The CMO Connect Podcast with Jayme Washington

https://is1-ssl.mzstatic.com/image/thumb/Podcasts116/v4/cb/21/c6/cb21c686-7925-cc7d-ee20-24259edd76b1/mza_17948934428040181756.jpg/600x600bb.jpg

Jayme Washington

7 episodes

6 days ago

Being a guest on our podcast is an excellent opportunity for Chief Marketing Officers to share their insights, strategies, and experiences with a wide audience. By applying to be a guest on our podcast, you'll have the chance to share your knowledge and expertise with other CMOs and industry leaders. Our podcast is dedicated to providing valuable information and resources to CMOs looking to drive revenue and grow their businesses. As a guest, you'll be able to share your insights on various topics, including digital marketing, data analytics, customer engagement, and sales strategies.

Business

RSS

All content for The CMO Connect Podcast with Jayme Washington is the property of Jayme Washington and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

Episodes (7/7)

The CMO Connect Podcast with Jayme Washington

Navigating the Marketing Landscape: Insights from CMO Paul Alexander on Purpose-Driven Marketing and Brand Evolution

In this episode of CMO Connect, our host, Jayme Washington, engages in a captivating conversation with Paul Alexander, Chief Marketing Officer at Boston University's Questrom School of Business. With an extensive background in marketing and advertising, Paul has held leadership positions at Procter & Gamble, Liberty Mutual, and Eastern Bank. He is also a member of the Black Executive CMO Alliance (BECA), a group dedicated to supporting and elevating black marketers in the industry. Shownotes : In this interview with CMO Paul Alexander, we explored the power of purpose-driven marketing and its impact on iconic brands. Alexander, the Chief Marketing Officer of Boston University School of Business, shared his insights on the evolution of purpose-driven marketing, the role of iconic brands like Marvel Comics, and the challenges and opportunities facing today's marketers. The Evolution of Purpose-Driven Marketing Alexander began by reflecting on his own experiences as a teenager and the iconic brands that shaped his worldview. He highlighted Marvel and DC Comics as particularly influential, noting that their ability to evolve and stay relevant over the years is a testament to their success. Protecting and Projecting the Brand When asked about the challenges of protecting and projecting a brand, Alexander drew on his experience at Procter & Gamble (P&G) to highlight the importance of strategy. He noted that great campaigns are often the result of a well-crafted strategy that identifies the brand's points of parity and points of difference. The Challenges of Measuring Impact One of the biggest challenges facing marketers today is measuring the impact of their campaigns. Alexander acknowledged that the lack of clear metrics can make it difficult to demonstrate the value of marketing efforts, especially for purpose-driven brands. He also noted that the rapid pace of change in the industry can make it challenging to build a case for marketing. The Role of Purpose in Marketing Alexander emphasized the importance of purpose in marketing, noting that it goes beyond simply promoting a product or service. He shared his experience at Eastern Bank, where the purpose was to do good things to help people prosper. He also highlighted the role of purpose in creating a sense of engagement and pride among employees. The Future of Branding and Marketing Looking ahead, Alexander expressed cautious optimism about the future of branding and marketing. He acknowledged the challenges of measuring impact and the pressure to deliver results, but also highlighted the potential for innovation and creativity. Conclusion In a rapidly changing marketing landscape, purpose-driven marketing has emerged as a powerful strategy for brands to connect with their audience and differentiate themselves. CMO Paul Alexander's insights shed light on the evolution of purpose-driven marketing and the challenges and opportunities facing today's marketers. By staying true to their brand's purpose, protecting and projecting their brand, and embracing curiosity and innovation, marketers can navigate the ever-changing landscape and create meaningful connections with their audience. As the industry continues to evolve, the role of purpose in marketing will only become more important, driving brands to make a positive impact on the world while delivering results. Resources: https://www.washtone.com/ https://www.thecmoconnect.com/podcast https://www.linkedin.com/in/jaymewashington/ https://www.linkedin.com/in/pgalexander/

