Looking for your next spring turkey hunt or trying to plan the perfect DIY turkey hunting trip? In this episode of the LandTrust Podcast, Nic talks with Scott Dalebout, a retired Utah game warden, who shares the story of his unforgettable Idaho turkey hunt through LandTrust, chasing Merriam’s and Rio Grande gobblers in the rolling green hills of northern Idaho. From calling strategies and DIY turkey hunt prep to why Idaho has some of the best turkey hunting spots in the West, Scott breaks down what made this trip so memorable. He also shares a unique perspective from his years in wildlife law enforcement, and why the LandTrust model for private land access just works. 🦃 What You’ll Learn - How to plan a successful DIY spring turkey hunt - Why private land hunts can make all the difference - Calling tactics that work for both Merriam’s and Rio turkeys - What makes northern Idaho a top turkey hunting destination - A retired game warden’s perspective on hunting access & ethics - How to find hidden gem turkey properties on LandTrust 💬 Featured Quote “Holy cow, the first morning we killed two giant gobblers — a Merriam’s and a Rio. Just huge, beautiful birds.” — Scott DaleboutCheck out Hasselstrom Farms: https://landtrust.com/l/hasselstrom-farms/64370bc9-ba4e-440c-8e49-55769262d212 ⏰ Chapters 00:00 Intro – LandTrust Podcast01:00 Meet Scott Dalebout, retired Utah game warden02:00 Planning a DIY turkey hunt through LandTrust03:30 Hunting Idaho’s Merriam’s & Rio Grande turkeys05:00 Calling strategies that worked07:00 Turkey behavior & smart tactics09:00 How private land access changes the hunt11:00 Reflections from a lifetime in wildlife law enforcement13:00 Why LandTrust makes hunting easier & more ethical14:30 Bucket list hunts: Wyoming, Montana & beyond15:30 Wrap-up Follow LandTrust Instagram: https://www.instagram.com/landtrust_huntFacebook: https://www.facebook.com/landtrusthunt/LinkedIn: https://www.linkedin.com/company/landtrustincSite: https://landtrust.com/

As hunting season peaks, hunt mapping apps like HuntWise, onX, and HuntStand are changing the way hunters plan every trip. But what really sets them apart, and what’s next for hunting tech? In this episode of the LandTrust Podcast, Nic sits down with Nate Huizenga, who leads partnerships and ambassador programs at HuntWise, to dive into the evolution of mobile hunt mapping, how weather algorithms and wind predictions help hunters plan smarter, and what it takes to scale a tech brand in a space dominated by onX. From startup grind to acquisition, Nate shares the lessons behind building a loyal user base with limited resources and how HuntWise helps hunters make the most of every hour outdoors. 🧭 Topics Covered - HuntWise vs OnX vs HuntStand: What makes each mapping app different - How weather & wind algorithms help hunters know when and where to go - Inside the startup-to-acquisition journey of HuntWise - Why influencer marketing in hunting is broken — and how to fix it - What the future of hunting apps & outdoor tech means for new hunters - How digital tools make private and public land access more attainable 💬 Featured Quote “Our goal isn’t to replace woodsmanship... It’s to help you make the most of the time you actually have to hunt.” — Nate Huizenga, HuntWise ⏰ Chapters 00:00 Intro – LandTrust Podcast01:00 Nate’s startup story & early lessons06:00 What makes HuntWise different10:00 Competing with OnX & HuntStand16:00 The HuntWise acquisition story22:00 Building authentic partnerships30:00 Why influencer marketing is changing38:00 Optimizing time outdoors44:00 The future of hunting access & technology54:00 Closing thoughts   Follow LandTrust & HuntWise LandTrustInstagram: https://www.instagram.com/landtrust_huntFacebook: https://www.facebook.com/landtrusthunt/LinkedIn: https://www.linkedin.com/company/landtrustincSite: https://landtrust.com/   HuntWiseInstagram: https://www.instagram.com/huntwiseapp Facebook: https://www.facebook.com/huntwiseappWebsite: https://www.huntwise.com

Why is Tactacam Reveal one of the best trail camera brands for hunters, and what can every outdoor business learn from their success? In this episode of the LandTrust Podcast, Nic sits down with Gregg Farrell, VP of Brand at Reveal by Tactacam, to discuss: - Building authentic and lasting outdoor brands - The future of hunting technology and cellular trail cameras - Lessons learned from scaling major names like First Lite and Meateater Gregg also shares what truly makes a brand connect with hunters, how customer service builds loyalty, and why technology and woodsmanship can (and should) coexist in modern hunting. 🏹 What You’ll Learn - How Tactacam Reveal became one of the top trail camera brands in hunting - The biggest differences between gear and tech brands in the outdoor industry - Why authentic brands always outperform hype-driven ones - What it was like working through the First Lite x Meateater acquisition - The future of trail cameras, mapping apps, and hunting technology - How customer service and storytelling drive long-term loyalty 💬 Featured Quote “Brand isn’t your logo... it’s the connection between your company and the people who believe in it.”⏰ Chapters 00:00 Intro – LandTrust Podcast01:00 Gregg’s background at First Lite & Tactacam07:00 From camo to cameras: building products hunters love11:00 What brand really means17:00 Lessons from the Meateater acquisition25:00 The future of tech in hunting34:00 Trail cams + mapping apps: where it’s headed45:00 Content that connects with real hunters50:00 Customer service that sets brands apart53:00 Closing thoughts + where to find Reveal #tactacam #reveal #besttrailcamera #huntingtech #whitetailhunting #outdoorbrandstrategy #meateater #firstlite #landtrustpodcast #huntprivate #tophuntingbrands #huntingbusiness #outdoormarketing #deerhuntinggear #huntingtech 🌐 Follow LandTrust & Reveal LandTrustInstagram: https://www.instagram.com/landtrust_huntFacebook: https://www.facebook.com/landtrusthunt/LinkedIn: https://www.linkedin.com/company/landtrustincSite: https://landtrust.com/ Reveal by TactacamInstagram: https://www.instagram.com/revealcellcam/Facebook: https://www.facebook.com/revealcellcamYouTube: https://www.youtube.com/channel/UC0ZBMIHUDAH7h4dxYFAIJRQWebsite: https://www.revealcellcam.com

