Hey everyone 👋
On July 23rd, Charlie Marchant (CEO) will host a live session, which we'd love for you to attend.
The session is designed for marketers and business owners in the healthcare and medical sector, but there are lessons on high-ROI lead generation that everyone in any sector can learn and apply to their business.
During the session, Charlie and the team will share how they achieve these amazing results for our client, Age Care Bathrooms:
If you'd like to learn how this high-ROI integrated marketing campaign came together, register for a seat today (seats are limited).
Claim your seat: https://exposure.ninja/healthcare-masterclass
Hope to see you there.
The June 2025 Google Broad Core Update is reshaping search results across industries, and the data reveals some interesting patterns that every marketing leader needs to understand.
While broad core updates typically roll out over three weeks, this one brings unprecedented changes:
AI Overviews have jumped to 15% visibility in some sectors, zero-click searches have grown from 56% to 69%, and certain industries are experiencing massive volatility while others remain surprisingly stable.
In this episode, Dale and Charlie reveal:
Dale and Charlie share real data from Semrush's Sensor algorithm volatility tracker, showing exactly which sectors are most volatile. They also discuss the disturbing trend of informational content sites losing ground to major news publishers like the BBC.
If your rankings have dropped or you're seeing unusual traffic patterns, this episode provides your complete action plan for navigating the next two weeks of volatility, including why the worst thing you can do right now is panic and make drastic changes.
Watch or listen now to understand what's really happening during this update and position your business for recovery.
Get the show notes:
https://exposureninja.com/podcast/dojo-57/
Listen to these episodes next:
What is AI Search? And Why Is It So Important?
https://exposureninja.com/podcast/dojo-56/
AI Search to Overtake Traditional Search by 2028
https://exposureninja.com/podcast/dojo-54/
Have Google’s AI Overview Ranking Factors Been Revealed?
The search marketing landscape has fundamentally changed, and major global brands are scrambling to adapt as AI tools disrupt traditional SEO strategies, creating unprecedented opportunities for forward-thinking marketers.
May 2025 marked a pivotal moment: Google's market share dropped below 90% for the first time in a decade, whilst AI platforms now process over 2 billion queries daily.
More critically, 58.5% of US searches result in zero clicks to websites, and ChatGPT actually shows a higher percentage of commercial intent searches than Google itself.
For businesses that have relied on organic traffic for years, mastering AI search optimisation isn't just smart — it's becoming essential for survival.
In this podcast, I reveal:
• The shocking statistics behind the search revolution (including why major household name brands are "terrified" of losing their organic traffic goldmine)
• The two fundamental mindset shifts every marketer must make to thrive in the AI-first search era — from "getting traffic" to "being included in the conversation"
• Our proven five-pillar framework for AI Search Optimisation, including why a strong SEO foundation is still crucial (AI tools are essentially doing web searches in the background)
• How to optimise your content structure and authority signals so AI tools consistently recommend your brand over competitors
• Real examples of how we're securing recommendations across ChatGPT, Google AI Overviews, and other platforms for our clients
I'll share specific strategies from our client work, including how strategic digital PR placements in publications like Modern Dog Magazine directly influence AI recommendations for entire industries.
As I explain in the podcast:
"The game has moved from always having to get the click onto your website to being the brand, product, or service that is recommended in the answer."
The businesses that master this transition now will establish an insurmountable competitive advantage, whilst those clinging to traditional SEO-only strategies risk being displaced entirely.
If you're ready to implement these strategies whilst your competitors remain fixated on yesterday's playbook, this episode provides your complete roadmap for dominating the new era of AI-powered search.
Get the show notes:
https://exposureninja.com/podcast/360/
Listen to these episodes next:
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
58% of Google Clicks Are Gone. What Now?
https://exposureninja.com/podcast/359/
What is AI Search Optimisation (and How To Do It)
AI Search is transforming how customers discover businesses, creating unprecedented opportunities for marketing leaders who understand its mechanics and implications.
