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The Purpose Matrix
Phil Moeller
100 episodes
3 hours ago
Welcome to The Purpose Matrix, where your business and personal life come together so you can live with clarity, confidence and peace. Hosted by Phil Moeller, a business leader, real estate investor, husband, and father, this podcast is designed to equip and inspire you to pursue your God-given purpose in every area of life. If you’re ready to step out of your comfort zone, overcome fear, and live with purpose, hit subscribe and join us on this journey!
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Entrepreneurship
Business
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All content for The Purpose Matrix is the property of Phil Moeller and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Purpose Matrix, where your business and personal life come together so you can live with clarity, confidence and peace. Hosted by Phil Moeller, a business leader, real estate investor, husband, and father, this podcast is designed to equip and inspire you to pursue your God-given purpose in every area of life. If you’re ready to step out of your comfort zone, overcome fear, and live with purpose, hit subscribe and join us on this journey!
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Entrepreneurship
Business
Episodes (20/100)
The Purpose Matrix
A Second Wind in Life: Lessons from a Billionaire Mentor with Darren Eads

What if a single relationship could change the trajectory of your life?

In this deeply inspiring episode of The Purpose Matrix, Phil sits down with Darren Eads—a former private chef turned mission-driven entrepreneur. Darren’s transformation didn’t begin with a business plan. It started with a relationship: working for billionaire Clay Mathile, former owner of IAMS and founder of Aileron.

Clay didn’t just offer Darren a job—he offered a new way of seeing the world. And it changed everything.

Today, Darren runs Second Sail Holding Company, a people-first business acquisition firm that helps legacy owners transition their companies into the hands of leaders who care.

Darren shares how proximity to greatness shifted his mindset, why 53 was the perfect time to start, and how his kids now get to watch him live life with intentionality.

Here’s what you’ll learn:

  • How proximity to great people can change your life
  • Why it’s never too late to start living with purpose
  • The power of foundational habits and aligned circles
  • Why Darren buys businesses differently
  • How to lead a team by getting out of the weeds
  • The myth of needing it all figured out before you begin


Whether you're just starting your journey or pivoting later in life, this conversation is a masterclass in late-stage reinvention, value-driven business, and why mentorship still matters.


0:00 Intro

0:56 Darren’s Background and Early Career

4:42 Meeting a Billionaire Who Shifted His Mindset

10:28 What Clay Mathile Taught Him About Leadership

14:45 Foundational Habits and Getting in the Right Circles

18:02 Family, Regret, and Rewriting the Narrative

24:28 What “Second Sail” Really Means

29:08 Buying a Business the Right Way

33:51 The 30-Year-Old vs. 50-Year-Old Path to Ownership

36:15 Darren’s Leadership Shift

40:12 Living With Gratitude and Alignment


Resources Mentioned:

📚 Rich Dad Poor Dad by Robert Kiyosaki

📚 Buy Then Build by Walker Deibel

🎧 Acquiring Minds Podcast

🌐 Aileron: https://www.aileron.org/


Connect with Darren:

🌐 Second Sail Holding Co: https://secondsailcapital.com/

🌐 Jarvis Mechanical: https://www.jarvismechanicalco.com/

🔗 Darren Eads on LinkedIn: https://www.linkedin.com/in/darren-eads-0a501868


Follow Phil on Social @PhilOnPurpose

https://www.instagram.com/philonpurpose

https://www.facebook.com/philonpupose

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1 day ago
41 minutes 50 seconds

The Purpose Matrix
Lessons from Finishing a Death Race & Why AI Is More Disruptive Than Fire with Clay Speakman

We all seek comfort…but can discomfort actually be an advantage?

In this episode of The Purpose Matrix, Phil dives into an inspiring conversation with Clay Speakman, founder of RocketHub AI and one of fewer than 100 people to finish the infamous Spartan Death Race. 

Clay shares how “doing hard things on purpose" isn't just about endurance events–it's a mindset that transforms how you lead in relationships as much as in business.

Clay explains why chaos is a training ground, how entrepreneurs can level up their AI adoption without a tech background, and the real reason small teams have the ultimate advantage in this new era. He also walks through the three levels of AI usage and how purpose fuels his unconventional but scalable life design.

Here’s what you’ll learn:

  • The reality of “doing hard things on purpose”

  • How to train for chaos without running a Death Race

  • What entrepreneurs misunderstand about AI

  • The difference between Level 1, 2, and 3 AI usage

  • Why small teams are actually winning the AI revolution

  • How to align your values with AI systems

This is a masterclass in mindset, mission, and modern tools. If you want to lead with purpose, multiply your impact, and prepare for the future—this one’s for you.

0:00 Intro

1:31 From Death Races to AI

4:17 Why Doing Hard Things On Purpose Changes Everything

7:06 Training for Chaos and Mental Resilience

9:33 What Your "Hard Thing" Actually Is

12:22 Building Grit in Everyday Life

14:40 How Death Races Led to Purposeful Business

17:06 Why Entrepreneurs Have the AI Advantage

20:14 Can You Really Live to 200?

