What does it take to lead a telecom revolution — from the infrastructure beneath our feet to the intelligence in our hands? In this final episode of Season 10, recorded live at MWC in Barcelona, host Matthew Roberts explores how AI is being deployed by leaders at the forefront of the telecom industry. First, Matt is joined by Ankur Kapoor, Chief Network Officer at T-Mobile, and Nir Hollander, GM & Divisional President of Amdocs. They unpack how T-Mobile’s industry-leading spectrum strategy helped cement its 5G leadership, and how the company is now embracing AI to drive everything from customer experience to network optimization. Together, they reflect on key takeaways from MWC, from programmable networks to the rise of self-healing infrastructure, and offer advice for telcos worldwide. Then Matt sits down with Daniel Hernandez Ortega, SVP of Devices and Digital Ecosystems at Telefonica. From AI-powered Ray-Ban glasses to hybrid cloud-device architectures, Daniel shares what’s shaping the next wave of consumer tech and how AI is becoming part of everyday life, even for his kids. He also dives into the evolving industry landscape, highlighting the rise of new players and what it takes for vendors to stand out in the competitive AI and 5G space. It’s time to wrap up Season 10!
Today’s marketplace demands more than just strategy—it calls for adaptability, creativity, and a deep understanding of emerging technologies. In this episode from MWC in Barcelona, Matthew Roberts sits down with three remarkable women who are leading transformation across tech, brand, and finance. First, Sarah Roberts, CMO at Boldyn, shares her journey from psychology to global marketing leader. She discusses the evolving role of the CMO, the importance of initiatives like the GSMA CMO Circle, and how her team balances automation with creativity to craft award-winning campaigns. Next, Stephanie Lynch-Habib, a former CMO turned leadership advisor, dives into lessons from the CMO Circle, the power of customer segmentation, and how data is reshaping brand strategy. Finally, Amira Soliman, founder and CEO of Time Guardian / Athar, reveals how her fintech startup is bridging crypto and traditional finance. With real-world applications of AI, blockchain, and DeFi, Amira is reshaping digital payments while championing financial inclusion for all. Together, these three women offer a global, future-focused perspective from those who aren’t afraid to rewrite the rules.
What does it take to digitally empower an entire nation – and secure it at scale? At MWC Barcelona 2025, Matthew Roberts investigates how teams across Globe Telecom are unlocking the full potential of AI. First, Matt and co-host Gil Rosen, CMO at Amdocs, are joined by Anton Reynaldo Bonifacio, Chief AI Officer and Chief Information Security Officer. Anton shares his journey into this unique dual role and offers his perspective on the future of AI leadership. He also breaks down how Globe is building its AI strategy and why your development approaches need to differ for all those on your team. Then we’re joined by Darius Jose Delgado, Globe’s Chief Commercial Officer. Darius leads Globe’s entire commercial portfolio across mobile, broadband, and B2B, and has been instrumental in driving Globe’s aggressive push toward full digital adoption and connectivity nationwide. This is a story about technology with purpose — and a commitment to nation-building that deserves to be heard.
Can any brand become a mobile provider? That’s the question Matthew Roberts explores at MWC Barcelona 2025, as he sits down with two industry leaders who are reshaping traditional telecom models through Amdocs’ ConnectX—or as some might call it, “telco in a box.” First, Matt is joined by Stephanie Ormstron, Head of Commercial and Product at AT&T’s MVNX Ecosystem. Together, they unpack what mobile virtual network experiences (MVNX) are, how they differ from traditional MVNOs, and why they’re opening up powerful new partnership opportunities. Stephanie explains how non-telco brands can now tap into AT&T’s network and embed connectivity directly into their customer experience. Next, Matt speaks with Zbigniew Pawlik, better known as Zibi, Founder & CEO of MVNE.PL. Inspired by a transatlantic sailing trip, Zibi shares how he launched his own mobile virtual network operator (MVNO) in Poland. He walks through the challenges of getting the venture off the ground, why the Polish market has lagged behind the rest of Europe, and how ConnectX is making telecom entrepreneurship more accessible than ever. Whether it’s a fintech platform bundling data, or a retail brand offering loyalty-driven mobile plans, hear how connectivity is becoming less about infrastructure—and more about experience.