In this episode of the LandTrust Podcast, we sit down with Nebraska rancher Luke Kovarik of Kovarik Cattle Co. to explore the unique outdoor opportunities of the Nebraska Sandhills. From world-class mule deer huntsand plentiful dove hunting to unforgettable upland bird hunts and thriving spring turkey populations, Luke shares what makes his ranch a must-visit destination for sportsmen. Beyond hunting, Luke offers an inside look at Nebraska ranching life—from raising cattle on diverse Sandhills terrain to blending tradition with innovation in modern ranch management. We talk about the challenges and rewards of being a first-generation rancher, the importance of diversification, and how LandTrust helps ranchers connect with outdoor enthusiasts while generating supplemental income. Luke also talks about his wife Natalie Kovarik, a nationally recognized advocate for agriculture and co-host of the popular Discover Ag podcast. While she wasn’t on this episode, her work in telling agriculture’s story is a powerful complement to the Kovarik family’s ranching and hosting efforts. If you’re interested in Nebraska mule deer hunts, Nebraska dove hunting, upland hunting in the Sandhills, or Nebraska turkey hunting, this conversation highlights why the state is such a hidden gem for hunters and outdoor lovers alike. Plus, you’ll gain a deeper appreciation for the ranching families stewarding these landscapes for generations to come. 👉 Book your next Nebraska hunt at Kovarik Cattle Co. on LandTrust: https://landtrust.com/l/kovarik-cattle/60f6de6e-fab4-458b-b7bd-8dc066d1ee82 🌟 Create your free LandTrust account to be notified when new properties and outdoor experiences are added: https://landtrust.com 🌾 Are you a landowner interested in earning income from your land? Learn more and create your free LandTrust Landowner account here: https://landtrust.com/landowners 🔗 Follow Luke, Natalie & Kovarik Cattle Co.: Discover Ag Podcast: https://www.instagram.com/discoveragpodcast/ Natalie Kovarik: https://www.instagram.com/nataliekovarik/ Kovarik Cattle Co.: https://www.instagram.com/kovarikcattleco/ 🔔 Subscribe to the LandTrust Podcast for more stories from America’s landowners and the unforgettable outdoor experiences they provide.

Welcome to the LandTrust Podcast! In this episode, we spotlight Riley Pitman, a fourth-generation farmer and rancher operating the Cold River Cattle Company — a 600-acre working Angus cattle farm that straddles the Maine–New Hampshire border. Riley shares how he’s opened his land for DIY outdoor experiences, offering self-guided access to private land for spring turkey hunting, black bear hunting, woodcock hunting, fishing, and more. From restoring over-pressured land to building a sustainable outdoor access model, this episode is a must-listen for hunters and anglers looking to explore New England's wild side on their own terms. 📍 Location: Stow, Maine & New Hampshire border🦃 DIY Activities: Spring Turkey Hunting (opportunity for Maine & NH birds) Woodcock Hunting in ideal mixed habitat Black Bear Hunting (baiting allowed in-season) Cold River Fishing — a blue-ribbon trout stream Horseback riding & scenic trails 🔗 Book this property: Cold River Cattle Company on LandTrust 📞 Want to list your land? Visit https://www.landtrust.com/landowners or call/text us at (406) 709-8450. #MaineHunting #NewHampshireHunting #DIYHunting #TurkeyHunting #WoodcockHunting #BearHunting #FishingMaine #LandTrust #FarmToField #OutdoorAdventure

How do hunting and outdoor brands advertise when Big Tech says “no”? In this episode of The LandTrust Podcast, Nick De Castro sits down with Brian Aitken, founder & CEO of Topple, to explore how outdoor and firearms brands are finding new ways to reach their audiences despite heavy restrictions from platforms like Google and Meta. Brian shares his journey from Madison Avenue to building a free-speech ad platform backed by leaders like Pete Brownell and Rob Gearing. Whether you’re a hunter, landowner, or outdoor entrepreneur, you’ll hear why Topple is becoming the go-to advertising solution for the outdoors industry — and what this means for the future of hunting, firearms, and recreation. What You Will Learn How hunting and firearms brands are adapting to Big Tech ad restrictions. Why free-speech platforms like Topple are changing the marketing game. The role of blacklists and how they impact outdoor media. Lessons from Brian’s background in digital advertising and publishing. Practical insights for outdoor brands to grow beyond social media. Key Topics Discussed Brian’s path from Wall Street Journal publishing to building Topple. Why outdoor and 2A brands get “boxed out” by Google & Meta. The rise of free-speech advertising networks. How forums and niche communities still drive massive engagement. What firearm and hunting companies can learn about consumer trust. Where the outdoor rec-tech industry is headed next. Show Resources We Are Topple – Brian’s free-speech ad platform. LandTrust – Discover and book outdoor experiences. Related episode: Credova with Dusty Wunderlich Memorable Quotes “Topple is like Google Ads, but free speech.” — Brian Aitken (03:20) “Turns out people that own guns…like guns.” — Nic De Castro (20:50) “Constraints force you to be scrappy and build durable businesses.” — Nic De Castro (24:56) Transcript Excerpts (Teasers) [00:03:20] Brian Aitken: “In the simplest terms, Topple’s like Google Ads, but free speech. We allow brands to advertise anything they want so long as it’s legal where the ad is served.” [00:12:01] Brian Aitken: “An advertiser tried putting a banana in a holster to avoid getting flagged — and even the banana got banned.” [00:31:07] Brian Aitken: “Advertisers told us, we spend $100,000 and only $30,000 makes it into actual campaigns. The rest disappears. We wanted to change that.” Conclusion This episode highlights how innovation, resilience, and free-market principles are shaping the future of outdoor advertising. Brian Aitken’s story shows that hunters, landowners, and brands don’t have to settle for being boxed out of digital media. 👉 If you enjoyed this conversation, subscribe to The LandTrust Podcast, share it with a friend who loves the outdoors, and leave us a review to help more people discover the show.