23:07 Why AI Is More Disruptive Than Fire

28:29 Moving from Level 1 to Level 3 AI

32:15 Real Examples from Clay’s Business and EOS Tools

36:52 Small Teams, Big Leverage

41:07 The Role of Faith, Gratitude, and Vision

Resources Mentioned:

🌐 RocketHub: https://www.rockethub.ai 

Follow Phil on Social @PhilOnPurposehttps://www.instagram.com/philonpurpose https://www.facebook.com/philonpupose 

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1 week ago
49 minutes 33 seconds

The Purpose Matrix
The Operating System That Gives Teams Traction with Laura Rerucha

If you lead a business, a team, or a department, this episode is for you.

Phil sits down with certified EOS Implementer Laura Rerucha for a masterclass on how to create vision alignment, build a culture of accountability, and drive results–without burning out your people. 

With a unique background spanning engineering, sales leadership, and entrepreneurial ops, Laura breaks down how EOS (Entrepreneurial Operating System) gives leaders the tools to execute with clarity and consistency.

You’ll learn how to:

  • Translate a 10-year vision into this week’s priorities

  • Create a culture of ownership and execution

  • Use quarterly rocks and weekly scorecards for traction

  • Avoid the most common leadership traps

  • Implement behavioral core values that actually shape culture

Whether you’re running a 5-person startup or a 500-person division, Laura shares why EOS is so widely adopted–and how it can immediately transform your meetings, your morale, and your momentum.


0:00 Intro

1:24 Laura’s journey from corporate to entrepreneurial ops

4:09 The experience that became her MBA

6:32 Why most visionaries misunderstand their teams

10:21 What EOS actually is (and isn’t)

13:34 Breaking down the 10-year to 90-day roadmap

20:59 Rocks, accountability, and how traction is built

24:15 How to actually build culture with core values

27:01 Hiring with clarity

30:15 Accountability charts vs. org charts

34:12 Solving issues and why scorecards matter

37:35 Conflict, clarity, and letting go of chaos

43:10 Final thoughts + how to connect with Laura


Resources Mentioned:

📚 Traction by Gino Wickman

📚 Get a Grip by Gino Wickman


Connect with Laura:

🌐 EOS website: https://www.eosworldwide.com/laura-rerucha

🔗 LinkedIn: https://www.linkedin.com/in/laurarerucha


Follow @PhilOnPurpose

https://www.instagram.com/philonpurpose

https://www.facebook.com/philonpupose 

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2 weeks ago
44 minutes 34 seconds

The Purpose Matrix
What Every Leader Needs to Know About Functional Health with Dr. Adrian Accay

Your health isn’t just personal—it’s your leadership edge.

In this episode of The Purpose Matrix, Phil sits down with Dr. Adrian Accay, founder of Apex Functional Health, for an eye-opening conversation on preventative medicine, parenting, and why your purpose might be impossible to live out without prioritizing your health.

After building a successful pharmacy business, Dr. Accay found himself facing a mysterious illness and a potential cancer diagnosis. That pain sent him down a new path—one that transformed not only his health, but his entire philosophy on life, purpose, and parenting.

He now helps high performers apply the same leadership principles they use in business to their own health, building sustainable habits that align their energy with their purpose.

This episode is a must-listen for anyone who wants to:

  • Prioritize their health before crisis forces it

  • Parent with purpose by modeling healthy living

  • Understand the 5 areas of foundational health

  • Break generational cycles of poor nutrition

  • Reframe health not as a goal, but as a means to live your purpose

Dr. Accay shares the real reason sugar is so dangerous (and so hard to quit), why most adults are walking around in a pre-disease state, and the biggest health shift that changed everything for his family.

Whether you’re a leader, a parent, or just someone who wants to have more energy and presence—this episode will show you how.

0:00 Intro

2:01 From Pharmacy to Purpose

5:44 Pain as the Wake-Up Call

9:01 You Think You're Healthy...Until You're Not

13:08 Why Your Health Must Align With Your Purpose

16:15 How Dr. Accay Parents With Health and Intention

21:41 Four Levels of Leadership (And How They Apply to Kids)

25:43 5 Things You Can Do to Transform Your Health

32:26 Apex Functional Health: The Mission

34:08 Final Reflections on Purpose


Resources Mentioned:

🌐 https://www.apexfunctionalhealth.com 


Follow Phil on Social @PhilOnPurpose:https://www.instagram.com/philonpurpose https://www.facebook.com/philonpupose

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3 weeks ago
35 minutes 45 seconds

The Purpose Matrix
Lead with Excellence, Live Aligned and Leave a Dent with Ryan Hawk

What does it really mean to pursue excellence over success?

In this fired-up episode of The Purpose Matrix, Phil sits down with Ryan Hawk—host of The Learning Leader Show, best-selling author, and leadership coach to top performers worldwide.

With over 600 episodes under his belt and years of experience working with leaders across all walks of life, Ryan has refined a simple but profound truth: your internal clarity shapes your external impact. He unpacks his personal purpose statement, explains how to define your own values, and offers a practical roadmap to living them out every single day.

Ryan opens up about how fear and curiosity fuel his growth, how to battle mediocrity with high standards, and why consistency is the ultimate trust builder. You’ll hear how he built an 11-year streak without missing a single podcast release and what that says about his commitment to excellence.

