In this episode of The DTC Insider, Brian Roisentul sits down with Dr. Christine Colamonico, co-founder of Jope (Joy of Pets). Jope is a science-backed pet supplement brand created by two veterinarians on a mission to improve animal health.

We discussed:

• The origin story of Jope and how her dog inspired the brand

• Transitioning from veterinary practice to entrepreneurship

• Building a science-backed product in an unregulated supplement market

• Growing a DTC pet brand through Meta ads and customer loyalty

• Challenges of scaling in a changing e-commerce landscape

• Why customer experience and education are at the core of Jope's retention strategy

• The pros and cons of launching with one hero product

• Expanding from dogs to cats: product diversification and strategic timing

• The power of calling customers and building genuine relationships

• Lessons on patience, resilience, and staying authentic as a first-time founder

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens

We discusssed:

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul shares a personal reflection sparked by an interview with a former Disney executive, one that challenged the traditional idea of “being the best”.

We discusssed:

• Lessons from a former Disney executive on vision and success

• The difference between being “the best” and being “the happiest”

• Why your vision doesn’t always have to involve being #1

• Defining success by your own metrics—not others’

• The trade-offs of building a massive company

• Finding peace in building something sustainable

• Why it’s okay to say “I’m fine where I am”

• How expectations shape our perception of success

• The freedom of aligning your business with your lifestyle

• Building your version of success without guilt or comparison

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠.

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Clay Banks, co-founder of Glorilight.

Here's a glimpse of what you'll learn:

• Clay’s entrepreneurial journey through five ventures

• The founding story of GloryLite and its fast launch

• Lessons learned from HavenLock and complex manufacturing

• Key takeaways from Shark Tank and going viral

• How to turn failures into lessons for the next venture

• Customer acquisition then vs. now: iOS14, Meta ads, tariffs

• The importance of community and brand as a competitive moat

• Counterfeit competitors and the fight to protect IP

• Balancing CAC with LTV and the importance of retention

• Resiliency, uncertainty, and advice for entrepreneurs in 2025

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR.

⁠⁠⁠⁠⁠⁠⁠⁠⁠BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR, ⁠⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Stacey Feeley, co-founder of GoSili, to talk about the full arc of building a mission-driven brand.

Here's a glimpse of what you'll learn:

• Founding GoSili to create safe, plastic-free products for kids

• Early days: inventing silicone sleeves and DIY drop tests

• Breaking into mass distribution after Canada’s plastic ban

• Customer acquisition before e-commerce and social media

• Lessons from trade shows and retail partnerships

• The Target dream and why it didn’t meet expectations

• Selling the company to Evenflo and the challenges that followed

• Buying back the company and rebuilding from the ground up

• Launching recycling initiatives for silicone products

• Expanding into new markets like hospitality with the DRYNK line

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider, Brian Roisentul sits down with Adam Vernon, founder of Colorado Ski Chairs, a business that’s been transforming old skis and snowboards into handcrafted furniture for nearly 20 years.

Here's a glimpse of what you'll learn:

• Adam’s journey from ski racer to founder of Colorado Ski Chairs

• Turning old skis into furniture and the brand’s early days

• How the product line evolved over 18+ years

• Balancing custom projects with scalable products

• Shifting from B2C focus to more B2B and corporate clients

• Marketing channels: brick-and-mortar, online, and social media

• The role of video content and behind-the-scenes storytelling

• Sustainability as a brand story vs. actual sales driver

• Building a team of multi-talented employees with no rigid titles

• Looking ahead: the future of Colorado Ski Chairs and industry adaptation

This episode is brought to you by ⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Madhu Punjabi, co-founder and CEO of Lion Pose. Before building a skincare brand that landed in Sephora, Madhu held key roles at Google, Pinterest, and Meta—experiences that shaped how she builds today.