In this episode of LandTrust’s Landowner Spotlight Series, host Nic De Castro sits down with Latham Schwarz, a second-generation rancher from Western Kansas. Latham recently listed his family’s 7,300-acre Schwartz Ranch on LandTrust, opening access to an incredible mix of habitats—from rolling native grasslands and cropland to a mile of river bottom along the Solomon River. Guests can hunt whitetail, mule deer, Rio Grande turkeys, pheasant, bobwhite quail, and doves, or spend a day fishing for bluegill and sunfishin the ranch ponds. Latham also shares his passion for coyote hunting, shed hunting, and guiding guests across the rugged Kansas landscape. Explore Schwartz Ranch on LandTrust here: 👉 ⁠Schwartz Ranch Listing⁠ In this conversation, Latham discusses: Why he chose LandTrust over traditional outfitter leases to keep more control of his ground The unique habitat of Western Kansas, with live water, timber, and rolling terrain that surprises many hunters The value of connecting with guests who see the ranch through fresh eyes His vision for welcoming sportsmen while carrying on his family’s cattle and crop legacy If you’re curious about Kansas deer hunting, Rio Grande turkeys, upland birds, or the next generation of ranchers opening land to sportsmen, this episode is for you. 👉 Subscribe for more landowner spotlights and hunting stories through LandTrust. 🔗 Follow LandTrust 🌐 Website: ⁠https://landtrust.com⁠ 📸 Instagram:⁠ https://www.instagram.com/landtrust_hunt/⁠ 👍 Facebook: ⁠https://www.facebook.com/landtrusthunt/⁠   

Join us for another episode of LandTrust Stories as we head to Idaho with guest Mike Lammers to relive an unforgettable spring turkey hunting adventure. Mike and his wife Carrie returned to Hasselstrom Farms for their second trip and both tagged beautiful Merriam’s and Eastern turkeys. From calling in big gobbling Toms at just 15 feet to sharing farm-raised lamb and beef straight from their hosts, this story shows why LandTrust hunts are more than just about the harvest—they’re about connection, community, and unforgettable memories. In this episode, you’ll hear: How Mike discovered new hunting opportunities through LandTrust The excitement of calling in turkeys up close and personal Why the farm-to-table connection makes their trips extra special Mike’s hunting bucket list, from Osceola and Rio Grande turkeys to Argentina water buffalo If you’re interested in Idaho turkey hunting, private land hunts, or authentic farm-to-table travel, you’ll love this story. 👉 Subscribe for more hunting stories, landowner spotlights, and guest adventures through LandTrust. 🔑 Suggested SEO Keywords Turkey hunting Idaho, Merriam’s turkey hunt, Eastern turkey hunt, Idaho private land hunting, Idaho turkey season, LandTrust hunting stories, farm-to-table hunting, Hasselstrom Farms, spring turkey success, hunting podcasts

Can financial literacy save America’s working lands—and your favorite hunting spots?   In this episode of The LandTrust Podcast, Nic De Castro sits down with John Haskell of Ranch Right, LLC to explore a topic often overlooked in conservation: profitability. John shares how his journey from ecological research to holistic ranch management revealed a simple truth—when landowners thrive, land and wildlife do too. From sage grouse to elk, Haskell explains how better financial practices not only sustain ranches but also protect the habitat millions of outdoorsmen rely on. This is a must-listen for anyone who values access, conservation, or just wants to understand what it takes to keep America’s rural lands wild and working.   What You Will Learn Why profitable ranching is essential to long-term conservation How better financial systems support better land management What most hunters misunderstand about ranchers and land access The unexpected social benefits of short-term recreational access How recreation (yes, even hunting) can be a “concession” enterprise   Key Topics Discussed Aldo Leopold’s conservation wisdom in today’s context The LDS Church’s ranching model and what we can learn from it The high stakes of multigenerational land loss in rural America Why federal land management and “locking it up” often fails The emotional toll of selling off family land—and how to prevent it Building bridges between producers and outdoorsmen   Show Resources ⁠Ranch Right Website⁠ ⁠Ranch Right YouTube Channel⁠ ⁠Ranch Right on Instagram⁠ ⁠LandTrust Website⁠ Book: A Sand County Almanac by Aldo Leopold   Memorable Quotes “A profitable business can run forever. One that requires constant help is a liability.” — John Haskell [00:16:00]   “Landowners are expected to host the public’s wildlife—at their own expense.” — John Haskell [00:21:30]   “You can’t have stewardship without sustainability—and you can’t have sustainability without profit.” — John Haskell [00:24:00]   Transcript Teasers [00:06:30]“When I got to Deseret Land and Livestock, it blew my mind. There was grass everywhere, wildlife everywhere. And they were profitable. That was the ‘aha’ moment for me.” — John   [00:20:00]“My aunt and uncle sold their California ranch—not because they wanted to, but because they had no choice. And the emotional cost was brutal.” — John   [00:45:00]“Recreation, especially hunting, is a ‘concession’ enterprise that can actually fit into ranch operations better than people think—without disrupting the core business.” — John   Conclusion This episode cuts through the noise of land-use debates and gets to the heart of what really sustains the outdoors: profitable, intentional landowners. If you care about habitat, wildlife, and rural communities, support the people stewarding the land. Check out Ranch Right and LandTrust for tools that make it possible—and share this episode to keep the conversation going.   Subscribe to the show, leave a review, or share it with someone who hunts, farms, or just loves the land.