ChatGPT reached 5 billion visits last month. While Google still dominates at 105 billion visits, Semrush projects AI Search will overtake traditional search by 2028 — though our AI Search experts here at Exposure Ninja believe it's happening much faster.
For switched-on businesses, AI Search represents a game-changing opportunity: these platforms break down complex queries and deliver personalised recommendations that traditional search simply cannot match.
In this episode, we reveal:
We share real client success stories, including how Zugu Case dominates iPad case recommendations across AI platforms.
As Charlie explains in this episode:
"AI Search works differently. You do not have to be the biggest brand to compete. There's a massive first mover advantage to adapting to AI Search now."
If you're ready to position your business for the future of search while competitors focus solely on traditional SEO, this episode provides your strategic foundation for dominating AI Search platforms.
Get the show notes:
https://exposureninja.com/podcast/dojo-56/
Listen to these episodes next:
Working with YouTube Influencers Just Got 10x EASIER
https://exposureninja.com/podcast/dojo-55/
AI Search to Overtake Traditional Search by 2028
https://exposureninja.com/podcast/dojo-54/
Everything Marketers Need to Know About AI Max for Search
Zero-click searches now account for 58.5% of all Google searches — more than doubling since 2022 — creating unprecedented disruption for traditional content marketing whilst opening massive opportunities for forward-thinking product-based businesses.
Whilst media companies panic about disappearing traffic and affiliate commissions, smart marketers are quietly turning this shift into their biggest competitive advantage.
The fundamental insight: people still need to buy things. They just research differently now.
In this episode, I reveal:
• Why 58% of searches ending without clicks isn't the death of SEO — it's the evolution of it (and how to position your business as the winner)
• The three types of zero-click search that are reshaping customer behaviour — and which one represents your biggest opportunity for capturing high-intent buyers
• Real client success stories, including how we helped Zugu Case become the top AI-recommended iPad case and supported a 35% visibility increase for our largest client in just six months
• The critical difference between top-funnel searches (where AI dominates) and bottom-funnel searches (where you can still capture sales) — and how to identify which keywords in your industry fall into each category
• Your complete three-step optimisation strategy for dominating AI Overviews, from getting featured in AI answers to building third-party authority that influences recommendations
• Why traditional content sites are facing extinction whilst product-based businesses can thrive — and the specific tactics that separate winners from losers in the new search landscape
I'll share specific examples of how our clients appear in AI Overviews, the exact content formats that AI tools prefer to cite, and why getting mentioned across high-authority publications is now more valuable than traditional backlinks.
As I explain in the episode:
"The searcher is still going to make a purchase at the end of the research journey, but we just need to make sure it's your store, your brand, or your product that's being featured when somebody is ready to make that purchase."
If you're ready to turn the zero-click "crisis" into your competitive advantage whilst your competitors mourn lost traffic from irrelevant content, this episode provides your complete blueprint for winning in the new search economy.
Get the show notes:
https://exposureninja.com/podcast/359/
Listen to these episodes next:
What is AI Search Optimisation (and How To Do It)
https://exposureninja.com/podcast/358/
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
Copy This 11,000+ Lead Full Funnel Marketing Strategy
Google has just announced a solution to one of marketing's most fragmented challenges: managing YouTube influencer partnerships efficiently.
The Creator Partnership Hub integrates directly into Google Ads, eliminating the juggling act between multiple platforms, manual video uploads, and disconnected analytics dashboards. For marketing teams already managing complex campaign structures, this represents a fundamental shift from chaos to a streamlined workflow.
But the real opportunity lies deeper than operational efficiency. This integration provides unprecedented access to creator audience data and organic performance metrics — insights that were previously impossible to capture at scale.
