In this episode I explore how LinkedIn has changed in more recent years and what this means in terms of how I recommend you approach it. I discuss the trend of being vulnerable, the humble brag and provide suggestions for how I encourage Think Bespoke's clients to start more conversations and build stronger business relationships on LinkedIn, including:

• respond to invitations to connect with a conversational follow up message
• follow up face to face conversations with new contacts by inviting them to connect on LinkedIn
• react (e.g like, etc) to relevant posts and updates shared by colleagues
• comment when you can genuinely add value to the discussion
• share relevant and insightful content (e.g. useful articles you have read) and remember to stay focussed on your chosen topic areas

I recommend you take the time to consider your plan for LinkedIn. An intentional and strategic approach will deliver greater results over time.

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https://thinkbespoke.com.au/linkedin-marketing-mentoring