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The FangledCast

ANDREW DEUTSCH

49 episodes

5 days ago

Welcome to the Fangledcast, where we challenge our guests and listeners to think about marketing, business development and sales in creative ways to enhance and grow businesses. We hope every episode gets you thinking in new ways and fired up to implement powerful concepts growing your business and profits. Join us for a wide variety of interviews with entrepreneurs and leaders we admire, insightful topics that matter to us, and inquiries from our audience as well as other content that can help you enhance the way you do business.

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All content for The FangledCast is the property of ANDREW DEUTSCH and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Welcome to the Fangledcast, where we challenge our guests and listeners to think about marketing, business development and sales in creative ways to enhance and grow businesses. We hope every episode gets you thinking in new ways and fired up to implement powerful concepts growing your business and profits. Join us for a wide variety of interviews with entrepreneurs and leaders we admire, insightful topics that matter to us, and inquiries from our audience as well as other content that can help you enhance the way you do business.

Show more...

Episodes (20/49)

The FangledCast

Episode 49: Strategy Before Tactics with Karl Hindle

video version https://youtu.be/l2EgXfECxSM

Do you jump to tactics or take the time to do the proper research and work to build a core strategy rior? One of the most common causes for failure when doing a post mortem of a failed company reveals a lack of true strategy based on facts that matter to the target audiences. Join our chat to get some quality tips from the expert, Karl Hindle from WellSpring Digital https://wellspringdigital.com/

4 years ago

23 minutes 22 seconds

The FangledCast

Episode 48: Is Coaching Nonsense? With Brian Bachand

So many coaches banging on your LinkedIn door and it leaves one to wonder if any of them are worth knowing or working with.

Join the chat with one who has incredible accomplishments as a business coach to help you sort through the masses of unqualified self-proclaimed experts to find someone who may be able to help you take your career or business to the next level.

Video version: https://youtu.be/euQMROqHDB0

4 years ago

26 minutes 50 seconds

The FangledCast

Episode 47: Qualitative vs Quantitative Research Cage Match With Grant Goodman?

video version: https://youtu.be/ndatuNl4vYU

Should you build your Go-to-market strategy based on Qualitative or Quantitative research or a balance of both? How do you know if either is providing you with usable data? Join our conversation and let us know your thoughts.. We think you will find the conversation fascinating and thought provoking. It may change the way you see data.,

check out: https://proofpositioning.com/

4 years ago

28 minutes 20 seconds

The FangledCast

Episode 46: Sustainability, a Needed & Affordable Differentiator?

video version: https://youtu.be/_eCWtiwIkh4

Join our guest David Goodman as he explains the benefit to you, your organization, the community, and the world from implementing a sustainability program now and becoming certified.

He has created a way of accomplishing this in your company without the exorbitant costs associated with sustainability certifications.

Sustainability is a true value and can be your differentiator in a crowded market so be proud not only for doing the right thing, but also for doing it economically.

4 years ago

20 minutes 36 seconds

The FangledCast

Episode 45: Are Demographics Bullshit with David Allison

Video Version: https://youtu.be/zO9Wf5EVmXI

Lets see if we can answer this question. Are demographics the key to understanding your market or are they outdated, un-useful, or a waste of your money? Let's dig into this together with David Allison, Founder of www.valuegraphics.com I am certain this conversation will get you thinking in new ways and help you rethink how you build your brand and go-to-market strategies. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

34 minutes 56 seconds

The FangledCast

Episode 44: Ethics as a Competitive Advantage with Richard Messing

Video version: https://rb.gy/aw4osf

Join the conversation with Richard Messing of the Kotel Group LLC for a discussion about how positive ethics not only are a source of pride for companies but in many cases can provide a true competitive advantage for your company.

