Answering your questions about pitching UGC to social media management clients, imposter syndrome, and what my future life and business plans are.

Thanks to Melio for sponsoring today's episode: https://go.melio.com/latasha

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Mentioned - The Gap by Ira Glass:

https://vimeo.com/85040589

TIME STAMPS:

0:00 - What we’ll be covering today0:33 - Melio (ad)2:05 - The case for UGC4:50 - What younger me would be surprised about5:52 - Business and life advice I hate8:58 - When to start charging as a content creator10:32 - I’m going back to school14:00 - How AI is impacting online business16:59 - My background and upbringing19:04 - What I’ve learned about myself through entrepreneurship21:07 - Separating my personal life from my online presence 22:26 - Something people misunderstand about my job23:46 - Will I ever move out of Michigan?24:50 - Do I want to get married again?26:33 - Is it harder to grow online nowadays?28:45 - What’s been bringing me joy lately29:29 - What I’d do if not marketing30:44 - Imposter syndrome31:39 - Final thoughts

Content marketing, specifically on YouTube is a great way to generate leads and income. Here's your 5 step plan to getting started! WATCH this episode here: https://youtu.be/5oSfvyBQAJw

Join the YouTube Creator Accelerator: https://courses.latashajames.com/courses/creator-accelerator

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251024_latasha-james_sign-up_en&utm_content=audio&utm_term=q4Mentioned: Evolved Finance Online Business Reporthttps://evolvedfinance.com/industry-webinar-youre-in/

If you've ever considered using influencers in your marketing strategy, this is for you! We're talking about how to create a successful influencer marketing campaign step-by-step, from finding the right content creators to leveraging paid media to supplement your campaign.

WATCH this episode here: https://youtu.be/HcJPRIo9eYo

Subscribe to Content Creator Confessions:

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https://open.spotify.com/show/71qL7KmmH2cLQDmDNCtsEK

Let's talk about what it's REALLY like to be a social media manager in 2025, from daily routines to earning potential.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20251010_latasha-james_sign-up_en&utm_content=audio&utm_term=q4

Let's talk about becoming a full-time content creator in 2025. Is it worth it? WATCH this episode here: https://youtu.be/LJzIufiRPQo

FREE How to Land Brand Deals Training: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latasha-james/

Try Go High Level free for 14 days with my link: https://www.gohighlevel.com/?fp_ref=latasha60Thanks to Go High Level for sponsoring this episode!

Today we're sharing how to start a social media marketing agency with Diego of Argo Media!

Get step-by-step social media management support and start your own marketing agency in the Social Media Management Accelerator: https://www.latashajames.com/smmaThanks to Metricool for sponsoring this episode.

Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250919_latasha-james_sign-up_en&utm_content=audio&utm_term=q3Connect with Diego here:Instagram - https://www.instagram.com/argomedia.dmv/Website - https://www.argomedia.io/

Marketers: it’s time to think about Black Friday and reaching your end of year sales goals. In this episode, I share a marketing checklist for Q4 that you can get started on today! Thanks to Metricool for sponsoring this episode.

Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250905_latasha-james_sign-up_en&utm_content=audio&utm_term=q3⁠Q4 Reset (free workshop with me!) ⁠https://event.webinarjam.com/register/57/14pm0fyl⁠Lock in Flodesk Unlimited Pricing: ⁠https://flodesk.com/c/LATASHA⁠Hire me for content batching and more: ⁠https://www.jamesandpark.com/contact⁠Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: ⁠https://www.skool.com/down-to-business-with-latasha-5593/⁠

Let's talk about how to make money on YouTube with low views and feeling "too old" to be a content creator.

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Breaking down a report sharing how successful content creators actually make money!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250815_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Read the full report here: https://kajabi.com/state-of-creator-commerce-25

Join my free community, DOWN TO BUSINESS, to connect with me and other listeners: https://www.skool.com/down-to-business-with-latasha-5593/

Let's talk about the most underrated skill in business today: sales. I'm sharing how to sell ANYTHING from three categories: through your website, in person, and on a webinar.

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250808_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Social media ads: what works today in 2025? Sharing some data from Metricool about best practices and examples for Meta ads and TikTok ads.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250801_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Check out the full study here: https://metricool.com/social-ads-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250801_latasha-james_2025-social-ads-study_en&utm_content=audio&utm_term=q3

Listen to this before starting a YouTube channel in 2025! I've made over 800 videos on YouTube and this is what I've learned about becoming a full-time content creator.

FREE VLOGGING COURSE: https://courses.latashajames.com/courses/the-art-of-the-vlog

Chatting all things community management, growing a Skool group, and the importance of networking in business -- even if you're an introvert like me!Check out Dee Greene's group, Undeterred: https://www.skool.com/undeterred-free FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

Let's talk about changing niches on YouTube, imposter syndrome, and leaving marketing for a new career.

Find all links, show notes, and more here: https://youtu.be/6pZ-dahXdm0

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250704_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Let's talk about how to grow your business during slow seasons with a social media marketing strategy checklist anyone can take charge of!

Take 25% all courses at https://courses.latashajames.com/ with code SUMMER25!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250627_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

This email marketing mistake might be costing you. I'm sharing my email list cleaning advice, plus why I might be switching from Flodesk to Kit, and touching on some thoughts regarding influencers making business decisions for you.

WORK WITH ME

Courses: https://courses.latashajames.com

Services: https://www.latashajames.com/studio

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Here's my business startup essentials: a complete guide of things you need to have in place before you officially start a business, from a domain name to a business plan.

Thanks to Hostinger for sponsoring today's video.

Use coupon code LATASHA at this link to try it out: https://hostinger.com/latasha

Let's talk about the marketing strategies that have been working for my online business so far in 2025!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250606_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

Summer Learning Series - watch replays and sign up for the next session: https://latashajames.com/summer-learning-series

Freelance Business Vault (bundle of all my courses): https://courses.latashajames.com/bundles/the-vault

UNDETERRED Entrepreneurs: https://www.skool.com/undeterred-free

Here's a full social media marketing case study of my first social media management client! As the community manager for Octoly, I helped build a community of 10,000+ users using organic Instagram marketing strategies, email marketing, events management, and more.

Learn more about creating social media strategies here: https://courses.latashajames.com/courses/smma

Wondering how to price your freelance services? Explaining the different freelance pricing models, from retainers to hourly rates to projects.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250523_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

[NEW!!!] FREE social media manager portfolio challenge: https://brave-hall-727.myflodesk.com/l3swntsn1m