New podcast is live!“Trust First, Sales Second” — Dr. Sam’s guide to social media that actually works.
Listen now at
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#AIForEntrepreneurs #Leadership #BusinessEthics #VisionaryLeadership #EthicalAI
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Keywords
social media, community building, e-commerce, content creation, branding, patience, persistence, time management, online workshops, marketing strategies
Summary
In this conversation, Dr. Sam Berne shares his journey from being a doctor to becoming an entrepreneur and building a successful e-commerce business. He emphasizes the importance of creating value through social media, building a community before launching products, and the significance of patience and persistence in achieving long-term success. Dr. Berne also discusses effective time management strategies for social media and the difference between branding and transactional selling.
Takeaways
Sam Berne emphasizes the importance of creating value for your audience.
Building a community is essential before launching products.
Patience and persistence are key to long-term success.
Social media offers underpriced attention for entrepreneurs.
Storytelling is a powerful tool for content creation.
Time management is crucial for social media success.
Branding provides insulation from competition.
Course corrections are necessary for growth and learning.
Engaging with your audience builds trust and loyalty.
Utilizing various social media platforms can expand your reach.
Titles
Building a Brand in the Digital Age
The Power of Community in Business
Sound bites
"Create value for your audience."
"Social media is underpriced attention."
"Patience is crucial in business."
Chapters
00:00 Introduction to Dr. Sam Berne's Journey
02:37 Building a Brand Through Social Media
05:36 The Power of Giving Value
08:22 Creating Content and Engaging Your Audience
11:19 Integrating Sales with Community Building
14:07 Patience and Persistence in Business
16:55 Time Management for Social Media Success
20:09 Branding vs. Selling: The Long Game
22:51 Expanding Your Social Media Presence
25:35 Utilizing Email and Text Marketing
28:04 Conclusion and Next Steps
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Sam Berne (00:00.558)
So everybody, I'm really excited to be here just a little bit about myself. You know, I grew up in a middle-class family and we emphasized education. So I ended up becoming a doctor. I was always interested in natural healing. So I combined the two and I started two private practices. One I sold the other I still have. So I've always had an entrepreneurial spirit in me. And in 2016, I started my
brand on the internet and I'll talk about that and actually in 2020 is when I launched my e-commerce right around covid. So I'll go into more details about that and I've been a client of score for the past three years. So here we go.
So when I started I began to think of myself as a media channel and the key thing in if you're going to do social media in my opinion is to create value for your audience. And what I did early on is I gave away my best information like everything for free and it's kind of like this idea of give give
give and then you can ask. Okay. This is a really important aspect in building a brand and it's very different than ...
