In this episode of The LinkedIn Marketer I invite you to step away from the noise and pressure of LinkedIn and return to a place of calm reflection.
I explore how LinkedIn can become an intentional, authentic extension of your professional life. Through a client story and reflective prompts, I demonstrate how using LinkedIn with clarity and purpose can transform overwhelm into confidence.
This episode mentions The Elevate Map - my framework for guiding thoughtful professionals to refine their profile, shape a sustainable content rhythm, and build meaningful relationships that align with their values and career goals.
Learn more at thinkbespoke.com.au
Get your free Professional Profile checklist https://thinkbespoke.com.au/linkedin-profile-checklist-3/
Learn more about The Elevate Map
https://thinkbespoke.com.au/the-elevate-map/
In this episode of The LinkedIn Marketer I explore something I've been thinking about lately - the role of marketing and whether it is having a positive impact on our society.
Tune in to find out where I landed and the opportunity for your LinkedIn presence.
How do we show up in a way that feels meaningful?
Resources I mention in this episode:
In this episode I share my plans for Substack, re-introduce myself (in case this is the first time you've tuned in - welcome!) and share my thoughts on the latest LinkedIn algorithm updates.
Resources mentioned:
Sign up to my newsletter (sent via Hubspot) and get your free LinkedIn Profile Checklist Your Strategy
Follow me on LinkedIn https://www.linkedin.com/in/karenhollenbach/
Think Bespoke's Knowledge Base
https://thinkbespoke.com.au/insights-blog-2/
Elevate with KPH (Substack) https://thelinkedinmarketer.substack.com/
In this episode of the LinkedIn Marketer I explore the LinkedIn clean up you didn't know you needed. Improving your feed with a LinkedIn clean-up means you’ll spend more time engaging with content that aligns with your professional focus.
Podcast resources:
Here's the article I mention with instructions.
https://thinkbespoke.com.au/the-linkedin-clean-up-you-didnt-know-you-needed/
Please leave a comment if you have any questions from this episode. Let me know if there are topics you would like to explore in future episodes.
To find out more about my educational consultancy, Think Bespoke - and our LinkedIn Profile Writing services - and to sign up to my e-insights, please visit the website https://thinkbespoke.com.au/
In this episode of The LinkedIn Marketer I explore the big question - should Australian professionals use emojis on LinkedIn at all? I share why I do not use emojis on LinkedIn and what to consider instead.
Please leave a comment if you have questions from this episode. Let me know if there are topics you would like me to explore in future episodes.
To find out more about Think Bespoke and our LinkedIn profile writing services and LinkedIn training, please visit the website. https://thinkbespoke.com.au/
In this episode I explore AI and the different views about whether it is friend or foe, when it comes to writing your LinkedIn profile. I provide tips for embracing AI when writing your LinkedIn profile and mention how to side step the paid AI option within LinkedIn.
I ask you to consider two key questions before 'tending to your LinkedIn garden' and mention how I approach the use of AI tools, and the prompts I provide in my LinkedIn profile writing course.
Please leave a comment if you have questions from this episode. Let me know if there are topics you would like me to explore in future episodes.
To find out more about Think Bespoke and our LinkedIn profile writing services and LinkedIn training, please visit the website. https://thinkbespoke.com.au/
Hello there, and welcome to Season 6 of The LinkedIn Marketer podcast with Karen Hollenbach. In this episode I share that I'm thrilled to be back for another season of insights to help elevate your LinkedIn presence.
This season will focus on the LinkedIn profile experience and how to help you move from quietly capable to visibly confident on LinkedIn.
This season is going to be influenced by what you'd like to know about the LinkedIn Profile experience, so please reach out and let me know the topics you'd like me to dive into.
Come and say hi on LinkedIn or leave a message here.
I'll also be dedicating some of this season's episodes to your LinkedIn profile user experience to help you make the most of the ever changing landscape that is LinkedIn.
Please visit Think Bespoke's website to find out more about our LinkedIn profile writing, LinkedIn training and LinkedIn mentoring options.
https://thinkbespoke.com.au/
In this episode I explore the benefits of content marketing rituals on LinkedIn and suggest the ways you can incorporate this into your own marketing team.
Resources mentioned in this episode:
Think Bespoke's Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore what thought leadership can mean for you on LinkedIn. Whether you’re responsible for managing your organisation’s LinkedIn presence or you lead an organisation, this episode will provide some insights and inspiration to assist your LinkedIn journey.
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the four steps involved in conducting a LinkedIn Content Marketing Audit and point you to the resources to help you do this.
