In this episode of The DTC Insider, Brian Roisentul breaks down a simple but powerful way to find your next growth opportunities, by identifying your empty buckets. Instead of chasing the next Meta or Google Ads playbook, he explains how to zoom out and look at your business through a strategic lens
We discusssed:
Why 7–8 figure brands hit plateaus and struggle to scale
The Kodak story and what it teaches about perspective
The “four-quadrant” ad matrix: polished vs. lo-fi, image vs. video
How to identify creative gaps in your ad account
Thinking beyond tactics: the importance of zooming out
Rethinking “customer acquisition” as more than Meta ads
Building layered growth systems with clear goals and actions
Expanding buckets: acquisition, customers, subscribers, affiliates
Spotting empty buckets to uncover new growth opportunities
How strategic structure compounds into recurring growth
This episode is brought to you by BSR.
BSR helps e-commerce brands that want to scale their business to the next level through paid ads & email marketing.
To learn more about BSR, visit their website or book a call here.
