How To Create an Ecommerce Product From Scratch
Ever thought about creating your own product but don’t know where to start? In this episode of The E Hustle, Paul Waddy breaks down the exact process of going from idea to product—step by step.You’ll learn:
Whether you’re an aspiring founder, side-hustler, or seasoned ecommerce operator, this episode will give you the clarity you need to turn your product idea into a reality—without the overwhelm.
Follow Paul on Instagram: @paulwaddyecommerce Learn more at: www.learnecommerce.com
#ecommerce #founderlife #sidehustle #productdevelopment #startups #learnecommerce #entrepreneurmindset #onlinestore #ecommercetips #digitalbusiness #shopifyfounder #bootstrapbusiness
In this episode of The E Hustle, Paul Waddy breaks down the 5 Things We Can Learn From This Billion Dollar Business
Whether you’re running a side hustle or managing a seven-figure store, Paul shares practical strategies you can implement today to increase sales, build stronger customer loyalty, and run your business smarter.
Expect no fluff—just actionable ecommerce insights you can apply straight away.
If you’re serious about levelling up your online business, this one’s for you.
📲 Follow me on Instagram @paulwaddyecommerce for daily tips 📲 Head to www.learnecommerce.com for more tools, free downloads, and coaching info.
Want to turn your side hustle into a thriving online empire? In this episode of The E Hustle Podcast, Paul Waddy breaks down the five key steps to building a scalable ecommerce business—from finding the right product and setting up your store, to driving traffic, mastering operations, and creating a brand that lasts. Whether you’re starting from scratch or scaling up, these practical steps will help you cut through the noise, avoid common mistakes, and fast-track your ecommerce success.
👉 Don’t just dream about financial freedom—take action.
👉 Subscribe to The E Hustle Podcast for weekly strategies on building and scaling online businesses.
Follow Paul on Instagram: @paulwaddyecommerce
Learn more at: www.learnecommerce.com
How To Take Your Ecommerce Global
📄Episode Description: Ready to go global with your ecommerce brand? In this episode of The E Hustle, Paul Waddy breaks down exactly what it takes to expand your store internationally—without blowing your budget or losing control of your operations.
You’ll learn:
- The three core steps to launching in new markets the right way
- Why localisation is more than just translating your site
- Common mistakes founders make when scaling globally
- The tech, logistics, and marketing tips you actually need to succeed overseas
Whether you're running a 7-figure brand or just getting traction in your home market, this episode gives you the roadmap to grow globally with confidence.
👉 Don’t forget to follow Paul on Instagram @paulwaddyecommerce and visit www.learnecommerce.com for more ecommerce coaching, courses, and resources.
#EcommerceTips #GlobalEcommerce #OnlineStoreSuccess #EcommerceStrategy #InternationalExpansion #ScaleYourStore #DTCBrand #EcommerceGrowth #CrossBorderCommerce #TheEHustle
To Build a Brand or Resell Brands? Which Path Wins for Your Ecommerce HustleAre you building from scratch—or buying someone else’s brand? In this episode of The E Hustle, I break down the real pros and cons of launching your own brand vs. reselling established ones. Whether you're an aspiring ecommerce founder, side‑hustler, or growth operator, here’s what we cover:
Tune in to discover:
Don’t miss out!
Subscribe to The E Hustle on Spotify, Apple Podcasts, or your favorite platform
🎧 Apple Podcasts: https://podcasts.apple.com/au/podcast/19-why-your-organic-social-media-strategy-isnt-working/id1770497959?i=1000710828445🎧 Spotify: https://open.spotify.com/episode/4HOCYGIFD5JoK34OgBfv75
Follow me on Instagram @paulwaddyecommerce for daily tips
Head to www.learnecommerce.com for more tools, free downloads, and coaching info
#EcommerceStrategy
#BuildOrBuy
#EcommerceTips
#ResellingBusiness
#PrivateLabelVsResell
#OnlineBusinessGrowth
#DTCBrands
#SideHustleTips
#EcommerceCoach
#StartAnOnlineBusiness
#ShopifyStrategy
#BrandBuilding101
#EcommercePodcast
#PaulWaddy
You’re posting, you're consistent… but you're not seeing the growth. So what gives?
In this episode of The E Hustle, Paul Waddy breaks down why most organic social media strategies fall flat — and what ecommerce founders, brand builders, and marketers should focus on instead. From content that doesn't convert, to chasing vanity metrics, to ignoring platform-specific behavior, Paul shares the no-fluff truth about how to actually drive engagement and sales through organic channels.
