In an increasingly digital world, where does Direct Mail go? Shelia Holman, Vice President of Marketing at USPS sits with Danielle Cendjas, a Partner at The Strategy Group, to discuss how consultants can leverage technology and Direct Mail. From Near Field Communications to AR, VR, and Mixed Reality, learn the cutting-edge tools to help campaigns.
With the growth of generative AI, navigating state laws has become increasingly complex, raising the potential of legal risks for political consultants.
In this episode, Julie Sweet, Director of Advocacy and Industry Relations at AAPC and Jason Torchinsky, Partner at Holtzman Vogel Josefiak Torchinsky PLLC, delve into the complexities of AI and synthetic media in political campaigns. They discuss the new AAPC Deepfake Law Compliance Guide, offering insights into how these evolving technologies impact the future of the political consulting industry and how campaigns can stay protected in an ever-changing landscape.
Notes:
This episode features highlights from AAPC’s expansive webinar archive. The AAPC hosts monthly webinars exploring the evolving landscape of political consulting and we are sharing insights that touch on the future of the industry. AAPC members receive complementary access to the webinar library.
This episode features highlights from the following AAPC Webinars:
AI in Action: How Campaign Pros are Leveraging the Latest Tools
Engaging Influencers
Crafting the Winning Media Mix
Thriving in the Off Year
Automation, artificial intelligence, and a rapidly evolving digital landscape are no longer on the horizon; they're here. Is your team equipped to navigate this new reality, or are they at risk of being left behind? In this episode, we sit down with Kyle Wilder-Slaughter, the Executive Vice President of Operations at New Blue Interactive and Daria Grastara, the CEO of Direct Persuasion, as they discuss the critical importance of training and developing your team for the future.
In this special "Summer Catch-Up" episode, we revisit highlights from previous discussions, exploring the evolving landscape of political consulting. From campaign-influencer collaborations and voter engagement strategies to the impact of AI, this episode offers insights from top industry experts.
This episode features highlights from:
From Memes to Movements: Inside the Campaign-Influencer Collaboration
The Final Stretch: Finding the Voters Who Will Flip the Script
The Future of Political Strategy in the Disinformation Era with Sasha Issenberg
AAPC's NY Chapter Presents: Exploring the Realignment of the American Electorate with Patrick Ruffini
Women’s Role in Shaping Future Elections with Jennifer Lawless
Women's Role in Shaping Future Elections, Part 2: Voter Perceptions & Political Realities
Next-Gen Strategy: Inside Political Consulting’s AI Evolution
With an abundance of cutting-edge tools available, how exactly are political consultants engaging with generative AI tools? A partnership with the AAPC Foundation, and the bipartisan research team of Normington Petts & 3D Strategic Research, conducted a study to offer quantitative and qualitative insight into the adoption, perception, and strategic use of AI across the political consulting industry. Join Julie Sweet, the AAPC Director of Advocacy & Industry Relations and Blane Wallace, a Senior Associate at Normington Petts, as they discuss tools being used, what works, what doesn't, and what to look forward to.
In an era where attention is fleeting and the competition for voter engagement is fierce, the role of media production in political campaigns has never been more critical. In this episode, we sit down with Melanie McGhee from MeanGreen Media to explore the evolution of political ad production. From automated video editing to hyper-personalized messaging, we’ll discuss the cutting-edge tools redefining campaign media and what’s next in the rapidly evolving landscape of political advertising.
Women candidates have made historic gains in political representation, yet challenges persist. This episode examines how gender shapes voter perceptions, campaign strategies, and election outcomes. Our expert guests explore whether voters hold women to different standards, how media portrayal influences public opinion, and how partisan divides affect attitudes toward women in leadership. We'll also discuss strategies to counter gender bias and how generational shifts are redefining the future of women in politics.
In this episode, we are joined by Jennifer Lawless, a leading authority on gender and politics, to explore the critical role women are playing in reshaping the political consulting landscape. We’ll dive into her research on political ambition, the evolving participation of women in political leadership, and how these changes are impacting campaign strategies. Jennifer brings her wealth of knowledge to discuss the barriers women face in political consulting, the importance of mentorship and representation, and the shifting voter dynamics that consultants must understand to succeed in the future. As gender dynamics continue to influence voter behavior and candidate selection, Jennifer offers a compelling look at what these trends mean for political consultants and strategists.
In this episode, we talk to Sara Fagen, CEO of Deep Root Analytics and former White House Political Director, to examine how technological advancements are reshaping the political consulting industry. With elections becoming increasingly data-driven, campaigns must adapt quickly to digital disruptions while staying true to strategic fundamentals. Sara shares her expert perspective on how consultants can harness data, media, and emerging tech to build winning campaigns in today’s fast-paced political environment.
This episode features Patrick Ruffini, renowned GOP pollster and author of Party of the People: Inside the Multiracial Populist Coalition Remaking the GOP - a book that the NY Times’ Ezra Klein wrote: “predicted the 2024 Election.”
This episode is hosted by the co-chairs of AAPC’s New York Metro Chapter, Bradley Honan and Chapin Fay. Bradley is CEO & President of Honan Strategy Group, a Democratic polling and data analytics firm and Chapin is a seasoned Republican communications strategist and Founder of Lighthouse Public Affairs. This conversation will delve into the electoral realignments shaping American politics, as reflected in the 2024 election.
In this episode, we welcome journalist and political strategist Sasha Issenberg to discuss his new book The Lie Detectives and how disinformation is transforming modern campaigns. This conversation focuses on the future of political strategy in a world where the traditional rules of engagement are constantly being challenged by misleading digital content. We’ll examine how the fight against misinformation is reshaping political consulting, from the strategies used by digital teams to the ethical considerations campaign managers must navigate.
This episode was recorded on October 10, 2024.
In the final weeks leading up to Election Day, gaining an edge in the race to win comes down to precisely targeting the voters who will make the difference. Join Jackie Huelbig (Basis Technologies) and Paul Westcott (L2) as they explore the science behind creating a data-driven model to reach the universe of voters who are likely to return their ballots and shape the outcome of your race. Drawing on L2's 50+ years of experience in voter data, Paul also shares how the evolution of voter engagement—from basic targeting to advanced hyper-targeting and AI-driven insights—has changed the game and where things are headed.
In this episode, the AAPC brings you a discussion on the intersection of politics and social media influence. Join Kelly Gibson and Ryan Davis and learn the ins and outs of collaborating with social media influencers and how these partnerships are shaping the modern political landscape. From navigating the complexities of online engagement to understanding the impact of influencer partnerships, join us for an exciting episode where we chat with experienced consultants about the fascinating world of influencers in politics! Follow us on social media @TheAAPC
Join the American Association of Political Consultants as we launch our brand new podcast The Future of Political Consulting by the AAPC. Make sure to subscribe so that you can hear the latest on industry trends and insights from the nation's only bipartisan association for political consultants!
