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The Message
Haymarket Media Group Ltd
67 episodes
2 weeks ago

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


Find us at: https://www.campaigncanada.ca


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
News,
Business News
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All content for The Message is the property of Haymarket Media Group Ltd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


Find us at: https://www.campaigncanada.ca


Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Business,
News,
Business News
Episodes (20/67)
The Message
Equity, storytelling, and the future of creator partnerships
Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

Hosted on Acast. See acast.com/privacy for more information.

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2 weeks ago
25 minutes 19 seconds

The Message
From coordinating PR to running a consulting business
Aleah Balas talks about her experience leaving agency work to go freelance and launching her own consultancy, as well as what it takes to land coverage for clients in under-the-radar sectors. 

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
30 minutes 17 seconds

The Message
"Goodbye, Emma"
As senior reporter Emma Johnston-Wheeler wraps up her time at Campaign Canada, she reflects with David Brown and Chris Powell–her marketing jedis–about everything she's learned in her two years in the advertising industry. 

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
23 minutes 48 seconds

The Message
More than a media planner: creative grit and marathon mindsets
Emma Johnston-Wheeler chats with Lucus Dato, Supervisor, Communications Design at Initiative Media, about what drew him to media planning, and how he goes above and beyond in role.

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
21 minutes 27 seconds

The Message
The undervalued power of account management; and fending off burn out
Emma Johnston-Wheeler chats with Noah Faigal, account supervisor at Lifelong Crush about how account management is sometimes under-appreciated in the industry and why It shouldn’t be, as well as why creativity is at the core of his agency’s wellness approach.

Hosted on Acast. See acast.com/privacy for more information.

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1 month ago
24 minutes 9 seconds

The Message
The last of the M2T interns
Emma Johnston-Wheeler chats with Soames Lovett-Darby, recent graduate of the final cohort of the M2T rotational marketing program, about his internship experience and how he's approaching the job search.

Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
19 minutes

The Message
Industry headlines, provocative ads and fabulous spokeswomen

David Brown, Chris Powell, and Emma Johnston-Wheeler review stand out news headlines including the closure of Toronto’s Miami Ad school, and reflect on interesting Canadian creative like Rethink’s steamy plays for Doritos and Dame.



Hosted on Acast. See acast.com/privacy for more information.

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2 months ago
22 minutes 49 seconds

The Message
AMA Toronto's career accelerator program: the value of mentorship
Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Chris Gregory, Manager at Magna Exteriors manager & Adjunct Professor Chris Gregory Mediahub Worldwide account manager Emily Maniquet, about their experience in the career accelerator program.

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
18 minutes 12 seconds

The Message
Tinder Robots, unexpected leadership changes, and the demise of the Late Show
David Brown, Chris Powell, and Emma Johnston-Wheeler reflect on new creative from Tinder and Sleep Country, share observations from this year’s Cannes festival, and consider the implications of recent leadership changes at Snap Canada, X, and WPP.

Hosted on Acast. See acast.com/privacy for more information.

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3 months ago
26 minutes 51 seconds

The Message
Cracking the Conscious Consumer Code
Insights for emerging professionals: how brands can better connect with conscious consumers, according to Public Inc.'s Conscious Consumer Report.

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
22 minutes 49 seconds

The Message
Campaign Cannes Global Podcast Episode 3: Festival review & big winners

Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.


We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.


Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.


Further reading about the work and stories on this podcast:


WPP, DDB and Publicis Conseil win creative company, network and agency of year at Cannes Lions 2025

Channel 4 and L’Oréal Paris scoop Film Lions Grands Prix

Publicis Conseil lands Titanium Grand Prix for Axa campaign helping women escape abuse

Great work should swim against the current, creative chiefs say


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
27 minutes 10 seconds

The Message
Campaign Cannes Global Podcast Episode 2: Live from Campaign House

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.


Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.


We talk about the buzz at the midway point during the festival, including the first Grand Prix winners, how the awards juries reach their decision and speculation about the search for a new WPP chief executive, plus we discuss some of our favourite sessions at Campaign House, our dedicated venue at Canopy by Hilton.