Resources mentioned in this episode:
Kevin D. Turner for all of the recent changes on LinkedIn (profiles and pages) https://www.linkedin.com/in/president/
Michelle Raymond, Australia's LinkedIn Company Page expert
https://www.linkedin.com/in/michellejraymond/
Keep Learning
For specific LinkedIn tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the benefits of LinkedIn Profile networking rituals as a way to maximise your time on LinkedIn. I also provide a case study of a client who developed his own LinkedIn rituals. Tune in and learn how to take a more strategic and intentional approach to your LinkedIn efforts.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to maximise LinkedIn private mode for your LinkedIn Profile to help you conduct research and remain hidden and private from other LinkedIn community members. There are a number of reasons to activate private mode on your LinkedIn profile, including:
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to avoid the mistakes I commonly observe when reviewing people's LinkedIn profile. Tune into to learn what these seven mistakes are and how you can avoid or remedy them.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the six dimensions I train in my LinkedIn Marketing Mentoring program to help my clients develop their LinkedIn Profile Strategy. These dimensions include:
1. Decide Focus
2. Review Profile
3. Customise Newsfeed
4. Engage
5. Connect
6. Post
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore why small business owners need a LinkedIn profile. If you are a coach, consultant or service provider in the professional services, you will learn a lot from these insights too.
Keep Learning
To learn more about how to develop a LinkedIn profile strategy please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how to create a Board ready LinkedIn profile. If you are seeking Board Roles or you are a senior leader wishing to quietly refresh your profile to see what’s out there, these insights will help you maximise LinkedIn.
Keep Learning
For specific LinkedIn profile tips and articles about the features discussed in this episode, please visit Think Bespoke's knowledge base articles.
https://thinkbespoke.com.au/insights-blog-2/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the nuts and bolts of how to post a LinkedIn Profile article. I also share a number of considerations when posting a LinkedIn profile article, answering some of the questions you may have about this thought leadership feature. There's lots of reasons why I encourage some of my clients to explore this feature, which I share at the end of the episode.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore the three steps involved with embracing and developing your personal brand, and suggest a series of questions to consider.
1. Managing the discomfort of personal branding
Some of us think our work should speak for itself and we should not have to be active on LinkedIn. The world has changed and you do need to show up on LinkedIn and share your perspective from time to time. Questions I ask you to consider to help you navigate and develop your personal brand include:
2. Develop a Personal Branding Strategy
Crafting a personal brand requires more than just an ad hoc approach – it demands a well-thought-out strategy. Once you’ve delved into the various factors shaping your brand, you must assess your commitment to maintaining a cohesive online presence anchored in a strategic content framework. This entails understanding the communities you aim to serve and identifying aspects of your personality that resonate with them and align with your comfort level in sharing. Questions to consider:
3. Taking risks with your personal brand
While most of the insights I share focus on offering practical value in LinkedIn Marketing, this podcast episode and the Thought Starter category of articles on Think Bespoke's knowledge base offer more introspective pieces, and take me beyond my comfort zone to provoke deeper thoughts and discussions.
Striking a balance between asserting my convictions and maintaining approachability is at the heart of personal branding. It’s conceivable that a robust personal brand might alienate certain segments. This ongoing journey underscores the iterative nature of personal branding—a continuous process of refinement and adaptation.
Resources mentioned in this episode:
Karen's Substack: Confessions of an Ambivert
https://karenhollenbach.substack.com/
Knowledge Base: Thought Starters category of articles:
https://thinkbespoke.com.au/category/thought-starters/
Virtual LinkedIn Consults with Karen
https://info.thinkbespoke.com.au/meetings/karenhollenbach/meeting-with-karen-hollenbach
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:
I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time.
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
In this episode I share a resource with you that was requested by one of the Marketers who I am mentoring as part of my LinkedIn Marketing Mentoring program. With a number of client facing team members playing a key role in the implementation of this organisation's LinkedIn marketing plan, he was keen to develop a checklist that summarises the key actions the team needs to take to maximise LinkedIn, now they have a company page and profile strategies in place.
Tune in as I walk you through the 11 items on this checklist and how they were developed based on the 5 modules in the LinkedIn Marketing Mentoring program, including:
Resources mentioned in this episode:
LinkedIn Marketing Plan Checklist
Content Marketing Strategy Playbook
https://thinkbespoke.com.au/product/content-marketing-strategy-playbook/
Sign up to Karen's newsletter
https://share.hsforms.com/1IJbsofhGQP-dVnPh6-dQMw3cymv
Get a free preview of LinkedIn Profile Essentials
https://thinkbespoke.com.au/linkedin-online-learning/
Learn more about Karen' LinkedIn Marketing Mentoring
https://thinkbespoke.com.au/linkedin-marketing-mentoring