Here’s what you’ll learn:

  • How to define your purpose and values—and actually live them

  • Why excellence beats success every time

  • A framework for linking daily behaviors to core values

  • How to use curiosity to push your limits

  • Why fear can be productive (if used wisely)

  • The mindset that drives consistent, meaningful impact

Whether you're leading a company, a family, or just trying to lead yourself better, this conversation will equip you with the tools to align your purpose, values, and daily behaviors to leave a meaningful dent in the world.

0:00 Intro

1:28 Learning from 600+ Top Performers

4:22 Clarity Through Purpose and Values

6:45 Ryan's Personal Purpose Statement

10:18 From Concept to Daily Action

14:00 Excellence vs. Success

18:02 Fear, Curiosity, and Courage

23:40 Using Prompts to Live in Alignment

28:29 High Standards in a Mediocre World

34:12 Why Most People Quit

37:07 Process Goals > Outcome Goals

41:30 The Power of Consistency

44:20 Living a Life That Leaves a Dent


Resources Mentioned:

🌐 Ryan's Site: https://www.learningleader.com

📚 The Score That Matters by Ryan Hawk & Brook Cupps

📚 Welcome to Management by Ryan Hawk

📚 The Pursuit of Excellence by Ryan Hawk

📘 Great by Choice by Jim Collins

📘 The Obstacle Is the Way by Ryan Holiday


Follow on social @PhilOnPurposehttps://www.instagram.com/philonpurposehttps://www.facebook.com/philonpupose

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4 weeks ago
45 minutes 11 seconds

The Purpose Matrix
The Leadership Framework Behind One of America’s Best Places to Work with Matt Hoying

Can culture itself be a business strategy?

In this episode of The Purpose Matrix, Phil sits down with Matt Hoying, President of Choice One Engineering—a company consistently ranked as a Best Place to Work and known for its people-first culture, operational clarity, and unapologetic transparency.

Matt shares how he rose from intern to president, why engineering is just a vehicle for impact, and how they’ve built a coaching culture where everyone—from leadership to new hires—owns the mission. He also breaks down Choice One’s “Decision Filter” and explains why they’ve walked away from profitable deals that didn’t align with their values.

Whether you're a founder, team leader, or aspiring leader within an organization, this episode offers a blueprint for creating a culture that scales with clarity, intentionality, and heart.

Here’s what you’ll learn:

  • How to build culture intentionally—even inside a larger company

  • Why values-based hiring is the ultimate filter

  • How financial transparency transformed their organization

  • What leadership looks like when it's not about you

  • Why “best practices” are often anything but

  • How to lead like an engineer

This is a masterclass in sustainable, purpose-driven leadership. If you're serious about culture, this one’s for you.


0:00 Intro

1:01 Matt’s Path from Intern to President

4:18 The Real Reason He Chose Engineering

6:37 Applying His Purpose at Work and Home

10:28 Faith and Leadership

13:17 When Leadership Feels Like Psychology

16:39 How to Build a Coaching Culture

19:06 Mission Without the Job Titles21:03 Culture as a Decision Filter

24:21 Saying No to Money

26:44 Growth Without Compromise

29:42 Starting Culture from Scratch

32:33 Why Best Practices Don’t Always Work

35:00 The Great Game of Business & Transparency

38:56 Matt’s Role as “Engineer” of the Train

43:15 Why He Feels Unfulfilled—and Why That’s Good

45:32 Final Reflections and How to Connect


Resources Mentioned

📚 Drive by Daniel H. Pink

📚 The Great Game of Business by Jack Stack

📚 Good to Great by Jim Collins


🌐 Choice One Engineering: https://choiceoneengineering.com/


🔗 Connect with Matt on LinkedIn: https://www.linkedin.com/in/matthoying 


Follow @PhilOnPurpose

https://www.instagram.com/philonpurpose

https://www.facebook.com/philonpupose

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1 month ago
46 minutes 6 seconds

The Purpose Matrix
Joe Fairless: Leadership, Vision, Freedom, and the Mindset Behind $2.5B

Joe Fairless is one of the most respected names in real estate investing—but this episode is about much more than business.

In this episode of The Purpose Matrix, Phil sits down with Joe Fairless, co-founder of Ashcroft Capital (with $2.5B+ AUM) and creator of the longest-running daily real estate podcast, Best Ever Real Estate, to talk about the deeper side of success.

Joe shares how consistency has shaped every part of his life—from doing 1,500+ straight days of podcasting to how he leads his team and builds trust with investors. They dive into long-term thinking, vision boards, leadership through systems like EOS, and how to build a business that gives people their time back.

This conversation will challenge how you define success, encourage you to reframe your goals, and inspire you to take small actions with massive integrity.

Here’s what you’ll learn:

  • Why Joe’s leadership style centers around developing other leaders
  • How EOS (Entrepreneurial Operating System) changed his company culture
  • The mindset behind his 12-year streak of creating vision boards
  • What 50/50 goals are—and why they matter more than outcomes
  • How real estate became a vehicle for giving others freedom
  • Why doing the right thing when no one’s looking is Joe’s true definition of success

This is an inside look at what it really takes to scale with integrity, lead with humility, and live with purpose.

