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The D2Z Podcast
Brandon Amoroso
148 episodes
6 months ago
In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
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Marketing
Business,
Entrepreneurship
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All content for The D2Z Podcast is the property of Brandon Amoroso and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/148)
The D2Z Podcast
148 - Bootstrapping to SaaS Success
In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
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6 months ago
25 minutes

The D2Z Podcast
Building Empathy Into Your Marketing - 147
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Steven Sakach about the intersection of Gen Z entrepreneurship and empathetic marketing. Steven shares his journey in the digital marketing space, emphasizing the importance of building love into scalable systems and the need for authenticity in marketing. They discuss the transition from a service-based organization to a software company, the implementation of a pod structure for better employee engagement, and the significance ...
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7 months ago
26 minutes

The D2Z Podcast
B2B Video Marketing - 146
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Daniel Borba, CEO of Spark Portal, about the evolution of video marketing, the challenges of transitioning from a service-based model to a core offering, and the importance of authenticity in branding. They discuss the nuances of delegation, hiring the right talent, and how AI is reshaping the video marketing landscape. Daniel shares insights from his entrepreneurial journey and the strategies that have led to success in the B2B ...
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7 months ago
30 minutes

The D2Z Podcast
Unlocking the Secrets of Branding - 145
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Jamie Schwartzman, Chief Creative Strategist of Flux Branding, about the importance of branding in entrepreneurship, the evolution of marketing, and the role of AI in creative processes. Jamie shares insights from his extensive experience in branding, emphasizing the need for authenticity and passion in work. They discuss the challenges of balancing business ownership with personal interests, the shift to remote work, and th...
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7 months ago
30 minutes

The D2Z Podcast
Unlocking Snapchat's Potential for Brands - 144
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Collin Harrington and Hope Georgiou, co-founders of HG Media, about their entrepreneurial journey and the unique challenges they faced in the digital marketing landscape. They discuss the importance of Snapchat as a marketing platform, the impact of the TikTok ban on brand strategies, and how brands can effectively engage with audiences on Snapchat. The conversation highlights the significance of community building, authenticity,...
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7 months ago
28 minutes

The D2Z Podcast
Building a Resilient Business Steeped in Culture - 143
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Mack Garrison, co-founder of Dash Studio, about the importance of a Gen Z mindset in business growth. They discuss Mack's entrepreneurial journey, the significance of company culture, maintaining authenticity in a remote work environment, and the impact of AI on creative industries. The conversation also touches on generational differences in content consumption and the challenges of managing client relationships in creative work...
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7 months ago
24 minutes

The D2Z Podcast
The Power of Podcasting - 142
In this episode of The D2Z Podcast, Brandon Amoroso interviews Casey Cheshire, founder of Ringmaster Conversational Marketing. They discuss Casey's entrepreneurial journey, the transition from running a B2B agency to focusing on podcasting, and the importance of building genuine relationships with podcast guests. Casey emphasizes that the true value of podcasting lies not in the number of listeners but in the connections made with guests, which can lead to significant business opportunities. ...
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7 months ago
25 minutes

The D2Z Podcast
Building a Data First B2B SaaS Startup - 141
In this episode of The D2Z Podcast, Brandon Amoroso interviews Austin Harrison, CEO of NorthBeam, discussing the intersection of Gen Z entrepreneurship and data-driven marketing. Austin shares his journey from working in internet analytics to founding NorthBeam, a B2B SaaS company focused on first-party data for marketing profitability. The conversation delves into the challenges of building a SaaS company, the importance of data in marketing, and the complexities of attribution in a rapidly ...
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8 months ago
22 minutes

The D2Z Podcast
Creating an Entrepreneurial Playbook - 140
In this episode of The D2Z Podcast, Brandon Amoroso interviews Travis Stephenson, a seasoned entrepreneur who shares his journey from being fired to building successful online businesses. Travis discusses his ideation process, the importance of solving personal problems, and how he leveraged referrals and cognitive biases in marketing. He also reflects on his recent travels and the lessons learned from his previous ventures, emphasizing the ease of starting a business today with modern techno...
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8 months ago
25 minutes

The D2Z Podcast
Media Channel Diversification - 139
In this episode of The D2Z Podcast, host Brandon Amoroso speaks with Nikki Lindgren, founder of Pennock, about her journey in the digital marketing space, particularly in the beauty industry. They discuss the challenges faced during the COVID-19 pandemic, the importance of finding a niche, and the effectiveness of TikTok as a sales channel. Nikki shares insights on leveraging AI in marketing, the significance of creating a positive remote work culture, and the ongoing need for sales and busin...
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8 months ago
31 minutes

The D2Z Podcast
Mastering Amazon - 138
In this episode of D2Z, host Brandon Amoroso speaks with Daniela Bolesman, CEO of Mindful Goods, about the intricacies of navigating the Amazon marketplace. Daniela shares her journey from a marketing background to establishing a niche agency focused on optimizing Amazon product listings. The conversation delves into the importance of specialization, the evolution of Amazon's ecosystem, and strategies for new brands to succeed on the platform. Daniela emphasizes the need for continuous testin...
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9 months ago
26 minutes

