Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.
Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.
The businesses dominating in 2026 won't be the ones with the best SEO alone. They'll be the ones who've mastered the new digital PR playbook that builds visibility across traditional search, AI platforms, and third-party publications simultaneously.
In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:
Why digital PR has evolved beyond link building into a multi-channel strategy encompassing brand mentions, thought leadership, and AI visibility — and how the smartest brands are orchestrating all these elements together
The exact framework for building a digital PR strategy that works across both traditional search and AI platforms — including how to identify target publications, create compelling story angles, and secure placements that drive actual business results
Real campaign breakdowns from award-winning work, including how we generated over 11,000 leads in 12 months for DSLD Mortgage and made ZUGU the top-recommended iPad case across multiple AI platforms
Why B2B companies can achieve remarkable digital PR results through industry surveys, benchmark reports, awards, and thought leadership — with specific tactics for positioning executives as go-to expert sources
The critical measurement shift happening right now: from counting links alone to tracking brand mentions, AI citation visibility, and sentiment across third-party publications
How to reverse-engineer your competitors' digital PR success by analysing their backlink profiles and the citations appearing in AI responses for your key topics
As Charlie explains in the pod:
"Digital PR is becoming even more important than it was, and I don't want to undervalue how important it has been because it's underpinned many a successful organic search campaign for years, decades, if we're honest. It's becoming even more important now and moving into 2026 because AI and LLMs reference offsite content much more than they reference your own website."
If you're ready to build a digital PR strategy that positions your brand for success across every channel where your customers make purchasing decisions, this episode provides your complete roadmap for 2026 and beyond.
The B2B marketing playbook is changing faster than most businesses realise.
SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour.
Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be tracking. And if your brand isn't visible in these new research channels, you're losing deals before you know they exist.
In this episode, I'm breaking down three B2B marketing strategies that are working right now for our clients:
Why digital PR isn't just for sexy consumer brands. I'll show you how we got an insulation and ventilation company featured across dozens of industry publications by turning new legislation into newsworthy content. Even "boring" B2B businesses can leverage digital PR effectively.
How to win when nobody's searching for your solution. When only 20 people per month google your product category, keyword-focused SEO won't cut it. I'll walk through how we drove 361% traffic growth and 11% conversion rates for a takeaway packaging company by targeting problems, not keywords.
Why most B2B websites are conversion killers and what to do about it. Jargon-heavy copy, unclear positioning, blocky layouts with zero personality. We redesigned one client's site with B2C principles in mind and generated 51 highly qualified leads in four months. I'll show you exactly what changed.
I'll also share data that reveals something surprising: when buyers research solutions in 2026, the brands that get recommended aren't always the ones with the best SEO. Third-party visibility matters more than ever.
The fundamentals haven't disappeared. Long sales cycles, multiple decision-makers, and proven channels still define B2B marketing. However, the businesses dominating in 2026 are the ones adding new layers to their strategy, whilst their competitors stick with what worked in 2023.
This episode provides the complete roadmap for future-proofing your B2B marketing before your competitors catch on.
Enjoy these episodes next:
Why “AI Search is Just SEO” is a Dangerous Lie
https://exposureninja.com/podcast/364/
The BEST SEO Strategies for 2026
https://exposureninja.com/podcast/368/
The BEST Digital Marketing Strategies for 2026
Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026
With 2.5 billion searches daily on ChatGPT alone, your AI search strategy can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO differently" — it's an entirely new game where citations matter more than backlinks and sentiment tracking becomes essential.
Discover the three-phase framework for AI visibility: technical foundations, on-site content that actually says what you do (revolutionary, right?), and digital PR that positions you where AI looks first.
Charlie shares real examples from wedding venues to CRM comparisons, showing exactly which content gets cited and why budget information suddenly matters more than ever.
From agentic shopping that buys your coffee while you sleep to instant checkout partnerships with Etsy and Shopify, learn why 2026 is your last chance at first-mover advantage before AI search ads inevitably arrive.