In this week's episode of The Dojo, Exposure Ninja's Charlie Marchant (CEO), Dale Davies (Head of Marketing), and Rebecca Pilkington (Head of Marketing) dive into what the Creator Partnership Hub is and how you should use it within your Google Ads campaign.
In this episode, we discuss:
As Rebecca explains in the episode:
"The main advantage of the partnership hub is being able to tap into that creator's audience and capture additional audiences to market to outside your normal reach. The data that you're going to get from promoting these videos is invaluable, and the audiences that you're going to reach are going to be invaluable."
If you're ready to implement these strategies whilst the platform remains in beta and competition for creator attention is still manageable, this episode provides your complete blueprint for establishing first-mover advantages in the creator partnership revolution.
Get the show notes:
https://exposureninja.com/podcast/dojo-55/
Listen to these podcasts next:
AI Search to Overtake Traditional Search by 2028
https://exposureninja.com/podcast/dojo-54/
Everything Marketers Need to Know About AI Max for Search
https://exposureninja.com/podcast/dojo-53/
Have Google’s AI Overview Ranking Factors Been Revealed?
AI Search is projected to overtake traditional search by 2028, creating unprecedented opportunities for forward-thinking marketers.
New research from Semrush reveals that AI Search visitors are 4.4x more valuable than traditional search users, and 50% of ChatGPT's citations point directly to business and service websites.
Mastering AI Search Optimisation isn't just smart — it's becoming essential for competitive survival.
In this episode, we reveal:
• The shocking timeline for AI Search dominance (and why it could happen even faster if Google makes AI mode the default)
• Why AI Search visitors convert at dramatically higher rates — and what this means for your revenue projections through 2027
• The surprising truth about the regular rankings in traditional search
• Which platforms AI search engines trust most (spoiler: Quora dominates, but business websites make up 50% of all citations)
• Your three-step action plan for AI search success — from auditing visibility to expanding your distributed presence
As Charlie explains in the episode:
"AI Search traffic has the potential to overtake traditional organic search traffic within the next two to four years. If you don't start optimising for LLMs now, your competitors will"
If you're ready to position your business for this AI-dominated future while your competitors remain focused solely on traditional SEO, this episode provides your complete strategic roadmap.
Get the show notes:
https://exposureninja.com/podcast/dojo-54/
Listen to these episodes next:
How To Rank in Google’s AI Mode (with Examples)
https://exposureninja.com/podcast/357/
Everything Marketers Need to Know About AI Max for Search
https://exposureninja.com/podcast/dojo-53/
Have Google’s AI Overview Ranking Factors Been Revealed?
It's not just Google's game anymore. ChatGPT, Perplexity, and Claude are becoming the first or only destination for consumers today.
This consumer behavioral shift requires a marketing strategy switch, with SEO alone not being enough anymore.
Your marketing strategy must include AI Search Optimisation.
But what is it? And how does it differ to traditional Search Engine Optimisation?
In this episode, I reveal:
• The hidden mechanics behind how AI tools select which brands to recommend (including how they parse queries and build their unique search indexes)
• The three-pillar framework that's driving 100-300% increases in AI mentions within three months — including why traditional SEO remains crucial as your foundation
• Why AI tools "overwhelmingly reference list articles from high-authority websites" and how to leverage this preference across your own content, third-party publications, and user-generated platforms
• The exact content formats that AI tools favour (and why generic, AI-generated content gets ignored)
• How to systematically build brand authority through strategic mentions and sentiment management across the digital ecosystem
I'll share real-world success stories, including how we helped Zugu Case achieve "total domination" in ChatGPT results by securing strategic placements on high-authority sites and fostering positive sentiment across multiple content types.
As I explain in the podcast:
"This is a massive land grab opportunity. The same number of products and services are going to be bought in the new world as they were in the old world. So the question really is, when somebody's searching, when they're doing their research using ChatGPT, using Claude, using Perplexity, are they being recommended your business products and services, or are they being recommended your competitors?"
