A show for retailers, brands and creators looking to grow their video commerce strategy.
What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way
Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.
It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.
Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.
On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.
We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.
Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.
A show for retailers, brands and creators looking to grow their video commerce strategy.
What if you could improve your sales conversion rate from 3% to 18% in just one hour? It’s completely possible, and you can do it today thanks to live commerce. This new, evolving online opportunity helps you grow fast, authentically, in an innovative and social way
Livestream e-commerce combines real-time video content and two-way communication that allows viewers to buy or save products as they watch. Compared to other pre-recorded, edited content, this interactive and engaging content feels more authentic. The spontaneity creates a feeling that anything can happen. But if you don’t feel confident in your on-camera skills, this can feel daunting and overwhelming. We’re here to help you feel more comfortable and learn the best practices for selling live.
It won’t be long until livestream shopping becomes imperative for e-commerce brands and online content creators. The US livestreaming market is expected to hit $25 billion by 2023. That’s why now is the time to build your skills, understand the medium, and ensure that your livestreams are successful.
Live video broadcasts give you a way to explain and demonstrate elements of products that customers don’t otherwise see before purchase. This also allows you to interact with an audience in real-time via chat and Q&As. And when you do it well, you can increase your following and drive product sales.
On this podcast, you will learn the key things about running a successful live shopping event. As people at the forefront of this evolving sales channel, we share the best practices and do's and don'ts for brands and their ambassadors. Our cutting edge technology and training helps your personality shine on-camera, engage well with viewers, and improve the overall customer experience.
We make the entire process easy and fun through our live video commerce platform eStreamly. Influencers and brand spokespeople demo and sell products during livestream events. It's like a Home Shopping Network online.
Together we can transform the shopping experience! Grow sales, save time, build trust with your customers and make delightful moments. Tune in now and learn more at: https://hubs.ly/Q02qJNmM0.
In this episode of the Live E-commerce Podcast, hosts Nicolas (eStreamly) and Matt Hozlowski (e6 Marketing) sit down with Jay Hunter, Chief Revenue Officer at MarieRuth Organics, a true pioneer in social commerce and livestream shopping.
Jay shares how he jumped headfirst into TikTok Shop when it first launched and has since expanded into Amazon Live, QVC, affiliate programs, and his own brand site—all powered by shoppable video. He unpacks what it takes to succeed in today’s fast-moving video commerce landscape and why now is the best time for brands to enter.
First mover advantage: How Jay built early success on TikTok Shop.
Omnichannel livestreaming: From QVC to Amazon Live to direct-to-site video.
Affiliate ecosystems: Leveraging creators to scale faster than paid ads alone.
Content that sells: Balancing entertainment with commerce.
The future of live shopping in the U.S.: Why every brand should prepare now.
00:00 – Intro: Nicolas & Matt recap their chat with Jay
02:45 – Meet Jay Hunter, CRO of Marie Roof Organics
06:30 – Jumping into TikTok Shop from day one
12:20 – Affiliate partnerships & why they scale so well
18:40 – Expanding to QVC, Amazon Live, and beyond
26:00 – Content strategies: what works, what doesn’t
34:10 – Lessons for brands entering livestream shopping today
42:00 – Predictions: The next 3 years of social commerce
47:20 – Closing thoughts + how to connect with Jay
Jay Hunter is the Chief Revenue Officer of Marie Ruth Organics, where he leads the charge in video commerce and livestream shopping. A recognized innovator in the QVC and social commerce world, Jay has helped brands expand through TikTok Shop, Amazon Live, QVC, and affiliate-driven growth.
Connect with Jay: https://www.linkedin.com/in/jay-m-hunter
eStreamly – https://estreamly.com
e6 Marketing – https://e6marketing.com
“I jumped in with both feet when TikTok Shop launched—and I haven’t looked back.”
“Video commerce isn’t the future—it’s already here. The future is how fast you scale it.”
“Affiliates and creators give you reach that paid ads can’t touch.”
Try eStreamly for shoppable video & livestream across your website, email, and social media...
