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The Native Experience Podcast: Translation, localization and multicultural marketing discussions
LEXIGO.COM
36 episodes
3 months ago
Send us a text In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN). Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides ...
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Send us a text In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN). Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides ...
Show more...
Marketing
Technology,
Business
Episodes (20/36)
The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#036: Multiculturalism, Intergenerational Gaps, and Social Inclusion with Rana Ebrahimi
Send us a textIn this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN).Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides in...
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9 months ago
35 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#035: Multiculturalism in Australia: Migrant and Refugee Integration with Sandra Elhelw
Send us a textIn this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds can thrive and belong in their new home.Sandra shares her personal story, growing up in South Australia as the child of Egyptian immigrants, and how t...
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10 months ago
52 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#034: An Exploration of Forensic Translation and Interpretation with Carl Gene Fordham
Send us a textIn this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT). Carl, who is fluent in Mandarin, shares his journey from general translation to the specialized field of legal translation, emphasizing the importance of precision and clarity in supporting Mandarin-speaking individuals in Australia's le...
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10 months ago
44 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#033: Amplifying Young Multicultural Voices with Saad Khalid
Send us a textIn this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian in media, highlighting the power of migrant-driven storytelling in fostering inclusivity.Saad discusses his upbringing as a diplomat's son, his award...
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11 months ago
30 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#032: Brand Global, Adapt Local with Nataly Kelly
Send us a textIn this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her background in languages has influenced her approach to marketing.We ex...
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12 months ago
56 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#031: How Language Tech, AI, and Holoportation Are Shaping the Future with Dieter Runge
Send us a textIn this episode of The Native Experience podcast, we explore the fascinating world of language technology with Dieter Runge, co-founder and VP of Global Strategy at Boostlingo. Dieter shares how his love for Star Trek and its futuristic technology, like the Universal Translator, inspired him to create groundbreaking real-time translation tools. We discuss the rapid growth of the language services industry, the importance of language access in healthcare, education, and disa...
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1 year ago
41 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#030:Creating Access & Equity: The Role of Language Services in a Multicultural Society with Leigh Cox
Send us a textOn this episode of The Native Experience Podcast, Leigh Cox, Director of Language Services Policy at the Department of Home Affairs shares his insights into the evolving world of language services, multiculturalism, and the importance of access and equity in government services.We explore the critical role language plays in fostering inclusion, particularly for multicultural communities and individuals with accessibility needs. From his extensive experience in social policy to h...
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1 year ago
42 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#029: Global Insights: Localization, Language Preservation, and Remote Work with Eddie Arrieta
Send us a textIn this episode of The Native Experience podcast, we explore the intersection of remote work, cultural integration, and language preservation in global business. We highlight how MultiLingual is leading efforts to preserve endangered languages, with insights on navigating cultural differences and adapting to diverse work ethics. Eddie also shares his experiences managing a global remote team, emphasizing the importance of structure, daily check-ins, and occasional in-person inte...
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1 year ago
1 hour 4 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#028: Insights Into Native Experience Marketing with Mark Saba
Send us a textIn this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution to ensure that messages resonate authentically with the target audience. We ...
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1 year ago
41 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#027: The Future of Writing with Tim Brookes
Send us a textOn this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline of personal investment in writing.As well as exploring the...
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1 year ago
51 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#026: A Tale of Workflow Automation, LangOps and Experimentation with Edwin Trebels [Part 2]
Send us a textOn this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated systems, the accuracy of translations, and the potential for further...
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1 year ago
50 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#025: A Tale of Language, Leadership, Life and Community with Edwin Trebels
Send us a textOn this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and played a pivotal role in connecting communities across linguistic divides.In ...
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1 year ago
45 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#024: Embracing Your Culture, Identity and Name with Sheron Sultan
Send us a textOn this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth. Sheron shares her personal experiences of self-definition in the face of s...
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1 year ago
50 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#023: The Mission to Save Endangered Alphabets and Cultures with Tim Brookes
Send us a textOn this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project. Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between language, culture, and identity.We tackle the pressing issues facing ...
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1 year ago
46 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#022: Celebrating Inclusivity, Well-Being, and the Richness of Diversity with Ruhee Meghani
Send us a textOn this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's eclectic expertise in psychology, business, yoga, and human-centered design, hi...
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1 year ago
54 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#021: Unpacking Accents, Dialects, and Colloquialisms with Mike Todd
Send us a textOn this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand across cultures, and why understanding regional accents is more than...
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1 year ago
48 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#020: From Pokémon to Professional Growth with Antonio De Palma
Send us a textOn this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta. Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion within the localization industry.We dive into Antonio's unique chal...
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1 year ago
39 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#019: Life Lessons From Submarines and Selling Washing Machines with Mike Todd
Send us a textOn this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consumer wants and needs. Mike regails his experiences working on a ...
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1 year ago
50 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#018: Culturalization in the Gaming Industry with Kate Edwards [Part 2]
Send us a textOn this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tourists to filming locations. In our conversation, we explore Kate's experi...
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1 year ago
52 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
#017: Culturalization in the Gaming Industry with Kate Edwards [Part 1]
Send us a textOn this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters.With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects such as character design, dancing animations, symbols, and narratives to a...
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1 year ago
42 minutes

The Native Experience Podcast: Translation, localization and multicultural marketing discussions
Send us a text In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN). Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolving challenges of bridging generational and cultural divides ...