The digital marketing landscape is undergoing a seismic shift — and the brands dominating in 2026 will be those mastering three critical pillars: traditional search, AI Search, and brand experience.
While Google maintains its dominance with 98 billion monthly visitors and over 90% market share, smart marketers are already positioning themselves for the rapidly approaching AI-powered future.
In this episode, I reveal:
The "topic-first SEO" strategy that generated a 288% revenue increase for Golf Course Lawn Store — and why keyword-only approaches are leaving money on the table
How we transformed The Ordinary's blog from a brand-led resource into a revenue machine, driving 451% more revenue and 5.5x traffic in just five months
Why Hargreaves Lansdown (UK's market leader) is invisible in AI search results while our client ZUGU dominates — and the exact playbook we used to achieve this
The emergence of "agentic AI commerce" and why businesses need structured product data, real-time inventory feeds, and the Agentic Commerce Protocol (ACP) by 2026
How DSLD Mortgage generated 11,410 qualified leads in 12 months using our Brand and Positioning Accelerator framework
Why 287% more customers purchase when brands use three or more channels — and how to create consistency across all touchpoints
I'll share the exact frameworks we're using at Exposure Ninja, including how we're helping clients appear in AI Overviews, ChatGPT recommendations, and Perplexity results.
If you're planning your digital marketing strategy for 2026 and want to stay ahead of competitors still stuck in 2020's playbook, this episode provides your complete roadmap for dominating both traditional and AI-powered search channels.
If you're interested in using our Brand and Positioning Accelerator for your business, get in touch with our team today: https://exposureninja.com/services/branding/brand-accelerator/
Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026
Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption.
Charlie Marchant (CEO) reveals why throwing everything at the latest shiny channel is a recipe for disaster and shares the 80/20 formula successful brands use to maintain winners while testing new growth channels.
From John Lewis's masterclass in UGC-powered product pages to mortgage companies building hyper-personalised customer journeys, discover why generic content is dead and personalisation drives profit.
Charlie unpacks how agentic AI will revolutionise B2C commerce — letting ChatGPT buy your coffee while you sleep — and why brands ignoring AI search optimisation risk losing the land grab.
Whether you're battling saturated markets or planning seasonal campaigns, learn how to track what actually matters and build marketing that captures both the quick purchase and the 200-day consideration journey.
Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026
Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance.
Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite.
They expose the reality of B2B buyers comparing vendors in ChatGPT, why your sales team holds crucial attribution data most marketers ignore, and how brands like monday.com and Wiz prove that B2B marketing can be both effective and entertaining without becoming absurd.
From Formula 1 sponsorships to the CISO cocktail series, discover how leading B2B brands balance sophisticated account-based marketing with creative approaches that actually convert — plus why AI Search Optimisation isn't optional anymore for enterprise deals.
Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026
Creating a profitable digital marketing strategy for 2026 starts with understanding where your leads come from — not just guessing.
Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marketing) to reveal why most businesses fail at digital strategy: they chase shiny new channels without knowing which ones actually drive profit.
The duo shares hard-won insights from working with FTSE 250 companies and growing businesses, including why your sales team holds the key to better marketing data, how to balance the 80/20 rule between proven winners and experimental channels, and why AI Search Optimisation is becoming non-negotiable for enterprise brands.
Whether you're locked into underperforming agencies or building your 2026 strategy from scratch, this episode delivers the framework for turning digital marketing into predictable profit.
SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.
While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.
For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential.
In this episode, I reveal:
The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)
Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisation
How we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clusters
The exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5%
Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue)
I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months.
If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.
I tried recording this as an audio podcast, but it didn't really do the topic justice.
I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping
The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers.
While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse."
For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival.
In this episode, I cover:
I share real-world insights from our AI search audits for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands — including exactly what these industry leaders are doing to position themselves for the AI search era.
If you're ready to adapt your marketing strategy for the AI search revolution while your competitors remain fixated solely on traditional approaches, this episode provides your complete action plan for thriving in this new era.
Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja.
Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026
Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale.
Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the companies achieving consistent growth have implemented coordinated frameworks that unify stakeholders and maintain competitive advantage.
Mastering enterprise coordination isn't optional for business marketing leaders — it's becoming essential for market leadership.
In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:
If you're ready to transform coordination challenges into competitive advantages whilst your competitors remain trapped in silos, this episode provides your complete framework for scalable enterprise marketing.
Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice.
With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly influences algorithmic recommendations.
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:
As Charlie explains: "Brand marketers have had the really difficult job of feeling like they're screaming in a vacuum and no one's really listening because historically brand has been so difficult to attribute value to. But now with AI Search and tools like Peec, we're actually able to get a much better idea across so many different topics of brand sentiment."
We explore real examples, such as Guinness's consistency, Passenger's visual differentiation, and why Jaguar's recent rebrand became a cautionary tale.
Plus: How AI Search is making brand reputation more influential than ever — and what that means for your 2026 strategy.
If you're ready to build a brand marketing strategy that works in today's saturated marketplace while positioning for the AI-driven future, this episode provides your complete framework.
AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now.
While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode.
For businesses ready to dominate this new search landscape, mastering AI search optimisation isn't optional — it's becoming the difference between market leadership and irrelevance.
In this episode, I reveal:
The exact audit process to assess your brand's current AI visibility (including which tools give you the most granular data about your performance across different LLMs)
Why brands have a massive advantage in AI search results — and how to leverage your brand as a "defined entity" that LLMs can easily connect to other concepts
The critical difference between generic content and what AI tools actually need (hint: they can generate generic information themselves — they need your first-party data and expertise)
How third-party citations drive recommendations — including why AI tools would "rather go to someone else and look at what other people are saying about you than look at what you're saying about yourself"
The specific content formats that get cited most frequently (based on analysis of top-performing brands across multiple industries)
I'll share real examples from brands like MetLife, DeWalt, and Better.com, showing exactly how they're optimising for AI search — including surprising recommendations that go beyond marketing into actual product development.
As I explain in the episode:
"We're in a strange moment right now where some businesses are focusing really heavily on AI Search, but honestly, most companies aren't even thinking about this as a thing. Even though they themselves are using ChatGPT all day every day to find stuff to buy, they haven't really thought about how their brand shows up in these AI tools. And that means we're in a little bit of a land grab moment."
If you're ready to implement these five AI search strategies while your competitors are still stuck in traditional SEO thinking, this episode provides your complete roadmap for dominating AI search in 2026 and beyond.
Try Semrush's AI SEO Toolkit 👉 https://exposure.ninja/AIsearch2026
Get the show notes:
https://exposureninja.com/podcast/366/
Listen to these episodes next:
I Bought a £7M Company to Test My Marketing Playbook
https://exposureninja.com/podcast/365/
Why “AI Search is Just SEO” is a Dangerous Lie
https://exposureninja.com/podcast/364/
How To Create and Optimise Your Content for AI Search
https://exposureninja.com/podcast/363/
Disclaimer - Exposure Ninja may get a commission through the marked links above, at no cost to you
AI is reshaping how people search — and how businesses get discovered.
We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift.
We'd love for you to take part in the State of AI Search 2025 report.
By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email address at the end, so that we can send the completed report to you before it's fully released.
Happy to be involved?
Then visit https://exposure.ninja/stateAISearch2025
Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there.
That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line.
Six months in, the results speak for themselves: 5X increase in website traffic, 250% more form completions, and we've doubled their backlink profile in just five months (after they'd only managed 100 backlinks in the previous five years).
But here's what makes this case study truly valuable for marketing leaders — we're sharing the exact playbook we used, including the mistakes we made along the way.