1 year ago

47 minutes 41 seconds

The CMO Connect Podcast with Jayme Washington

The Future of Marketing: A Comprehensive Analysis

In this episode of CMO Connect, our host, Jayme Washington, engages in a captivating conversation with Melissa Hendrick, Chief Marketing Officer at Chargeback Gurus, a global leader in chargeback prevention and revenue recovery services for e-commerce payment. With Melissa's insights and expertise, it is clear that marketing is no longer just about advertising and measuring success. It is about building meaningful connections with customers, leveraging data and technology, and staying ahead of the curve. Shownotes : In today's rapidly evolving business landscape, marketing has become more crucial than ever before. Boards and CEOs now expect Chief Marketing Officers (CMOs) to function as strategic partners, leveraging every available tool to uphold brand integrity, foster sustainability, harness the power of data analytics, and proactively anticipate market shifts and disruptions. In this thought-provoking discussion with Melissa Hendrick, the Chief Marketing Officer at Chargeback Gurus, we delve deep into the realms of data, purpose, and the pivotal role played by the CMO. The Power of Branding and Personal Connection Melissa Hendrick, a seasoned marketing executive with extensive experience in B2B and B2C marketing, emphasizes the importance of building a brand that ignites demand. She believes that successful marketing is no longer about simply talking about how great a company is, but rather about understanding and addressing the pain points of customers. By leveraging thought leadership content, industry validation, and a sophisticated marketing tech stack, companies can build their brand and resonate with their target audience. The Evolving Role of the CMO Traditionally, marketing has been viewed as a service center, with marketers seen as order takers rather than strategic partners. However, Melissa challenges this perception and emphasizes the importance of involving marketing teams in strategic decision-making processes. She believes that marketing should be an integral part of the company's overall strategy, with CMOs playing a crucial role in shaping the direction of the organization. The Importance of Measuring and Optimizing Marketing Efforts In today's data-driven world, measuring the success of marketing campaigns is crucial. Melissa emphasizes the importance of tracking the performance of different marketing channels and campaigns to determine their effectiveness. By analyzing metrics such as open rates, click-through rates, and ROI, marketers can make data-driven decisions and optimize their marketing efforts. The Future of Marketing: Personalization and AI Looking ahead, Melissa predicts that marketing will continue to evolve, with a focus on personalization and leveraging AI technologies. She believes that smart marketers will prioritize creating personal connections with customers and aligning their marketing efforts with customer goals. Additionally, she anticipates the use of AI in content creation and data analysis, enabling marketers to deliver more accurate and targeted messaging. Conclusion and Future Outlook In conclusion, the future of marketing lies in building strong brands, creating personal connections with customers, and leveraging data and technology to optimize marketing efforts. CMOs play a crucial role in shaping the marketing strategy and aligning it with the overall goals of the organization. By embracing personalization, AI, and a customer-centric approach, companies can stay ahead in the ever-evolving marketing landscape. Resources: https://www.washtone.com/ https://www.thecmoconnect.com/podcast https://www.linkedin.com/in/jaymewashington/ https://www.linkedin.com/in/melissa-hendrick/

1 year ago

47 minutes 5 seconds

The CMO Connect Podcast with Jayme Washington

The Evolving Role of the Chief Marketing Officer: A Strategic Partner in the Digital Age