Partnerships like these are powering the next generation of AI tools, insights, and capabilities in telecom. The conversation continues from MWC Barcelona 2025 as Amdocs host, Matthew Roberts, sits down with key partners to explore how AI is transforming the telecommunications industry. First up, Matt and Avishai Sharlin from Amdocs welcome Chris Penrose, Global Head of Business Development for Telecom at Nvidia. Together, they unpack the powerful implications of the Amdocs–Nvidia partnership and explore how AI is reshaping every corner of the industry, from customer care and network operations to marketing and supply chain optimization. The conversation wraps with a look toward what integration with technologies like IoT, robotics, and even 6G might bring next. Then, Matt is joined by Jillian Kaplan, AI and Infrastructure Product + Partner Marketing at Dell. Appearing for her fourth insightful conversation on The Great Indoors, Jillian shares how Dell’s AI Factory, alongside partners like Nvidia, is driving new enterprise opportunities. The group also addresses sustainability. While AI requires significant energy to operate, energy is also set to be saved, thanks to AI’s impact on resourcing. Finally, the conversation looks ahead to what’s coming next, from the promise of 6G unlocking even more powerful AI use cases to the rise of unexpected, cross-industry collaborations.
As AI keeps evolving, so do the big questions around it! In this episode, Matthew Roberts is live from MWC Barcelona to continue the AI investigation. First, Matt is joined by Amdocs colleague Roy Sgan-Cohen and Anil Jain, Global Managing Director for Strategic Industries at Google Cloud. Highlighting the importance of partnerships between organizations like Amdocs and Google, Anil explains how collaborations like these allow the rich data within the telecom space to be fully leveraged in new and unique ways. From the rise of agentic AI to the democratization of knowledge, they explore what these game-changing trends mean for today’s organizations. Then Matt is joined by Chris Antlitz, Principal Analyst at Technology Business Research, to hypothesize about the future. Together, they continue the conversation on agentic AI as it's causing all the buzz at MWC, and dive into how AR and VR are poised to make a resurgence in popularity. Finally, they explore the continued ethical questions that AI demands, and Chris shares his perspective on Quantum computing as the next frontier of future tech!
Calling all Marketeers! If you're ready to hear what’s next for marketing from one of the industry’s best, this episode is for you. Join Matthew Roberts as he celebrates a major milestone: the 100th episode of The Great Indoors! Matt is joined by co-host and Amdocs CMO, Gil Rosen, for a conversation with Lara Dewar, CMO at GSMA. Set against the buzzing backdrop of MWC, the trio dives into why this has been the most ambitious year for the event yet, from bold programming on geopolitics and supply chains to the power of thought leadership and startups. Lara shares what it means to be a modern CMO, highlighting the growing strategic role of marketing and the importance of having a seat at the table, not just to promote but to shape the future. They also explore the accelerating influence of AI, the ethical and philosophical implications of emerging tech, and why CMOs are uniquely positioned to lead the way. Finally, they highlight the growing importance of industry partnerships, emphasizing that the most successful players today aren’t going at it alone.
What happens when technology levels the playing field—when education, innovation, and opportunity become more accessible than ever before? For many, AI is that transformative force, acting as the Great Equalizer across industries. Live from MWC Barcelona, host Matthew Roberts is joined by Tomer Gingold from Amdocs and Hesham Fahmy, Chief Information Officer at TELUS, to explore AI’s ever-evolving impact. Hesham kicks things off by breaking down TELUS’s transformation from a traditional telecom company to a tech-driven powerhouse, shifting IT from a cost center to a strategic value creator. He also highlights AI’s power in education and knowledge democratization, making information more accessible while revolutionizing the way businesses operate. The discussion delves into AI’s societal impact and its alignment with TELUS’s mission to use technology for social good. Looking ahead, the trio examines AI’s rapid adoption, shifting public perceptions, and what the next 12 months might hold. Discover how AI isn’t just driving innovation—it’s making knowledge more accessible than ever.
AI is transforming industries at an unprecedented pace, but one thing is clear—no single company can do it alone. Collaboration is at the heart of innovation, and in this episode live from MWC 2025, get ready to dive into two powerful partnerships that are reshaping the future of telecom. First, Matthew Roberts and Avishai Sharlin from Amdocs sit down with Chivas Nambiar, General Manager of Telco at AWS, to explore how Amdocs and AWS are working together to solve Telco’s biggest challenges. From cloud migration to automation to digital transformation, they discuss how this partnership is unlocking new possibilities for service providers of all sizes. Then, Matt welcomes Amir Kaiser from Amdocs and Manish Singh, CTO of Telecom Systems at Dell, to discuss how Dell’s AI infrastructure and Amdocs’ software are powering the AI Factory, a revolutionary approach where data fuels cutting-edge AI. Their conversation dives into AI monetization, sovereign AI solutions across different regions, and how Dell and Amdocs are building modular AI frameworks for scalability. Tune in to discover why collaboration is the key to AI adoption and how partnerships like these are shaping the future of telecom worldwide.