In this episode, I reveal:
The six-step marketing transformation process we implemented at Elite Renewables — from complete brand overhaul to AI-optimised content strategy
Why we fired their existing agency before we'd even completed the purchase (and saw no drop in leads as a result)
The CRM and marketing automation system that helped them scale from being completely overwhelmed with referrals to having full visibility of their sales pipeline
How we increased their website traffic by 5X in just one month by restructuring their site around customer types and individual service pages
The digital PR strategy that generated 110 high-authority backlinks in five months (more than they'd achieved in the previous five years combined)
Our AI-proofing approach — including sentiment analysis across AI platforms and the ultra-niche case study strategy that's becoming essential for AI search optimisation
The YouTube content strategy that's not just driving enquiries, but more importantly, building trust with prospects already in their pipeline
I'll also share the honest challenges of being a client of your own agency, including the stress of rolling out new branding to a team that's worked together for a decade.
As I explain in the episode:
"It feels very different when it's your own money at stake. We bought this £7 million revenue business to put through the Exposure Ninja digital marketing process, and so far it has worked really well. But I'm not going to tell you that it wasn't stressful at times."
If you're tired of marketing strategies that sound good in theory but lack real-world proof, this episode provides a complete blueprint based on actual results with actual money at stake.
This is what happens when a marketing agency puts its money where its mouth is — and the lessons are invaluable for any business leader looking to transform their marketing results.
Get the show notes:
https://exposureninja.com/podcast/365/
Listen to these episodes next:
Why “AI Search is Just SEO” is a Dangerous Lie
https://exposureninja.com/podcast/364/
How To Create and Optimise Your Content for AI Search
https://exposureninja.com/podcast/363/
9 Reasons Why Your Traffic Is DOWN This Year
Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach.
After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search.
The businesses fixing these issues aren't those with the biggest budgets — they're those making strategic adjustments that compound into transformative results.
In this episode, Charlie and Dale reveal:
Charlie and Dale also share real-world examples, including how Vita Coco dominated its niche before expanding, and why power users are actually searching Google MORE (13 times daily) while organic traffic declines.
As Charlie explains in the pod:
"If your bottom line goal is generating a certain number of leads or making a certain amount of revenue, then understanding which marketing channels are actually driving those leads or driving that revenue — and which percentage of your marketing budget is experimental — that's where most businesses fall down."
If you're ready to fix the disconnects undermining your marketing performance whilst your competitors cling to yesterday's playbook, this episode provides your complete roadmap for reversing ROI decline.
Get the show notes:
https://exposureninja.com/podcast/dojo-62/
Listen to these Dojo episodes next:
What is AI Search? And Why Is It So Important?
https://exposureninja.com/podcast/dojo-56/
Google’s AI Mode Goes GLOBAL + NEW Agentic Features!
https://exposureninja.com/podcast/dojo-61/
Only 2% of SEOs Are Optimising for AI Search (and Why That’s a BIG Mistake)
A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge.
With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message for marketers should be clear. Yet a pervasive myth persists: "AI Optimisation is just SEO. Nothing has changed."
This couldn't be further from the truth — and the evidence is indisputable.
For businesses targeting decision-makers who increasingly rely on AI tools for research and purchasing decisions, understanding these critical differences isn't just smart, it's becoming essential for survival.
In this episode, I reveal:
The three pieces of indisputable proof that AI Search Optimisation operates by completely different rules than traditional SEO (including why 40% of sites in AI Overviews don't even rank on Google's first page)
Why top-ranking websites frequently get ignored by AI tools, whilst lesser-ranked sites leapfrog into AI recommendations — creating unexpected opportunities for smart marketers
The hidden mechanics behind how AI tools decide what to recommend, including when they skip web searches entirely and why they prefer third-party sources over brand websites
Exactly why traditional SEO strategies fail when AI tools draw recommendations from Reddit, TripAdvisor, Forbes, and authority publications instead of your carefully optimised website
The specific types of digital PR and earned media strategies that influence AI recommendations across ChatGPT, Perplexity, and Claude
I'll share real-world examples from almost three years of helping clients increase their AI visibility, including specific case studies of brands that have successfully navigated this new landscape, whilst their competitors remain stuck in traditional SEO thinking.
