Luxury really is different. Luxury and premium brands cater to the most affluent, educated, and sophisticated consumers. The luxury goods and services that affluent, wealthy, and uber-wealthy consumers buy are highly considered, high-value, high-investment, and high-emotion purchases such as fashion, watches, jewelry, vehicles, high-end appliances, homes, travel, private jet charters and financial services, etc...   True luxury brands need to highly differentiate by delivering unique and...
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