With an abundance of cutting-edge tools available, how exactly are political consultants engaging with generative AI tools? A partnership with the AAPC Foundation, and the bipartisan research team of Normington Petts & 3D Strategic Research, conducted a study to offer quantitative and qualitative insight into the adoption, perception, and strategic use of AI across the political consulting industry. Join Julie Sweet, the AAPC Director of Advocacy & Industry Relations and Blane Wallace, a Senior Associate at Normington Petts,  as they discuss tools being used, what works, what doesn't, and what to look forward to.