Whether you're running an ecommerce brand, coaching business, or personal brand — this episode will help you rethink your approach and get real results from your content.
🔑 What You’ll Learn:
The 3 biggest mistakes brands make with organic content
Why reach ≠ revenue
The difference between content that entertains vs. content that converts
How to build a simple, high-leverage content strategy that works in 2025
Paul’s favourite tools, formats, and frameworks for staying visible without burning out
📲 Follow for more ecommerce gold:Instagram – @paulwaddyecommerce
Website – www.learnecommerce.com
Listen now and stop the money drain once and for all.
🎧 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
🎧 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG
Why Your Business Keeps Running Out Of Money
📄 Description: Sick of watching your bank balance bounce like a yo-yo? 😩
In this episode of The e hustle, Paul Waddy breaks down one of the most frustrating challenges for ecommerce founders and operators: cash flow chaos. You’re making sales. The top line looks healthy. But somehow, there's never enough in the bank. Why? Paul reveals the real reasons businesses keep running out of cash—and what to do about it.
🔥 We cover:
- The silent killer of ecommerce growth
- Why profit ≠ cash in the bank
- Common traps in stock buying and ad spend
- How to structure your cash flow to stay in control
- The single KPI every founder must track
If you’ve ever wondered where your money is going (and how to keep more of it), this is the episode you need.
👉 Tune in now to get real, practical tips you can apply today to stop the cash bleed and build a business that funds its own growth.
📲 Follow for more ecommerce gold: Instagram – @paulwaddyecommerce Website – www.learnecommerce.com
🎧 Listen now and stop the money drain once and for all. #Hashtags: #CashFlow #EcommerceTips #EcommerceFounder #EcommerceCoach #PaulWaddy #TheEHustle #EntrepreneurPodcast #StartupFinance #OnlineStoreTips #EcommerceBusiness #MoneyManagement #FoundersJourney #ProfitNotRevenue
Crafting a Killer USP: How to Make Your Brand the Only Choice
What makes your brand truly different — and why should customers choose you over anyone else?
In this episode of The E Hustle, ecommerce coach Paul Waddy breaks down how to craft a powerful Unique Selling Proposition (USP) that doesn’t just compete — it dominates.
You’ll learn:
• Why most USPs are way too generic (and how to fix yours)
• The 3 questions every great brand must answer
• Real-world examples of brands that nailed their USP — and what you can learn from them
• How to shift your messaging from “just another option” to “the only option” If you’re trying to grow a brand in 2024, clarity beats cleverness.
This episode will help you cut through the noise and lock in a message that actually converts.
Follow Paul on Instagram for daily ecommerce tips: @paulwaddyecommerce Learn more at www.learnecommerce.com
If you gave me $10K and told me to start an online business from scratch… here's exactly what I’d do (and what I actually did back in 2007).
In this solo episode, I walk you through how I turned $10K into a successful ecommerce side hustle selling fashion accessories online—with no fancy branding, no massive warehouse, and no high-risk inventory.
Just smart strategy, lean operations, and products with big margins. Whether you're thinking about starting your first ecommerce business or you're looking for a lean model to replicate today—this episode breaks it all down.
-> Why I chose fashion accessories
-> How I sourced stock with no MOQs
-> What products I picked (and how I branded them)
-> The 80% margin rule I lived by
-> How this outperformed my wholesale biz selling to 200+ stores
What would you build with $10K? Drop your thoughts or questions over on Instagram—I'd love to hear them.
Want to start or scale your own ecommerce business?
Check out www.learnecommerce.com for coaching, tools, and no-fluff resources.
Follow Paul on Instagram: @paulwaddyecommerce for daily ecommerce tips, behind-the-scenes, and live Q&As.
📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale
💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks? In this episode of The E Hustle, Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model.
🚀 What You’ll Learn in This Episode:
✔️ The #1 mistake Paul made in wholesale—and how you can avoid it
✔️ Why holding stock can sink your cash flow
✔️ The benefits of wholesale: revenue diversification, brand exposure & hitting MOQs
✔️ The risks: bad debts, long payment terms & being someone else’s bank
✔️ Paul’s non-negotiable rules for making wholesale work without cash flow nightmares
💡 "It's not a sale until the money hits the bank." If you're considering wholesale, listen to this first!