How do you train your body and mind to thrive in the backcountry—and grow a hunting brand at the same time? In this episode of The LandTrust Podcast, host Nic De Castro sits down with Ryan Watson, Chief Marketing Officer at Mountain Tough. Ryan has spent over a decade driving growth in the hunting industry, from scaling OnX Maps to leading one of the most recognized fitness brands for backcountry hunters. They dive into building mental toughness, navigating massive shifts in digital marketing, and how Mountain Tough evolved from a niche hunting app to a holistic lifestyle platform. Whether you’re chasing elk in the high country, training for your next adventure, or curious about the business side of hunting, this episode is loaded with insights. What You Will Learn How to build mental and physical endurance for multi-day backcountry hunts. Key strategies for growing an outdoor brand in today’s digital landscape. The real impact of Apple’s privacy updates on hunting-related marketing. Why mental toughness can matter more than physical fitness in the mountains. How LandTrust can help hunters maximize limited time afield. Key Topics Discussed Ryan’s journey from OnX Maps to Mountain Tough. The evolution from fitness-only to a holistic lifestyle brand. Behind-the-scenes of high-growth marketing in the hunting industry. Lessons learned from spending millions on digital ad campaigns. How technology is changing both hunting and training. Show Resources Mountain Tough – https://mtntough.com OnX Hunt – https://www.onxmaps.com/hunt/app LandTrust – https://landtrust.com Quotes “The backcountry is the avenue… but our core mission now is to change people’s lives for the better.” – Ryan Watson (00:26:00) “We hit the gas, man, and grew the company like crazy.” – Ryan Watson (00:05:00) “You might have the best shape of your life, but without mental toughness, you won’t last in the mountains.” – Ryan Watson (00:24:00) Conclusion This episode blends the grit of backcountry hunting with the sharp edge of modern marketing. Ryan Watson’s insights offer hunters practical training advice and give entrepreneurs a behind-the-scenes look at brand growth in the outdoor industry. Apply one of his tips on mental toughness this week—and share the episode with a buddy who needs the motivation.

Can a turkey hunt help heal the invisible wounds of war? In this episode of The LandTrust Podcast, host Nic De Castro welcomes Anthony Jones, Marine Corps veteran and founder of Military Sportsmen of America, a nonprofit providing hunting and fishing trips for veterans and first responders. From turkey calls to life calls, this conversation dives into how outdoor experiences are creating real impact for vets—emotionally, mentally, and spiritually. Hear how LandTrust properties in states like Colorado, Minnesota, and Wyoming are being used to connect veterans with nature, and how a simple gobble can change everything. Whether you're a hunter, landowner, or just someone who loves a good story, this one’s for you. What You Will Learn How the outdoors can support mental health and healing for veterans What makes turkey hunting the perfect "gateway" to the outdoors Why LandTrust is a trusted tool for veteran-focused outdoor trips How to support or get involved with Military Sportsmen of America Key Topics Discussed The emotional journey of vets rediscovering peace through hunting DIY hunts vs outfitters—and why LandTrust makes it easier States where the nonprofit has made an impact with LandTrust properties Fundraising challenges and how landowners are stepping up to help The goal of hunting all 49 legal turkey states… plus Mexico Show Resources Military Sportsmen of America Facebook Page LandTrust Hunting Opportunities Memorable Quotes "There’s peace and serenity in nature—and when you’re with other like-minded vets who just want to be outside, it’s really healing." — Anthony Jones [00:01:00] "Turkey is the gateway drug to the outdoors." — Nic De Castro [00:06:00] "Our vet in Wyoming said he felt like he was with family the whole time." — Anthony Jones [00:08:00] Conclusion This episode is more than a hunting story—it's a powerful reminder of how the land we love can become a bridge to healing. If you’re a landowner, sportsman, or supporter of veterans, there’s something here for you. Visit Military Sportsmen of America to donate, connect, or learn more. Subscribe, leave a review, or share this episode with someone who needs to hear it.

In this episode of the Outside’s Insiders series, Nic DeCastro sits down with Bryan Koontz, the founder and CEO of Guidefitter—a marketplace connecting 300+ outdoor brands with verified hunting, fishing, and outdoor professionals. From hunting whitetails in rural Maryland to studying engineering at MIT and working on early drone research in the DoD sector, Bryan brings a rare blend of field cred and technical chops to the hunting tech frontier. They unpack the flaws in traditional pro purchase programs, why Guidefitter vets users like no one else, and how outdoor brands can turn real users—not influencers—into their most powerful advocates. Bryan also opens up about the challenges of navigating anti-hunting bias in tech, payment processing hurdles, and why mapping might just be a commodity in disguise. If you're building, investing in, or just curious about the future of hunting, fishing, and outdoor rec tech—this episode is a must-listen. The founding story of Guidefitter and why it’s more than a pro deal platform The "real influencers" vs. Instagram models: why guides matter Common failures in brand pro programs—and how to fix them Activating pros as brand ambassadors (and why attribution is so hard) Building trust with retailers while still selling direct Anti-gun and anti-hunting friction with Meta, Google, and payment platforms Why mapping might become a free utility (hot take!)   👉 Check out what Bryan and the team are building at Guidefitter: Guidefitter connects outdoor brands with verified hunting, fishing, and outdoor professionals—power users who live the lifestyle and influence real purchasing decisions. Whether you’re a guide, outfitter, veteran, or just an avid outdoorsman, explore the platform and apply to join the Insider network. 🔗 ⁠https://www.guidefitter.com⁠   👉 Book your next DIY hunting trip with LandTrust: LandTrust is the go-to platform for booking DIY hunts on private land. Whether you're after elk, whitetail, turkey—or just want a quiet place to fish, camp, or get outdoors—LandTrust connects you directly with landowners across the country. No outfitters, no crowds—just authentic outdoor experiences on your terms. 🔗 ⁠https://www.landtrust.com⁠

