The Programmatic Life

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Karan Singh, Amina Begum

7 episodes

3 months ago

We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world. The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.&nb...

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Episodes (7/7)

The Programmatic Life

AdTech For Good: Making Progress

3 years ago

37 minutes

The Programmatic Life

Consumer Choice and Purposeful Marketing

Never before have we had so much access to content. Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content. But how much choice is too much? We’re joined by Alexandra Ong, Senior Data Stratagey Manager, Advanced Ads at Warner Brothers Discovery to get her take on how choice is changing the future of advertising. T...

3 years ago

30 minutes

The Programmatic Life

Jargon Armageddon

DSP, SSP, CPM, CPC, PMP, CPV…WTF? It’s no secret that the programmatic world is complex, but we’re on a mission to simplify it. This week, Paul Gubbins, VP CTV Strategy at Publica stops by to share his opinion on how to navigate the acronyms. We put his communication skills to the test by introducing the ‘dining table test’ asking Paul to describe what he does without the use of some of the most common bits of industry jargon. Do you think he can do it? The view...

3 years ago

26 minutes

The Programmatic Life

The Ad Tech Trade Shows

With the return of in-person events this year, we invited Lauren Ogúndèkó, Chief Digital Officer at Initiative on to the podcast, to talk through the realities of these events. The team get into what it's like speaking on stage, discuss networking tactics offering advice for anyone attending 'alone', and reflect on how these trade shows have evolved, and continue to do so, over the years. The views or opinions expressed by the speakers are solely their own and do not necessarily ...

3 years ago

33 minutes

The Programmatic Life

Advertising and Me

On this episode, we are joined by Asahi Europe & International’s Global Head of Media Touchpoints, Ross Sergeant. The group put on their own consumer hats and talk about their favourite ads, the ones that have stayed with them for years. They discuss the effectiveness of advertising and Amina manages to steer the conversation onto her favourite topic of conversation – privacy. Enjoy! The views or opinions expressed by the speakers are solely their own and do not necessa...

3 years ago

27 minutes

The Programmatic Life

Demanding Diversity

Welcome to the first ever episode of The Programmatic Life, the podcast that meets the talent behind the ad tech! We jump straight in with one of the biggest topics, not just in our industry but around the world – diversity. Earlier this year, Demi Abiola, Business Director at mSix stopped by the studio to share his personal experiences on diversity throughout his career. This episode discusses the ‘Media For All’ report, the difference between perception and action, and we ask De...

3 years ago

25 minutes

The Programmatic Life

Welcome to...The Programmatic Life!

Ever wondered what is discussed at a media lunch? Or what some of the industry leads programmatic pet peeves are? Do you want to get the inside scoop on ad tech trade shows? Well, Xandr, are getting some answers for you in their brand-new podcast ‘The Programmatic Life.’ Join hosts Karan Singh, Head of Advertiser Partnerships and Amina Begum, Director Solutions Consulting to meet the talent behind the ad tech, coming soon! The views or opinions expressed by the speakers are solely...

3 years ago

1 minute