Meet Sammy Chand, Your Host on The Bridge—

Welcome to The Bridge, the only daily show covering the diaspora of the Indian subcontinent, airing nationally across North America on Rukus Avenue Radio/iHeart Radio. I'm your host, Sammy Chand, and I'm thrilled to share my passion for South Asian music and culture with you.

 A Pioneer in the Industry— 

With almost three decades of experience, I've been at the forefront of the South Asian cultural movement in North America. As the Founder and CEO of Rukus Avenue, I've built a company that's committed to telling the story of the South Asian experience through music, podcasts, and radio.
 
A Legacy of Excellence— 

My work has been recognized with a Lifetime Achievement Award, and I've had the privilege of collaborating with some of the biggest names in the industry. From producing music for over 75 film and television shows to hosting TV shows for Viacom, I've made it my mission to promote South Asian talent and culture.
 
The Bridge: Your Connection to South Asian Music and Culture— 

On The Bridge, I'll be sharing my expertise and passion for South Asian music, as well as interviewing some of the biggest names in the industry. From Bollywood and Hindi pop to Punjabi and Haryanvi music, we'll be exploring the diverse sounds and styles of the Indian subcontinent.
 
Join the Conversation— 

Tune in to The Bridge every day to stay connected to the latest developments in South Asian music and culture. Join the conversation on social media, and get ready to experience the best of South Asian entertainment.

I'm excited to share this journey with you, and I look forward to connecting with you on The Bridge!