🎧 Listen now:
👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG
📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce
📚 Learn how to scale your eCommerce business: www.learnecommerce.com
The e hustle by Paul Waddy – How to Grow Your Cash in Your Online Business Very, Very Quickly
💰 Want to scale your eCommerce business and build a strong cash flow strategy? In this episode of The E Hustle, Paul Waddy reveals a game-changing approach to ordering stock, pricing for profitability, and negotiating with suppliers—so you never have to pay out of pocket for stock again!
🚀 What You’ll Learn in This Episode:
✔️ The stock ordering strategy that keeps your cash flow positive
✔️ How to price for a 70% intake margin to maximize profitability
✔️ The supplier negotiation tactics that can get you zero upfront payment and extended payment terms
✔️ The 33% sell-through rule that ensures your sales cover your stock costs in just 30 days
🔑 Cash flow issues can sink even profitable businesses—this episode will show you how to avoid that trap and grow your online business FAST!
🎧 Listen now:
👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG
📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce
📚 Learn how to scale your eCommerce business: www.learnecommerce.com
#ecommerce #ecommercetips #shopify #dropshipping #entrepreneur #smallbusiness #ecommercebusiness #cashflow #ecommercemarketing #supplychain #onlineretail #businessgrowth #ecomhustle #PaulWaddy
Can you scale an ecommerce business to $100k/month with just ONE full-time team member? 💰 The answer is YES—and in this episode of The E Hustle, Paul Waddy breaks down exactly how one of his clients did it, all while working from home and staying profitable at 20%! 🚀👉 This episode covers:✅ The 10 key steps to hitting $100k/month in sales✅ Why inventory turnover and low MOQs are CRUCIAL to cash flow✅ The 25% reinvestment rule for long-term growth✅ How to eliminate the need for constant discounting✅ Why new product drops and organic content drive sustainable revenue✅ Why running your own Facebook Ads (at first) makes all the differenceIf you're an eCommerce founder looking for a lean, profitable, and scalable business model, this episode is a MUST-LISTEN. Stop burning cash on ads, start controlling your margins, and build a business that actually pays you in the long run!📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce🌐 Learn more & access resources at Paul’s website: LearnEcommerce.com
In this episode of The E Hustle by Paul Waddy, Paul reveals the exact strategy to build a $50k/month eCommerce business in just 9 months. Designed for sole traders and side hustlers, this playbook focuses on sourcing ready-to-ship products, managing inventory efficiently, and reinvesting profits into growth. 🚀
Key Topics Covered:
How to source products from Alibaba with stock service The importance of small, lightweight products for quick inventory turnover Why breadth over depth is key to boosting conversion rates Building a scalable side hustle with high margins and minimal risk Real-world examples of students hitting $50k+ in monthly salesThis is the ultimate guide for anyone looking to grow their side hustle into a profitable eCommerce business, all while learning the foundations of online retail.
📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com
Listen to this episode on your favorite platform:
🎧 Apple Podcasts 🎧 SpotifySubscribe for more eCommerce insights, and hit the bell to stay updated!
#eCommercePodcast #SideHustle #PaulWaddy #ShopifyTips #eCommerceStrategy #OnlineBusiness #TheEHustle #DigitalMarketing #ShopifySuccess #Entrepreneurship
Description:
In this episode of The E Hustle by Paul Waddy, Paul dives into the world of dropshipping and answers the question many aspiring eCommerce entrepreneurs ask: Can you really make money dropshipping? Spoiler alert: the answer may surprise you. While dropshipping can be a great training ground for beginners, Paul explains why it’s not the lucrative business model many claim it to be, especially in the age of Temu, Shein, and Amazon. 🚨
Key Topics Covered:
If you’re considering dropshipping or just want to understand its place in today’s eCommerce landscape, this episode is a must-listen. 💡
📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com
Listen to this episode on your favorite platform:
Subscribe for more eCommerce insights, and hit the bell to stay updated!
#eCommercePodcast #Dropshipping #PaulWaddy #ShopifyTips #eCommerceBusiness #DigitalMarketing #TheEHustle #ShopifySuccess #Entrepreneurship #OnlineBusinessTips
Title: How Much Should You Spend on Paid Media? | The E Hustle by Paul Waddy
Description:
In this episode of The E Hustle by Paul Waddy, Paul tackles one of the most debated topics in eCommerce: How Much Should You Spend On Paid Media? Spoiler: there’s no one-size-fits-all answer. Paul walks you through his bottom-up approach to determining ad spend, focusing on profitability and what you want to achieve from your business.