0:00 Intro1:03 Who is Joe Fairless?3:25 The Power of Doing What You Say You’ll Do6:21 Separating Identity from Outcomes9:42 The 50/50 Goal Framework13:08 Vision Boards & Long-Term Thinking16:58 EOS and Leadership Style Evolution20:52 Managing by Exception and Trusting Your Team23:15 Creating Leaders, Not Just Managing People25:44 Nature and The New Definition of Growth29:50 Family, Freedom, and the Role of Business34:04 Courage, Character, and the Early Hustle40:24 The True Meaning of Significance42:18 Final Reflections: Integrity When No One’s Watching

Resources Mentioned:

📚 Traction by Gino Wickman📚 The 4-Hour Workweek by Tim Ferriss
🌐 Ashcroft Capital https://www.ashcroftcapital.com🌐 https://joefairless.co/

Follow on Social @PhilOnPurpose
https://www.instagram.com/philonpurposehttps://www.facebook.com/philonpurpose

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1 month ago
43 minutes 46 seconds

The Purpose Matrix
Building and Living Your Vivid Vision with Jennifer Hudye-Moscow

Do you feel pulled in a hundred directions…and none of them lead where you want to go?

In this episode of The Purpose Matrix, Phil sits down with Jennifer Hudye-Moscow, founder of Vision Driven and co-creator of the Vivid Vision Method that has helped over 6,000 entrepreneurs bring their future into focus.

Jennifer shares the story of how her journey—from growing up in a family of entrepreneurs to building and selling a seven-figure business—shaped her unique approach to vision. She reveals why “balance is bull****,” the difference between a vision and a plan, and why most leaders are climbing multiple mountains with no clear summit in sight.

They dive deep into the three stages of entrepreneurial evolution—from being condition-driven to achievement-driven to finally becoming vision-driven. If you’ve ever felt stuck in the hustle, this conversation offers a roadmap to get out of survival mode and into alignment.Here’s what you’ll learn:

  • Why “balance” keeps you stuck—and how integration leads to clarity and momentum

  • The real difference between a vision, a strategy, and a plan (and why it matters)

  • How to write a 3-year vivid vision for your business and your life

  • The three psychological stages every entrepreneur goes through—and how to evolve faster

  • Why most people set goals without direction—and how vision makes your decisions easier

  • How to cascade your vision across your team without losing clarity or control

When you’re vision-driven, everything else aligns. This episode will help you get clear on where you're going—and who you need to become to get there.

0:00 Intro1:28 Jennifer’s Entrepreneurial Roots3:25 The Dinner That Changed Everything6:48 Most People Don’t Understand Vision10:13 What Is a Vivid Vision?13:04 Generalization Kills Clarity18:03 Life Vision Comes First21:13 Balance Is Bull: Why Integration Wins23:27 The 3 Stages of Entrepreneurial Evolution31:38 You Don’t Go to Vision—You Come From It37:48 Casting Vision for Your Team44:26 Jennifer’s Personal Why

Resources Mentioned:

🌐 Free Resource - Vivid Vision Mind Map: https://www.visiondrivenglobal.com/ 

📚 Vivid Vision by Cameron Herold

Follow on social @PhilOnPurposehttps://www.instagram.com/philonpurposehttps://www.facebook.com/philonpurpose

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1 month ago
45 minutes 36 seconds

The Purpose Matrix
Lead Yourself First: 7 Ways Great Leaders Transform Their Teams

You’re the lid on your team’s growth—are you holding them back, or shaking the bottle to see how much they can expand?

Today Phil dives into Principle #5 of Success: Leading by Example, and unpacks the 7 powerful ways leaders can transform their teams—starting with themselves.

This episode is a must-listen for anyone who leads a team, whether that’s in the boardroom or around the kitchen table. Phil shares a roadmap to help you stop playing small, start owning your influence, and create a ripple effect that lifts everyone around you.

Whether you're the CEO, a team lead, a coach, or a parent, this episode will reframe how you think about leadership, and how being the example is the most effective way to drive purpose and performance.

Here’s what you’ll learn:

  • Why you might be unknowingly holding your team back—and how to fix it

  • How vision and purpose create momentum (and what happens without them)

  • The "law of the lid" and how a leader can expand the team’s potential

  • Why courage, authenticity, and caring aren’t optional—they’re essential

  • How to create a culture of excellence and accountability

Leadership isn’t about your title—it’s about your example. Let’s raise the standard together.

0:00 Intro0:33 Self-leadership vs. leading others1:58 Why everyone is a leader2:26 Principle 1: Give your team purpose6:09 Principle 2: Take ownership8:32 Principle 3: Have the courage to be authentic12:18 Principle 4: Set the standard of excellence15:31 Principle 5: Build a growth-minded culture19:46 Principle 6: Delegate and empower21:39 Principle 7: Show you care24:57 The ripple effect of leadership25:53 Final challenge

Resources Mentioned

📚 Rocket Fuel by Gino Wickman📚 Leadership 101 by John Maxwell📚 Attitude 101 by John Maxwell📚 The Go Giver by Bob Burg & John David Mann📚 The 21 Irrefutable Laws of Leadership by John Maxwell📺 Craig Groeschel Leadership Podcast https://www.youtube.com/playlist?list=PLfd9RiSXWAX63y6ZXYrBtyN05jy3BGEPg 

Follow on social @PhilOnPurpose https://www.instagram.com/philonpurpose https://www.facebook.com/philonpurpose

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1 month ago
26 minutes 55 seconds

The Purpose Matrix
Running Across the Sahara, Facing Addiction, and Doing Hard Things on Purpose with Charlie Engle

What would make someone run two marathons a day for 111 days straight across the Sahara Desert?