Here's a glimpse of what you'll learn:

• Madhu’s early career at Google, Pinterest, and Meta

• Lessons from launching products at big tech companies

• Why she left to become a founder before having an idea

• Building and selling her first company in infant formula

• Co-founding Lion Pose and targeting Sephora from day one

• The “questions framework” she learned at Meta and still uses

• The realities of being a founder vs. corporate life

• Defining passion in business and why it matters

• Challenges of today’s DTC environment: rising costs, tougher acquisition, thinner margins

In this episode of The DTC Insider, Brian Roisentul sits down with Margot Adams, co-founder of Luxeire, a mother-daughter clothing brand blending luxury, comfort, and performance, so you never have to choose between style and function.

Here's a glimpse of what you'll learn:

• The mother-daughter founding story of Luxeire

• Early struggles turning a passion project into a real business

• Launching the hero product: the Classic Button-Up

• Running Meta ads on a shoestring budget and finding product-market fit

• Why Margot became the face of the brand

• Customer service and the human touch in a lean business

• Competing in a crowded apparel space while manufacturing in NYC

• Balancing new customer acquisition with customer retention

• Operational challenges and the importance of efficiency

• What’s next for Luxeire: new fabrics, product categories, and pop-ups

Find more episodes on ⁠⁠⁠⁠⁠our website⁠⁠⁠⁠⁠.

--

This episode is brought to you by ⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠.

⁠⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠⁠visit their website⁠⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul chats with Dinah Chapman, founder of Little Trouble, a fast-growing kidswear brand that’s on track to hit 8 figures. Dinah shares how she built the company from her garage while juggling motherhood and a demanding corporate job, why she resisted shortcuts in customer service, and how she turned customer feedback into a growth engine.

Here's a glimpse of what you'll learn:

• Moving abroad while running a U.S.-based business

• Starting Little Trouble as a side hustle during corporate burnout

• Knowing when a side hustle becomes a full-time business

• Standing out in a crowded kids apparel market

• Challenges across growth stages: 0–1M, 1–5M, and beyond

• Operating with a tiny team while scaling big

• The critical role of customer service and human connection

• The pitfalls of over-obsessing about attribution vs. focusing on fundamentals

• Leveraging customer insights and zero-party data for growth

• What’s next: brand collaborations, wholesale, and product diversification

Find more episodes on ⁠⁠⁠⁠our website⁠⁠⁠⁠.

--

This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack how he grew his brand from a garage startup into a $400M+ e-commerce powerhouse.

Here's a glimpse of what you'll learn:

• The origins of Portland Leather Goods and early growth

• Authenticity and personal branding on LinkedIn

• The mix of factors behind business success

• Staying optimistic and leading with confidence

• Evolving strategies to stay relevant in changing markets

• Hiring and building a high-performing, like-minded team

• Moving manufacturing to Mexico and its challenges

• Measuring the right business and marketing metrics

• • The importance of retention and efficiency in DTC
  • Why struggling businesses often blame agencies unfairly

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Victoria Hana, Director of Ecommerce at G FUEL. We dive into how GFuel has built a powerful brand at the intersection of gaming, community, and commerce. From navigating influencer relationships to structuring their marketing calendar, Victoria shares the strategic and tactical moves that have helped G FUEL scale across DTC, retail, and beyond. If you’re a marketer or brand owner looking to blend culture with commerce, this one's a must-listen.

Here’s a glimpse of what you’ll learn:

• Building a gaming-focused brand with mainstream appeal

• Navigating influencer partnerships at scale

• The evolution of GFuel’s marketing strategy

• Community building through content and culture

• Diversifying revenue channels beyond DTC

• Collaborations with big names in gaming and entertainment

• Managing retail expansion while keeping brand integrity

• Planning GFuel’s annual and 90-day marketing calendar

• Adjusting strategies for changing consumer behavior

• Key lessons from scaling a multi-channel eCommerce brand

Find more episodes on ⁠⁠our website⁠⁠.

--

This episode is brought to you by ⁠⁠BSR Digital⁠⁠.

