📢 The e hustle by Paul Waddy – The Pros and Cons of Wholesale

💼 Thinking about adding wholesale to your eCommerce business? It sounds great—bigger orders, brand exposure, and more revenue. But is it worth the cash flow risks? In this episode of The E Hustle, Paul Waddy shares hard-earned lessons from his early days in wholesale, breaking down the real pros and cons of this business model.

🚀 What You’ll Learn in This Episode:
✔️ The #1 mistake Paul made in wholesale—and how you can avoid it
✔️ Why holding stock can sink your cash flow
✔️ The benefits of wholesale: revenue diversification, brand exposure & hitting MOQs
✔️ The risks: bad debts, long payment terms & being someone else’s bank
✔️ Paul’s non-negotiable rules for making wholesale work without cash flow nightmares

💡 "It's not a sale until the money hits the bank." If you're considering wholesale, listen to this first!

🎧 Listen now:
👉 Apple Podcasts: https://podcasts.apple.com/au/podcast/the-e-hustle/id1770497959
👉 Spotify: https://open.spotify.com/show/2OcuZDgcFx1KVTpIMvSToG

📲 Follow Paul on Instagram for more eCommerce insights: @paulwaddyecommerce
📚 Learn how to scale your eCommerce business: www.learnecommerce.com