A show for retailers, brands and creators looking to grow their video commerce strategy.
What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way
Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.
It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.
Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.
On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.
We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.
Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.
A show for retailers, brands and creators looking to grow their video commerce strategy.
What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way
Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.
It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.
Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.
On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.
We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.
Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.
SEASON 3 - Ep10 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/shoutout to Andrew: follow him on LI: https://www.linkedin.com/in/andrewschaberg12/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
SEASON 3 - Ep9 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
SEASON 3 - Ep8 - your weekly fix of video commerce news1. YouTube brings AI shopping to IndiaYouTube is expanding its AI product-tagging tools to India, allowing creators to automatically tag products as they mention them in videos. 2. Accessibility in livestream shoppingA new tool called EchoAid is designed to make live shopping more inclusive for Deaf and Hard-of-Hearing shoppers. 3. Primary results from Amazon Prime day: should we be worried?4. Top 20 Creator list from Rolling Stone's - How many do you know?VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
In this episode of The Live eCommerce Podcast, Nicolas and Matt welcome a very special guest: Luna, the creative force behind Circle Boutique — a brand that blends ritual, fragrance, and artistry into an enchanting shopping experience. From tarot-inspired perfumes to Zodiac collections, hand-crafted candles, and teas, Luna has built more than a store — she’s cultivated a thriving community of creativity, self-expression, and ritual.
We explore:
🌙 Luna’s journey building Circle Boutique from passion to community hub
🔮 How ritual and artistry shape customer experience in retail
🛒 Live shopping as both a slow-and-steady journey and a space where bold leaps can succeed
🎥 Lessons for brands looking to integrate storytelling and authenticity into video commerce
Whether you’re a retailer, marketer, or simply someone who loves magical experiences, this conversation will leave you inspired.
Connect with Luna & Circle Boutique: https://circeboutique.com/
Follow The Live eCommerce Podcast
Learn more about shoppable video with eStreamly
Hit play and discover how everyday rituals can transform shopping into something truly magical.
SEASON 3 - Ep7 - your weekly fix of video commerce newsShopify is embrassing Chatgpt - Threat to Amazon?Is TikTok going away for Meta Ai?PalmStreet Liveshopping App record ordersConsumer sentiment VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
SEASON 3 - Ep6 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
SEASON 3 - Ep5 - your weekly fix of video commerce newsVCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
SEASON 3 - Ep4 - your weekly fix of video commerce news
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world
TikTok Shop Global Data - Live Christmas Turkey - Why Liveshopping is not mainstream in the West
Checkout our substack: https://estreamly.substack.com/
About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
#videocommerce news of the week #ecommerce #retail #vcommerce
In this episode of the Live E-commerce Podcast, hosts Nicolas (eStreamly) and Matt Hozlowski (e6 Marketing) sit down with Jay Hunter, Chief Revenue Officer at MarieRuth Organics, a true pioneer in social commerce and livestream shopping.
Jay shares how he jumped headfirst into TikTok Shop when it first launched and has since expanded into Amazon Live, QVC, affiliate programs, and his own brand site—all powered by shoppable video. He unpacks what it takes to succeed in today’s fast-moving video commerce landscape and why now is the best time for brands to enter.
First mover advantage: How Jay built early success on TikTok Shop.
Omnichannel livestreaming: From QVC to Amazon Live to direct-to-site video.
Affiliate ecosystems: Leveraging creators to scale faster than paid ads alone.
Content that sells: Balancing entertainment with commerce.
The future of live shopping in the U.S.: Why every brand should prepare now.
00:00 – Intro: Nicolas & Matt recap their chat with Jay
02:45 – Meet Jay Hunter, CRO of Marie Roof Organics
06:30 – Jumping into TikTok Shop from day one
12:20 – Affiliate partnerships & why they scale so well
18:40 – Expanding to QVC, Amazon Live, and beyond
26:00 – Content strategies: what works, what doesn’t
34:10 – Lessons for brands entering livestream shopping today
42:00 – Predictions: The next 3 years of social commerce
47:20 – Closing thoughts + how to connect with Jay
Jay Hunter is the Chief Revenue Officer of Marie Ruth Organics, where he leads the charge in video commerce and livestream shopping. A recognized innovator in the QVC and social commerce world, Jay has helped brands expand through TikTok Shop, Amazon Live, QVC, and affiliate-driven growth.
Connect with Jay: https://www.linkedin.com/in/jay-m-hunter
eStreamly – https://estreamly.com
e6 Marketing – https://e6marketing.com
“I jumped in with both feet when TikTok Shop launched—and I haven’t looked back.”
“Video commerce isn’t the future—it’s already here. The future is how fast you scale it.”
“Affiliates and creators give you reach that paid ads can’t touch.”
Try eStreamly for shoppable video & livestream across your website, email, and social media...
SEASON 3 - Ep2VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
Season 3!!
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world
Checkout our substack: https://estreamly.substack.com/
Last show of the season!
AI video and product product page
AI Avatar and the future of livestream & ecommerce engagement
About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
#videocommerce news of the week #ecommerce #retail #vcommerce
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldWhat's the cost of TikTok Shop? Ebay Live is coming to your neighborhood.What the difference between Meta and TikTok ? The checkout - why this matterCheckout our substack: https://estreamly.substack.com/About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN #videocommerce news of the week #ecommerce #retail #vcommerce #liveshopping
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce world
Checkout our substack: https://estreamly.substack.com/
About eStreamly: More content, lower engagement, tighter budgets - Does it reasonate? eStreamly empowers you to build a scalable video commerce ecosystem—turning every video and livestream into a shoppable moment across every channel that matters - web, ads, email, social, SMS and more. https://hubs.ly/Q02qJNmM0
About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN
#videocommerce news of the week #ecommerce #retail #vcommerce
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the video commerce worldcheckout our substack: https://estreamly.substack.com/About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail Continue watching, chat with me, access discount and shop now.
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceWith Lena Moriarty from eTail!Receive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... Video become a direct ecommerce extension with in-video checkout, boasting a 10-15% conversion rate. Fast and reliable, it's your payment, your inventory, your ecommerce. https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail Continue watching, chat with me, access discount and shop now.Explore the podcast
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP15Is the future of Commerce gaming? Netflix started to support short form video on the app to promote content Brand loyalty in an area of fast consumptionwith special guest Nico FaraAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP14About eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail
VCommerce experts Matt Hodlofski & Nicolas Bailliache every Friday at 11am ET for a lively discussion on the latest developments shaping the #videocommerce and #liveshopping landscape. #vcommerceReceive weekly live shopping industry updates and tips in our newsletter: https://try.estreamly.com/newsletterSeason 3: EP13Google add videos to shopping CarouselAmazon Prime Video makes its show shoppableAttention & liveshopping: passive vs active shopper behaviors and what it means to sales and viewing mediumAbout eStreamly: eStreamly enables shoppable livestreams & videos across platforms, including your website, social media, SMS, emails... . https://hubs.ly/Q02qJNmM0About Matt: He has over 25 years of vcommerce experience within product marketing and sales. He currently is a partner at e6 marketing, a firm that help brands to go on QVC/ HSN#curated #videocommerce news of the week #ecommerce #retail