For Charlie Engle, it wasn't about medals or headlines—it was about survival, transformation, and purpose.


In this raw and powerful episode of The Purpose Matrix, Phil sits down with Charlie Engle—ultramarathon runner, recovering addict, author of Running Man, and one of the most resilient humans alive. From the depths of crack addiction and federal prison to becoming one of the world’s top endurance athletes, Charlie’s story is a gripping masterclass in doing hard things on purpose.


Charlie reveals how fear became his greatest motivator, how recovery taught him presence, and why doing hard things—on your own terms—is the only real training for life. He shares the full story behind running across the Sahara Desert, his upcoming expedition from the Dead Sea to Mount Everest, and the mindset shifts that helped him become not just a survivor—but a purposeful force.


Whether you're battling addiction, striving for a big goal, or just trying to parent better—this episode is a must-listen on authenticity, self-awareness, and how to keep moving forward.


0:00 Intro

1:23 Who Is Charlie Engle?

4:00 Learning Presence Through Pain

5:53 From Addiction to Endurance

10:06 The Rock Bottom Moment That Changed Everything

13:20 Fear, Identity, and Outcome Obsession

18:03 Self-Awareness as a Lifelong Practice

20:08 Authenticity and Purpose

28:35 Running Across the Sahara Desert

33:11 The Hardest Day and Mental Shift

36:58 Is It Physical or Mental?

39:07 The Dead Sea to Everest Expedition

42:20 Why Purpose Evolves Over Time

46:33 Training Your Recovery, Not Just Your Body

49:49 Final Reflections on Purpose



Resources Mentioned:


📚 Running Man by Charlie Engle🌐 CharlieEngle.com – https://www.charlieengle.com


📖 Unlimited Life / Dave Asprey – https://www.daveasprey.com📘 "Good to Great" by Jim Collins


Follow on social @PhilOnPurpose https://www.instagram.com/philonpurpose https://www.facebook.com/philonpurpose

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2 months ago
56 minutes 6 seconds

The Purpose Matrix
Why Resumes Lie, Culture Rules, and Ego Sabotages with Nathan Jamail

What if your hiring process is the problem—not the people?

In this episode of The Purpose Matrix, bestselling author and leadership expert Nathan Jamail joins Phil to unpack the brutal truths about hiring, culture, and what real leadership looks like.

Nathan pulls no punches. He argues that resumes are often worthless, culture beats strategy every time, and your worst employee is your fault if you’re still paying them. Through vivid metaphors, stories from the trenches, and a coaching-first mindset, Nathan outlines what it takes to build high-performing, accountable teams.

From janitor to sales leader to executive coach, Nathan shares how he went broke twice chasing his purpose—and why it was worth every second. This is a must-listen for anyone managing people, building teams, or ready to ditch the safe path for something meaningful.

0:00 Intro

1:33 Nathan's story: From janitor to sales leader

5:46 Hire the person, not the paper

9:36 Why the product doesn’t matter

13:27 Culture over strategy

16:47 How to actually build culture

23:21 Coaching vs. managing

28:07 Why practice trumps talent

35:41 What it really takes to grow

40:31 Entrepreneurship and going broke

44:51 Support systems and validation

46:12 Final thoughts: Purpose, impact, and belief


Resources Mentioned:

📚 The Leadership Playbook by Nathan Jamail📚 Serve Up, Coach Down by Nathan Jamail📚 The Sales Leaders Playbook by Nathan Jamail🌐 Website: https://nathanjamail.com 

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2 months ago
47 minutes 55 seconds

The Purpose Matrix
Surrender the Outcome and Redefine Winning with Coach Brook Cupps

What if the scoreboard isn’t what matters most?


In this powerful episode, Phil is joined by Brook Cupps—longtime Centerville High School basketball coach, leadership educator, and co-author of Surrender the Outcome and The Score That Matters. Brook shares his evolution from outcome-driven coach to purpose-centered leader—and how one pivotal moment forced him to rethink everything.


Brook breaks down why defining your core values, identifying the behaviors that reflect them, and consistently living them out is the key to true leadership. He also explores why the most dangerous lie we believe is that success comes from comparing ourselves to others—and how surrendering that mindset brings freedom, peace, and power.


This is one of the deepest Purpose Matrix conversations yet—touching on spiritual purpose, personal discipline, and the practical tools that transform both coaches and companies alike.


0:00 Intro

1:20 Meet Brook Cupps: From Coach to Leadership Educator

3:36 The Moment That Changed Everything

6:54 What “Surrender the Outcome” Really Means

10:10 Defining Team Identity and Process-Oriented Goals

14:50 Building a Process from Core Values

19:30 How to Create a Culture of Behavior-Based Standards

24:15 Self-Leadership: The Foundation of Everything

29:49 The Role of Courage and Quiet in Personal Growth

34:59 When Are You Ready to Lead Others?