Key Topics Covered:
If you’ve ever wondered how to balance ad spend, profitability, and growth, this episode is packed with actionable insights! 💡
📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com
Listen to this episode on your favorite platform:
Subscribe for more eCommerce insights, and hit the bell to stay updated!
#eCommercePodcast #PaidMedia #DigitalMarketing #PaulWaddy #eCommerceStrategy #Profitability #TheEHustle #ShopifySuccess #AdSpendTips #Entrepreneurship
In this episode of The E Hustle 9 by Paul Waddy, Paul breaks down why Cyber Week can hurt more than help your eCommerce business. He shares insights into how businesses often over-discount, overspend on marketing, and end up with cash flow problems post-Cyber Week. Paul discusses practical strategies to protect your profits during this high-discounting period and how to avoid the common pitfalls.
Key Topics Covered: • The dangers of overspending on stock and paid media during Cyber Week. • Why discounting isn’t always profitable and how to protect your margins. • How to leverage CRM, email, and SMS marketing instead of just scaling ad spend. • Real-world examples of how Cyber Week can shrink your bottom line despite high sales. If you’re looking to survive and thrive during Cyber Week while maintaining profitability, this episode is a must-listen! 💡 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce 🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com Listen to this episode on your favorite platform: 🎧 Apple Podcasts - https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959 🎧 Spotify - https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG Subscribe for more eCommerce insights, and hit the bell to stay updated! #eCommercePodcast #CyberWeek #PaulWaddy #Profitability #eCommerceStrategy #ShopifySuccess #BlackFridaySales #DigitalMarketing #TheEHustle #BusinessTips
In this episode of The E Hustle 8 by Paul Waddy, Paul breaks down an extraordinary eCommerce milestone — how Geedup Co hit $3 million in just 6 hours of full-price sales! 🚀 Paul shares insights into Geedup's unique approach, including their unconventional marketing strategies, limited product supply, and incredible cash flow management.
Key Topics Covered:
If you’re ready to learn from one of the most cash-efficient, fast-moving eCommerce businesses, this episode is for you!
📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: LearnEcommerce.com
Listen to this episode on your favorite platform:
Subscribe for more eCommerce insights, and hit the bell to stay updated!
#eCommercePodcast #Geedup #PaulWaddy #ShopifySuccess #eCommerceStrategies #CashFlow #ScarcityMarketing #DigitalMarketing #Entrepreneurship #TheEHustle
In this episode of The E Hustle 7 by Paul Waddy, we dive deep into the harsh reality of ecommerce: most of your products won’t be hits, and that’s okay! Paul discusses how to navigate this truth and leverage it to your advantage with strategies like the 80/20 rule, inventory turnover, and smart product range expansion. Key Topics Covered:
Get ready to rethink your approach to product selection, inventory, and scaling your eCommerce business! 📲 Follow Paul on Instagram for daily eCommerce tips: @paulwaddyecommerce
🌐 Learn more and access resources at Paul’s website: https://www.learnecommerce.com.au/ Subscribe for more ecommerce insights, and hit the bell to stay updated! #eCommercePodcast #InventoryManagement #PaulWaddy #TheEHustle #ShopifyTips #eCommerceGrowth #DigitalMarketing #ProductStrategy #Entrepreneurship #RetailTrends
In this episode, The E Hustle 6. I break down my simple two-step guide to pricing that will help you set the right price for your products and boost your margins. We’ll cover the essentials—from understanding your costs to positioning your brand for success—so you can price confidently and grow your business. Whether you're launching a new product or reviewing your pricing strategy, this guide will give you practical steps you can implement right away. Let’s dive in and start maximizing your profits!
#ecommerce #businessowner #paulwaddyecommerce #digitalmarketing #businesstips Work with Paul: www.learnecommerce.com 🌐 Instagram: @paulwaddyecommerce 📸 Listen to this episode on Spotify: https://open.spotify.com/episode/4Fsz...
In this episode, we dive into the key decisions around hiring for your e-commerce business—when is the right time to bring in help, and how much should you budget? We'll explore the strategic points at which hiring becomes essential for growth and provide practical guidelines on allocating your spending effectively, ensuring you get the most value from your investments in talent.