⁠⁠BSR Digital⁠⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Leah Marcus and Yasaman Bakhtiar, the founders of Good Girl Snacks, a pickle brand that emphasizes organic ingredients and community engagement. They discuss their journey from college friends to entrepreneurs, the challenges of launching a food product, and the importance of building a brand in public through social media.

Here’s a glimpse of what you’ll learn:

• The founding story of Good Girl Snacks and how Leah and Yasaman met.
• Transitioning from unfulfilling jobs to starting a pickle company.
• The inspiration behind launching a pickle brand and the market gap they identified.
• The role of social media in building their brand and community engagement.
• Challenges and strategies in product development and flavor innovation.
• The importance of organic content creation and its impact on marketing.
• Navigating retail and e-commerce channels for product distribution.
• The significance of building in public and involving the community in business decisions.
• The impact of having a strong organic presence on retail success.
• Future plans for Good Girl Snacks, including new flavors and retail expansion.

Find more episodes on ⁠our website⁠.

--

This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Sarah Vilenskiy, founder of Blossom Essentials. She has taken her skincare brand from direct-to-consumer roots to the shelves of major retailers like Walmart.

Here’s a glimpse of what you’ll learn:

• From marketing to skincare: Sarah’s founder journey

• Learning from agency experiences: good and bad

• Navigating the impact of iOS 14 on Meta Ads

• Transitioning from DTC to retail

• Adapting to economic uncertainty and changing consumer behavior

• Retail profitability vs. digital acquisition costs

• Building brand trust through education and transparency

• Leveraging direct mail and retention strategies

• Finding and owning your niche in a crowded market

• The importance of aligning brand voice with founder authenticity

Find more episodes on our website.

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Jordan Lunetta, founder of Odin Golf. They discuss the mission of Odin Golf as a brand for everyday golfers, Jordan's transition from tech to the golf industry, and the cultural differences between the US and Europe. Here’s a glimpse of what you’ll learn:

• Jordan's Background in Tech and Transition to Golf
• Cultural Differences: US vs. Europe
• Exploring the Importance of Travel and Perspective
• Navigating Business in Europe: Insights for American Brands
• Localization Challenges in European Markets
• Identifying Key Markets in Europe for Business

• Building Community Beyond Products
• Creating Unique Experiences for Customers
• Engaging Customers Through Events

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

--

This episode is brought to you by ⁠BSR Digital⁠.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Donny Jensen, the CMO of Black Rifle Coffee, a veteran-founded company that has grown into a $400M powerhouse. Donny shares his journey, the brand's evolution from DTC to retail, and the innovative strategies driving their success.

Here’s a glimpse of what you’ll learn:

• Balancing Brand Building and Performance Marketing

• Content Creation at Scale: Black Rifle’s Internal Studio

• Building a $400M Brand with DTC Foundations

• Turning a Coffee Company into an Entertainment Brand

• Subscription Strategy: Exclusive Products and Experience

• Day Trading Retail Media: The New Growth Playbook

• The Role of Community in Retail Expansion

• Leveraging AI to Speed Up Content Production

• TikTok Shop & YouTube Shop: Lessons from Early Adoption

• From Agency Life to Brand Leadership: Key Learnings

For more episodes of The DTC Insider podcast, head on over to http://www.thedtcinsider.com/

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital:

👉 Visit their website: https://www.bsrdigital.com/

👉 Book a call: https://calendly.com/brianroisentul/discovery-call-30min

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Shraysi Tandon, founder and CEO of Kidsy. Shraysi shares her unique journey from being a business journalist to leading a startup focused on sustainability and e-commerce.

Here's a glimpse of what you'll learn:

• Shraysi's journey from journalism to entrepreneurship

• Storytelling for effective leadership and communication

• Lessons from high-stakes journalism

• The origin of Kidsy from personal parenting experiences

• Importance of market validation

• Financial fundamentals for sustainable growth

• Evolving marketing strategies with consumer behavior

• Using AI tools for productivity and efficiency

• Building and leading a remote team

• Sustainability’s impact on consumer decisions

--

This episode is brought to you by ⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠.