Verizon is a company that needs no introduction, as with over 140 million subscribers, it continues to push the boundaries of connectivity and innovation. Live from MWC Barcelona 2025, Matt Roberts sits down with two of the company’s leaders for an exclusive look at the future of IoT and AI. First, he speaks with Ragu Masilamany from Amdocs and Shamik Basu, VP of Strategic Connectivity at Verizon, to explore how 5G is transforming the Internet of Things. They dive into the evolution of IoT, from basic sensor monitoring to today’s advanced AI-driven applications, and discuss the real-world impact of 5G, from smart cities to autonomous vehicles. Shamik also unpacks the global challenges facing IoT adoption and how Verizon is tackling them with cutting-edge solutions. Next, Matt sits down with Iris Meijer, CMO & Chief Product Officer at Verizon Business, to understand Verizon’s AI strategy and how the company is harnessing artificial intelligence to drive success. From AI-powered workload management to customer support innovations, Iris shares how AI is reshaping enterprise solutions. She also delves into AI’s role in storytelling, personalized marketing, and campaign optimization, offering insights into how different generations are embracing AI in unique ways. From connectivity to intelligence, this episode provides a front-row seat to the future of Verizon and beyond.
It’s the season finale of The Great Indoors! In this final episode, Randi Zuckerberg returns for a fascinating discussion about AI’s growing impact on the human experience. From LLMs helping you navigate your dating life to AI’s potential to create music that generates its own fandom, Randi and Matt explore the unexpected ways this technology is transforming areas that once required a uniquely human touch. Diving into the ever-evolving world of artificial intelligence, they examine AI’s role as a storytelling co-pilot, its impact on marketing and creativity, and the ethical dilemmas surrounding AI-generated content. They also discuss how traditional marketing skills like writing, editing, and storytelling could shift toward the ability to effectively prompt the next generation of AI models. Whether the promises of AI excite or unsettle you, this episode delivers a thought-provoking conversation that will challenge how you think about AI, marketing, and pushing your own limits.
Sports have a unique way of drawing us in, making us feel the full weight of every victory and defeat. That emotional rollercoaster is what makes sports so powerful, fostering some of the most passionate fan bases in the world. In this episode, Nick Stevens, host, writer, and producer for WEEI Sports Radio Network, joins Matt Roberts to explore the deep connection between sports and storytelling. A lifelong Boston sports fan, Nick reflects on the city’s legendary teams and why a true journey requires both crushing losses and thrilling wins. Nick and Matt discuss why sports offer some of the most authentic narratives in entertainment and explain the unique way they allow people to come together. Ready to not just share the positives, Nick weighs in on the challenges facing modern sports fandoms, from skyrocketing ticket prices to the curated online presence affecting the perception of top players. Through personal stories and unforgettable moments, Nick reveals how the emotional depth of sports shapes identities, strengthens relationships, and instills valuable lessons in resilience and passion. Get ready to discover what it takes not just to win on the field, but to craft a story that truly captivates and inspires.
Narratives are everywhere. From Pride and Prejudice to TikTok, from business strategies to bedtime stories—storytelling is the invisible thread that connects us all. We dive into the timeless power of storytelling with creative writer, Poppy Hollingworth. From ancient literature to modern-day marketing, Poppy breaks down the key elements that make a great story and how narratives shape our world. She explores the seven core story structures, the role of emotion in storytelling, and how businesses can leverage different narratives for greater impact. Poppy shares fascinating insights on how instant gratification has appeared on platforms like TikTok, mirroring serialized storytelling exemplified by authors like Charles Dickens. She also tackles the evolution of digital storytelling, the impermanence of online content, and how physical books are perfectly poised for a nostalgic comeback. If you’ve ever wondered what makes stories stick and how they continue to shape our world, this episode is for you!
When you don't use a muscle or a skill, it's a well-known fact that atrophy inevitably sets in. To improve oneself, an active effort must be made to ensure progress. But what happens with the advent of AI, designed to make things easier? What implications will this have on the cognitive processes that require continuous refinement? In this thought-provoking episode of The Great Indoors, host Matthew Roberts speaks with renowned author and philosopher, Charles Eisenstein, about the evolving role of technology and its impact on aspects of our lives that were once firmly rooted in the tangible. They delve into the core concepts of Eisenstein's work, including Sacred Economics, and discuss the far-reaching implications of replacing the real with the digital. Through engaging anecdotes and philosophical reflections, Charles challenges us to reconnect with the material world, nurture authentic relationships, and consider why oral storytelling may become the future's most reliable tool for building trust. With increasing domination from ones and zeros, it’s time to explore the possibilities of a more beautiful and connected world.
