Today’s marketplace demands more than just strategy—it calls for adaptability, creativity, and a deep understanding of emerging technologies. In this episode from MWC in Barcelona, Matthew Roberts sits down with three remarkable women who are leading transformation across tech, brand, and finance. First, Sarah Roberts, CMO at Boldyn, shares her journey from psychology to global marketing leader. She discusses the evolving role of the CMO, the importance of initiatives like the GSMA CMO Circle, and how her team balances automation with creativity to craft award-winning campaigns. Next, Stephanie Lynch-Habib, a former CMO turned leadership advisor, dives into lessons from the CMO Circle, the power of customer segmentation, and how data is reshaping brand strategy. Finally, Amira Soliman, founder and CEO of Time Guardian / Athar, reveals how her fintech startup is bridging crypto and traditional finance. With real-world applications of AI, blockchain, and DeFi, Amira is reshaping digital payments while championing financial inclusion for all. Together, these three women offer a global, future-focused perspective from those who aren’t afraid to rewrite the rules.