You can learn more about running an ethical business and how it can become one of your competitive advantages by visiting:

kotelgroup.com
kotelbusiness.org

Please also check out the Virtual Presenter Course:

https://virtualpresentercourse.com/impact25/aff/5/
&
Viddyoze: https://bit.ly/3pujKvh

4 years ago

20 minutes 22 seconds

The FangledCast

Episode 43: Translation for Global Communication

Video version: https://rb.gy/qmppvb Properly converting marketing copy from one language to another is not possible with simple translation programs like google translate. We use a variety of vendors for our clients' needs when expanding their global footprint depending on the actual need and application. Wendy Pease, owner of Rapport International, a multilingual translation company and I discuss how important translation is to helping companies communicate on a global level. Translation alone is not the answer. Converting text into another language so it also culturally communicates the value to the reader is key. After working in over 120 countries both successfully and not so successfully with a variety of translators, the message of this conversation should help you to avoid those same mistakes many companies make. Check out Wendy at: https://www.linkedin.com/in/wendypease/ then buy her amazing book: https://rb.gy/7swgsb and her company: https://www.rapporttranslations.com/ If you require conversion to other languages, don't be fooled by automation. skilled marketing translation is an investment worth its weight in gold. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

21 minutes 25 seconds

The FangledCast

Episode42 Innovative Lending in Agriculture

video version: https://youtu.be/tNeDnH4cx2Q

Today is your day to rethink farming and Agriculture. Even if you are not interested in agriculture, we think you will enjoy this conversation. Our guest Hollie Bunn is an expert in everything finance for the agricultural market and I was honored that she was willing to share her expertise with the FangledCast audience about ag finance regenerative agriculture, and sustainability. Enjoy the conversation as we dig deep into how farmers innovate and how special financing makes it possible. Even if you are not interested in agriculture, we think you will enjoy this conversation Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/im...& Viddyoze: https://bit.ly/3pujKvh

4 years ago

21 minutes 12 seconds

The FangledCast

Episode 41: Repair Your Reputation with Rajiv Jadhav

video version: https://youtu.be/6JwaxM4k8E8 Have you seen a business or person crushed by fake or nasty negative reviews, character attacks, and massive trolling? It is far too easy for someone to lob nastiness over the wall from their anonymity and attempt to destroy your reputation and most of us don't realize what to do about it. We know that many reviews and ratings are either not real or the result of an exaggeration in the moment yet these days they are critical to our lives and our businesses. Join me and Rajiv to learn that there are ways to deal with false and negative reviews and comments that can hurt our future, Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

30 minutes 54 seconds

The FangledCast

Episode 40: The search for the value of finding your business coach

Video Version: https://youtu.be/LCKm6ZJRs7o If you are "coach skeptical" or just "coach curious", this is the panel discussion for you. After the global shutdown, many who lost their jobs flooded the market with new titles like coach and consultant to fill gaps in their employment history. This added a new layer of complexity when seeking a well seasoned, trained, and experienced coach to help advance your career and performance. We ask how many of these newly minted coaches and consultants are actually trained and qualified to perform the duties required by their new titles. I invited Mary Henderson, John Knotts, and Julie Hruska, known and proven coaches whose work predates the pandemic and have years of great success helping clients take their game to the next level and beyond. The goal here was to define what a coach really is, the kind of training and experience to look for when seeking one, and how to filter through the vast coach offerings to find your perfect flavor & fit. Join the conversation to learn from these experts.

4 years ago

47 minutes 42 seconds

The FangledCast

Episode 39: Behind the Scenes in Private Equity with Chris Ahearn

video version https://youtu.be/NblYSzVxZcI Chris Ahearn Operating Partner of The Sterling-Group goes above and beyond today describing the inner workings and thought of successful Private Equity firms and how they operate. The stereotype of PE as vultures ready to pick apart companies portrayed in "Barbarians at the Gate" is far from the reality in the vast majority of the work of Private Equity firms today. We discuss how PE firms purchase companies based on their potential to grow and prosper until they reach new height. We cover all stages from pre-purchase, due-diligence, acquisition, and growth. Even if you have a background in PE, you will enjoy this conversation that not only discusses PE but more so the thought processes behind the decisions made. No more Den of Thieves, but instead, breathing new life into companies and taking them to the next and further levels. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

31 minutes 56 seconds

The FangledCast

Episode 38: Bias and the proactively civil workplace with Sejal Thakkar

Video Version https://youtu.be/Jky7KzqwrOM

Why do so many companies wait until the S%$t hits the fan before they recognize that there are ways to bring a diverse workforce to the table to recognize and learn from their their differences? Listen to a conversation with our guest who is both an attorney and the Chief Civility Officer of her company TrainXtra.

