The surefire way to fail in your Optometry business or be at the very best "average" is to try to appeal to anyone and everyone. The secret to success is becoming laser focused... All is revealed on this weeks Podcast. Enjoy :)

The one recurring theme that successful people adhere to, is taking action. They don't give in to resistance and procrastination! And what do the best companies have in common? They are unique in some form, they have carved out a niche...Find out how you can have these two powerful traits...

Many optical practice owners look for a "quick fix" to their business. Well, my dear fellow Optometrists...The formula I give you in this podcast is not just a quick fix but a long term fix too! You will learn that most Optical business owners mess this up big time, soon you won't be one of them. 80% of businesses fail in the first two years, 96% fail within 10 years, the odds are against you...So sit back, hold tight and make some notes on this weeks podcast!

Life is complicated but if I could tell you just one system to implement fully in your Optical Practice...It would be this one! In just a few minutes you will discover the strategy that will improve your practice success and like always with me, it's not necessarily sexy or some "digital" fad it's old school tactics that work! Implement it now!

What does Benjamin Franklin, Mohammed Ali, Oprah Winfrey and Albert Einstein all have in common? More importantly how will this help your Optometry practice? The answer my friend is all on today's show! Enjoy!

Staff, love them or hate them, you can't run a business without them! If you don't fix this one problem discussed today your staff will cost you at least $180,000 per year in lost business profit. Find out what this one problem is and take steps to fix it...Quickly!!

Too many Optometrists pour money down the drain by trying to advertise to new patients. They don't realize the "gold" is right below their feet, they just need a map to get there! Well, this podcast gives you the map, just follow the three steps and you will hit "X" marks the spot! If this sounds a little strange, all is revealed on the show!

Setting your price is mission critical to your practice. The right prices can make you or break you. Find out how to do tackle this very important topic on today's podcast. Enjoy!