40:42 Excellence vs. Success: A New Definition

45:31 Purpose That Comes From God

48:42 Freedom From Fear and Anxiety

50:06 Where to Learn More About Brook’s Work


Resources Mentioned:


Brook’s personal leadership coaching & books: https://www.bluecollargrit.com/ 

https://learningleader.com/ 


📚 Surrender the Outcome by Brook Cupps

📚 The Score That Matters by Brook Cupps & Ryan Hawk

📚 The Power of Now by Eckhart Tolle

📚 Atomic Habits by James Clear

📚 The Five Dysfunctions of a Team by Patrick Lencioni


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2 months ago
51 minutes 33 seconds

The Purpose Matrix
How To Rewire Yourself For Bold Action, Build Confidence, and Train For Courage

What would change if you saw fear as your signal to act?


In this solo episode, Phil opens up about one of the most misunderstood traits of success: courage. It's not something you're born with, it’s something you build–one decision, one challenge, one uncomfortable action at a time.


Through real-life stories, spiritual reflection, and tactical mindset shifts, Phil explores how the PEACE framework—Purpose, Education, Association, Courage, and Example—creates momentum. From early real estate fears to launching this very podcast, every leap began with fear, and every success began with a step, in spite of the discomfort.


Tune in and learn how to reframe failure, understand how ego can hold you back, and why your most courageous act might be simply getting started.


0:00 Intro

1:30 How the PEACE framework builds courage

5:50 From overanalysis to action

9:45 Training courage like a muscle

12:42 Reframing failure as a gift

16:36 Ego, judgment, and fear of others’ opinions

20:00 The Man in the Arena and living it out

24:19 Best case vs worst case thinking

26:16 Doing the hard right thing

28:30 Disconnecting identity from outcomes

30:00 Final challenge: finish the race and keep the faith



Resources Mentioned:


📚 Living with a SEAL by Jesse Itzler

📚 Courage is Calling by Ryan Holiday

📚 The Power of Now by Eckhart Tolle

📚 The Magic of Thinking Big by David J. Schwartz

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2 months ago
29 minutes 22 seconds

The Purpose Matrix
Leadership, Building Culture, Execution and Succession Planning with Doug Borchers

What if the secret to lasting business success isn't talent, but culture and intentional development?


Doug Borchers, President of Superior Aluminum, shares his journey from small-town values to corporate leadership to building a thriving family business. With 19 years at Fortune 500 company Eaton Corporation followed by 19 years at Dickman Supply, Doug learned that true leadership isn't about personal achievement—it's about developing others to exceed what they thought possible.


Doug's philosophy centers on "hire for culture, train for skill"—a principle that has driven Superior Aluminum's growth from a family business plateau to three times its previous size. Through strategic planning, the Four Disciplines of Execution, and a foundation built on faith and values, Doug demonstrates how intentional leadership creates lasting impact.


From starting succession planning nine years before retirement to treating every team member like an owner, Doug reveals how patient development and clear systems create organizations that thrive across generations. His approach to leadership development, strategic execution, and building winning culture offers a blueprint for any leader ready to put people first.


Join us as we explore why talent isn't enough without strategy; how corporate experience translates to entrepreneurial success; the power of mission, vision, and values as decision filters; and why succession planning starts the day you take leadership.


0:00 Intro 

2:57 Faith Foundation and Small Town Values

6:04 The Little Engine That Could Mindset

8:37 Corporate Training vs Entrepreneurial Freedom

11:11 Hire for Culture, Train for Skill

14:37 How Mindset Evolves from Self to Team

16:36 The Toughest Decision Returning Home

19:39 Why Team Success Drives Everything

23:44 Mission, Vision, Values as Decision Filters

26:25 Four Disciplines of Execution in Action

29:02 Defining Success Through Strategic Focus

31:58 Succession Planning Start Early, Develop Intentionally

36:38 Life Changing Books and Continuous Learning



Resources Mentioned:


🌐 Superior Aluminum: https://www.superioraluminum.com

🌐 Aileron: https://www.aileron.org/

🌐 Father Nathan Cromly: https://www.saintjohninstitute.org/about-us/

📚 "7 Habits of Highly Effective People" by Stephen Covey

📚 "Good to Great" by Jim Collins

📚 "The Four Disciplines of Execution" by Chris McChesney, Jim Huling, and Sean Covey

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3 months ago
41 minutes 24 seconds

The Purpose Matrix
Mindset, Failure, and the Power of Doing Hard Things with Eddie Pinero

What if the things you're most afraid to do are the most important things to do?


Eddie Pinero left his corporate job to follow an uncertain creative path, transforming from someone who needed every detail planned to an entrepreneur with over 200 million views worldwide. His journey reveals how our external world starts internally and gets projected out—the same situation can produce wildly different outcomes depending on your mindset.


Eddie's philosophy centers on "Your World Within"—the idea that our thoughts become our reality. Through powerful stories and practical wisdom, he shows how seeking value in every experience, even the darkest ones, becomes the key to transformation. His approach to failure isn't just accepting it—it's deliberately putting yourself in positions where failure is inevitable because that's where growth lives.


From guilt about running at noon to building a media empire, Eddie demonstrates how unlearning societal expectations and trusting the unknown creates space for extraordinary results. His upcoming focus on endurance athletics proves that doing hard things builds both toughness and gratitude for the baseline we usually take for granted.


Join us as we explore letting yourself fail; why following intuition beats following plans; how identity shapes everything you do; and why the hospital bed test reveals what truly matters.