As I explain in the episode:
"Saying GEO is just SEO, nothing has changed, is like an archer on the battlefields of World War I looking at the first tank coming towards them and saying, 'Well, tank warfare is just like medieval warfare.' Good luck with that."
If you're ready to move beyond the dangerous misconception that's holding back your competition and implement strategies that actually work in the age of AI Search, this episode provides your complete roadmap for dominating this critical new landscape.
Get the show notes:
https://exposureninja.com/podcast/364/
Listen to these episodes next:
What is AI Search Optimisation (and How To Do It)
https://exposureninja.com/podcast/358/
How To Create and Optimise Your Content for AI Search
https://exposureninja.com/podcast/363/
9 Reasons Why Your Traffic Is DOWN This Year
The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies.
While AI Mode currently captures just 1-2% of total search traffic, this low adoption rate masks a critical strategic opportunity: early positioning before mainstream adoption accelerates.
In this episode, Dale and Charlie reveal:
Revolutionary agentic features that go beyond search — including how AI Mode can now make restaurant reservations and purchase tickets on behalf of users
Why current 1-2% adoption rates create opportunity rather than concern (and how this compares to other Google search verticals)
The exact overlap between traditional SEO and AI Mode optimisation (plus the crucial differences that could leave your competitors behind)
Strategic timing insights — including why Google's accelerated rollout timeline signals urgent need for preparation
As Charlie explains in the episode:
"Now is very much the time to start experimenting with it..."
If you're ready to establish AI Mode dominance while competitors remain focused solely on traditional search metrics, this episode provides your complete strategic framework for capitalising on Google's most significant interface change in decades.
Get the show notes:
https://exposureninja.com/podcast/dojo-61/
Listen to these episodes next:
What is AI Search? And Why Is It So Important?
https://exposureninja.com/podcast/dojo-56/
Everything Marketers Need to Know About AI Max for Search
https://exposureninja.com/podcast/dojo-53/
“ChatGPT Agent” Is Changing How People Buy AGAIN
The AI search revolution is happening right now, yet 98% of SEO professionals may be missing the opportunity — creating unprecedented advantages for the 2% who understand what's coming.
At MozCon London, our CEO, Charlie Marchant, surveyed 300 of the UK's sharpest SEO minds and discovered that only 2% are optimising for AI search platforms like ChatGPT, Gemini, and Perplexity.
While Google processes 8.5 billion searches daily, ChatGPT has reached 2.5 billion users in under three years, fundamentally changing how high-value customers research and purchase products.
For businesses targeting decision-makers with spending power, mastering AI Search Optimisation isn't just smart — it's becoming essential.
In this episode, Dale and Charlie reveal:
Charlie also shares insights from industry legends, including Tom Capper (Moz's leading search scientist), revealing the resistance patterns preventing widespread adoption while early movers establish insurmountable competitive advantages.
As Charlie explains in the episode:
"We would never, as SEOs prior to AI Overviews, have decided to ignore 10% of informational keywords relevant to our business, and I don't really see why we would start doing that now."
If you're ready to capitalise on this opportunity while your competitors remain fixated solely on traditional SEO, this episode provides your complete strategic framework for dominating AI Search before it becomes standard practice.
Get the show notes:
https://exposureninja.com/podcast/dojo-60/
Listen to these episodes next:
Google’s AI Mode Arrives in the UK! Time to Panic?
https://exposureninja.com/podcast/dojo-59/
“ChatGPT Agent” Is Changing How People Buy AGAIN
https://exposureninja.com/podcast/dojo-58/
What is AI Search? And Why Is It So Important?
This podcast episode was created in partnership with Profound.
The AI Search revolution is here, and businesses that master content optimisation for these platforms will dominate their markets while competitors scramble to catch up.
With ChatGPT now processing over one billion searches daily and Google's AI Overviews becoming the default search experience, optimising content for AI Search isn't just a smart strategy; it's SURVIVAL.
The stakes couldn't be higher: AI search results don't just drive traffic, they actively influence customer decisions by recommending specific brands and solutions.