If you're ready to implement these strategies while your competitors remain fixated solely on traditional SEO, this episode provides your complete action plan for dominating this powerful new search landscape.
Get the show notes:
https://exposureninja.com/podcast/358/
Listen to these episodes next:
How To Rank in Google’s AI Mode
https://exposureninja.com/podcast/357/
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How ChatGPT Shopping Works (and How to Feature in It)
Google's AI Max for Search is transforming PPC advertising, and early adopters like L'Oréal are already doubling conversions while cutting costs by 31%.
This isn't just another Google feature. It's a strategic enhancement that amplifies human expertise rather than replacing it. For businesses with substantial PPC budgets, mastering AI Max is becoming essential for competitive positioning.
In this episode, we reveal:
• The strategic framework behind AI Max — why it enhances existing campaigns through broad match, AI generation, and dynamic search capabilities
• Implementation strategies by business size — from aggressive enterprise testing to conservative small business approaches
• Why cross-channel integration matters — including SEO foundations, third-party validation, and landing page optimisation
• Testing methodology that delivers results — budget allocation, timeline expectations, and success metrics
We share real client insights on how strategic content distribution creates the brand signals AI Max needs to generate high-performing recommendations.
As our Head of PPC, Rebecca Pilkington, explains:
"You need to feed the machine. Because it's machine learning, and the more you give it, the better results you get. But you can't just sit back and let the ads run. You need a human element — that's the strategic oversight role moving forward."
Ready to implement AI Max while competitors remain stuck in manual keyword management? This episode provides your complete action plan for the AI-driven search era.
Get the show notes:
https://exposureninja.com/podcast/dojo-53/
Listen to these episodes next:
Have Google’s AI Overview Ranking Factors Been Revealed?
https://exposureninja.com/podcast/dojo-52/
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
Google's AI mode represents the biggest shift in search for 20 years, and traditional SEO tactics simply aren't enough anymore.
In this episode, I break down exclusive internal training from our team, revealing exactly how to get visibility in AI-powered search.
Key insights covered:
Whether you're seeing declining search visibility or planning for the future, this episode provides a practical roadmap for adapting your marketing strategy to the age of AI search.
Get the show notes:
https://exposureninja.com/podcast/357/
Listen to these episodes next:
How To Rank in ChatGPT
https://exposureninja.com/podcast/348/
How To Rank in Perplexity
https://exposureninja.com/podcast/349/
How SEO Works in 2025
The search landscape is evolving rapidly, and Google's AI Overviews are redefining how brands achieve organic visibility, creating unprecedented challenges and opportunities for marketing leaders who understand the new rules.
While AI Overviews now appear in 17% of UK mobile searches (up from 14% in March), the most significant revelation comes from Ahrefs' analysis of 75,000 brands, which reveals exactly which factors correlate with AI Overview inclusion.
The findings challenge decades of SEO conventional wisdom: branded web mentions may now potentially outweigh traditional backlinks by a factor of three.
In this episode, we discuss:
• The complete correlation hierarchy from Ahrefs' 75,000-brand study — including why branded web mentions score 0.664 correlation while backlink quantity manages only 0.218
• Why traditional link-building strategies are becoming obsolete — and what Google's AI systems prioritise instead when evaluating brand authority
• The mathematical reality behind brand-first optimisation — including how an unlinked Forbes mention may carry more AI ranking weight than dozens of traditional backlinks
• How to measure your current AI visibility using tools like Semrush's AI Toolkit (which you can try via our affiliate link: https://exposure.ninja/ai-toolkit) to benchmark against competitors and identify improvement opportunities
• The integration imperative — why successful AI optimisation requires breaking down silos between SEO, PR, content marketing, and social media teams
As we explain in the episode:
"The days of backlinks being more important than unlinked general brand mentions are starting to move behind us"
Get the show notes:
https://exposureninja.com/podcast/dojo-52/
Listen to these episodes next:
How Google Changed the Future of SEO at Google I/O 2025
https://exposureninja.com/podcast/dojo-51/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Copy This 11,000+ Lead Full Funnel Marketing Strategy
The B2C marketing landscape has fundamentally transformed, with AI agents now shopping on behalf of consumers and customer acquisition costs reaching breaking point — creating both unprecedented challenges and extraordinary opportunities for brands that understand how to navigate this new terrain.