The D2Z Podcast
Combating Delivery Fraud - 137
Here's What You'll Learn: ❗Delivery fraud is a significant issue for e-commerce businesses. ❗Customer experience is critical; poor service can lead to lost sales. ❗High risk scores can indicate potential fraud but require careful assessment. ❗Signature requirements can help ensure package delivery and reduce theft. ❗Tools like Deliverlytics aim to change consumer behavior regarding fraud. ❗Brand integrity is at risk when companies resort to deep discounts. ❗Chargebacks should not be the prima...
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9 months ago
26 minutes

The D2Z Podcast
Geofencing Advertising - 136
In this episode of The D2Z Podcast, Brandon Amoroso speaks with Ernesto Cullari and Barbara Wardell, co-founders of a geofencing ad agency. They discuss the innovative technology of geofencing, its applications in marketing, and how it can benefit both small and large businesses. The conversation covers the importance of educating clients about geofencing, the ethical considerations surrounding privacy, and the integration of AI in advertising. The episode concludes with insights into the fut...
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9 months ago
27 minutes

The D2Z Podcast
Incorporating AI into your Product - 135
Ever wondered why so many tech companies struggle with legacy software while others seem to effortlessly leap ahead with user-centric designs? Join us as we learn from Makoto Kern, the founder of IIIMPACT, who shares his remarkable journey from electrical engineering to spearheading a digital design agency that's transforming the way companies think about their products. Mikado uncovers the secrets to tackling tech debt while focusing on the three crucial Ps—product, people, and process—to en...
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10 months ago
34 minutes

The D2Z Podcast
Finding Meaning Beyond Financial Success - 134
Discover the incredible journey of Anders Insett, a Norwegian-born keynote speaker, author, and former elite athlete, whose diverse career path spans from tech-savvy entrepreneurship to global philosophy discussions. Anders shares how his early curiosity in technology and his experience as a semi-professional Olympic handball player paved the way for a career that now bridges business and philosophical thinking. Learn how his insights into the popularity of European sports like handball in th...
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10 months ago
44 minutes

The D2Z Podcast
The Evolution of Video Production with AI - 133
What if you could transform your entire video production process with just your smartphone and the power of AI? That's exactly what Amer Tedayon, the innovative founder and CEO of LusaHub, is bringing to businesses worldwide. In this episode, we explore Amer's fascinating career journey from computer science and filmmaking to revolutionizing corporate video production. Discover how LusaHub empowers businesses with tight budgets and time constraints to create fast, high-quality video content. ...
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11 months ago
25 minutes

The D2Z Podcast
The Evolution of Amazon Advertising with AI - 132
What inspires a PhD graduate from Cambridge with a passion for autonomous vehicles and Formula 1 to revolutionize Amazon advertising? Sit down with Julian Timings, the ingenious mind behind Altron AI, as he shares his journey from racing circuits to crafting cutting-edge SaaS solutions for Amazon sellers. Julian's unique blend of technical prowess and entrepreneurial spirit led him to tackle the very pain points he faced in his eco-friendly homeware business. Discover how his firsthand experi...
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11 months ago
24 minutes

The D2Z Podcast
Creating a Disney Level of Customer Service - 131
Discover the secrets behind creating unforgettable customer experiences with Vance Morris, a seasoned expert in customer service and marketing strategy. From his humble beginnings on a newspaper route to mastering the art of service excellence at the Walt Disney Company, Vance unveils how these formative experiences have shaped his philosophy on premium customer service. We promise you'll uncover actionable insights on the importance of leadership buy-in and why viewing customer service as a ...
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11 months ago
24 minutes

The D2Z Podcast
AI Pricing Optimization to Increase Conversion & Profits - 130
In this episode of The D2Z Podcast, Brandon Amoroso interviews Noam Szpiro, co-founder and CEO of Monocle, an AI-powered incentive platform for e-commerce brands. What if you could revolutionize your e-commerce brand's promotional strategy with the power of AI? Join us as we uncover the secrets behind Monocle's groundbreaking incentive platform with Noam Sphero, the visionary co-founder and CEO. From his beginnings in the Israeli Navy to his pivotal role in Silicon Valley, Noam's journey is ...
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11 months ago
25 minutes

The D2Z Podcast
Building a Vertically Integrated Billion-Dollar Company with David Heacock - 129
Ever wondered how a Wall Street options trader could successfully pivot to leading a $250 million air filter empire? Our special guest, David Hecox, the visionary founder and CEO of FilterBuy, shares his incredible journey, revealing the strategic decisions that propelled his direct-to-consumer indoor air quality business to new heights. Discover why David chose to focus on air filters and how manufacturing them competitively in the U.S. helped him outsmart import rivals. With insights into F...
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12 months ago
40 minutes

The D2Z Podcast
In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...