0:00 Intro

2:40 From Corporate Safety to Creative Risk

7:03 Unlearning the Need to Know Everything

12:22 Your World Within Philosophy

16:17 Finding Value in Dark Moments

21:54 Trusting Yourself Through Uncertainty

27:48 The Power of Small Pivots

32:24 Why Endurance Athletes Understand Life

35:41 The Psychology of Doing Hard Things

39:03 Impact at Scale



Resources Mentioned:


🌐 Your World Within: https://www.yourworldwithin.com/ 

🌐 YouTube Channel: Your World Within Podcast: https://www.youtube.com/@Yourworldwithin

🌐 Spotify: Your World Within Podcast: https://open.spotify.com/show/4EnAzuR4gnjEyGUYic70Qy


📚 "Essentialism" by Greg McKeown

📚 "Relentless" by Tim Grover


Follow us on social media @PhilOnPurpose

https://www.instagram.com/philonpurpose

https://www.facebook.com/philonpupose


#ThePurposeMatrix

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3 months ago
40 minutes 51 seconds

The Purpose Matrix
Mindset, Failure, and the Power of Doing Hard Things with Eddie Pinero

What if the things you're most afraid to do are the most important things to do?


Eddie Pinero left his corporate job to follow an uncertain creative path, transforming from someone who needed every detail planned to an entrepreneur with over 200 million views worldwide. His journey reveals how our external world starts internally and gets projected out—the same situation can produce wildly different outcomes depending on your mindset.


Eddie's philosophy centers on "Your World Within"—the idea that our thoughts become our reality. Through powerful stories and practical wisdom, he shows how seeking value in every experience, even the darkest ones, becomes the key to transformation. His approach to failure isn't just accepting it—it's deliberately putting yourself in positions where failure is inevitable because that's where growth lives.


From guilt about running at noon to building a media empire, Eddie demonstrates how unlearning societal expectations and trusting the unknown creates space for extraordinary results. His upcoming focus on endurance athletics proves that doing hard things builds both toughness and gratitude for the baseline we usually take for granted.


Join us as we explore letting yourself fail; why following intuition beats following plans; how identity shapes everything you do; and why the hospital bed test reveals what truly matters.


0:00 Intro

2:40 From Corporate Safety to Creative Risk

7:03 Unlearning the Need to Know Everything

12:22 Your World Within Philosophy

16:17 Finding Value in Dark Moments

21:54 Trusting Yourself Through Uncertainty

27:48 The Power of Small Pivots

32:24 Why Endurance Athletes Understand Life

35:41 The Psychology of Doing Hard Things

39:03 Impact at Scale



Resources Mentioned:


🌐 Your World Within: https://www.yourworldwithin.com/ 

🌐 YouTube Channel: Your World Within Podcast: https://www.youtube.com/@Yourworldwithin

🌐 Spotify: Your World Within Podcast: https://open.spotify.com/show/4EnAzuR4gnjEyGUYic70Qy


📚 "Essentialism" by Greg McKeown

📚 "Relentless" by Tim Grover


Follow us on social media @PhilOnPurpose

https://www.instagram.com/philonpurpose

https://www.facebook.com/philonpupose


#ThePurposeMatrix

Show more...
3 months ago
40 minutes 51 seconds

The Purpose Matrix
Accelerating Success Through Your Associations

Are your closest relationships building you up–or tearing you down?


In this transformative episode of The Purpose Matrix, Phil reveals what he believes is the most life-changing principle of success: intentional association. The reality is stark—you're becoming who you associate with, whether you realize it or not.


Phil explores how the right network builds clarity of purpose, encourages education in the right areas, and gives you courage to act. Through powerful stories and practical frameworks, he shows the difference between anchors that hold you down and beacons that guide you forward.


From Napoleon Hill's mastermind concept to Ben Franklin's Junto Club, Phil demonstrates how history's most successful people understood this principle. He provides a complete blueprint for creating accountability groups that transform every area of life—business, family, faith, and health.


Join us as we explore mentors, peers, and mentees; the core values audit that reveals toxic relationships; and why your identity depends on being intentional about who's in your circle.


0:00 Intro

3:45 The Iron Sharpens Iron Principle

8:30 Anchors vs Beacons

12:15 The College Story

16:40 Three Types of Essential Relationships

19:25 The Core Values Audit

22:10 Association in Every Area of Life

24:35 The Magic of Mastermind Groups

26:50 Napoleon Hill and Ben Franklin's Wisdom

28:45 Your Complete Accountability Group Blueprint



Resources Mentioned:


📚 "Think and Grow Rich" by Napoleon Hill: https://a.co/d/d54T6LI

📚 "The Compound Effect" by Darren Hardy: https://a.co/d/322mebD

🌐 GoBundance: https://gobundance.com

🌐 Exodus 90: https://exodus90.com/

🌐 Ryan Kennedy: https://ryankennedyhealth.com  

🌐 The People Analyzer by EOS: https://www.eosworldwide.com/people

🌐 Ben Franklin's Junto Club (1727), Original mastermind group: https://mastermindbetter.com/

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3 months ago
28 minutes 39 seconds

The Purpose Matrix
Legendary Leadership: Building Championship Culture with Coach Tim Goodwin

What's the difference between winning games and building champions?

