In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions.
They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS.
Custom-coded sites offer full control but are costly and hard to maintain. WordPress and Wix are deemed unsuitable for SaaS needs. The hosts recommend Webflow as the most balanced, efficient choice for business websites.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
You can also listen to the show on Apple Podcasts and Spotify
In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the stage by highlighting the differences in marketing intensity and investment timing, noting that bootstrapped startups prioritize early marketing to drive revenue, while VC-backed companies often delay marketing efforts until achieving product-market fit.
The discussion delves into why early-stage bootstrapped startups and mid-to-late-stage VC-backed companies are more likely to seek marketing support, examining factors like financial runway, investor pressure, and the need for rapid growth. The hosts analyze the pitfalls of "maintenance marketing" for bootstrapped companies, the risks of over-relying on sales or freemium models for VC-backed startups, and the importance of diversifying marketing channels at the right time. They also touch on the trade-offs between bootstrapping and VC funding, including failure rates, revenue expectations, and the role of product type in determining the funding path.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
You can also listen to the show on Apple Podcasts and Spotify
On this episode of the Factory Floor, we debunk "focusing on sales." We discuss why a focus on sales shouldn't halt marketing, and how the two fuel growth together, as two sides of the same coin.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
For this episode of the Factory Floor Podcast, we discussed what its like working with clients, and what sets the best SaaS founders we know apart. Topics include: the advantages of working async (less meetings, more shipping), what its like running a marketing agency, and how founders can 10x their ARR.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Corey, Zach, and Nick discuss the pros and cons of multiple pricing models for creative agencies.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
More and more traffic is coming from LLMs. If you want to get a piece of the pie, you'll have to adapt.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
The creative director is the most underrated hire right now. Zach, Corey and Nick discuss.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Vibe marketing in 2025. Are you utilizing the tools available?
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth.
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.
In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.
You'll learn:
-Why trust is the real bridge between product and sales
-How bad aesthetics create doubt (and drive customers away)
-Why chasing design trends is a branding trap
-How to know if you're replaceable in your market
-What your brand story says about your vision—and your future
Featuring insights from April Dunford, Jason Cohen (WP Engine), and legendary adman Eugene Schwartz, this episode is a crash course in identifying and fixing brand trust issues before they kill your growth.
🎙️ Brought to you by Conversion Factory – product marketing for SaaS founders.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE
Phase 3 of SaaS Marketing is all about scaling your wins.
This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE
Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE
Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup.
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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco
Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.
Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.
Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE
Welcome to Episode 3 of The Factory Floor!
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AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.
In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:
🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.
🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.
📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.
⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.
🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).
Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.
🔹 How can AI startups fix their marketing? We share actionable insights on:
✅ Being transparent about what’s under the hood
✅ Showing real-world value beyond “AI-powered”
✅ Building trust in an industry full of hype
If you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!
#saas #ai #aimarketing #openai #branding #productmarketing
Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!
Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers."
In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry:
🚀 1. Increasing Customer Acquisition Costs
Skyrocketing CAC: With SEO in decline and paid channels turning into money pits, acquisition costs are spiraling.
Real-World Challenges: Hear CMOs share how rising costs in PPC, events, and even enterprise new logo acquisition are stretching budgets to the limit.
🚀 2. Pipeline Development Challenges
Faltering Playbooks: Traditional pipeline strategies are no longer delivering, even when budgets are tight.
Lead Generation Woes: Discover why generating solid, qualified business leads has become increasingly difficult in an evolving digital landscape.
🚀 3. The Need for Brand and Marketing Differentiation
Cutting Through the Clutter: With intense market competition, establishing a unique brand identity is more critical than ever.
Strategic Differentiation: Learn how top CMOs are focusing on brand awareness and differentiation to overcome lower-cost alternatives and market noise.
If you're a B2B SaaS marketer or CMO looking to refine your strategy, control acquisition costs, and build a robust pipeline, this video is a must-watch!
Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers!
In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to:
Clarify Your Website’s Purpose:
Understand how to communicate your audience’s problem, present your solution, outline actionable steps, and showcase proof of credibility—all through strategic copywriting.
Avoid the Pitfalls of a Design-First Approach:
Discover why leading with aesthetics can lead to vague messaging, endless revisions, and a mismatch between design and function. Using analogies like building a house without blueprints or garnishing a plate without tasting the food, we illustrate why design should support, not drive, your message.
Leverage a Copy-First Strategy:
See how focusing on the copy first creates a logical flow that resonates with your audience. Based on StoryBrand principles and real-world marketing tactics, this approach ensures your website serves as your #1 marketing and sales asset—even if the final design isn’t conventionally “pretty.”
If you're a SaaS founder or product marketer eager to boost conversions and create a website that not only looks good but also sells, this video is for you!
#saas #productmarketing #websitestrategy #webflow #conversionoptimization #marketingtips