What happens when a diehard turkey hunter turns a road trip into a double-tag success?In this Five Star Stories edition of the LandTrust Podcast, host Nic De Castro sits down with Louisiana-based hunter Oliver Hertzog to hear about his epic DIY turkey hunting road trip across Missouri and Oklahoma using LandTrust. From calling in gobblers on his first afternoon in Oklahoma to wrangling cows in Missouri, Oliver shares stories, strategies, and the unexpected perks of private land access.Whether you're chasing your 50-state goal or just looking for less pressured birds, Oliver’s adventure offers real insights and a few laughs along the way. What You Will Learn How LandTrust helps hunters find quality, private land across the U.S. The benefits of hunting turkey outside the pressure zones of the Southeast How to quickly adapt calling techniques across different regions Tips for booking multiple out-of-state hunts in a single trip Why the landowner connection makes the experience better than expected Key Topics Discussed Oliver’s back-to-back turkey hunts in Missouri and Oklahoma The difference between hunting pressured Southern birds vs. Midwest turkeys How LandTrust compares to public land in terms of flexibility and success rate The role of OnX Maps in navigating private property confidently Hunting gear, subspecies strategy, and the pursuit of the Grand Slam LandTrust’s new Field Notes tool for scouting and following properties Show Resources RM3 Wilderness – Block W (Oklahoma): View the listing LandTrust for Landowners: www.landtrust.com/landowners Follow & Book on LandTrust: www.landtrust.com Quotes “It’s like Airbnb for hunting. I tell people that all the time.” – Oliver Hertzog [00:19:10]“I had my gobbler down in less than four hours. Can’t beat that.” – Oliver Hertzog [00:02:30]“Turkeys in the South? They’ve got PhDs.” – Oliver Hertzog [00:12:10] Conclusion Oliver’s story is proof that with the right tools, good landowners, and a little grit, DIY hunting across state lines is more doable—and enjoyable—than ever.🎯 Book your own LandTrust road trip and start planning your next multi-state adventure today.

Can a father-son duo revolutionize American-made gear while honoring tradition? In this episode of the LandTrust Podcast, we sit down with Jon and Mike Edwards—a powerhouse father-and-son team behind Schnee’s and Duckworth—to explore what it takes to build premium outdoor brands rooted in American manufacturing. From sheep ranches in Montana to boot factories in Italy, they walk us through the journey of creating high-performance gear while navigating global trade, tariffs, and a shifting outdoor economy.Perfect for entrepreneurs, gearheads, and conservation-minded listeners, this conversation unpacks what it really means to balance legacy, quality, and innovation in today’s outdoor industry.   What You’ll Learn Why vertical integration is key to quality—and survival—in U.S. manufacturing. The hidden challenges behind “Made in America” labels (hint: it’s complicated). How tariffs are changing the game for outdoor brands. What hunting gear matters most (and where not to waste money). Why Bozeman, Montana is still the Silicon Valley of hunting innovation.   Key Topics Discussed How Schnee’s and Duckworth balance domestic and international manufacturing Boots vs. backpacks: where to invest in your gear The future of Bozeman’s role in the outdoor space Why American-made goods aren’t always “all-American” The power of local community and partnerships in brand building How new hunters can find their way—and their gear   Show Resources Schnee’s Boots: ⁠⁠https://schnees.com⁠⁠ Duckworth Co.: ⁠⁠https://duckworthco.com⁠⁠ Back from the Brink Book (on wildlife restoration): ⁠⁠https://bit.ly/backfromthebrinkbook⁠⁠ Mountain Tough Fitness: ⁠⁠https://www.mountaintough.com⁠⁠   Quotes “If you layer two or three Duckworth pieces, you're covering the gamut of mountain weather.” – Mike Edwards [00:09:50] “Let’s not make it tribal—public land vs. private land. We all want clean water, healthy wildlife, and a place to hunt.” – Jon Edwards [00:48:20]   Conclusion This episode isn’t just a conversation—it’s a call to action for entrepreneurs and outdoor enthusiasts to think smarter about manufacturing, conservation, and community. Whether you're buying gear or building a brand, there’s a lesson in this episode for you. Apply what you learned—support American-made gear and build with purpose. And if you liked this episode, don’t forget to share it with a fellow outdoorsman.