Alignment is the cornerstone of a successful company, touching every aspect from the business plan, to the product, to the marketing. A cohesive narrative is what separates the good from the great, and no one understands this better than Chris Hare, founder of The Storied Future. In this episode, Chris joins Matt to unpack the transformative power of storytelling in business. Drawing from his experience with global tech giants like Microsoft and Amazon, Chris shares how his time in the industry inspired him to cut through the noise and focus on the compelling stories that leader may not know how to tell. In this episode, he discusses how he helps CEOs uncover their personal "atomic stories"—narratives that not only center their humanity but also act as a North Star, guiding their companies forward. Chris dives into practical storytelling techniques, how to approach 360 interviews, and how to hunt for the "plot twist" that can make your company’s story truly stand out. If you're looking to explore how authentic storytelling can drive both organizational change and personal growth, this episode is one you won’t want to miss!
Ever heard the saying, "You are the company you keep"? It’s true, friends, tastes, and styles all reflect our unique cultural subscriptions. Culture is a dominating factor in how we show up every day, a phenomenon deeply understood by Marcus Collins, a marketing expert and cultural scholar. On this episode of The Great Indoors, Marcus dives into the impact of culture and how its influence goes deeper than points pulled from demographic data. Unpacking the relationship between culture and human behavior, Marcus reveals why consumers like what they like. Moreover, he shares how companies can understand it like McDonald's did when they dug their way out of a PR crisis with an award-winning campaign. Marcus shares what it means to uncover, understand, and implement “fan truths” and how Gen AI is leading to unorthodox content, forcing today’s marketers to adapt or fall behind. Tune in to take steps toward understanding the difficult-to-define, ever-evolving force influencing lives—culture.
What does the future of knowledge look like in the age of generative AI? In this episode, strategist, author, and Outthinker founder Kaihan Krippendorff , joins Matthew Roberts to explore the transformative journey of knowledge in an AI-powered world. Together, they unpack how large language models (LLMs) are reshaping how we process, share, and act on information. Uncover how AI is poised to revolutionize storytelling, enabling businesses to craft hyper-personalized narratives that connect like never before. Join Matt and Kaihan as they venture into ethical dilemmas and workforce disruptions AI may bring, asking bold questions about how humans and machines will share the future. How do we balance the power of AI with the expertise and intuition of people? What does this shift mean for strategy, creativity, and the stories we tell? Packed with practical wisdom and thought-provoking ideas, this episode is a must-listen for leaders, innovators, and anyone passionate about shaping the future of business and society.
Trust is the hallmark of a meaningful relationship—personal or professional. Without it, disconnection and detachment can take hold, often with serious consequences. For Geoff Hollingworth, Chief Marketing Officer at Rakuten Symphony, building trust in today’s fast-paced digital world isn’t just a goal, it’s a mission. In this episode, Geoff joins Matt to explore how companies in the digital space can foster trust with consumers and the transformative impact this can have on business. Drawing on his journey from a childhood fascination with fictional worlds to leading innovation in telecom, Geoff unpacks the power of storytelling in connecting people, brands, and ideas. Discover how generative AI is reshaping the storytelling landscape and why Geoff sees it as a tool to amplify human creativity rather than replace it. From cultural nuances to creating narratives rooted in trust, Geoff reveals how compelling stories can transcend borders and redefine the way we communicate. If you’ve ever wondered how trust, storytelling, and technology intertwine, this is an episode you can’t miss!
Ever wonder what makes a story truly unforgettable? How do the best storytellers capture your attention and never let go? In this episode, marketing guru, entrepreneur, advisor, and bestselling author David Meerman Scott joins Matt for a riveting conversation on how storytelling is the backbone of successful marketing. David doesn’t hold back as he shares how the pandemic and a transformative 26-day hike helped him hit pause, reflect on his career, and redefine his approach to marketing. Learn about the surprise success of his book Marketing the Moon, as it became adapted into the blockbuster film Fly Me to the Moon nearly 10 years after it was written. Uncover the timeless marketing lessons hidden in the Apollo Lunar Program as David shares the perfect blend of science and art that makes stories resonate. Dig into David’s book Fanocracy, showing how companies can create vibrant communities of passionate fans. Finally, understand the implications of generative AI on storytelling and its role in modern marketing. For anyone looking to captivate an audience, David Meerman Scott is the storyteller you want to learn from!
Back and better than ever, it's the premiere episode of the Great Indoors Season 9! Diving deep into generative AI and its profound impact on media is guest Doug Shapiro from Boston Consulting Group. Pulling on over 30 years of industry experience, Doug unpacks technology’s immeasurable influence on Hollywood, from the early disruption fueled by companies like Netflix and YouTube to today’s rapid innovation. He pinpoints where the bar for AI in media really is and delves into topics like skeuomorphism, the human touch in storytelling, and even the legacy of Lord of the Rings. This discussion of AI and the silver screen is a season opener you won't want to miss!
