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The Programmatic Life
Karan Singh, Amina Begum
7 episodes
3 months ago
We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world. The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.&nb...
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All content for The Programmatic Life is the property of Karan Singh, Amina Begum and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world. The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.&nb...
Show more...
Careers
Technology,
Business,
Marketing
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/64/74/9b/64749b15-20ab-1396-1d74-1ebf7d43d396/mza_11176999154000111268.jpg/600x600bb.jpg
Consumer Choice and Purposeful Marketing
The Programmatic Life
30 minutes
3 years ago
Consumer Choice and Purposeful Marketing
Never before have we had so much access to content. Social media has lowered the barriers of entry for content creators, while the increase in streaming services and broadcaster-on-demand platforms have pushed the bar higher and higher for the standard of content. But how much choice is too much? We’re joined by Alexandra Ong, Senior Data Stratagey Manager, Advanced Ads at Warner Brothers Discovery to get her take on how choice is changing the future of advertising. T...
The Programmatic Life
We welcome back an old friend for this final episode of The Programmatic Life, Harvin Gupta Head of Commercial Partnerships, Scope3. In a powerful end to the season, the discussion turns towards the rise of the ethical consumer, the impact of digital ad land on the world around us and how we can each contribute to a long-lasting, sustainable world. The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc.&nb...