How do you break through the noise in the outdoor industry? Join us for an engaging chat with Eric Clark, Digital Director at Gunpowder, INC., and co-founder of Okayest Hunter, as he shares insider strategies for thriving in digital marketing and content creation. From mastering affiliate marketing to launching apps and growing a podcast network, Eric reveals how to connect with audiences authentically in the hunting and outdoor space. Learn actionable tips on leveraging influencers, navigating platform challenges, and building a brand that resonates with entrepreneurs and outdoor enthusiasts alike. Whether you're a startup founder or a marketer aged 25–40, this episode offers fresh insights to elevate your digital game.   What You Will Learn: How to craft a balanced affiliate marketing strategy for maximum impact. Practical steps to grow a podcast network from the ground up. Creative ways to market hunting brands despite platform restrictions. The importance of aligning influencer campaigns with broader marketing goals. How to build authentic brand relationships for long-term growth.   Key Topics Discussed: The evolution of affiliate marketing and its role in the outdoor industry. Challenges and successes of launching a hunting-focused app like Outland. Why influencer marketing isn’t a “set and forget” strategy. The power of community and network effects in podcast growth. How AI and LLMs are reshaping SEO and content strategies. Navigating advertising restrictions for hunting brands with creative tactics.   Show Resources: ⁠Okayest Hunter Website⁠ – Explore Eric’s podcast network and outdoor brand. ⁠Gunpowder, INC.⁠ – Learn about their work with outdoor industry giants. ⁠Turning Feral by Zach Hansen⁠ – A book mentioned by Eric, diving into outdoor life and personal growth.   Quotes: “If you think it’s a technological tool that you can stand up and set and forget... you didn’t try shit.” – Eric Clark [00:23:00] “I’ve gotten more out of what I would call ROR, return on relationship, from podcasting than anything else.” – Eric Clark [00:47:00] “You have to be everywhere you would, and it’s just, we don’t have that kind of budget.” – Eric Clark [00:59:00]   Transcript Excerpts: [00:17:00–00:18:00] “An influencer can be a content provider and have influence and drive conversion... A creator is just giving you content behind the scenes. They don’t have a large following... I value them for ad content creative because I can get content from different corners of the country for a pretty affordable price.” – Eric Clark explains the difference between influencers and content creators, offering a fresh perspective for entrepreneurs looking to maximize their marketing budget. [00:31:00–00:32:00] “We launched their spring journal last year when they came back to print... We called it opening day... Everybody moved at the same time... You can’t get away from it. That’s a well-formed plan.” – Eric shares how synchronized marketing efforts can create a wave of brand visibility, a must-hear for startups aiming to make a splash.   Conclusion:  Eric Clark’s insights into digital marketing, podcasting, and the outdoor industry are a goldmine for entrepreneurs looking to stand out. Tune in, apply his tips on building authentic connections, and share this episode with your network to spark meaningful conversations!

How can you balance tradition with modern challenges? Join us on the LandTrust Podcast as we dive into the inspiring story of Bayard Black, a fifth-generation rancher from Gallatin Gateway, Montana. Bayard shares how his historic Black Ranch, rooted before Montana’s statehood, thrives amid rising costs and development pressures. Through LandTrust, he’s opened his land for outdoor experiences like fishing, shed hunting, and photography, creating income while preserving his family’s legacy. This episode explores ranching, conservation, and innovative land access solutions, offering insights for landowners and outdoor enthusiasts. Tune in to discover how Bayard’s journey can inspire you to connect with nature and support sustainable land use.   What You Will Learn: How to generate income from private land while preserving its legacy. Strategies for managing rising costs as a landowner or rancher. Tips for using platforms like LandTrust to share outdoor experiences. Ways to balance conservation with financial sustainability. How to foster meaningful connections with guests on your property. Key Topics Discussed: The history of Black Ranch and its pre-Montana statehood roots. Challenges of rising property taxes and input costs in ranching. How LandTrust helps Bayard share his land without compromising values. The impact of community support for conservation through direct payments. Bayard’s approach to hosting Wounded Warriors and first-time hunters. Overcoming skepticism to embrace innovative land-sharing solutions. Show Resources: LandTrust Website: Explore outdoor experiences or list your land at LandTrust.com. Black Ranch Listings: Book fishing, shed hunting, or photography at Black Ranch on LandTrust. Contact LandTrust: Call or text 406-709-8450 for landowner support. Quotes: “I don’t care if it’s worth a dollar. That makes no difference to me. If I sold it, I’d just start another ranch somewhere.” – Bayard Black [00:00:00] “LandTrust has been what’s kept me in the black, right on that edge.” – Bayard Black [00:18:00] “This is not our land. It’s God’s land, and He’s got a plan.” – Bayard Black [00:29:00]   Transcript Excerpts: [00:05:00] “I’ll be out fixing fence and see a corral pole that’s still holding, probably something my great-grandpa put in. The way they dug ditches to bring water across miles is incredible. It’s humbling and puts a sense of responsibility to do the same for future generations.” – Bayard on the legacy of Black Ranch. [00:11:00] “LandTrust is one of those tools to keep the ranch the way it is. I get to meet folks who are so appreciative. I’ve never had to babysit anyone. They’re respectful, write great reviews, and it’s been a really good experience.” – Bayard on hosting with LandTrust. Conclusion:   Bayard Black’s story is a powerful reminder of how innovation and tradition can coexist to preserve land and create meaningful outdoor experiences. Visit LandTrust.com to explore Black Ranch or list your own property. Share this episode with a friend who loves the outdoors!