For marketing leaders targeting high-value audiences, mastering AI Search Optimisation has become the ultimate competitive advantage.
In this episode, I reveal:
The exact two-step audit process to discover where you're winning (and losing) in AI search results across ChatGPT, Google's AI Overviews, Perplexity, and other AI platforms.
Why different AI platforms prefer completely different content types — and how Google AI overviews favour "owned media" while ChatGPT prioritises "earned media" from third-party sites
The E-E-A-T framework (Experience, Expertise, Authoritativeness, Trust) that determines which content gets cited, and why adding personal experience beats generic AI-generated content every time
How AI tools use "query fan-out" to break single questions into dozens of parallel searches — and why covering topics from multiple angles dramatically increases your citation chances
The content structure secrets that get your recommendations featured at the top of AI responses, including why successful articles now put answers first instead of burying them in lengthy introductions
I'll walk you through real examples from tools like Profound, an Exposure Ninja partner, showing exactly how top-performing content is structured and why articles about "best robo advisors" all follow identical formats that AI tools love to cite.
Plus, I'll share our approach for Elite Renewables (one of my other companies), where we've created unique, experience-driven content by interviewing engineers about real client projects, giving AI tools information they can't find anywhere else.
If you're ready to position your business ahead of the AI Search curve while your competitors remain focused solely on traditional SEO, this episode provides your complete blueprint for dominating this emerging landscape.
Try Profound:
https://exposure.ninja/profound
Get the podcast notes:
https://exposureninja.com/podcast/363/
Listen to these episodes next:
What is AI Search Optimisation (and How To Do It)
https://exposureninja.com/podcast/358/
AI Is DECIMATING This Industry’s Marketing
https://exposureninja.com/podcast/362/
9 Reasons Why Your Traffic Is DOWN This Year
Google's AI Mode has officially launched in the UK, fundamentally transforming how high-value prospects discover and evaluate businesses, creating unprecedented opportunities for marketing leaders who act fast.
While currently representing just 1.25% of total Google searches, AI Mode's user base consists of your most valuable prospects: decision-makers asking detailed, high-intent queries that are 2-3 times longer than traditional searches.
For businesses targeting qualified leads with spending power, mastering how to rank in AI Mode isn't just smart — it's becoming essential.
In this episode, we reveal:
How Google's AI Mode differs from AI Overviews and why this creates a "winner-takes-most" scenario for businesses that get cited in results
The hidden "Query Fan Out" technology that runs hundreds of related searches behind the scenes — and how to optimise your content strategy accordingly
Why brand reputation has become the secret weapon for AI Mode success, with real examples of how third-party citations from high-authority sites dramatically increase your chances of recommendation
The five-phase AI search optimisation strategy that's helping our clients dominate AI Mode results whilst competitors remain focused solely on traditional SEO
Specific content formats that AI Mode favours, including why statistical data points increase citation probability by over 40%
We'll share real-world insights from our client work, including analysis of which types of businesses are winning in AI Mode and exactly why they're being selected over higher-ranking traditional SEO competitors.
As Charlie explains in the episode:
"The good thing for the underdogs and for the businesses who really know who their target market is, is that AI Mode can scour way beyond the first page of Google to find you the most relevant result. If you are positions 1, 2, 3 on Google, that doesn't necessarily mean you'll be referenced in AI Mode."
If you're ready to implement these AI Search Optimisation strategies while your competitors are still figuring out what ranking in AI Mode even means, this episode provides your complete blueprint for capturing high-intent prospects in this rapidly evolving search landscape.
Get the show notes:
https://exposureninja.com/podcast/dojo-59/
Listen to these episodes next:
“ChatGPT Agent” Is Changing How People Buy AGAIN
https://exposureninja.com/podcast/dojo-58/
Everything We Know About the June 2025 Google Algorithm Update (So Far)
https://exposureninja.com/podcast/dojo-57/
What is AI Search? And Why Is It So Important?
