand from scratch or refining an existing one, this episode offers actionable tips, innovative strategies, and expert perspectives to effectively use AI for developing a strong, resonant real estate brand.

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1 year ago
8 minutes 38 seconds

The Real Estate Marketing Society
Email Mastery: Unlocking Growth for Real Estate Agents

In this episode, we'll learn how to write emails that grab your ideal audience's attention and build strong connections. Whether you're new to real estate or have been doing it for a while, this episode will teach you cool tricks to make your emails work better.

Discover the secrets of sending the right emails at the right time and making them special for each person. We'll talk about how to use emails to make more friends, keep clients happy, and help your real estate business grow.

So, get ready to become an email expert and make your real estate journey even more exciting. Subscribe now to catch all the tips and tricks!

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1 year ago
10 minutes 18 seconds

The Real Estate Marketing Society
Picture Perfect: Mastering Headshots for Your Real Estate Brand

In this episode, we dive into the art of creating the perfect headshot to enhance your personal brand in real estate. Your headshot is often the first impression you make - let's make it count! We'll share expert tips on choosing the right attire, setting, and photographer to reflect your professional identity and brand values. Whether you're updating your profile picture or refreshing your marketing materials, this episode is packed with advice to help you present the best version of yourself. Tune in to transform your headshot into a powerful branding tool!

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1 year ago
6 minutes 36 seconds

The Real Estate Marketing Society
Finding the Perfect Social Media Platforms For Your Real Estate Brand

Feeling lost in the social media whirlpool? Tune in as I navigate through the major platforms, helping you find where your real estate brand can shine the brightest. Learn the perks of each platform and how to use them to your advantage without stretching yourself too thin. Let's simplify social media and make it your real estate playground!

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1 year ago
10 minutes 26 seconds

The Real Estate Marketing Society
Creating Your 2024 Success Blueprint: Real Estate Marketing Made Easy

Kickstart your 2024 with a bang! Join me as I unfold the mystery of early marketing planning. Discover simple, actionable steps to carve out a marketing strategy that elevates your real estate brand, even if you're just starting on social media. It’s time to turn those marketing woes into wows. Let's set the stage for a prosperous 2024 together! Enjoy the show!

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1 year ago
8 minutes 29 seconds

The Real Estate Marketing Society
Empower Your Real Estate Career: Embrace the Growth Mindset

Real estate professionals, do market fluctuations or fierce competition ever shake your confidence? Dive into this essential episode where we break down the transformative power of a growth mindset. Rooted in decades of psychological research and tailored for the real estate realm, you'll learn actionable steps to cultivate resilience, adaptability, and continuous learning. Whether you're facing market downturns or just seeking that competitive edge, this episode holds the key. Unlock strategies to persevere, grow, and thrive, no matter what the market throws your way. Your journey to a resilient and prosperous career starts with the right mindset. Don't miss out!

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2 years ago
15 minutes 11 seconds

The Real Estate Marketing Society
Unlocking LinkedIn: Boost Your Real Estate Business with Proven Strategies

Attention real estate professionals: Are you ready to elevate your game? Dive deep into the untapped potential of LinkedIn for lead generation, networking, and establishing your industry authority. In this episode, we unveil actionable strategies tailored for you, drawn from the world of B2B marketing, to supercharge your online presence. Whether LinkedIn has been a platform you've hesitated to embrace or just haven't fully utilized, this is your roadmap to success. Tune in and transform LinkedIn from an overlooked tool into your secret weapon for real estate dominance!

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2 years ago
9 minutes 54 seconds

The Real Estate Marketing Society
AI Solutions for Busy Real Estate Agents: Time-Saving Strategies to Supercharge Your Business

Are you a busy, time-strapped real estate agent struggling to keep up with the ever-evolving tech landscape? If you find yourself drowning in tasks, falling behind with new technologies, and craving more time to focus on growing your business, you're not alone. Welcome to "AI Solutions for Busy Real Estate Agents," the podcast designed exclusively for agents like you.


In each episode, we'll tackle head-on the challenges that have been holding you back. Our experts will show you how to harness the incredible power of AI to free up your precious time, streamline your operations, and take your marketing and branding to the next level.


Discover real-world solutions that align with your unique needs and pain points. Learn how AI can become your trusty sidekick, automating tasks, personalizing your marketing efforts, and strengthening your client relationships. Plus, we'll share practical productivity hacks that complement these AI strategies, helping you regain control over your schedule.


Say goodbye to the frustration of falling behind with technology and hello to a brighter, more efficient future in real estate. Subscribe now to "AI Solutions for Busy Real Estate Agents" and start your journey towards a more streamlined, successful, and time-rich real estate business. Your ideal real estate tech solutions await!

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2 years ago
12 minutes 28 seconds

The Real Estate Marketing Society
Video Mastery for Real Estate Agents: Overcoming Fear and Dominating Your Marketing

Introducing the "Fearless Video Mastery" podcast, your definitive guide to conquering the most common challenges faced by real estate agents who are hesitant to use video in their marketing. If you've ever felt overwhelmed by the idea of showing up on camera or struggled with self-doubt when it comes to video content, you're in the right place.

Join us on a transformative journey as we dive deep into the specific frustrations and fears that have been holding you back. Our mission is to empower real estate professionals like you to step confidently into the world of video marketing. Learn how to silence your inner critic, overcome camera shyness, and authentically connect with your audience through the power of video.

Our episodes are a treasure trove of practical solutions, real-life success stories, and actionable steps tailored to the unique challenges agents face. Discover the secrets to harnessing your inner strength and converting it into impactful video content that sets you apart in the market.

Say goodbye to the overwhelm and self-doubt that have been obstacles to your video success. Tune in to "Fearless Video Mastery" and gain the confidence and know-how to dominate your real estate marketing with video. Get ready to answer all your questions and unlock your full potential in the world of real estate video marketing. Subscribe now and take your first step toward unstoppable success!

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2 years ago
15 minutes 58 seconds

The Real Estate Marketing Society
The Eisenhower Method for Time Management and Productivity: Boosting Productivity and Scaling Beyond Six Figures

In this episode of "The Real Estate Marketing Society," host Shantha Wetterhan introduces you to a game-changing tool for boosting your productivity: the Eisenhower Method. With a focus on real estate professionals, learn how this method helped [Your Name] scale their business past six figures, leaving burnout behind. Dive into practical tips for implementing the Eisenhower Matrix, overcoming procrastination, and taking control of your time. Discover how prioritization can lead to greater efficiency and success in your real estate marketing endeavors.

Join The Canva Template Society to save even more time in your business!

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2 years ago
16 minutes 55 seconds

The Real Estate Marketing Society
Welcome to the Real Estate Marketing Society Podcast. You have reached your first major destination along the journey of learning, implementing, and growing your real estate business. This show offers cutting-edge insight so that you can enhance and level up your marketing and business strategy. This podcast is dedicated to helping you learn practical yet effective marketing strategies that work. Your show host, Shantha's goal is focused on making sure you have the confidence to implement these strategies without the feeling of overwhelm.