⁠⁠⁠⁠BSR Digital⁠⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠⁠visit their website⁠⁠⁠⁠ or book a call ⁠⁠⁠⁠here⁠⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul sits down with Tanner Larsson to discuss the evolution of e-commerce, emphasizing the importance of fundamentals amidst the rise of AI technologies. They explore how brands can optimize their operations, understand customer lifetime value, and leverage data for better decision-making. 

Here's a glimpse of what you'll learn:

• Introduction to E-commerce Evolution

• The Importance of Fundamentals in E-commerce

• Understanding Customer Lifetime Value and Retention

• The Shift Towards AI in E-commerce

• AI Commerce: The Future of Online Shopping

• The Role of Websites in AI Commerce

• The Importance of Structured Data in AI Commerce

• Understanding AI Visibility and Its Impact

• Competitive Advantage in AI Commerce

• Strategies for Brands to Stand Out

• Implementing Smart Data Points for Success

--

This episode is brought to you by ⁠⁠⁠BSR Digital⁠⁠⁠.

⁠⁠⁠BSR Digital⁠⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠⁠visit their website⁠⁠⁠ or book a call ⁠⁠⁠here⁠⁠⁠.

In this episode of The DTC Insider podcast, Brian Roisentul interviews Jamie Norwood, co-founder of Winx Health, a company focused on women's vaginal and sexual health.

Here's a glimpse of what you'll learn:

• Winx Health mission to support women's health

• Navigating startup challenges during the pandemic

• Building a brand that truly resonates with women

• The importance of structure and mentorship for first-time founders

• How word of mouth became a key growth driver

• Investing in organic growth for long-term success

• Exploring the opportunities and risks of retail expansion

• Engaging the community to boost customer retention

• Using rebranding to refresh market presence

• Creating social impact to strengthen brand loyalty

--

This episode is brought to you by ⁠⁠BSR Digital⁠⁠.

⁠⁠BSR Digital⁠⁠ helps e-commerce brands grow by aligning their paid ads and email marketing strategies with their broader business goals, so every campaign drives profitable, strategic growth.

To learn more about BSR Digital, ⁠⁠visit their website⁠⁠ or book a call ⁠⁠here⁠⁠.

In this video, Brian Roisentul emphasizes the importance of creating unforgettable customer experiences rather than just focusing on conversions. He shares insights on how brands can transform mundane touchpoints into magical moments, engage customers through personalization and education, and implement innovative strategies for customer retention and feedback.

Here's a glimpse of what you'll learn:

• Focus on creating unforgettable customer experiences, not just conversions

• Map out all customer touchpoints to find areas for improvement

• Surprise customers in unexpected ways to spark word-of-mouth

• Educate customers on their purchases to increase usage and sales

• Make small, thoughtful changes...no big budget required

--

This episode is brought to you by ⁠BSR Digital⁠.

⁠BSR Digital⁠ helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, ⁠visit their website⁠ or book a call ⁠here⁠.

In this episode of The DTC Insider podcast, host Brian Roisentul interviews Annette Furio, founder of Season Journals.

Annette turned her background in graphic design and years in the wedding industry into a mission-driven business. Through thoughtful, heirloom-quality journals, Annette helps people document life’s most meaningful moments, all while bootstrapping and steadily growing her collection.

Here’s a glimpse of what you’ll learn:

• How Season Journals supports couples during major life milestones through guided journaling

• The influence of Annette Furio’s design and stationery background on product development

• Starting customer acquisition through Google Ads and influencer marketing

• Expanding beyond a single SKU to meet diverse customer needs

• Gifting as a major driver in the business model

• The importance of engaging with online communities for product insights

• Leveraging the founder’s personal presence to strengthen brand connection

• The impact of email marketing and valuable content on customer engagement

• Journaling as a tool for mindfulness and mental clarity in a tech-driven world

--

This episode is brought to you by BSR Digital.

BSR Digital helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.

To learn more about BSR Digital, visit their website or book a call here.