My guest Sejal Thakkar masterfully works with companies and individuals to advance interpersonal relationships and enhance positive relationships between people of diverse backgrounds. Rather than the idea of coexistence, what would happen if instead we helped people to learn from what makes us unique and enhance our lives.

Helping folks first recognize their own biases, better known as unconscious beliefs & pre-conceived notions is the first step. Please watch or listen to see how her vast experience and training can help you. Is it also time to focus on micro affirmations?

Please check Sejal out at:

Tedx talk link: https://youtu.be/3IBn_JkH1Kw

Company website: Www.trainxtra.com.

Linkedin profile: https://www.linkedin.com/in/sejalthakkar

4 years ago

29 minutes 56 seconds

The FangledCast

Episode 37: Exploring Super Niche Marketing with Chala Dincoy

Video version: https://youtu.be/510VG-Hj158 Chala Dincoy known as the master re-positioner joins the FangledCast to explore the TRUE POWER of finding your micro niche that can exponentially help grow your business. Her superpower is the ability to help you as a B2B service provider reposition your marketing message to successfully sell to corporate clients. Our animated chat digs deep into multiple examples that can help you rethink how you go-to-market and position your business for smooth sailing in an ocean of savage competition. To get to know her better, please check out the following links: https://program.repositioner.com/lead-gen-masterclass www.repositioner.com www.chaladincoy.com And for two of my favorite podcasts, also please check out: https://www.youtube.com/channel/UCPadNr4E29FsXMy5Hqkr-mQ Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

21 minutes 46 seconds

The FangledCast

Episode 36: The Magic & Power of 3D Animation with Joe Rule

Normally we don't say this, but please watch the video version to see all the cool images we are profiling in the conversation @ https://youtu.be/7YEkVGadPT8 Ever needed to explain the unexplainable? How about demonstrating something your eyes may not be able to easily see? Think about how 3D animation can be up tot he task while wowing the audience? 3D animation starts with the wow and follows up with the how in ways that may be impossible to show when you promote your products to your audience. Join the conversation to understand how Joe Rule of Raconteur http://raconteuranimation.com/ can help your business visually educate customers in ways that wow. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh

4 years ago

15 minutes 23 seconds

The FangledCast

Episode 35: Women CEOs who kill it in manufacturing with Susanne Nordman

Video version https://youtu.be/6cHRwX2MlNc

The days of seeing the role of CEO in manufacturing as a strictly boys club are long past. Join the conversation today to hear how Susanne took the reigns of Obsidian Manufacturing Industries and with the confidence of her team continued its growth and sees great things in their future.

The conversation stops being about female CEOs quickly though and digs into a successful CEO's views of the use of marketing in heavy industry both from the application of internal resources and when it makes sense to seek outside help. The most impactful part of this conversation may get you to rethink marketing for B2B manufacturers beyond the old days of sell sheets and a box of donuts.

It instead focuses on the need for a clear brand story, value proposition, and a total in depth understanding of the true needs, pains, and desires of what potential customers need to solve.

Please let us know your thoughts.

Please also check out

the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/

&

Viddyoze: https://bit.ly/3pujKvh

4 years ago

29 minutes 1 second

The FangledCast

Episode 34: Mansur Khamitov, a true expert global trade & marketing professor who lives what he teaches.