In this episode of CMO Connect, our host, Jayme Washington, engages in a captivating conversation with Doug Kimball, an accomplished Chief Marketing Officer at Ontotext, a semantic knowledge graph solution, supporting a variety of AI and data fabric/mesh initiatives. Doug has collaborated with Fortune 500 companies such as Mattel, Merck, Syngenta, Albertson’s, Ahold, Anheuser-Busch, Mike’s Hard Lemonade, etc. He is renowned for his charismatic leadership and his ability to discern partner needs and transform them into actionable strategies. Doug's dedication to comprehensive leadership is exemplified by his remarkable 95% employee retention rate. Shownotes : In this thought leadership article, we delve deep into the realms of data, purpose, and the pivotal role played by the Chief Marketing Officer (CMO). We explore the insights shared by Doug Kimball, an accomplished CMO at Ontotext. Through verbatim quotes from our interview, we uncover the key themes of brand integrity, data analytics, and customer-centricity. Introduction: The Changing Expectations of CMOs Boards and CEOs increasingly expect their Chief Marketing Officers to function as strategic partners, leveraging every available tool to uphold brand integrity, foster sustainability, harness the power of data analytics, and proactively anticipate market shifts and disruptions. In this thought leadership article, we have the privilege of delving deep into the realms of data, purpose, and the pivotal role played by the CMO. Brand Integrity: The Power of Iconic Brands One of the key themes that emerged from our conversation with Doug Kimball is the importance of brand integrity. He reflects on his own experience as a 16-year-old, where the brand that stood out to him was Xerox. He explains, "The first time I saw a copier, it was a Xerox, and that's all I knew. It became synonymous with making copies, regardless of the actual brand used." Data Analytics: Unleashing the Power of Knowledge Graphs As the CMO of Ontotext, Doug Kimball is well-versed in the power of data analytics. He explains that Ontotext is an AI data fabric company that leverages knowledge graphs to identify meaning and connections across diverse data assets. Customer-Centricity: The Key to Marketing Success Doug Kimball identifies as a customer-driven CMO, focusing on meeting the needs of customers and supporting the sales team. He explains, "Everything we do in marketing is to support our sales team, enabling them to create more opportunities and close more deals." Implications and Future Outlook The insights shared by Doug Kimball shed light on the changing expectations of CMOs and the evolving marketing industry. The focus on brand integrity highlights the enduring power of iconic brands and the challenges of maintaining relevance in a rapidly changing market. The emphasis on data analytics underscores the importance of data organization and analysis in driving insights and better decision-making. Finally, the customer-centric approach highlights the need for personalized and customized messaging to cut through the noise and reach customers effectively. Resources: https://www.washtone.com/ https://www.thecmoconnect.com/podcast https://www.linkedin.com/in/jaymewashington/ https://www.linkedin.com/in/dougkimball/

1 year ago

44 minutes 42 seconds

The CMO Connect Podcast with Jayme Washington

The Rise of Purpose-Driven Marketing: Insights from Navy Federal Credit Union's CMO

In this episode of CMO Connect, our host, Jayme Washington, engages in a compelling conversation with Pam Piligian, who serves as the Chief Marketing Officer at Navy Federal Credit Union, a global credit union giant. With a remarkable track record spanning over three decades in leadership, Pam has masterfully crafted brand awareness campaigns that have etched themselves into the collective consciousness of audiences. Her reputation is well-earned, primarily for her mastery in strategy, leadership, and fostering collaborative business alliances. Shownotes : In today's rapidly evolving business landscape, the role of the Chief Marketing Officer (CMO) has become increasingly critical. Boards and CEOs now expect CMOs to function as strategic partners, leveraging every available tool to uphold brand integrity, foster sustainability, harness the power of data analytics, and proactively anticipate market shifts and disruptions. One such visionary orchestrator of marketing efforts is Pam Piligian, the Chief Marketing Officer at Navy Federal Credit Union, the world's largest credit union with over 13 million members and $66 billion in assets. She delves deep into the realms of data, purpose, and the value of customer-centric marketing. Let's explore the key themes discussed in this interview and their implications for the marketing industry. Theme 1: Value and Purpose-Driven Marketing Pam Piligian emphasizes the importance of value and purpose in marketing efforts. She highlights Navy Federal Credit Union's commitment to delivering value to its members, not just in terms of lower rates and fewer fees, but also through a mission-driven approach. She states, "Our mission is to serve those who serve, and that includes active duty military, veterans, and their families. Theme 2: Member-Centric Approach Navy Federal Credit Union differentiates itself by considering its customers as members, not just customers. Pam Piligian explains, "We call our customers members because everybody that banks with us is a member. All 13 million of those have given us $5 to put into a share savings account. When we break up or if we break up, we'll give you your $5 back. That's not a fee; it's just a way to put into a shared savings account." Theme 3: Data-Driven Decision Making Pam Piligian acknowledges the power of data in driving marketing strategies. She states, "I'm a little bit of a data geek, and I do confess that. I also love a good story." Navy Federal Credit Union leverages data to personalize their marketing efforts and make banking easier for their members. Pam explains, "We try to personalize a lot of our member marketing as much as we can. Theme 4: Transparency and Responsible Data Usage The interview also touches upon the importance of transparency and responsible data usage. Pam Piligian shares a humbling experience where Navy Federal Credit Union sent birthday cards to their members, assuming it would be a welcomed gesture. However, some members expressed concerns about their privacy being violated. Pam reflects on this experience, saying, "I learned that transparency is key. Conclusion and Future Outlook As the marketing industry continues to evolve, CMOs like Pam Piligian are leading the way in driving purpose-driven marketing strategies. By prioritizing value, member-centricity, and responsible data usage, brands can build strong connections with their customers and drive long-term success. In the future, we can expect to see an even greater emphasis on purpose-driven marketing, as customers become more discerning and demand authenticity from the brands they support. CMOs will play a crucial role in shaping the future of marketing, leveraging data and storytelling to create meaningful connections with customers. Resources: https://www.washtone.com/ https://www.thecmoconnect.com/podcast https://www.linkedin.com/in/jaymewashington/ https://www.linkedin.com/in/pam-piligian-324582/

