In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
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In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
Here's What You'll Learn: ❗Delivery fraud is a significant issue for e-commerce businesses. ❗Customer experience is critical; poor service can lead to lost sales. ❗High risk scores can indicate potential fraud but require careful assessment. ❗Signature requirements can help ensure package delivery and reduce theft. ❗Tools like Deliverlytics aim to change consumer behavior regarding fraud. ❗Brand integrity is at risk when companies resort to deep discounts. ❗Chargebacks should not be the prima...
The D2Z Podcast
In this episode of The D2Z Podcast, Brandon Amoroso interviews Chris Brisson, founder and CEO of Sales Message, discussing his entrepreneurial journey, the importance of bootstrapping versus fundraising, the significance of co-founders, and how businesses can leverage SMS marketing effectively. Chris shares insights on building a team, integrating SMS into customer lifecycles, and best practices for SMS marketing, emphasizing the need for businesses to adapt to changing communication preferen...
