Many optical practice owners look for a "quick fix" to their business. Well, my dear fellow Optometrists...The formula I give you in this podcast is not just a quick fix but a long term fix too! You will learn that most Optical business owners mess this up big time, soon you won't be one of them. 80% of businesses fail in the first two years, 96% fail within 10 years, the odds are against you...So sit back, hold tight and make some notes on this weeks podcast!