Let's talk about the most underrated skill in business today: sales. I'm sharing how to sell ANYTHING from three categories: through your website, in person, and on a webinar.

Join my free community, DOWN TO BUSINESS, to connect with me and other viewers: https://www.skool.com/down-to-business-with-latasha-5593/

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250808_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Social media ads: what works today in 2025? Sharing some data from Metricool about best practices and examples for Meta ads and TikTok ads.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250801_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Check out the full study here: https://metricool.com/social-ads-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250801_latasha-james_2025-social-ads-study_en&utm_content=audio&utm_term=q3

Listen to this before starting a YouTube channel in 2025! I've made over 800 videos on YouTube and this is what I've learned about becoming a full-time content creator.

FREE VLOGGING COURSE: https://courses.latashajames.com/courses/the-art-of-the-vlog

Chatting all things community management, growing a Skool group, and the importance of networking in business -- even if you're an introvert like me!Check out Dee Greene's group, Undeterred: https://www.skool.com/undeterred-free FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

Let's talk about changing niches on YouTube, imposter syndrome, and leaving marketing for a new career.

Find all links, show notes, and more here: https://youtu.be/6pZ-dahXdm0

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250704_latasha-james_sign-up_en&utm_content=audio&utm_term=q3

Let's talk about how to grow your business during slow seasons with a social media marketing strategy checklist anyone can take charge of!

Take 25% all courses at https://courses.latashajames.com/ with code SUMMER25!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250627_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

This email marketing mistake might be costing you. I'm sharing my email list cleaning advice, plus why I might be switching from Flodesk to Kit, and touching on some thoughts regarding influencers making business decisions for you.

WORK WITH ME

Courses: https://courses.latashajames.com

Services: https://www.latashajames.com/studio

Speaking: https://latashajames.com/speaking

Here's my business startup essentials: a complete guide of things you need to have in place before you officially start a business, from a domain name to a business plan.

Thanks to Hostinger for sponsoring today's video.

Use coupon code LATASHA at this link to try it out: https://hostinger.com/latasha

Let's talk about the marketing strategies that have been working for my online business so far in 2025!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250606_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

Summer Learning Series - watch replays and sign up for the next session: https://latashajames.com/summer-learning-series

Freelance Business Vault (bundle of all my courses): https://courses.latashajames.com/bundles/the-vault

UNDETERRED Entrepreneurs: https://www.skool.com/undeterred-free

Here's a full social media marketing case study of my first social media management client! As the community manager for Octoly, I helped build a community of 10,000+ users using organic Instagram marketing strategies, email marketing, events management, and more.

Learn more about creating social media strategies here: https://courses.latashajames.com/courses/smma

Wondering how to price your freelance services? Explaining the different freelance pricing models, from retainers to hourly rates to projects.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250523_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

[NEW!!!] FREE social media manager portfolio challenge: https://brave-hall-727.myflodesk.com/l3swntsn1m

Here are a few mindset shifts that changed my life, courtesy of my nearly 34 years on Earth.

BIRTHDAY SALE! 34% off anything with code HAPPYBDAY: https://courses.latashajames.com/

(sale ends May 21, 2025)

These are the social media marketing niches I'd try to tap into if I were a new social media manager in 2025!

[NEW!!!] FREE social media manager portfolio challenge: https://brave-hall-727.myflodesk.com/l3swntsn1m

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250509_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

Social Media Managers Mentioned -

• Cheri (aesthetic services): https://www.threads.com/@chericobb_
• Ben (real estate): https://www.instagram.com/blinkslow_marketing/
• Nina (wedding industry): https://www.instagram.com/idoweddingmarketing/

Now might not be the time to quit your job or main revenue generator, but you might want to get creative and start a side hustle.

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: ⁠https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250502_latasha-james_sign-up_en&utm_content=audio&utm_term=q2

FREE TRAINING - Side Hustle Success: https://event.webinarjam.com/register/55/8o25ruyw

The social media management world is changing. Here's my advice for social media mangers in 2025!

FREE Social Media Manager Portfolio Challenge: https://brave-hall-727.myflodesk.com/l3swntsn1m

Learn more about the Social Media Management Accelerator: https://latashajames.com/smma

If you want to grow your business on social media, you really should be on LinkedIn! Sharing the best LinkedIn tips and strategies via a new Metricool report. Thanks to Metricool for sponsoring today's episode.

Check out the full LinkedIn study here: https://metricool.com/linkedin-trends-study/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250411_latasha-james_2025-linkedin-study-download_en&utm_content=audio&utm_term=q1

Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250411_latasha-james_linkedin-study-breakdown_en&utm_content=audio&utm_term=q1

Talking about how to prioritize mental health and take time off while running a business.

Resources mentioned -

• Try HoneyBook FREE for 7 days + 30% off for your first year: http://share.honeybook.com/latasha 
• Open a high-yield Online Savings Account and earn a Cash Bonus: https://www.marcus.com/share/LAT-N88-643E
• Affordable mental health care (I am not affiliated with them in any way — they are not paying me and are a non-profit): https://openpathcollective.org/
• More affordable or free mental health resources: https://www.nimh.nih.gov/health/find-help

Is there still room for educational content on Instagram? Do people care about vlogs on YouTube? Let's talk about your social media strategy and how to balance educational and entertaining content!
FREE YOUTUBE COURSE: https://courses.latashajames.com/courses/the-art-of-the-vlog

Sharing 10 social media and marketing ideas local businesses can use to get more customers in the door and book more clients!

Thanks to Metricool for sponsoring this episode. Get 30 days free on any Metricool plan with code LATASHA using this link: https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20250314_latasha-james_sign-up_en&utm_content=audio&utm_term=q1

FREE social media manager masterclass: https://event.webinarjam.com/register/54/on0vxhmp

FREE social media manager starter kit: https://bit.ly/thesmmstarterkit

Let's talk about how to become a full-time content creator in 2025, even if you don't have a ton of followers yet!

FREE TRAINING - How to Land Paid Brand Deals: https://sidewalkerdaily.lpages.co/how-to-land-paid-brand-deals-latasha-james/

Join the Video Creator Collective: https://www.latashajames.com/video-creator-collective