Equity, storytelling, and the future of creator partnerships

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The Message

Haymarket Media Group Ltd

67 episodes

2 weeks ago

The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Emma Johnston-Wheeler, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.

Find us at: https://www.campaigncanada.ca

Hosted on Acast. See acast.com/privacy for more information.

All content for The Message is the property of Haymarket Media Group Ltd and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Find us at: https://www.campaigncanada.ca

Hosted on Acast. See acast.com/privacy for more information.

Equity, storytelling, and the future of creator partnerships

The Message

25 minutes 19 seconds

2 weeks ago

Equity, storytelling, and the future of creator partnerships

Sara Koonar launched Platform Media to bring fairness, transparency, and storytelling to the creator economy when it was still an emerging industry. In this episode, she talks about what’s changed (and what hasn’t) in creator-brand partnerships, and the tools and systems she’s built to challenge the status quo.

Hosted on Acast. See acast.com/privacy for more information.