While traditional marketing playbooks become obsolete faster than ever, the most successful D2C and e-commerce brands are implementing sophisticated strategies that work for today's human shoppers whilst positioning themselves for an AI-driven future.
In this comprehensive guide, I reveal the five core strategies that leading B2C brands use to reduce customer acquisition costs whilst dramatically increasing customer lifetime value.
In this video, I reveal:
I'll share real-world case studies, including how Away Travel optimises product pages for both human users and AI consumption, and why Crumbl Cookies' design-first approach drives over 7 million monthly organic search visitors.
Get the show notes:
https://exposureninja.com/podcast/356/
Listen to these episodes next:
Copy This 11,000+ Lead Full Funnel Marketing Strategy
https://exposureninja.com/podcast/355/
Rocket Mortgage: A $5 Billion Marketing Success (and SEO Flaw)
https://exposureninja.com/podcast/353/
How To Rank in ChatGPT (with Client Examples)
Google I/O 2025 just changed the search landscape forever — and marketing leaders who adapt quickly will capture customers while their competitors remain fixated on yesterday's SEO tactics.
While AI Mode is currently optional for US users, the early adoption advantages are already evident: our client Zugu Case became the top-recommended iPad case within 48 hours of launch, demonstrating how prepared businesses can immediately dominate this new search interface.
This isn't another algorithm update — it's search becoming a personalised shopping assistant that knows your customers better than traditional search ever could.
In this episode of The Dojo, Dale Davies (Head of Marketing) and Charlie Marchant (CEO) reveal:
• How AI Mode fundamentally changes customer purchase journeys — compressing weeks of research into single, comprehensive responses that guide users from question to purchase decision
• Why traditional SEO foundations still matter — but how Google's AI applies these signals differently, prioritising authoritative sources and semantic relevance over keyword matching
• The three-tier authority system that determines AI Mode recommendations: your owned content, third-party validation, and user-generated signals across platforms
• Real-world implementation strategies — including how we secured immediate visibility for clients by focusing on structured content and strategic third-party mentions
• Why brand positioning trumps broad appeal — AI Mode favours businesses that clearly serve specific customer segments rather than trying to be everything to everyone
We share important insights from Google I/O, including how the upcoming paid advertising integration will create new opportunities this summer, and why businesses optimising for AI Mode now will establish advantages that become increasingly difficult to overcome.
As Charlie explains in the episode:
"Brand and trust are huge for AI. It really cares about the brand, and in this case, it cares about the relevance of that brand to the person. This means it's really important to understand who your customers really are and write content, create a strategy that really delivers marketing towards that group."
If your marketing strategy still focuses primarily on driving website traffic rather than becoming the authoritative source that AI systems quote, this episode provides your complete roadmap for dominating the future of search.
Get the show notes:
https://exposureninja.com/podcast/dojo-51/
Listen to these episodes next:
Could Google Lose 2 BILLION Daily Searches from Apple?
https://exposureninja.com/podcast/dojo-50/
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
Discover how we generated 11,000+ mortgage leads in just 12 months starting from scratch — with a full-funnel marketing strategy that's applicable across any industry.
While most agencies jump straight to tactics, our systematic approach began with fundamental audience research and strategic positioning, enabling DSLD Mortgage to transform from complete dependence on their parent company to self-sufficient lead generation.