I had the incredible honor to get Mansur Khamitov on the FangledCast to discuss his expertise in the global market now that he has taken his years of accomplishments into the classroom as a professor at Indiana University. Far too often critics of academia diminish the incredible advantage of getting a degree in business leading to an MBA to build a foundation for future success in the business world. The most common cliché that normally is proven as the exception and not the rule is "Those who cant do teach." Yes, there may be professors we have all met who might resemble this insult, but Professor Mansur is not that guy. He has hands on life experience and successes in the corporate world that provided him an incredible advantage for teaching our next generation of business leaders. Join the conversation here to learn about his work on multiple continents and how these successes lead to his unique ability to continue his research and elevate the students who get the privilege of being in his classes. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT

4 years ago

30 minutes 32 seconds

The FangledCast

Episode 33: Vegas Style "Super Niche" marketing with Tim Evans

When the head of marketing at one of Las Vegas's premier strip hotels gets his entrepreneurial spirit behind turning an interesting idea into a major profit center for the company, heads turned. Tim Evans recognized a minor event with a niche population taking place regularly at his hotel and the entrepreneurial light bulb appeared above his head. He recognized a population who loved the event, had funds to spend, and spent it freely while enjoying what soon became a weekly event. Listen and learn how this grew from an idea to a weekly event, to many more events, and eventually a major profit center for the hotel. Finding a Super Niche that you can serve better than anyone else, similar the concept of blue ocean strategy, can be a path to great profits and smooth sailing in your company. Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT

4 years ago

23 minutes

The FangledCast

Episode 32: How a Manufacturer's CEO Views Internal vs External Marketing

https://youtu.be/akymQntVbQ8 Eric Erwin, CEO at FloraCraft took some time to discuss how a manufacturer in both the B2B space and the B2C space view marketing as a function in their overall strategy. Join the conversation and let us know how his nuggets of wisdom apply in your work. You can find Eric as follows: https://www.linkedin.com/in/ericerwin/ https://www.floracraft.com/ Please also check out the Virtual Presenter Course: https://virtualpresentercourse.com/impact25/aff/5/ & Viddyoze: https://bit.ly/3pujKvh Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT

4 years ago

24 minutes 8 seconds

The FangledCast

Episode 31: Personalized Marketing with Sound with Geoffrey Stern

Join the conversation to share a story taking the power of personalization to the market as a solid tactic leading to delighted customers and converting every touch into advocates for your brand. If you've ever been delighted by the personal messages and sounds when squeezing a build a bear toy, you have Geoffrey to thank. Now lets see how we use that amazing delighter to excite your customers and clients. We love the idea of meeting every touch at their model of the world and speak directly to them. Let us know if you think this is a way to accomplish this Check out Geoffrey at linkedin.com/in/geoffreystern www.voice-express.com Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT

4 years ago

24 minutes 1 second

The FangledCast

Episode 30: Coaching Founders to Massive Success With Tim Kubiak

If you are a founder of a business, know one, or want to be one, this interview is for you. Tim Kubiak has a stellar track record helping Founders of all kinds take their business to great places. When we say all kinds, there are some that begin with just an idea and others have tried to start but get stuck behind a speed bump that Tim can help them get past to grow. We hope you take the time to listen as the nuggets of knowledge keep coming all the way to the end of the recording. Please feel free to join the conversation in the comments, subscribe to the FangledCast, and tell a friend about the show. You also can check him out at: https://www.linkedin.com/in/timkubiak/ https://timkubiak.com/ Stream and video Conference Like A Pro Canon EOS M50 Mark II https://amzn.to/37oexzp Canon EOS M6 Mark II https://amzn.to/37oexzp Power Source for camera streaming https://amzn.to/3airBIG Stream Deck https://amzn.to/3ag0TQN Yeti Microphone https://amzn.to/2KsnRtg Green Screen Starter https://amzn.to/38aBeGE LED Light Kit https://amzn.to/34jQ8cl Blackmagic Design ATEM Mini HDMI Live Switcher https://amzn.to/34jtaSO BOOKS WE LOVE 7 Keys to Navigating a Crisis: https://amzn.to/2KvRbz3 Leading Beyond a Crisis https://amzn.to/2IS2els Stop Being the Best Kept Secret https://amzn.to/3gQje8t Selling with a Noble Purpose https://amzn.to/3gUzepG How to Be Successful without Hurting Men’s Feelings https://amzn.to/3gQK686 100 Tricks to Appear Smart in Meetings https://amzn.to/3ntesjM What Got You Here Won’t Get You There https://amzn.to/3r0zisT

4 years ago

32 minutes 42 seconds