Tim Goodwin has spent 25 years proving that true leadership isn't about impressing people with complexity–it's about simplifying success and putting players in position to win. As both principal and head football coach at Marion Local, he's led his team to 15 state championships while maintaining the #1 academic ranking in Ohio.

Tim's approach reveals how alignment on core values creates unstoppable momentum. When everyone knows the bigger goal, individual mistakes become course corrections rather than catastrophes. His philosophy combines unwavering standards with genuine care, proving that toughness and love aren't opposites–they're partners.

Through insights on delegation, team dynamics, and the three fundamental questions everyone must answer, Tim shows how faith and purpose become the foundation for sustained excellence. His story challenges us to lead with humility while maintaining high expectations, and why being content doesn't mean lacking mission.

Join us as we explore championship culture, purposeful leadership, and why the meaning of life becomes your competitive advantage.

0:00 Intro

2:47 Growing Up in Education and Football

6:27 What Makes Football Special

10:24 The Marion Local Success Formula

15:24 Standards That Don't Compromise

21:13 The Art of Delegation

26:26 Short-Term vs Long-Term Success

30:05 Faith, Family, and the Three Big Questions

36:08 Contentment with Mission

40:57 Book Recommendations and Closing

Resources Mentioned:

📚 "3D Coach" by Jeff Duke: https://a.co/d/28f8u3v

🌐 Fellowship of Christian Athletes (FCA): https://www.fca.org/

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3 months ago
44 minutes 16 seconds

The Purpose Matrix
Raising the Stakes: Poker Strategies for Winning in Business and Life with Pasha Esfandiary

What if your biggest weakness could become your greatest superpower?

Pasha Esfandiary went from professional poker player making millions to real estate mogul managing 2,500+ units, all while discovering that ADD wasn't holding him back–it was propelling him forward. His journey from immigrant kid to CEO of Evoke Capital reveals how self-awareness, reputation, and taking calculated risks create exponential success.

Pasha's approach to business mirrors his poker philosophy: understand yourself first, then read the table. His "people-first" philosophy and transparent dealings have allowed him to borrow millions on reputation alone, proving that doing the right thing isn't just moral–it's profitable.

Through powerful poker analogies, Pasha explores lifetime expected value, the danger of being "blinded out" by playing it too safe, and why most people overestimate downside risk while underestimating upside potential. His story challenges us to delay gratification, invest in education, and find the right game that matches our natural strengths.

Join us as we explore self-awareness, reputation building, calculated risk-taking, and why every decision should be made for the person you'll be in 10 years.

0:00 Introduction

6:05 ADD: From Crutch to Superpower

10:14 The Power of Self-Awareness

15:06 Lifetime Expected Value Thinking

20:13 Working for Free: The Mentor Investment

25:24 Reputation as Your Greatest Asset

28:24 Don't Get Blinded Out in Life

36:26 Finding Your Right Game

42:00 Book Recommendations and Closing

Resources Mentioned:

🌐 Evoke Capital: https://www.evokecapital.net/

📚 "Raising the Stakes: Professional Poker Strategies for Winning in Business and Life" by Pasha Esfandiary

📚 "Think and Grow Rich" by Napoleon Hill

📚 "Die with Zero" by Bill Perkins

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4 months ago
47 minutes 21 seconds

The Purpose Matrix
The Investment You Can't Afford NOT To Make

Are you intentionally shaping your mind - or letting algorithms do it for you?

In this episode of The Purpose Matrix, Phil Moeller explores how we're all educating ourselves every day, but most of us are doing it by default rather than design. He reveals that the average American spends 38 days a year on social media - more than a month of life spent scrolling through content that may be poisoning our mindset.

Phil emphasizes that your mind is your greatest asset, yet most people invest more thoughtfully in their stock portfolio than in their mental development. He introduces four foundational methods of education that can transform how you think and act: reading with intention, writing for retention, listening with purpose, and embracing silence for reflection.

Through powerful quotes from thought leaders like John Wooden, Mark Twain, and Gandhi, Phil illustrates how the greatest minds in history have condensed years of wisdom into accessible formats. For anyone feeling stuck in patterns of distraction or seeking to build a more intentional approach to personal growth, this episode serves as both a wake-up call and a practical roadmap.

Join us for a reflection on how to reclaim control of your mental diet and transform learning from a phase of life into a lifelong practice.

0:00 Intro

3:33 Social media's impact on learning and time

7:07 Value of books by great thinkers

10:12 Writing and journaling for better retention

12:14 Silence and meditation as educational tools

14:47 Compound effect of daily learning habits

18:19 Practical steps to improve self-education

Resources Mentioned:

📚 “Long Walk to Freedom” by Nelson Mandela (Autobiography)

📚 “Wooden on Leadership: How to Create a Winning Organization” by John Wooden

📚 "The Miracle Morning" by Hal Elrod

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4 months ago
20 minutes 51 seconds

The Purpose Matrix
Welcome to The Purpose Matrix, where your business and personal life come together so you can live with clarity, confidence and peace. Hosted by Phil Moeller, a business leader, real estate investor, husband, and father, this podcast is designed to equip and inspire you to pursue your God-given purpose in every area of life. If you’re ready to step out of your comfort zone, overcome fear, and live with purpose, hit subscribe and join us on this journey!