Yes Brandtrepreneurs, we're back and we're deep into our 66 day challenge. If you don't know what that is then we've given ourselves 66 days to take our new venture from a pitch deck to acquiring our first customer! One of the processes we've been going through is trying to validate our business so that we can minimise the chance of failure. 30% of new businesses fail within the first year, 50% after 5 years. This took us by surprise so we explore the common mistakes businesses make (trust me we've made plenty!) and give you some advise on how to avoid them to make your business a success!

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