For marketing leaders at established businesses looking to dramatically scale lead generation, this case study reveals:
• Why starting with customer research and positioning is non-negotiable — and how our "Branding and Positioning Accelerator" process identifies your most valuable audience segments and their unique buying journeys
• How we reduced cost-per-lead from £100 to £30 through audience segmentation — creating separate ad campaigns, landing pages and email sequences for different customer types
• The exact website structure that achieved a 3%+ conversion rate and won "Standout B2C Website of the Year" at the UK Digital Excellence Awards
• Our counterintuitive approach to "low-quality leads" that transformed supposedly worthless prospects into a continuous revenue stream
I'll share how we built a comprehensive SEO campaign that now generates £200,000 worth of PPC-equivalent traffic monthly, primarily from non-branded keywords representing completely new customers.
As I explain in the episode:
"Instead of treating their entire audience as one homogeneous group, we created separate campaigns for each audience segment. This allowed us to create ads with messaging tailored to each segment's specific needs, direct traffic to landing pages designed for each audience type, and implement segment-specific email follow-up sequences."
If you're ready to build a lead generation system that delivers predictable results without relying on guesswork or vanity metrics, this episode provides your blueprint for success — whether you're in mortgages, renewable energy, or any other competitive market.
Get the show notes:
https://exposureninja.com/podcast/355/
Listen to these episodes next:
Copy Rocket Mortgage's $5 Billion Marketing Strategy
https://exposureninja.com/podcast/353/
5 Signs It’s Time To Redesign Your Website
https://exposureninja.com/podcast/352/
A Marketing Leader's Guide to SEO in 2025
ChatGPT now processes over 1 billion web searches weekly, and increasingly, it's becoming your customers' personal shopping assistant, creating unprecedented opportunities for forward-thinking marketers
While still emerging in fashion and beauty categories, ChatGPT Shopping is fundamentally different from traditional advertising, offering a product-first experience that could revolutionise how your customers discover and purchase.
For businesses targeting decision-makers with spending power, understanding ChatGPT Shopping mechanics isn't just smart — it's becoming essential.
In this episode, I explain:
• The hidden mechanics behind how ChatGPT selects which products to recommend (including why it's product-first, then retailer — unlike Google Shopping ads)
• Why ChatGPT goes beyond product feeds to research across the entire web, including Reddit discussions and authority publications
• Real strategies that got our client, Zugu Case, to the #1 position for several key searches
• The exact steps to optimise your product pages for AI consumption (including schema markup techniques that increase visibility)
• Why ChatGPT currently shows no paid placements and how this creates a golden opportunity before advertising arrives
I also share insights from our sentiment analysis work using tools like Profound, showing how brands like Vanguard can improve their AI recommendations by adjusting their positioning strategy.
As I explain in the podcast:
"ChatGPT is encouraging a bit of a price war. It's not necessarily the case that you have to be the cheapest, but understanding your value proposition and making sure these AI tools can communicate it clearly is crucial."
If you're ready to position your business for this new era while competitors focus solely on traditional channels, this episode provides your complete action plan for succeeding in the AI shopping revolution.
Get the show notes:
https://exposureninja.com/podcast/354/
Listen to these episodes next:
How To Rank in ChatGPT (with Client Examples)
https://exposureninja.com/podcast/348/
How ChatGPT Search Works
https://exposureninja.com/podcast/339/
Are AI Overviews Going to Impact Your Commercial Traffic?
The search landscape is evolving dramatically, with Apple potentially dropping Google as Safari's default search engine — which could redirect billions of daily searches to alternative platforms.
During testimony in Google's antitrust case, Apple's Senior Vice President Eddie Cue revealed that Safari searches are declining for the first time in 20 years, suggesting Apple might end its long-standing partnership with Google.
