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The HR Marketing Guy's Podcast
James Lyon
39 episodes
4 months ago
Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.
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Management
Business
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All content for The HR Marketing Guy's Podcast is the property of James Lyon and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.
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Management
Business
Episodes (20/39)
The HR Marketing Guy's Podcast
Episode 39: How to create more recurring revenue
Hey! James here and welcome to this week’s podcast episode. Lots of consultants I know need more recurring revenue. And in this week's main event, I'm going to give you a 3 step action plan you should follow. And in today's thought of the week, I'm going to give you a loving nudge to do that thing you've been wanting to do for ages. So let's jump straight in. 
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4 months ago
12 minutes 5 seconds

The HR Marketing Guy's Podcast
Episode 38: The proactive growth system for HR consultants
Hey! James here. Welcome to this week’s podcast episode. In this week's main event, I'm going to talk you through the proactive growth system for HR consultants. This system is the journey you need to take to stop relying on referrals, take back control and start proactively growing your consultancy with intent.And in this today's thought of the week, I'm going to ask if you're holding yourself back in anyway. So let's jump straight in 
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4 months ago
9 minutes 16 seconds

The HR Marketing Guy's Podcast
Episode 37: LinkedIn likes won't get you new clients
Hey! James here and welcome to this week’s podcast episode. Likes on LinkedIn won't get you new clients, so please stop chasing LinkedIn algorithm. In this week's Main Event, I'm going to explain what you should be doing instead to turn your LinkedIn into an appointment setting machine.  And in today's thought of the week, I've got a little personal update from me and why I'm LOVING delivering the prepare to grow mastermind. So let's jump straight in. 
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4 months ago
10 minutes 33 seconds

The HR Marketing Guy's Podcast
Episode 36: How 'legit' do you look?
Hey! James here and welcome to this week’s podcast episode. "Checking out to see how legit your consultancy looks" is a process that most buyers are going to go through. And that's why in this week's main event, we're going to talk about what business owners are looking for and how you can make your consultancy look more legit. And in my thought of the week, I'm going to share a beautiful analogy for life and for business that I've heard recently that will melt your troubles away.    So let's jump straight in. 
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6 months ago
10 minutes 17 seconds

The HR Marketing Guy's Podcast
Episode 35: How competition can help you to create an unbeatable USP
Hey! James here and welcome to this week’s podcast episode. In this week's Main Event, we're going to be talking about competition and how you can use your competitors to create a stand out brand and an unbeatable USP. And in today's thought of the week, I have two bits of advice for you if you wish more business owners knew what an awesome HR consultant you are. So let's jump straight in. 
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6 months ago
11 minutes 27 seconds

The HR Marketing Guy's Podcast
Episode 34: What LinkedIn account do you need to grow your HR consultancy?
Hey! James here and welcome to this week’s podcast episode. In this week's Main Event, I'm going to talk you through the different LinkedIn accounts, what features you need and what account is best to help you grow your consultancy. And in today's thought of the week, I've got a lovely story about a rubber duck I want to tell you about and why it's a timely reminder to give yourself a break. So let's jump straight in. 
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6 months ago
10 minutes 12 seconds

The HR Marketing Guy's Podcast
Episode 33: How to create your email marketing list
Hey! James here and welcome to this week’s podcast episode. Your email list of 'opted in' contacts is the most valuable marketing asset that you can build for yourself. So in this week's main event I'm going explain how you can create your email marketing list and the best way to keep in touch with your lovely contacts. . And in today's thought of the week, I'm going to address why a lot of consultants I know are embarrassed about marketing their consultancy and what to remember instead.  So let's jump straight in. 
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7 months ago
12 minutes 36 seconds

The HR Marketing Guy's Podcast
Episode 32: How to increase your consultancy's brand awareness
Hey! James here and welcome to this week's podcast. One of the top questions I get asked is, James! How do I stop relying on referrals and get new clients? Well the easiest place to get started is by increasing your brand awareness and in this week's main event, I'm going to explain how you can do this and what's working well for my other clients. And in today's thought of the week, I'm going to give you the confidence you maybe need to start contacting business owners and asking for an appointment. So let's jump straight in.
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7 months ago
11 minutes 33 seconds

The HR Marketing Guy's Podcast
Episode 31: 10 reasons why your proposals get ghosted and how to avoid proposal purgatory in the future
Hey! James here. Welcome to this week’s podcast episode.  In this week's Main Event, I'm going to talk you through the 10 reasons why your proposals are getting ghosted and how you can avoid proposal purgatory in the future. And in today's thought of the week, I'm going to share a really cool way I've been keeping my growing team up-to-date and connected. Even when we're in the opposite corners of the world. So let's jump straight in. 
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7 months ago
10 minutes 6 seconds

The HR Marketing Guy's Podcast
Episode 30: What should your HR consultancy's 'service ladder' look like?
Hey! James here. Welcome to this week’s podcast episode.  In this week's Main Event, we're going to be talking what a service ladder is and what yours should look like. And in today's thought of the week, I want to lovingly remind you to take your own advice as an expert HR consultant. So let's jump straight in. 
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7 months ago
9 minutes 34 seconds