How is technology reshaping the way we hunt and experience the outdoors? Join Nic De Castro on the LandTrust Podcast as he sits down with Matt Habiger, CEO of BaseMap, to explore the intersection of AI, mapping, and the digital outdoor industry. From intelligent mapping layers to open-source innovation, Matt shares his vision for making hunt planning more accessible and efficient. Discover how data science and technology are transforming the outdoor experience for hunters, landowners, and enthusiasts alike. Whether you're a tech-savvy hunter or curious about the future of outdoor recreation, this episode offers insights into the tools and trends driving the industry forward.  What You Will Learn How AI and data science are revolutionizing hunt planning and mapping The potential of intelligent mapping layers to enhance outdoor navigation Why open-source data could unlock innovation in the hunting industry The role of private land hunters in the digital outdoor ecosystem Strategies for building a unified customer experience in outdoor recreation   Key Topics Discussed The evolution of digital mapping: From static layers to AI-driven intelligence Challenges of standardizing hunting regulations across 50 states Opportunities for connected devices like trail cameras and rangefinders The untapped potential of private land hunters in the mapping market How daydreams turn into hunting trips with the right technology The business of outdoor tech: Consolidation, competition, and customer focus Show Resources and Links BaseMap Website: ⁠basemap.com⁠ LandTrust Website: ⁠landtrust.com⁠ LandTrust Landowner Page: ⁠landtrust.com/landowners⁠ Contact Matt Habiger: matt.habiger@basemap.com (mailto:matt.habiger@basemap.com) LandTrust/BaseMap Partnership Announcement: Check BaseMap’s app for LandTrust hunting properties (rolling out soon after June 11, 2025).   Notable Quotes "There’s tremendous opportunity to make mapping intelligent, to understand what the objective of the user is, and then to just show and highlight the most important things for them as they’re navigating." — Matt Habiger "Nine out of ten hunters hunt private land. Mapping companies need to understand that audience, not just the public land hunter." — Nic De Castro "The digital outdoor ecosystem is so important for people who don’t have as much time to go outside and need to maximize their experience." — Nic De Castro "Open source could be a total landscape shift for the outdoor industry, from regulations to trail data." — Matt Habiger   Conclusion This episode of the LandTrust Podcast dives deep into the future of hunting and outdoor recreation, where technology is breaking down barriers and creating new opportunities. Matt Habiger’s insights as a data scientist turned outdoor tech CEO highlight the exciting potential of AI, intelligent mapping, and open-source innovation. As the digital outdoor ecosystem evolves, tools like BaseMap and LandTrust are empowering hunters to turn daydreams into reality with smarter, more efficient planning. Subscribe to the LandTrust Podcast for more conversations with industry insiders shaping the future of the outdoors. 

How is technology transforming the way we experience the outdoors? Join host Nick DeCastro on the LandTrust Podcast as he sits down with Alex Maier, Chief Marketing Officer of onWater, to explore the intersection of land technology and outdoor recreation. In this episode, part of the Outsides Insiders series, Alex shares his journey from working with brands like Nike and OnX Maps to leading a platform that’s revolutionizing fishing and paddling access across the U.S. Discover how rec tech is addressing challenges like crowded public lands, ethical outdoor practices, and conservation through data-driven solutions. Tune in to learn how platforms like onWater and LandTrust are shaping the future of outdoor experiences while ensuring sustainability for generations to come.   What You Will Learn: How rec tech is enhancing outdoor recreation while protecting natural ecosystems The role of data in improving access and user experiences for fishing and paddling Strategies for effective product marketing in the outdoor industry The importance of stakeholder collaboration in building sustainable outdoor platforms How digital tools can disperse recreational pressure and create better experiences   Key Topics Discussed: The evolution of outdoor recreation through digital platforms and why it’s critical for the industry’s future onWater’s mission to map U.S. hydrology and provide fishing and paddling access for all The balance between increasing outdoor participation and preventing issues like spot burning Challenges of navigating 50 state-specific regulations and the need for standardized data schemas Insights into user acquisition and marketing strategies for rec tech startups The impact of private land access on reducing pressure on public lands How rec tech supports conservation through citizen science and partnerships   Show Resources and Links: onWater: ⁠https://www.onwaterapp.com⁠ Paddle Ways: ⁠https://www.paddleways.com⁠ LandTrust: ⁠https://www.landtrust.com⁠ LandTrust Instagram: ⁠LandTrustHunt⁠ Alex Maier on LinkedIn: ⁠linkedin.com/in/alex-maier⁠ (Note: Verify exact LinkedIn URL as it may vary) Outdoor Industry Association: ⁠https://www.outdoorindustry.org⁠ MAP Lands Act and MAP Waters Act information: ⁠https://www.fs.usda.gov⁠ (Search for updates on legislation)   Notable Quotes: "Anyone that says digitization of outdoor recreation is going to destroy it, I say it is what will save it." – Alex Maier "If a system is serving the user but not the ecosystem or the environment, we’re failing." – Alex Maier "Rec tech is about effective use of time outdoors… maximizing the enjoyment of that opportunity." – Nick DeCastro "Online to get offline. That’s the beauty of what we’re building in rec tech." – Nick DeCastro   Conclusion: This episode of the LandTrust Podcast with Alex Maier highlights the transformative power of rec tech in making outdoor recreation more accessible, sustainable, and enjoyable. By leveraging data and technology, platforms like onWater and LandTrust are not only helping enthusiasts find new places to fish, paddle, or hunt but also ensuring that these experiences support conservation and ethical practices. Whether you’re an outdoor enthusiast or curious about the future of recreation, this conversation offers a compelling look at how digital tools are paving the way for a more inclusive and responsible outdoor industry. Subscribe to the LandTrust Podcast for more insights from industry leaders shaping the future of the outdoors.