While sceptics point to the $20 billion annual deal that Google pays Apple, the underlying shift in search behaviour is undeniable:
• AI Overviews now reach 1.5 billion monthly users
• AI search traffic for some businesses has grown from 5% to 25% within six months
• 13% of all monitored queries triggered AI overviews in March (doubled from January)
In this episode, Exposure Ninja's Charlie Marchant (CEO) and Dale Davies (Head of Marketing) cover:
• The real motivations behind Apple's potential move away from Google (including strategic acquisition possibilities)
• Why traffic patterns are already shifting toward "zero-click" searches and how businesses like NerdWallet are adapting
• How the rise of Perplexity, ChatGPT, and other AI search tools is changing visibility dynamics
• A three-part framework for optimising your brand's presence across all AI search platforms
• Tools like Profound and Semrush's AI Search for measuring your current AI search visibility
Charlie and Dale share real-world examples, including how qualified traffic from AI search is already converting for businesses in competitive sectors like mortgage lending.
If you're concerned about maintaining visibility in this rapidly evolving search landscape, this episode provides a clear roadmap for measuring, tracking, and optimising for AI search while these platforms are still in their growth phase.
Get the show notes:
https://exposureninja.com/podcast/dojo-50/
Listen to these episodes next:
Everything Marketers Should Know About ChatGPT’s Shopping Update
https://exposureninja.com/podcast/dojo-49/
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
How To Rank in ChatGPT (with Client Examples)
ChatGPT's new shopping update has arrived, and it's transforming how consumers discover and compare products online — creating unprecedented opportunities for forward-thinking marketers.
With the feature available across both free and paid versions, ChatGPT has introduced a visual product carousel that directly challenges Google Shopping and Amazon — but without paid placements (for now).
For businesses targeting consumers in the product research phase, mastering this new channel isn't just smart — it's becoming essential.
In this episode of The Dojo, Charlie and Dale reveal:
Charlie and Dale also share insights on what this means for the future of eCommerce marketing, including how this compresses the traditional product research journey and potentially reduces traffic to middle-funnel content sites.
As Dale explains in the podcast:
"If you don't crack it and nail it and get perfect marketing and a product that somebody selects at the very beginning, they may never come back into the market to search and compare between different products... You've gotta have an organic strategy and a paid strategy for ChatGPT."
If you're ready to position your brand for success in this new AI-driven shopping landscape while your competitors remain fixated solely on traditional channels, this episode provides your complete action plan.
Get the show notes:
https://exposureninja.com/podcast/dojo-49/
Listen to these episodes next:
Are AI Overviews Going to Impact Your Commercial Traffic?
https://exposureninja.com/podcast/dojo-48/
Copy This NEXT-LEVEL GEO Strategy in 2025
https://exposureninja.com/podcast/extra-043/
How To Rank in ChatGPT (with Client Examples)
The digital marketing strategy behind Rocket Mortgage's $5.1 billion success reveals surprising strengths and weaknesses, creating unprecedented opportunities for forward-thinking marketers.
While their revenue grew 34% last year, their approach contains a critical flaw that's costing them millions in potential growth despite spending $824 million annually on marketing.
For businesses targeting high-value customers in competitive industries, understanding these strategic insights isn't just smart — it's becoming essential.
In this episode, I reveal:• The hidden mechanics behind how Rocket achieves crystal-clear value propositions that convert (including how they structure CTAs with specific benefits rather than generic language)• Strategies to build a content marketing engine like Rocket's "Learn" section — which drives 1.4 million monthly organic visits and establishes crucial authority in a regulated industry• Why Rocket's failure to rank for commercial keywords is forcing them to spend millions on paid search — and how to avoid this expensive mistake in your own strategy• The exact content formats that high-converting mortgage sites should feature (based on competitor analysis of top-ranking finance sites)
I'll share real-world success stories, including how we've helped mortgage clients implement similar strategies for exponential growth by balancing informational and commercial keyword targeting.
As I explain in the pod:
"Rocket should be dominating for commercial search terms like 'mortgage lenders' and 'mortgage calculator,' but they're leaving tens of millions in potential revenue on the table. Instead of ranking organically, they're paying millions monthly in PPC and affiliate commissions to get in front of the same customers they could reach for free."