The HR Marketing Guy's Podcast
Episode 29: 'They Ask, You Answer': This book will transform your marketing
Hey! James here and welcome to this week’s podcast episode. In this week's main event, I'm going to talk you through the main takeaways of my most favourite marketing book ever and that's they ask you answer by Marcus Sheridan. And in today's thought of the week, I'm going to let you in on a conversation I had with a friend about what the perfect business looks like to me. So let's jump straight in. 
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8 months ago
10 minutes 30 seconds

The HR Marketing Guy's Podcast
Episode 28: SEO basics you need to know
Hey! James here. Welcome to this week’s episode of the HR Marketing Guy's Podcast.When a business owner searches for an HR consultant near them or in their industry, it's important for your website to show up and not your competitorsAnd that's why in today's main event, I'm going to talk you through all of the SEO basics you need to know. And in today's thought of the week, I'm going to encourage you to take yourself on a date with just a notepad and pen. So let's jump straight in!
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8 months ago
12 minutes 26 seconds

The HR Marketing Guy's Podcast
Episode 27: Should you exhibit at events to grow your consultancy?
Hey! James here and welcome to this week's podcast episode. Should you exhibit at an event to grow your consultancy? Well if you're going to go there and hope to have some nice chats with people then probably not. But if you go there with the right strategy, they can be an awesome way to grow your consultancy and that's what we're going to talk about in todays main event. And in today's thought of the week, I'm going to talk about the top 5 regrets of the dying and why they are, albeit a bit a morbid, a timely reminder of what matters most in life. So let's jump straight in. 
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8 months ago
11 minutes 17 seconds

The HR Marketing Guy's Podcast
Episode 26: How to get more referrals
Hey! James here and welcome to this week's episode.  Referrals are an awesome and affordable way to grow your consultancy. So in today's main event, I'm going to talk you through a really clever way to make them happen more often. And in today's thought of the week, I'm going to talk about hope marketing and give you a loving kick up the bum. So let's jump straight in. 
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8 months ago
10 minutes 7 seconds

The HR Marketing Guy's Podcast
Episode 25: How to create the perfect home page for your website
Hey! James here and welcome to this week's podcast. When someone lands on your website, you have less than 5 seconds to grab their attention and that's why your home page needs to be awesome! In today's main event, I'm going to explain the ingredients you'll need to create the perfect home page for your consultancy. And in today's thought of the week, I'm going to lovingly remind you to market your consultancy on a consistent basis, even when you're super busy. So let's jump straight in! 
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9 months ago
9 minutes 38 seconds

The HR Marketing Guy's Podcast
Episode 24: Can HR consultants buy cold data and turn it into clients?
Hello, James here and welcome to this week's podcast. Can HR consultants buy cold data and turn it into clients? In this week's main event, I'm going to answer this question and give you a very top level crash course in B2B cold email marketing. And in today's thought of the week, I'm going to talk to you about what I love most about my life here in Bali and what every business owner could take away from it. So let's jump straight in. 
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9 months ago
11 minutes 59 seconds

The HR Marketing Guy's Podcast
Episode 23: How to grow your consultancy when you have no time?
Hello, James here and welcome to this week's podcast. A recent survey found that “a lack of time” was voted the biggest challenge HR consultants faced when trying to grow their businesses. Which is why, in this week's main event I'm going to talk you through some easy steps to give yourself the time you need to work ON the business. And in today's thought of the week, I'm going to share a financial goal you should all be working towards. So let's jump straight in. 
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9 months ago
8 minutes 26 seconds

The HR Marketing Guy's Podcast
Episode 22: What information should your promotional deck include?
Hello, James here and welcome to this week's podcast episode.  In this week's main event, we're going to talk about what information business owners need to know in order to buy from you and the best way to present what they need to know in a promotional deck.  And in this week's thought of the week, I'm going to talk to you about the biggest business lesson that my mentor has taught me over the years. So let's jump straight in.  
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9 months ago
12 minutes 50 seconds

The HR Marketing Guy's Podcast
Episode 21: Your 2025 action plan to grow your consultancy
Hello, James here and welcome to the first podcast of 2025. In this week's main event, I'm going to guide you through a 7 step action plan to help you scale your consultancy and make 2025 your best year yet. And in this week's thought of the week, I'm going to talk to you about micro addictions and what you need to do to knock them on the head. So let's jump straight in. 
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9 months ago
12 minutes 48 seconds

The HR Marketing Guy's Podcast
Episode 20: Track these 4 KPIs to make your marketing easy and measurable
Hello, James here and welcome to this week's podcast. If you feel like marketing is a mysterious dark art then you this episode is for you. In this week's main event, I'm going to talk you through 4 KPIS i want you to track to help make your marketing easy, predictable and most importantly, measurable. And in this week's thought of the week, I'm going to talk you through my own CPD framework to help you take action and prioritise business growth over client delivery. So let's jump straight in. 
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10 months ago
10 minutes 21 seconds

The HR Marketing Guy's Podcast
Welcome to the HR Marketing Guy's Podcast - Helping you grow your HR consultancy and create a life you LOVE.