2 years ago

55 minutes 8 seconds

The CMO Connect Podcast with Jayme Washington

The Evolving Role of the CMO: Insights from John A. Steinert

In this episode of CMO Connect with Jayme Washington, Jayme interviews John A. Steinert, the CMO of Tech Target. They discuss the role of the CMO in today's business landscape, the future of marketing, the importance of differentiation, and the impact of AI on marketing and branding strategies. John emphasizes the need for CMOs to understand the culture of their organization and align their contributions with the company's goals. He also highlights the importance of continuous learning and the role of sales in marketing.

Shownotes:

Jayme Washington interviews John A. Steinert, the CMO of Tech Target, on the role of the CMO in today's marketing landscape. They discuss the importance of understanding buyer behavior and using data analytics to drive marketing strategies. They also explore the future of marketing, including the potential impact of AI and the need for human creativity and differentiation. John emphasizes the importance of listening and understanding the culture of the organization when advocating for marketing initiatives. Overall, the conversation highlights the multifaceted nature of the CMO role and the need for continuous learning and contribution in the field of marketing.

The Power of Brands: Coca-Cola as an Iconic Brand

When asked about an iconic brand that resonated with him at the age of 16, John A. Steinert mentioned Coca-Cola. He highlighted the emotional connection that Coca-Cola created through its advertising campaigns, even before he was 16. He stated, "Coca-Cola did some great advertising that continued to resonate with people in my generation." This example illustrates the importance of emotional connections in consumer brands and how they differentiate themselves from their competitors.

Tech Target: A Leader in Purchase Intent Driven Marketing

Tech Target is a B2B company specializing in enterprise technology. With over $1 billion in revenue, Tech Target attracts and nurtures communities of technology buyers researching their company's information technology needs. By understanding these buyers' content consumption behaviors, Tech Target creates purchase intent insights that fuel efficient and effective marketing and sales activities for clients worldwide.

The Future of Marketing: Automation and Personalization

When discussing the future of marketing, John A. Steinert emphasized the need to differentiate between B2C and B2B spaces. In B2C, where purchase decisions are smaller and involve fewer people, automation plays a significant role. However, in the B2B space, where decisions are larger, involve more people, and take more time, personal interaction remains crucial.

The Role of AI in Marketing and Branding

The conversation shifted to the role of AI in marketing and branding. John A. Steinert acknowledged the importance of AI tools in helping marketers become more productive and creative. He explained, "These tools can help creators bounce their ideas off an expert information source, which can assist in generating and refining ideas."

The Challenges of Being a CMO

The conversation then turned to the challenges faced by CMOs. John A. Steinert acknowledged that the role of a CMO is multifaceted and requires expertise in various areas. He highlighted the importance of understanding the culture of the organization and aligning with its goals and priorities.

Resources:

https://www.washtone.com/

https://www.thecmoconnect.com/podcast

https://www.linkedin.com/in/jaymewashington/

https://www.linkedin.com/in/jasteinert/

2 years ago

46 minutes 12 seconds

The CMO Connect Podcast with Jayme Washington

CMO Connect: Katherine Campbell on the Evolution of CMO Roles and Iconic Brands

The Power of Iconic Brands To kick off the conversation, Jayme asks Katherine about an iconic brand that left a lasting impression on her as a teenager. She recalls a brand called A Spree, a fabric handbag that became a must-have item in the late 80s. Katherine reflects on how a previously unknown brand could suddenly capture the attention and desire of consumers. She emphasizes the importance of understanding what the market is buying and aligning marketing efforts accordingly. Katherine states, "You don't actually change who you are as a brand, but you focus on bringing to market what the buyer is buying." The Future of Marketing: AI, AGI, and ASI Moving into the future of marketing, Jayme asks Katherine about the impact of artificial intelligence (AI) on the industry. Katherine explains the different stages of AI, from AI as a singular capability (e.g., Siri) to artificial general intelligence (AGI) and artificial super intelligence (ASI). She envisions a future where AI can reason and take actions based on previous actions, leading to a significant shift in marketing strategies. However, Katherine reassures marketers that their jobs are secure, as AI still requires human collaboration and decision-making. Overcoming the Fear of Job Loss to AI Addressing the concerns of marketers who fear job loss due to AI, Katherine emphasizes the importance of education and conscious decision-making. She shares her experience in the mortgage industry, where technology has transformed the role of loan officers. While certain tasks may be automated, the expertise and human touch of marketers are still essential in making strategic decisions, understanding market trends, and ensuring compliance. Katherine encourages marketers to embrace AI as a tool that enhances their capabilities rather than replacing them. Twitter's Radical Repositioning: Navigating a Brand Transformation in the Age of Elon Musk In continuation to discussion, Jayme reflects on Twitter's recent transformation from the iconic bluebird logo to a bold black X under the leadership of Elon Musk. Emphasizing the importance of staying true to core mission and values during a rebrand, the conversation explores how Twitter's shift aligns with Elon Musk's vision of becoming a major player in global payments. The talk delves into the challenges of balancing brand identity with evolving missions, highlighting the monumental changes in Twitter's direction and ownership that validated this dramatic repositioning. The Role of the CMO in Collaboration and Tech Integration We discuss the perception that CMOS often have a short tenure and are excluded from important meetings. Katherine attributes this to a lack of understanding of marketing's role and the challenges of justifying marketing spend. She emphasizes the need for marketers to explain their value and actively participate in cross-functional collaboration. Katherine shares her approach of creating a tech task force at Annie Mac to analyze the company's technology stack and ensure alignment between marketing and technology initiatives. The Future of Marketing and Collaboration In conclusion, Katherine envisions a future where marketing continues to evolve and play a crucial role in driving business growth. She emphasizes the need for marketers to balance marketing as a service to the company with marketing for growth. By understanding market trends, leveraging technology, and collaborating with other departments, marketers can create exceptional customer experiences and drive long-term loyalty. Katherine's insights highlight the evolving role of the CMO and the importance of embracing change to stay ahead in the digital age.

2 years ago

58 minutes 3 seconds

The CMO Connect Podcast with Jayme Washington

The CMO Connect with Justin Steinman: Data-Driven Strategies for B2B Success

Description:

In this episode of The CMO Connect, join host Jayme Washington as she delves into the world of data-driven marketing strategies with Justin Steinman, the accomplished Chief Marketing Officer at Definitive Healthcare. With a career spanning over two decades, Justin has worked with renowned brands and orchestrated profound business transformations. Discover Justin's insights into marketing, data analytics, and more, as he shares his experiences and strategies for success.

Show Notes:

Jayme introduces the episode and guest Justin Steinman, CMO at Definitive Healthcare. Justin reflects on iconic brands from his youth, like Coke and McDonald's, and their enduring impact. The discussion explores how iconic brands like Coke and McDonald's have evolved over time to stay relevant.

Justin talks about his role as a B2B CMO and how data plays a crucial role in his decision-making process. Justin discusses his data-driven approach to marketing, sharing insights into how he uses data to drive results and maintain a seat at the executive table.

The conversation explores the difference between consumer-driven, purpose-driven, and data-driven CMOs, with Justin emphasizing the importance of data in B2B marketing. Justin highlights how data enables him to engage with the broader leadership team and contribute to the company's overall strategy and success.

Jayme and Justin wrap up the episode, summarizing the key takeaways and thanking the audience for tuning in. Don't miss this insightful conversation with Justin Steinman on data-driven marketing and the role of a CMO in the business world.

Be sure to tune in to The CMO Connect podcast for riveting conversations with leading marketing executives.

Resources:

https://www.washtone.com/

https://www.thecmoconnect.com/podcast

https://www.linkedin.com/in/jaymewashington/

https://www.linkedin.com/in/justinsteinman/

2 years ago

45 minutes 46 seconds