Further reading about the work and stories on the podcast:


Arthur Sadoun: Agencies should be ‘optimistic’ not ‘scared’ about future

Laura Jordan Bambach, Vicki Maguire and Kay Hsu at Cannes: ‘Lack of diversity can shut down incredible ideas’

Scrutiny over media trading will be a top story in next year, Campaign editors say

Vaseline’s “Vaseline Verified” by Ogilvy Singapore wins Health & Wellness Lions Grand Prix

Rimas Music’s “Tracking bad bunny” by DDB Latina Puerto Rico wins Entertainment Lions for Music Grand Prix


Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
27 minutes 43 seconds

The Message
Campaign Cannes Global Podcast Episode 1: Lions and Campaign House preview

Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.


We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. 

Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, David Brown, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.


We also discuss why Arthur Sadoun, the chief executive of Publicis Groupe and a speaker at Campaign House on day one of the festival, has called for the industry to take a “different” approach at Cannes this year and the introduction of new “safe zones” at the festival.


Further reading about the work and stories on this podcast

  • KFC “Believe in Chicken” by Mother London
  • Channel 4 “Considering What?” by 4Creative
  • Apple TV+ “Severance in Grand Central” by Kamp Grizzly
  • KFC “Uncle KFC’s Rice Bowl” by Wolf BKK
  • IKEA “U Up?” by Rethink
  • Maple Leaf “Look for the Leaf” by NFA



Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
22 minutes 35 seconds

The Message
The benefits and challenges of going in-house
David Brown and Emma Johnston-Wheeler reflect on Campaign Canada’s recent In-Housing summit, in which several industry experts took to the stage to explore the growing interest in in-housing, the benefits (and challenges) of taking more work in-house, evolving models and the impact of AI. 

Hosted on Acast. See acast.com/privacy for more information.

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4 months ago
22 minutes 45 seconds

The Message
AMA Toronto’s career accelerator program: What it's like to be mentor/mentee
Emma Johnston-Wheeler chats with American Marketing Association Toronto mentor and mentee pair, Furlani Foods VP marketing Ashley Bast, and Nestle assistant marketing manager Lindsay Tohana, about their experience in the career accelerator program. 

Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
27 minutes 29 seconds

The Message
Campaign Cup winner, industry news, and awards season
David Brown and Emma Johnston-Wheeler discuss the latest examples of Canadian patriotism in advertising, as well as the winner of the second annual Campaign Cup. Pivoting to industry news, they discuss WPP’s latest merger, and a newly launched creative agency, followed by reflections on awards show season and a look ahead to Cannes. 

Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
28 minutes

The Message
Thought leadership, personal branding and AI
Emma Johnston-Wheeler chats with marketing advisor, brand strategist, and founder of The Good Growth Company Daniel Francavilla, about teaching advertising courses, building a personal brand, and leveraging AI for thought leadership. 

Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
22 minutes 46 seconds

The Message
Iterative creative, GroupM’s restructuring, and a dive into the State of the Pitch

David Brown, Chris Powell and Emma Johnston-Wheeler discuss examples of new creative that build on previous campaign history, take a look at GroupM’s recent move to a single P&L, and break down Campaign’s state of the pitch research. They also remind listeners of an extension for applications to the second annual 30 under 30 list.



Hosted on Acast. See acast.com/privacy for more information.

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5 months ago
19 minutes 39 seconds

The Message
Entrepreneurship, leadership, and indigenous values
Métis entrepreneur Keenan Beavis reflects on his career after receiving the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business (CCIB).

Hosted on Acast. See acast.com/privacy for more information.

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6 months ago
20 minutes 30 seconds

The Message
Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.

David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a conversation about wellness and screen time, prompted by a recent campaign for Telus by Rethink, and invite submissions to Campaign Canada’s second annual 30 under 30 list.




Hosted on Acast. See acast.com/privacy for more information.

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6 months ago
24 minutes 14 seconds

The Message

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.


Find us at: https://www.campaigncanada.ca


Hosted on Acast. See acast.com/privacy for more information.