If you're ready to implement these strategies while avoiding Rocket's costly SEO mistakes, this episode provides your complete action plan for sustainable, efficient growth in competitive markets.
Get the show notes:
https://exposureninja.com/podcast/353/
Listen to these episodes next:
How We Earned a 600% Lead Gen Boost for Mortgage Lender in ONLY 4 Months
https://exposureninja.com/podcast/326/
How Monzo Disrupted a $273B Industry...with Basic Marketing
https://exposureninja.com/podcast/322/
Steal This $7M SEO Strategy
Google's AI Overviews are reshaping search results pages, while ChatGPT's monthly users have nearly quadrupled to 41 million in just six months — creating both challenges and opportunities for forward-thinking marketers.
While these changes are dramatic, there's a crucial distinction emerging: commercial search traffic remains remarkably stable. Google's own executives report "no cannibalization of commercial queries" from AI platforms.
For businesses targeting audiences with purchase intent, understanding this evolving landscape isn't just helpful — it's becoming essential for maintaining your competitive edge.
In this episode, I reveal:
In this episode, Dale and Charlie share real-world success stories, including how one furniture retailer shifted focus from high-traffic mattress size content to their actual high-margin bed frame products with dramatic results.
As they explain in the pod:
"The most important point is the rate at which ChatGPT is growing. It's continuing to increase, whereas Google's almost flatlining in terms of the number of visits."
If you're ready to adapt your strategy while your competitors remain fixated on vanishing top-of-funnel traffic, this episode provides your complete action plan for thriving in the age of AI search.
Get the show notes: https://exposureninja.com/podcast/dojo-48/
Listen to these episodes next:
Did Google Just “Confirm” That You Can’t Add E-E-A-T To Your Website?
https://exposureninja.com/podcast/dojo-47/
Everything Marketing Leaders Should Know About Google’s NEW AI Mode
https://exposureninja.com/podcast/dojo-46/
Copy This NEXT-LEVEL GEO Strategy in 2025
This is a BONUS EPISODE of the Digital Marketing Podcast by Exposure Ninja
---------------
The marketing landscape is becoming increasingly automated and impersonal — yet consumers are longing for authentic connections before making major purchasing decisions.
This disconnect creates an unprecedented opportunity for forward-thinking marketers willing to take a radical approach: putting humans back at the center of their strategy.
Over $1 trillion was spent on advertising last year, but studies show people only remember about 3% of the ads they see. That means roughly $950 billion was wasted on forgettable marketing that failed to create meaningful connections.
In this episode, Exposure Ninja's CEO, Charlie Marchant, is joined by Phil Tregus-Evans, CEO of Giraffe Social Media and author of the new book "Human First Marketing," who reveals:
• Why treating B2B customers as data points rather than humans is destroying trust and wasting marketing budgets (and the simple shift that instantly changes how prospects respond)
• The shocking problems with the traditional marketing funnel that dates back to 1898 (and the innovative "Pinball Method" that accurately reflects how modern buyers actually make decisions)
• A practical framework called EMPATH that replaces outdated customer avatars with nuanced human understanding that captures what demographics consistently miss
• How to strategically balance AI implementation with authentic human connection (avoiding the "lazy AI" trap that makes your content instantly forgettable)
In this episode, you'll discover why putting real team members at the forefront of your marketing substantially increases conversion rates and how leading brands are rebuilding trust in an increasingly sceptical marketplace.
As Phil explains: "I think with the advance of data and all of the different ways we now do marketing, we've kind of lost touch a little bit with the fact that when you boil it down, marketing is just one group of humans trying to demonstrate the value they can provide to another group of humans."
If your competitors are fixated on automation while neglecting the human element, this episode provides your roadmap to meaningful differentiation that drives sustainable growth through authentic connection.
