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Yo Brandtrepreneurs, on this episode we chat to B Corp’s Kate Sandle live from The Ministry. Kate explains how B Corp are helping brands balance purpose with profit and we hear about some of the brands and businesses that are driving positive impact. Join in the conversation #Brandtrepreneur
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Yo Brandtrepreneurs, on this episode we talk to Lohan Presencer, the man behind the iconic Ministry of Sound. We hear about the new MoS venture, The Ministry and get top tips to building a startup in 2020.. Join in the conversation #Brandtrepreneur
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On this episode of the grind we are live and talking about what we learned over the last year launching our start upWe touched on the beauty of timing. The power of people. And how your first idea will never be your last. Join in the conversation #Brandtrepreneur
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On this episode we recap the year and highlight the brands that cut through the noise and Marketed With Attitude. We talk discuss Tesla literally smashing it, how UFC celebrated 25years and the how Patagonia continue to demonstrate purpose led marketing. Join in the conversation #Brandtrepreneur
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Hey Brandtrepreneurs! On this week’s episode we explain why we decided to turn down venture capital investment. We look back at the process up until now to see what helped us raise our first investment raise and explain our approach for the next phase of the business.
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On this episode we talk about patents and systems as we explore ways you can make your brand defensible.
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Welcome back Brandtrepreneurs! On this week’s episode we talk about what it takes to raise money for your business talking investment strategy, EIS & seed capital.
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Yo Brandtrepreneurs, we're so glad to be back! On this week's episode we fill you in on where we are with our new venture, reboxed reviewing where we’re at with the business, revisiting some of our key learnings and reciting some more business analogies for your listening pleasure! Join in the conversation #Brandtrepreneur
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Thanks for stopping by Brandtrepreneurs! On this week’s episode we mark the end of the 66 day challenge. We each explain what we learn’t from the process, what’s next for our venture reboxed and answer the question I’m sure you’re asking, did we actually succeed in acquiring our first customer? Join in the conversation #Brandtrepreneur
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Yo Brandtrepreneurs! On this week's episode we explain how we've been sourcing feedback on our ideas, we tell the story behind the recent handset grading test we did with out pals at iSmash and we begin to map out the final stage to the end of our 66 Day Challenge 👊 Join in the conversation #Brandtrepreneur
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Yo Brandtrepreneurs! On this week's episode we talk business strategy explaining how business is like mountains where training and guides are essential! We also hand over some awesome advice we've been given recently that really altered how we approaching out startup 👊 Join in the conversation #Brandtrepreneur
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Thanks for coming back Brandtrepreneurs! We're halfway into the 66 Day Challenge so this week we decided to talk about the journey thus far touching on mindset and motivation. We also explain why we're feeling burned out and how we can overcome it. Join in the conversation #Brandtrepreneur
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Yes Brandtrepreneurs 👊 On this week's episode we talk all things branding delving into brand archetypes, tone of voice, visuals and logos as we start to consider the brand DNA of our new startup.
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We're back again Brandtrepreneurs ✊ As we push through these 66 Days we talk about mindset, motivation and productivity as we try to take our startup from zero to hero. From habit stacking, bullet journals and Matt's 'Beditation' to apps like Airtable and Wunderlist we unpack the routines and tools that are keeping us organised.
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Welcome back Brandtrepreneurs 👊 As we start to structure the right team for our business we jump into the deadly hiring mistakes and sikkk wins that we've had, share our tactics to building a team with little or no budget and openly chat about how we're looking to build our start up team form the top down.
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Yes Brandtrepreneurs, we're back and we're deep into our 66 day challenge. If you don't know what that is then we've given ourselves 66 days to take our new venture from a pitch deck to acquiring our first customer! One of the processes we've been going through is trying to validate our business so that we can minimise the chance of failure. 30% of new businesses fail within the first year, 50% after 5 years. This took us by surprise so we explore the common mistakes businesses make (trust me we've made plenty!) and give you some advise on how to avoid them to make your business a success!
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➡️ DOWNLOAD OUR PITCH TEMPLATE http://bit.ly/grind_deck_template_final
Brandtrepreneurs, we couldn't begin to tell you how many decks we have made over the course of the last several months. It's insane! Whilst we get our heads down to take our venture from a deck to something that shows traction, we're gonna hand over our secret sauce and give you the slide structure that will help you communicate your business idea. We're gonna walk you through our latest deck, slide by slide and share the tips we've learn't ✌️
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Yo Brandtrepreneurs, things have been changing quite a lot this side. Whilst the nucleus of our business remains the same, how we implement it has shifted quite dramatically. So on this episode we talk all things the PIVOT. How, when and why you should pivot.
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Yo Brandtrepreneurs, we made it to EP003 👊
From trademarking and branding to finding a lawyer and accountant, we get to the nitty-gritty stuff of starting a startup to list what you need in place once you have that killer idea.
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Key Actions and Learnings:
Links:
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Yes people, so as we begin our startup journey we wanted to chat about that beautiful word PURPOSE and explain how we found it and then translated it into a business idea. The timing is perfect, Phil's recently returned from a trip to India where he did a keynote at Goafest covering our Marketing With Attitude approach, the framework we used at our agency and centres around an additional set of 4P's which helps brands market in todays conditions. It was the. the first 'P' in the marketing with Attitude framework is Purpose.
Join in the conversation #Brandtrepreneur
Key Actions and Learnings:
02:15 the best brand builders understood that the consumers have the power and that they're values and beliefs are actually replicated by a great brand.
03:05 Challenge the status quo because traditional marketing is dead
03:34 don't fucking spend money on banners because if people with more eyeballs and more attention, spend money on them.
03:53 - The relationship between a consumer and brand.
9:19 - you have to earn attention
10:47 - Marketing WITH influence
13:00 - Certain brands just didn't want the truth of the numbers
14:48 - how do you start a brand with purpose?
16:15 - Purpose really have to be shared
18:37 - The paradox of purpose
21:00 - Start With Why
22:39 - The 10% rule
Links:
Steve Jobs talks marketing in 1997 https://www.youtube.com/watch?v=keCwR...
Link to Gary Vee Joshua Coombes http://bit.ly/garyveejoshuacoombes
M.W.A. https://www.brandtrepreneur.co/market...
There are 600 million people in the world using ad blockers https://www.dagensanalys.se/2015/11/a...
77% of people don't even care about brands - Edelman Report https://www.edelman.co.uk/magazine/po...
#marketingwithattitude #startup
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