How can a niche hunting innovation like saddle hunting transform an industry? Join host Nic De Castro as he sits down with Dan Chumbler, CEO of Tethrd, to explore the rise of ultralight saddle hunting gear and its impact on the outdoor industry. From Dan’s journey through iconic passion-driven brands like Louisville Slugger, Callaway, Polaris, and MeatEater to leading Tethrd’s mission to make hunting more mobile and accessible, this episode uncovers the strategies behind scaling a gear-focused company in a dynamic market. Discover how Tethrd is navigating post-tariff challenges, leveraging content to engage new hunters, and capitalizing on emerging opportunities in the hunting space. Perfect for outdoor enthusiasts, hunters, and business leaders interested in innovation and growth in passion-driven industries.   What You Will Learn How saddle hunting is revolutionizing the way hunters approach the field with mobility and safety. Strategies for aligning diverse stakeholders to drive business success in a passion-driven industry. The impact of tariffs on gear manufacturing and how companies like Tethrd are adapting. Insights into the evolving hunting market and opportunities for growth over the next five years.   Key Topics Discussed The evolution of saddle hunting and why it’s become a game-changer for hunters. Dan Chumbler’s career path through passion verticals and lessons learned from scaling MeatEater. The challenges and opportunities of transitioning from a media-driven brand to a gear-focused company. How tariffs are reshaping supply chains and pricing strategies in the outdoor industry. The potential for a unified platform to enhance the hunting experience, from gear to trip planning. The role of content in engaging new hunters and building a passionate community.   Show Resources and Links Tethrd Website: ⁠Tethrd.com⁠ Tethrd Nation YouTube Channel: ⁠YouTube.com/@TethrdNation⁠ LandTrust Website: ⁠LandTrust.com⁠ LandTrust Field Notes: ⁠LandTrust.com/field-notes⁠ Follow Dan Chumbler on LinkedIn: ⁠linkedin.com/in/dan-chumbler⁠ LandTrust Instagram: ⁠instagram.com/LandTrust_Hunt⁠ Listen to the LandTrust Podcast on ⁠Apple Podcasts⁠, ⁠Spotify⁠, or ⁠YouTube⁠   Notable Quotes “Saddle hunting is lighter, more mobile, safer, and just more versatile.” – Dan Chumbler “Hunting is stable and healthy… there are a heck of a lot more non-hunters than hunters, and all we need is for them to be advocates and supporters.” – Dan Chumbler “If you make it enjoyable, you make it fun where people want to do it, and in hunting, they need to find success.” – Dan Chumbler “The companies that get built and can survive through these things… those are the companies that often do very, very well.” – Nic De Castro   Conclusion In this episode, Dan Chumbler shares a wealth of insights from his extensive career in passion-driven industries, offering a deep dive into how Tethrd is innovating in the hunting space with saddle hunting gear. From navigating tariffs to leveraging content for growth, Dan’s perspective highlights the resilience and opportunity in the outdoor industry. Whether you’re a hunter eager to explore saddle hunting or a business leader curious about scaling a niche brand, this conversation is packed with actionable takeaways. Tune in to learn how passion, innovation, and strategic alignment can drive success in the ever-evolving world of hunting.

What makes a turkey hunt truly unforgettable? Join host Nic De Castro on the LandTrust Podcast as he dives into an exhilarating conversation with seasoned hunter John Shefcik, who shares his thrilling experience pursuing a spring turkey at Southwest Michigan Acres. In this episode, part of the Five Star Stories series, John reveals how he strategizes for success, the allure of turkey hunting, and why LandTrust is his go-to platform for accessing private land. Whether you’re a seasoned outdoorsman or new to the hunt, this episode offers insights into the art of turkey hunting and the value of private land access for stress-free outdoor adventures. Tune in to discover how to plan your next great hunt without wasting time or breaking the bank.   What You Will Learn How to strategize for a successful turkey hunt based on real-time observations The benefits of using LandTrust to access private land for hunting Tips for leveraging reviews and due diligence to choose the right hunting property Why turkey hunting is an addictive, interactive experience compared to other types of hunting How to balance hunting goals with time constraints and personal priorities   Key Topics Discussed John Shefcik’s pursuit of the U.S. Super Slam and what drives his passion for turkey hunting The unique challenges and excitement of hunting turkeys on a 90-acre private property How LandTrust simplifies access to private land, saving time and reducing stress The importance of landowner relationships in creating memorable hunting experiences Insights into scouting, using tools like OnX, and adapting strategies for different terrains The rising costs of hunting access and how LandTrust offers affordable alternatives   Show Resources and Links LandTrust Website: Explore properties and book your next hunt at ⁠landtrust.com⁠ Southwest Michigan Acres Property Listing: Check out the property where John hunted at ⁠landtrust.com/properties/southwest-michigan-acres⁠ (search for Southwest Michigan Acres) Field Notes: Stay updated with landowner posts and scouting insights at ⁠landtrust.com/field-notes⁠ Landowner Inquiries: Learn how to list your land at ⁠landtrust.com/landowners⁠ or call/text 406-709-8450 X Platform for Updates: Follow LandTrust on X for real-time hunting and outdoor content at x.com/landtrust   Notable Quotes “When you sit there and turkey hunt, that’s the excitement of it, right? You get to call, and all of a sudden, somebody actually answers you, and then you have this makeshift conversation.” — John Shefcik “Nobody wants to waste time. That’s why I love LandTrust—it allows me to not waste time.” — John Shefcik “Having a place to yourself allows you to not stress or wake up at 2:00 AM to try and get the spot.” — Nic De Castro Conclusion This episode of the LandTrust Podcast captures the thrill of the hunt and the value of accessing private land through LandTrust. John Shefcik’s story is a testament to the passion and strategy behind turkey hunting, as well as the relationships built with landowners that make these experiences unforgettable. Whether you’re chasing a U.S. Super Slam or simply seeking a weekend in the outdoors, LandTrust offers a seamless way to connect with private properties tailored to your hunting goals. Visit landtrust.com to explore properties, follow Field Notes for scouting updates, or contact the team to list your land. Join us next time for more stories from the LandTrust community.