The CMO Connect with Justin Steinman: Data-Driven Strategies for B2B Success

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The CMO Connect Podcast with Jayme Washington

Jayme Washington

7 episodes

1 day ago

Being a guest on our podcast is an excellent opportunity for Chief Marketing Officers to share their insights, strategies, and experiences with a wide audience. By applying to be a guest on our podcast, you'll have the chance to share your knowledge and expertise with other CMOs and industry leaders. Our podcast is dedicated to providing valuable information and resources to CMOs looking to drive revenue and grow their businesses. As a guest, you'll be able to share your insights on various topics, including digital marketing, data analytics, customer engagement, and sales strategies.

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The CMO Connect with Justin Steinman: Data-Driven Strategies for B2B Success

The CMO Connect Podcast with Jayme Washington

45 minutes 46 seconds

2 years ago

The CMO Connect with Justin Steinman: Data-Driven Strategies for B2B Success

Description:

In this episode of The CMO Connect, join host Jayme Washington as she delves into the world of data-driven marketing strategies with Justin Steinman, the accomplished Chief Marketing Officer at Definitive Healthcare. With a career spanning over two decades, Justin has worked with renowned brands and orchestrated profound business transformations. Discover Justin's insights into marketing, data analytics, and more, as he shares his experiences and strategies for success.

Show Notes:

Jayme introduces the episode and guest Justin Steinman, CMO at Definitive Healthcare. Justin reflects on iconic brands from his youth, like Coke and McDonald's, and their enduring impact. The discussion explores how iconic brands like Coke and McDonald's have evolved over time to stay relevant.

Justin talks about his role as a B2B CMO and how data plays a crucial role in his decision-making process. Justin discusses his data-driven approach to marketing, sharing insights into how he uses data to drive results and maintain a seat at the executive table.

The conversation explores the difference between consumer-driven, purpose-driven, and data-driven CMOs, with Justin emphasizing the importance of data in B2B marketing. Justin highlights how data enables him to engage with the broader leadership team and contribute to the company's overall strategy and success.

Jayme and Justin wrap up the episode, summarizing the key takeaways and thanking the audience for tuning in. Don't miss this insightful conversation with Justin Steinman on data-driven marketing and the role of a CMO in the business world.

Be sure to tune in to The CMO Connect podcast for riveting conversations with leading marketing executives.

Resources:

https://www.washtone.com/

https://www.thecmoconnect.com/podcast

https://www.linkedin.com/in/jaymewashington/

https://www.linkedin.com/in/justinsteinman/